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There’s no stopping style
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by Paul Cochrane

  The United Arab Emirates’ luxury sports-car segment represents 11 percent of the country’s car market, equivalent to some 3,000 units per year, according to Business Monitor International (BMI). Ford estimates it higher, at between 18 to 20 percent. Whatever the actual figure may be, luxury car sales have certainly defied market logic by not flat-lining in the midst of an economic downturn, but rather holding steady and even growing. Sales to Emirati citizens and expatriates working in the UAE have also remained consistent, allowing brands to retain sales to established customers and the high-roller expats that managed to ride out the crisis. Porsche registered 11 percent growth in the GCC market from July 2009 to July 2010, recording similar growth in the UAE, with Abu Dhabi and Dubai selling the largest volumes in the Gulf. “Porsche is in the top three for luxury sales, along with BMW, Mercedes and

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