Home BusinessA regional visionary

A regional visionary

by Mona Alami

The July war once again demonstrated that conflict has been transformed by the media’s up-to-the- minute news reporting. With business decisions made instantly, the rise of the global economy and shifting environments, the media – in all its roles – plays an increasingly important role in our lives, and one company that is helping to shape the Middle East print media industry is the Al Iktissad Wal Aamal Group, which boasts an average issue readership of 5.6% of the total GCC population, a market share that is nearly double its nearest rival. Established in Beirut in 1978 by Raouf Abou Zaki, a former journalist on An Nahar, the group is spearheaded by its eponymous business magazine, ably supported by Al Hasnaa, a woman’s monthly, Al Difaiya, a defense publication and Middle East Travel. “The company is the first true shareholding media company in the region not family-owned,” boasts Abou Zaki.

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