The growth of social media has changed the way people experience and share parts of their lives, from instagramming each meal to finding a relationship via an app. Art is no exception. Social media has, without a doubt, widened the arts community. With over 700 million users worldwide, Instagram has developed into the leading photo-based media platform on the web, and for artists navigating this modern world, an Instagram account has replaced the canvas, portfolio, and private gallery—and become a prime tool when pursuing a career in art. How many Instagram followers you have is becoming the new standard of popularity, and a prerequisite for art curators serving millennial clientele and searching for emerging artists. According to the European Fine Art Foundation (TEFAF)’s 2017 art market report, the internet is the second most fruitful platform for meeting new clients; half of the art dealers reported making contact with 40 percent
Nayla Kai Saroufim is a Lebanese artist based in Los Angeles and Beirut, known for her vibrant three-dimensional artworks that blend abstraction, surrealism, and pop art. With a degree in Illustration and Art Direction from the Académie Libanaise des Beaux-Arts, she transitioned from advertising to a full-time art career over two decades ago. Saroufim's unique technique combines mixed media and installations, often using industrial materials like steel and copper to create warm, uplifting pieces. Her work has been showcased globally, with exhibitions in cities such as Los Angeles, New York, Seoul, and Paris.
