With the mass migration of almost one million 03 mobile numbers to the 71 prefix set for the night of September 17, Ineke Botter, Managing Director and CEO of Alfa, would have every right in the world to be a bit nervous. After all, the switchover involves several private and governmental entities, not to mention the Lebanese public itself who is not necessarily given to listening to patient lessons on the need to reformat the country’s collective digital phonebook. The thing is that Botter is not particularly nervous – at least not outwardly. In fact, while the four week lead up to the switchover will undoubtedly involve her in a blizzard of PR and outreach efforts, she’s as focused as ever on the big picture: Revamping the mobile network, offering expanded services and, hopefully, expanding the customer base so overall rates might eventually come down.Executive: Lebanon is set to see
