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Society

A city run by kids

by Maya Sioufi July 2, 2013
written by Maya Sioufi

With school out for the summer, parents return to the task of planning their childrens’ daily activities. For those that did not schedule a babysitter or summer camp, KidzMondo, a mini city for children that opened its doors last month, could provide respite. Located in Beirut’s Waterfront area, the 10,300 square meter (sqm) indoor children’s amusement center allows youngsters to play at real life professions such as postman, cook or even pest control officer. And in imitation of real-life wages, kids earn points — in Kidlar currency — for each profession which they can spend on toys. “The harder you work, the more points you earn,” says Ali Kazma, chairman of the new mini city. 

Children can try out a range of professions, including being a doctor

 

While new to Lebanon, the concept of a city for children has been around for over a decade. It came to prominence about 14 years ago in Santa Fe, a suburb of Mexico City. The invention of Mexican entrepreneur Xavier Lopez Ancona, KidZania opened in 1999 and started franchising shortly after. Its first franchise in the Middle East, a 7,400 sqm amusement park, was launched in Dubai in January 2010 in partnership with United Arab Emirates’ Emaar Retail, an entertainment and leisure developer, and plans are under way this year to establish KidZania in Kuwait, Egypt, Saudi Arabia and Qatar by 2015. 

For Lebanon’s mini city, Kazma partnered with his old university friend Hind Berri, daughter of Parliament Speaker Nabih Berri, and kicked off the construction of the theme park in May 2011. Initially called KidzMania then KidzVille, KidzMondo was finally settled on because of trademark issues with prior names; it is now registered in 32 countries and the corporate website, copyrighted to Kidz Holding sal, invites franchise seekers. 

Majority owned by Kazma and Berri, the ambitious project cost $25 million. The rent of the 4,300 sqm land — secured for nine years from Lebanon’s behemoth real estate developer Solidere — came at a “low price” says Kazma, while refusing to disclose the exact amount. He is targeting annual sales of 400,000 tickets and hopes to break even by the fourth year of operation.

Entry to the amusement playground is set at LL40,000  ($26) per child and LL20,000 ($13) per adult, and kids under the age of eight must be accompanied by an adult. A family of four is therefore looking at paying LL120,000 ($80) for a day out at KidzMondo. The ticket price gives points — similar to cash — that can be stored in an account at Bank Audi’s KidzMondo branch. As professions are learnt throughout the center, further points can be earned. A hi-tech bracelet given to each child upon entry tracks their location and monitors their activities so parents need not worry about losing them in the large center or wonder whether they are participating in the activities.

 

Go-karting is popular with many of the children

 

For the training of its 300 employees, 220 of whom work directly with the children, KidzMondo partnered with Canada-based Kidproof Safety, a worldwide provider of child safety education as well as Beirut-based MCA People Solutions, a training, consulting and recruiting firm. While the center lacks sunlight and, like Beirut generally, green spaces, it has a wealth of activities. This includes up to 40 earning professions — such as how to be a fireman— and 40 spending professions — Burger King, for instance, lets children make their own burger, but they still have to pay.  

As for sponsorship, the center hosts 55 establishments with exclusive sponsorship per category. For instance, Bank Audi is the only bank, MTV the only television broadcaster and Hypco the only gas station. The prices paid for this exclusivity, which vary depending on the type of contract signed — its duration, level of exposure, etc. — are expected to rack up to 30 percent of the total revenues, with annual fees ranging from $75,000 up to $250,000. With a capacity to host up to 1,500 people at once, the bulk of the revenues will come from ticket sales and other items such as food and beverage.

The mini city opened its doors in the midst of political instability and a distressed economy that has decreased spending power, and it remains to be seen whether it will face difficult times generating hard currency. Kazma doesn’t seem too worried, though: “I believe in the project. I am afraid, but I believe in it.” 

July 2, 2013 0 comments
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The Buzz

Business briefing: 2 July 2013

by Executive Staff July 2, 2013
written by Executive Staff

Economics and Policy

Egyptian President Mohammed Morsi has rejected the army's 48-hour ultimatum to resolve the country's deadly crisis, saying it will only sow confusion.

