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A summer of serenity
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by Nabila Rahhal

When it comes to planning an extravagant vacation, it seems to be more and more about the family. The latest report by the International Luxury Travel Market (ILTM) revealed a global growth in the multi-generational, family luxury travel market. The Lebanese are no exception; Nakhal, a Lebanese travel agency, told Executive that more than 60 percent of their high-end customers are families. “Lebanese love to travel, and they are doing so more and more these days,” says Nadine Kurban Boutros, managing director of Kurban Travel, another Lebanese travel agency. While this statement may be true, budgets allocated for summer travel vary significantly among mid-income families and high-net-worth individuals whose extra spending power allows glamorous locations and exclusive lodging options. Executive sat down with a collection of travel experts in Lebanon to find out what the latest trends and destinations are in luxury travel.  The Grand Azur at Marmaris in Turkey

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