“Those who tell the stories rule society”

The above quote from Plato has never rung more true. At a time when perception is stronger than reality, the people who can tell the stories and influence public opinion are now as powerful as the strongest armies in the world. Heads of media conglomerates are feared and even revered by most heads of state and politicians, who are fully aware that they can ‘make or break’ them. The power of the media today is such that it can even make or break the image of a whole country. With the proliferation of 24-hour news, satellite TV, social media and the Internet, influencing people’s perceptions of a country has never been easier. Inhabitants of the “global village” are continuously subjected to a stream of movie and TV productions that also contribute to forming numerous stereotypes and images, which they end up perceiving as reality.   This is not to say