More from the BBC

 

New protests have shut down several Libyan oil fields, cutting output by around a third, industry sources said.

More from Reuters

 

Kurdistan's ruling coalition has postponed key elections and granted a two-year extension to the term of President Massoud Barzani, sparking a mass brawl in Parliament.

More from Iraq Oil Report

 
 
Companies and Business

Google has launched a dedicated Arabic TV hub on YouTube that will broadcast more than 500 shows from the top 20 Arabic entertainment channels.

More from Arabian Business

 

LNG shipper Maran Nakilat Co. Ltd has sealed a loan refinancing deal worth $662.4 million, allowing it to proceed with an expansion of its LNG carrier fleet to six ships from four.

More from Reuters

 

Beirut Stock Exchange activity fell 33 percent in the first six months of the year, mainly due to the political standstill and the volatile situation in Syria.

More from The Daily Star

 
July 2, 2013 0 comments
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Editorial

Saving the next generation

by Yasser Akkaoui July 1, 2013
written by Yasser Akkaoui

My son recently turned 15 and is considering his future. There are perhaps fewer reasons than ever for him to stay in school in Lebanon. We have an education system that systematically fails to prepare our youth for the job market, economic stagnation and a deteriorating security picture. Worse still, it is often not what you know, but rather who that determines your chances in the job market.

Luckily my son wants to keep studying, but perhaps this paralysis is why so many of our youth are dropping out in their early teens. Families desperate for income cannot be convinced that if their children study hard they will get the rewards they deserve, so they allow them to quit. A vicious circle has developed.

When eventually my son does finish his education, one institution I would be increasingly wary of him enrolling into is the Lebanese Armed Forces. Since the 1970s, we have been waiting for the army to serve as protector of our little nation. Time and again, we find ourselves worried about its well-being.

This month was no different. First there was the battle with loyalists of fundamentalist Sheikh Ahmed al-Assir that left 18 soldiers dead. The attacks were clearly egregious and condemnable, but while the common response has been to rally around the army, questions must be asked about the operation.

That a high-profile figure in a public place was able to kill so many of our troops with a largely untrained group of thugs suggests that either the intelligence was poor, the instructions were wrong or the troops not properly trained. The army must do a little soul-searching, perhaps starting with a public inquiry.

Another incident that deserves scrutiny is the video that emerged shortly after the Assir battle.  Soldiers surrounded a bound man, kicking him repeatedly — a vicious abuse of basic human rights. The army is the one body we hope stands above the fray in Lebanon, so its failings are all the more shocking.

For our sons to stay in this country, we want to have our faith in the institutions strengthened, and its dignity restored.

July 1, 2013 0 comments
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The Buzz

Business briefing: 1 July 2013

by Executive Staff July 1, 2013
written by Executive Staff

Economics and Policy

Millions of Egyptians have taken to the streets across the country to demand the resignation of President Morsi.

More from The National

 

Bahrain’s economic growth accelerated strongly in the first quarter of 2013, helped by a revival of oil output, official data shows.

More from The Daily Star

 

Syria's pharmaceutical sector is collapsing due to the country's ongoing civil war, exacerbating the country's health crisis.

More from The Daily Star

 

Business and Companies

Saudi Arabia's Mobily has signed memorandum of understandings with Nokia Siemens Networks and Ericsson to fund the purchase of $650m of equipment from the firms.

More from Reuters

 

Kuwait family conglomerate the Kharafi Group, which has an annual turnover of around $5bn and is already active in 25 countries, is looking to Asia as its next target for investment.

More from Arabian Business

July 1, 2013 0 comments
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Comment

The army’s leadership troubles

by Nicholas Blanford July 1, 2013
written by Nicholas Blanford

The battle last month in Saida in which extremist, Sunni cleric Sheikh Ahmad al-Assir was dispatched from his mosque was a moment of triumph for the Lebanese army.

The country by and large rallied behind the army, which is regarded as the paramount symbol of national unity and a force for stability. However, no sooner had the army’s Maghawir, the Rangers Regiment, departed the battlefield in Abra on the outskirts of Saida than troops were rushing to stamp out another “fire” in the Tariq al Jedideh district of Beirut where Amal Movement partisans and Sunni gunmen briefly clashed.

