Worthy prince to the king

ENAR

Last month saw the launch of the Tudor “Ducati” Fastrider chronograph in Lebanon. Tudor has a standard Fastrider, but as the brand is Ducati’s global timing partner, a special edition watch was created. The event was a building block in the positioning of Tudor in the Lebanese market and an opportunity to acquaint consumers with some of the most exciting sports watches to emerge in recent years. That said, Tudor is not yet a permanent dot on Lebanon’s consumer radar. The nation’s watch aficionados are, by and large, swayed by the more obvious brands — Rolex, Audemars Piguet, Panerai and Cartier to name a few — and many models, no matter how prestigious, are bought more for what they stand for rather than discernment. Indeed, as far as I am concerned, Tudor’s build quality and mechanism would leave at least two of the previously mentioned brands in the dust. Ziad