Make no mistake about it, it is not a new idea that media types are today’s variant of preachers. Whether they work in advertising or in news media, the profession features a whole gamut of prophets, proselytizers and missionaries. The message about this land according to Amos (the prophet, not the communications satellites) was that its previous inhabitants were “as tall as cedars and as strong as oaks,” promising inbound migrants a fruitful environment (after overcoming various obstacles). Given the Middle East’s known propensity for starting religions – just think of the “land of milk and honey” that a bunch of tribal nomads were promised millennia ago – it cannot come as a surprise that even within the battered Lebanese economy, the media crisis of spring 2016 caused an uproar of concern. Several newspaper companies announced that they were running out of money and were threatened in their survival. According