Indeed, it has been a busy six months for the army, deploying to Arsal in the northern Bekaa and Tripoli in attempts to contain sporadic bouts of violence. It has also come under routine Syrian artillery fire in the northern Akkar district.

While the army has coped so far, it could face difficulties in the future because of a freeze in administrative appointments in the top military command and the likelihood that the summer months will see repeated spells of violence, especially in mixed Sunni-Shia areas. Army Commander General Jean Kahwaji reaches mandatory retirement age in September and three members of the six-man Military Council, the army’s top decision-making body, officially “retired” in May even though they continue to hold their posts for now.

The caretaker status of Prime Minister Najib Mikati’s government will complicate attempts to fill the potential vacuum at the head of the army. Saad Hariri, the former prime minister, has called for Kahwaji’s term to be extended, a proposition that has been rejected by Michel Aoun, leader of the Free Patriotic Movement and a former army commander himself. Aoun suggested that the appointment of an army commander (a role reserved for Maronites) should be the prerogative of Christians in the government. The true reason may well lie in the fact that he would prefer to see one of his sons-in-law, Brigadier General Chamel Roukoz, commander of the Rangers Regiment, appointed as army commander.

However, the Saida conflict could complicate Roukoz’s chances of reaching the top army post. On the one hand, he reaped the plaudits of a successful campaign, even though it cost the army the lives of 18 soldiers, most of them from the Rangers Regiment. On the other hand, the fact that the Rangers Regiment was the force that crushed Assir and his supporters will make Roukoz a potential target in the eyes of Sunni radicals across the country. The radicals already view the army — especially the special forces regiments — as an enemy and collaborator with Hezbollah. It was soldiers from the Air Assault Regiment, another special forces unit, that were involved in the fatal shooting of Sheikh Ahmad Abdel-Wahed at a checkpoint near Halba in Akkar in May last year. It was also Air Assault troops who sealed off Arsal in the wake of the clash in February between regular soldiers and gunmen, which left one resident of the town and two soldiers dead.

If no fresh appointments are made or the terms of the existing army commander and Military Council members are not extended, it leaves open the question of how the army can plan for and respond to any future unrest in the country. The army has already quietly withdrawn troops from south Lebanon. There were supposed to be some 15,000 troops deployed across the south in the wake of the month-long war between Hezbollah and Israel in 2006, but the figure never reached more than 8,000. United Nations Security Council Resolution 1701 calls on the army to take control of the southern border district, with UNIFIL playing a support role. If anything, the situation today is reversed, with an estimated 3,000 soldiers in the south and UNIFIL conducting around 90 percent of its patrols unaccompanied by Lebanese troops. The downturn is not the army’s fault, as soldiers are needed in more troublesome areas. For now, at least, the south is, ironically, perhaps the calmest spot in the country.

The capabilities of the army — and the special forces regiments in particular — are steadily improving, largely due to foreign military assistance for equipment and training. But if the army is going to continue to play the essential role of maintaining stability in Lebanon during a period of regional turbulence, the country’s leaders will have to find a formula that provides continuity at the top of the command.

 

Nicholas Blanford is the Beirut-based correspondent for The Christian Science Monitor and The Times of London

July 1, 2013 0 comments
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The Buzz

Business briefing: 28 June 2013

by Executive Staff June 28, 2013
written by Executive Staff

Economics and Policy

Corruption in Lebanon has increased over the last year, a survey says, with 66 percent of Lebanese believing confirming that the level of exploitation and bribery in the country is the highest it has ever been.

More from The Daily Star

 

Syria has nearly doubled the price of diesel fuel to cut back on the cost of maintaining generous subsidies to the population after more than two years of war that crippled its economy.

More from Reuters

 

More measured spending has helped to bring down the Abu Dhabi Government's fiscal oil break-even price to $95 per barrel this year, estimates Bank of America Merrill Lynch.

More from The National

 
 
Companies and Strategies
 

Real estate giant Solidere's shares could rebound by up to 20 percent despite declining profits in 2012 if Lebanese parties reach a deal over the Cabinet formation.

