Home Business Scaling the heights

Scaling the heights

by Sam Tarling
05:39 Five hours from now, the three rolled up 15 by 15 meters banners that will cover a sizable chunk of Lebanon's City Mall. But for now they are in a corner in the Beirut office of PrintWorks [Photo: Sam Tarling/Executive]
05:43 The day starts with a tough job as the installation team heave the banners to a service elevator [Photo: Sam Tarling/Executive]
05:48 From there they are taken up the elevator. The men know that they are on a tight deadline as the banners must be up before the mall opens at 10. [Photo: Sam Tarling/Executive]
06:02 As the first ladder goes up, the team have just fours hours to transform the outside of the building [Photo: Sam Tarling/Executive]
06:22 A banner is tied with rope ready to be hauled up to the narrow gantry that runs beneath where it will be hung [Photo: Sam Tarling/Executive]
06:25 The men quickly haul up the heavy banner to a ledge. The lack of space leaves little room for error [Photo: Sam Tarling/Executive]
06:30 With equally generous helpings of bravery and skill, an installation team member scales the wall of the mall using nothing but the edge of the banner installation and a series of centimeter-wide protrusions on an air duct. [Photo: Sam Tarling/Executive]
06:59 With three hours until the deadline, the team haul the first banner into position. [Photo: Sam Tarling/Executive]
07:34 Things then go quickly and within 40 minutes all three banners are hung. Now the team have to secure them to the rooftop [Photo: Sam Tarling/Executive]
08:01 Using abseiling equipment, the men smooth out creases in the banners by twisting lengths of wire to pull the edges tight. [Photo: Sam Tarling/Executive]
08:42 A team member surveys his handiwork after pulling the edges of the banner. [Photo: Sam Tarling/Executive]
08:51 As the team work on the last corner of the last banner, a heavy wind springs up. It takes the entire weight of a man to stop the banner from billowing out of control. Fearing a storm, the team push hard to finish the job [Photo: Sam Tarling/Executive]
09:42 The team have beaten the clock by 15 minutes. The banner is up and they even have time to check their work [Photo: Sam Tarling/Executive]

Photogblog on the process of changing a giant billboard

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