With the number of tourists entering Lebanon reaching an all-time high, business has been booming for Beirut’s retailers and restaurants this summer. Cafés and eateries in the Beirut Central District reported an average increase of some 30% compared to normal year-round sales, and a general increase of 5% to 10% compared to last year. Serge Kirbeh, however, manager of Asia rooftop restaurant, reported a 30% increase compared to the annual average, even though he added that “last year was better.”
Restaurants in other parts of town did well too. George Khoury manager of Amore in Verdun, a traditional hotspot for Arab tourists, reported an increase similar to last year of some 35% compared to spring figures. The management of the Blue Elephant in Raouche estimated July turnover to be up 25% compared to last year, and no less than 200% in August, “thanks to an intensive advertisement campaign.”
But it is not just restaurants that are doing well. “Every summer sales are up some 60%,” said Jihad el Murr, managing director of Virgin Megastore, “not just because of Arab tourists, but also because of the Lebanese who return for holidays.” Most retailers in the downtown reported a figure similar to the ones in the restaurant business.
Likewise, most shops and retailers in the Verdun area experienced a 25% to 30% increase in sales, while lingerie, souvenir and clothing shops in Hamra reported an average increase of some 25%. Though Arab tourists did visit the ABC shopping mall in Ashrafieh, it seems it has not yet become their favorite hangout, as most shops reported an increase of no more than 20%. A comparison with last year is not possible, as the mall only opened its doors six months ago.