More from The Daily Star

 

Growing turmoil in Egypt is threatening to disrupt shipments through the Suez Canal and increase the costs for shipping lines.

More from Reuters

June 28, 2013 0 comments
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Society

Five summer holiday destinations

by Stephanie Naddaf June 28, 2013
written by Stephanie Naddaf

Top Five Summer Destinations

Tired of sitting in Beirut traffic, breathing in the summer smog? With schools out last week, students and parents can finally forget the exam season and escape for a bit as a family. Executive talked to top Lebanese travel agents, Wild Discovery and Tania Travel, and asked them for their top five travel ideas this summer.

 

5. Go adventurous

For more adventurous families looking for an exotic experience this summer, take a guided tour in Sri Lanka. Tania Travel provides a seven-day, six-night tour at a starting price of $1290 per person, including airfare, accommodation and breakfasts.

Photo: Tania Travel

 

Though for the Lebanese the country of Sri Lanka may be depressingly synonymous with maids, after visiting the country – with its clean streets, straight roads and 24-hour electricity – perhaps some won’t want to come back. But a travel agent at Tania Travel said that the numbers of visitors were still relatively small. “Not many Lebanese travel to Sri Lanka or the Far East, mainly because they prefer to go to countries that are more familiar,” she said.

 

4. Pop across the Med

Neighboring Cyprus is among the most popular locations for Lebanese, particularly for busy families. “Cyprus is mostly for families with parents that cannot take a lot of time off of work,” Johnny Modawa, Senior Marketing Manager at Wild Discovery, says.

Cyprus has long been a tourist trap

 

Wild Discovery offers two different packages to Limassol and Ayia Napa for four days and three nights. Both start at a rate of $375 per person. Not only are the beaches relaxing, but the roads are too – driving in a country where people follow traffic laws will make you feel positively tranquil.

 

3. Cruise control

European trips have long been popular, but cruises are particularly catching on. “Cruises offer customers the benefit of discovering a different country every day during the trip,” says Modawar says.

Photo: MSC Cruises

 

Another advantage of the MSC Cruises is that children under 18 go free, making them very family friendly. The MSC Fantasia, out of Venice, visits the cities of Bari, Katakolon, Santorini, Piraeus, Corfu, and Dubrovnik. Prices start $918 for eight days and seven nights, including port taxes but excluding airfares.

 

2. Protests, what protests?

While the country may be recovering from a series of anti-government protests, Turkey is still among the country of countries of choice for Lebanese. “People are still traveling to Turkey because they vacation on the coast of Turkey, which is far from where the political problems are occurring,” Modawar says.

Photo: EasyMarmaris.com

 

Lebanese appreciate Turkey’s close proximity and cheaper accommodation, with the visits to the cities of Marmaris, Bodrum and Antalya popular. In Marmaris, a family of four can take a room at the five-star Grand Yazici Marmaris Palace for $4700 per week, while in Boldrum a Family Room at the five-star Yelken Spa Hotel & Club Resort costs $4300 per week. Antalya is slightly cheaper, with a starting price of $525 per person per week at the four-star Cender Hotel.

 

1. Go Greek

While the country’s economy may be tanking, Greece still remains the place to visit this summer for Lebanese. Mykonos and Rhodes are usually the most popular vacation spots, with Wild Discovery offering a package for five days and four nights in Mykonos starting at $700 per person at the four-star Pelican Bay Art Hotel.

The coastal towns of Greece have plenty to keep the children entertained

 

The estimated total cost for a family of four to enjoy five days in Mykonos, including the round-trip ticket (economy class) and breakfast at the hotel starts at $2800, excluding airport taxes and travel insurance.

The second popular island to visit in Greece is the island Rhodes. Wild Discovery also offers an affordable package for eight days and seven nights starting at $710 per person at the Pylea Beach Hotel.

June 28, 2013 1 comment
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Banking 2013: Looking for better horizonsFinance

Growing pains

by Ziad Abou Jamra June 27, 2013
written by Ziad Abou Jamra

Towering above the country’s gross national product at some three times the size, Lebanon’s banks deposits (about $127 billion in 2012) make up much of their balance sheets’ liabilities. 

