USA – A storied campaign

By the time you read these lines, John McCain or Barack Obama will have been elected president of the United States. If it’s Obama, we can assume that the decisive turning point in the election campaign came when the American financial system began melting in September on a mountain of bad debt. For some reason, few of them convincing, the Democratic candidate was perceived as “being better on the economy.” In fact, neither McCain nor Obama by the end seemed to really know what was going on. And who could blame them, when the greatest minds in the world financial markets were not themselves quite clear on how rotten the credit crisis was? But that mattered little. Election campaigns, like politics in general in the US, have increasingly become a question of presenting a compelling narrative — a rousing story that candidates can offer up to voters that makes it