Media International Service’s Marwan Kai

ENAR

Established as an independent media agency in 1981 and preparing to celebrate its 20th anniversary of operating from Dubai this year, Media International Services (MIS) has cultivated market niches where it could sustain its stance in the face of bigger players sweeping the regional advertising game. Executive sat down with Marwan Kai, chief executive of MIS.     See also: Why the Lebanese rule advertising The top advertising agencies in the Middle East ranked   How do you evaluate 2012 and what do you expect from 2013? The year 2013 looks to me quite similar to 2012 in terms of volumes and trends and the way the business is evolving. The industry continues to be affected by the political situation in the Arab world, and growth is becoming very challenging to achieve for everybody.  In terms of geography, where do you see things going? Many people, including MIS, had a