The loan part has been solid and the policy on lending in Lebanese banks is extremely conservative. For example, a minimum of 25 percent down payment on mortgage loans is a norm. This policy has been proven by crisis; Lebanese banks withstood the 2008 financial debacle with hardly any repercussions. In addition, Lebanese banks’ loan to deposit ratio stands at around 35 percent compared, for example, to 80 percent for banks in the Gulf Cooperation Council. 

The other major component of banks’ assets is significant holdings of government debt in the form of Lebanese treasury bills and Eurobonds. As of December 2012, 42 percent of the Lebanese banks’ assets were invested in papers issued by the central bank or the state, according to Moody’s. 

While commercial banks have been financing the public debt for a long time and achieved good profits, sovereign Eurobonds and T-bills carry an inherent risk of default on government debt. We do not believe that this is imminent or even likely in the near future, but we nevertheless need to highlight tools that help us measure the government’s ability to finance its debt. Commercial banks’ long-standing appetite for public debt may change if the banking sector does not achieve real growth in deposits and assets. Creating a break in this dynamic ultimately goes back full circle to negatively impact banks.

After Lebanon’s debt to gross domestic product (GDP) ratio peaked at about 175 percent in 2007, robust growth allowed this ratio to fall back down to 133 percent at the end of 2010. In 2013 we see that lower GDP growth of recent years has put upward pressure on this ratio, spreading fears that we could once again be headed to unsustainable debt levels. Having said this, it is important to mention that the Lebanese economy has been able to, in a span of less than 10 years, double its aggregate demand, as GDP stood at about $20 billion in 2004 and is currently above $40 billion. 

Should the economy come even close to this performance over the next 10 years, we would be out of the woods; we have operated in recent years with no new legislated budget, implying that the government spends only what it earns. Although the short-term economic growth outlook for Lebanon is not so bright, we see it as entirely possible to return to a positive dynamic on the debt to GDP ratio. 

This will require a GDP growth rate of 6 percent or more, which is realistic for Lebanon as an emerging economy. Political stability and security will be key for returning to growth rates of 6 percent or even 8 percent, which we regard as being in our reach as the country has proven between 2007 and 2009. We expect that domestic political stability will be recovered as a solution to the Syrian situation is found in the coming few years. 

Too many cooks?

Another key issue is that Lebanon is ‘overbanked’. This is often spoken of in negative terms but we see potential in this fact. 

As the banking sector’s high ratio of deposits to GDP (300 percent at end 2012) has necessitated geographic expansions of Lebanese lenders into new markets for many years, we see the strength in human resources and experience that banks have gained in the overbanked domestic market as an aid to international expansion.

In this context, we note that the “Arab Spring” resulted in a painful experience for Lebanese banks that took their first steps abroad in the period up to 2011. Several top tier banks, which had rapidly expanded in countries such as Syria and Egypt, were the most affected. It is our opinion that the damage was significant but was downplayed as that would have caused further injury. This was most likely achieved by allowing banks to amortize losses incurred over a lengthy period of time. We believe that the combination of more proper exposures and a new expansionary policy will work strongly in favor of Lebanese banks and inevitably bear fruit for them. 

Additionally, although being overbanked implies that over saturation can be found in parts of the market, Lebanon’s ratio of 31.5 commercial bank branches per 100,000 adults in the 2008-12 period according to the World Bank is 22.5 points below Switzerland’s banking density. 

In conclusion, we reiterate and emphasize that, while numerous facts and variables need to be accounted for when trying to assess the future of the Lebanese banking system, it is the ability (or lack thereof) of the economy to resume a robust growth that will prove crucial to the continued wellbeing of banks in Lebanon.

Ziad Abou Jamra is the deputy general manager of Fidus

June 27, 2013 0 comments
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Business

Beirut’s boutique photographers

by Joe Dyke June 27, 2013
written by Joe Dyke

Company: Karen and Josette

Country: Lebanon

Industry: Photography

Founder: Karen Kalou and Josette Youssef

Established in: 2009

 

In 2009, Karen Kalou and Josette Youssef had both recently returned from studying in North America — Kalou in Montreal and Youssef in New York. They met by chance and soon discovered their shared disappointment in the state of photography in Lebanon. Both had trained in the art and felt that much of Lebanon’s industry was lacking in guile, with a tendency towards the overstated.

