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Falafel games

by Paul Cochrane

Falafel Games is behind one of the most popular online games in Arabic, Knights of Glory, with around half a million members. On its website, the firm states its aim is to “design and produce the best games of the Middle East, from the Middle East, for the Middle East.” Yet while its core market is the Middle East and North Africa, the management is from Lebanon and Syria, and its strategic partners are Beirut-based venture capital firm Middle East Venture Partners and the Dubai-based MBC Group. Falafel Games is based in Hangzhou, a city of 4 million people some 40 minutes west of Shanghai by train. Located on the top floor of an office block in the city center, it would seem a surprising choice of location for a company that needs employees to speak and write Arabic to interact with customers.   The lure of the far east

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