Ford Motor Company, the grandparent of affordable Americanautomobiles, has just reaped first-quarter profits of $2.6 billion [AED 9.55billion], putting them on pace for a record year. The group’s resurgence andrecent success in the United States and international markets has beenattributed by the global media to a focus on fuel efficiency and smaller cars.Executive spoke to Ford Middle East Managing Director Larry Prein to see whatdrives regional car markets. E In the firstquarter of 2011, many manufacturers reported strong growth in car sales in theUnited Arab Emirates. Which factors and market segments have driven thisgrowth? At least for Ford, our growth has been driven essentially bynew products entering into different segments. Ford has been known for verygood SUVs [sport utility vehicles] and very good large cars. We also have seensome excellent growth with smaller cars. [Our growth] has been driven by theintroduction of new products that catch people’s attention and