The photographers prefer to use mostly natural light (Photo: Karen and Josette)

 

“In the fashion industry [in Lebanon] there is a lot of guys shooting and there wasn’t really a feminine touch, or an emotional touch, to fashion photography here,” Youssef says.

Sitting down over coffee, the two came up with Karen and Josette, a high-end boutique photography company offering various type of photography, ranging from events to fashion. Kalou remembers the meeting where they sought to define their ideas more clearly. “We just kept bouncing ideas off each other — we defined the whole business. We defined our target market, we defined the look, we defined what kind of photographs — we just did everything in like two hours. And it clicked.”

They seek to make Lebanese fashion photography more natural (Photo: Karen and Josette)

 

What emerged was a company that prioritizes quality over quantity, with Youssef saying they would rather provide clients with a few dozen beautiful photos than 1,000 dull ones. More than anything, though, the two women have tried to develop and maintain their own distinct style.

“Aesthetically we wanted a very organic style. [In Lebanon] everything is very formal and done up. Whether you are shooting a wedding, or a portrait or fashion, everything is big lights, big makeup — big, big, big,” Youssef says. “We wanted to do something much more low-key, which is North American specifically. There is this movement towards doing something natural and organic and that feeds into our style.”

The women also do family portraits (Photo: Karen and Josette)

 

“So it had to be very creative, very emotional, very natural — the kind of work that we both do,” she adds.

Business started slowly but took a major upturn in 2010 when they were awarded the inaugural Deutsche Bank Creative Award recognizing excellence in the arts. They won 10,000 euros ($13,000), plus practical support from experts. More importantly, however, the award catapulted them into the public consciousness — with clients suddenly seeking out their services.

Since then they have become major players in the Lebanese market, while trying to remain true to their niche market positioning. But unlike most entrepreneurs Executive has interviewed, the two women are not actually looking for a major expansion. There aim is to maintain a niche, with clients seeking out their work specifically.

As such they have chosen not to hire new photographers but instead build on their own work — hoping to become among the most respected photographers in Lebanon.

Youssef (left) and Kalou are planning to increase their work in the Gulf

 

Yet, as with many companies in Lebanon, the tough economic conditions are forcing them to reconsider their strategy. Declining growth has left clients more wary of spending, forcing Youssef and Kalou to look abroad — with the Gulf their prime target for boosting revenues. “We are definitely talking about branching out into the United Arab Emirates,” Youssef says. “We did a few events there and it went really well… [But] we are definitely talking about it seriously because I don’t think this [Lebanon] is going to be enough.”

June 27, 2013 0 comments
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The Buzz

Business briefing: 27 June 2013

by Executive Staff June 27, 2013
written by Executive Staff

Economics and Policy

Cyprus has agreed a deal with a US-Israeli partnership to build a liquefied natural gas plant on the island to exploit untapped energy riches, undermining the potential of an agreement with Lebanon.

More from The Daily Star

 

Foreign direct investment to Lebanon rose 18.75 percent in 2012 to $3.8 billion, according to a new UN report.

More from The Daily Star

 

Egyptian President Mohamed Mursi, in an address to the nation, has said that the polarised state of the country’s politics is threatening democracy and could plunge the nation into chaos.

More from Reuters

 

Saudi Arabia's religious authorities have approved a request by the government to reduce the number of pilgrims permitted at Islam's annual haj this year to allow expansion work at Makkah's Grand Mosque.

More from Reuters

 
 
Companies and Business
 
The Lebanese-Canadian Bank has reached a $102 million settlement with the U.S. government over allegations it took part in a scheme to launder drug money and other funds for terrorists, prosecutors said.

More from The Daily Star

 

Loss-making telecom operator Zain Saudi has gained more time – until July 31 – to repay a $2.4bn Islamic loan due on Wednesday.

More from Reuters

 

The director-general of Qatar-based Al Jazeera satellite news network has resigned to take up a post in the newly reshuffled government, the station has said.

More from Reuters

June 27, 2013 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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Executive Magazine
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