Why the Lebanese rule advertising

ENAR

The game of advertising has a paramount survival rule: adaptation. Successful strategies and campaigns inject creativity into marketing messages that are tuned to the demands of clients and the psyches of their customers. Good marketing communications agencies sniff out trends just when they are about to bud and blow them up into big balloons of consumer attention. It is a game that the Lebanese are apt at, to the point of being the industry’s dominant players in the Middle East and North Africa.  See also: The Middle East’s top advertising agencies ranked This year, Executive has taken on the mission to highlight successful and influential Lebanese across industries and countries to inspire the country’s youth and start building a global Lebanon. Aware of the immense role of Lebanese expatriates in the regional advertising industry and aided by the MENA Cristal Festival held in the snowy Faraya mountains in Lebanon, Executive