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Lebanon

Dr. Freddie Baz (Q&A)

by Executive Staff June 1, 2008
written by Executive Staff

Dr Freddie Baz, Bank Audi’s CFO and Chief Strategist talked to Executive about the current situation for banks in Lebanon and future prospects for the sector.

E How do you view the expansion of Lebanese banks in the region. Do you believe they can compete with foreign players?

When we started expanding in the region, we tended to favor acquiring local financial institutions well established in each country. This approach has been particularly helpful in closed markets where Central Bank authorities have decided to stop granting new licenses. In such markets, which usually encourage consolidation through mergers and acquisitions, we have and continue to look for an inorganic growth. As an illustration, we are considering consolidation in Jordan, a market where many opportunities are available as middle size banks show good profitability ratios. However, our initial strategy has been to grow organically. In Syria, we were able to build close to $700 million in deposits during our first year of operation. This year, deposits would reach to $1.5 billion. In Jordan, we have been able to build a customer franchise deposit base of $600 million in less than two and half years. Our bank’s 2007 consolidated balance sheet boasts $17.5 billion in assets, of which $3.5 billion stem from three foreign markets — Syria, Egypt and Jordan.
This example illustrates the reality of a few Lebanese banks, which have been able to build customer and account portfolio franchises. In parallel, Arab banks have enough liquidity to acquire other financial institutions but they do not have the necessary expertise to build institutions organically, which is a know-how proper to Lebanese banks.

E Is the Lebanese banking sector considered as attractive for other regional financial institutions?

A few years ago, stocks of Lebanese banks were considered quite affordable. Prices have, however, improved in recent months, although they still remain very attractive. The large banks, mainly Audi and BLOM, used to be traded at ten or twelve times their earning, a figure that has increased to 15 or 17 times. This figure is quite high against the backdrop of the current situation. In spite of the improvement of trading multiples, Lebanese banks still feature the cheapest assets in the region. If one takes the example of the NBK acquisition of Al Watani, which was bought at 50% of asset value, current trading multiples of Lebanese banks are still estimated at only 18% of their assets. Cheap prices and large assets inherent to the Lebanese banking sector will certainly stimulate the appetite of foreign banks. Another enticing factor is that large Lebanese financial institutions have billions in assets and are extremely well established in terms of footprint. In addition to their know-how, Lebanese banks are operating both in emerging and frontier markets. The latter category, which includes countries such as Sudan, offers massive profit potentials. With price to assets at less than 20% and a wide network of branches in more than ten countries, Lebanese banks are certainly exposed to takeovers. The management is thus faced with two choices, either to acquire or be acquired.

E So are you saying that Lebanese banks are still undervalued?

What determines the real value of a bank is its operating environment, namely the political and economic framework. Political stability tends to boost confidence. This in turn affects aggregate demand, consumption and investment levels, which reflect on GDP growth rates. This process takes a chain form. In my opinion, there is a very strong correlation between commercial bank transactions and GDP growth rate. If one takes a quick glance at the Lebanese economy, one notices that there is a wide gap between actual GDP and potential GDP, which is estimated at around $34 billion — $10-11 billion of yearly additional income compared with actual levels. If the economy is allowed to thrive, banks will grow and their trading multiples will be within the region’s prices to assets and prices to equity. For investors to eye a particular market, they need to have a clear vision for a limited period of three to five years.

E How risky has the sovereign debt become for Lebanese banks?

The sovereign debt has been diluted due to the large bank assets. When Prime Minister Hariri was assassinated, Lebanon was faced with a $2.2 billion outflow in deposits. Since then, deposits of Lebanese banks have grown by $16.6 billion. The war with Israel generated an immediate outflow of $3.1 billion dollars in deposits. Nonetheless, since July 2006 Lebanese bank deposits have witnessed an increase of $12 billion. In the meantime, subscription to public debt has remained constant, meaning that exposure of Lebanese banks is plummeting with time. Only a few years ago bonds in foreign currency reached a percentage of 30% in terms of deposits in foreign currency; this figure has dropped to 12 % for the sector and to 9% at Audi in recent years.

E Do you believe that growth in deposits can be partly attributed to an accumulation of interest?

Last year’s growth can be attributed to the convergence of two main elements — soaring oil prices and the repercussions of the subprime crisis. Rising oil prices have impacted on the money transfers made by the Lebanese diaspora residing in the Gulf. In 2001, the Arab region’s GDP amounted to about $600 billion; it doubled in 2007 reaching $1.2 trillion with an oil price at $88. In years to come, the growing oil price will certainly reflect on banking sector assets. On the other hand, the subprime crisis has also encouraged Lebanese who lost confidence in foreign banks to divert some of their funds to Lebanon. The outlook for Lebanon seems to be quite positive for now, as witnessed in the growth of $1.8 billion in deposits in the first two months of 2008.

E Lebanese banks are very reliant on Lebanese living abroad. How does this market particularity shape your strategies and products?

Bank Audi’s main objective is to be among the top five banks in the region. We do not especially target the Lebanese diaspora, which seeks us naturally. On the contrary, we want to create and develop a sound customer base in all of our locations and hence focus our attention on the local population, namely Egyptians in Egypt or Syrians in Syria. We are a universal bank at the service of Arab citizens.

E Do you foresee a specialization in the banking scene, with each bank focusing on a particular market segment?

All banks pretend to adopt a universal bank approach, given they have the proper expertise. We are a universal bank: we boast 400,000 retail accounts, one third of our deposit base is constituted by accounts with balances in excess of $1 million each, some of the top fifty companies in the region are featured among our clients. Our Capital Markets department manages $5-6 billion in yearly turnover on Lebanese stocks and bonds. As you can see, we have been able to reconcile between two market dimensions, mass and elite. A universal bank is built on expertise, which in turn generates market share. Nonetheless, our approach also differs from one market to the other. While we may opt for the universal bank approach in certain markets, we may choose a more specialized one in another.

E Do you think the Lebanese banking scene has become overcrowded?

Not really. Lebanon may have become overcrowded in terms of numbers of banks. But when one takes a close look at banking coverage ratios, such as number of accounts per household or residents per branch, they still lag behind. In my opinion, the Lebanese retail market is still in its infancy. There are huge potentials in terms of organic growth for banks in the retail market. For Lebanon to close the gap between actual and potential GDP, billions of dollars of loans will be required. The Lebanese banking sector has always been very concentrated. Years ago, the first 20 Lebanese banks represented 80% of the market. This figure has dropped to about 70% to 75% today. Among the alpha banks, size varies greatly from one institution to the other, the top two banks weighing as much as the last five.

E Many economists have criticized Lebanese banks on the premise that they tend to finance the government instead of the private sector. Do you agree?

In Lebanon, the proportion of consolidated loans to GDP is almost one-to-one, an extremely high ratio beyond any acceptable ceiling. However, due to the importance of the consolidated deposits of banks to GDP, among the highest worldwide, the contribution of banks to the private sector seems to be dwarfed in comparison. In reality there is no crowding-out effect. When it comes to loan segmentation, the banking sector is only reflecting the reality of the market. In addition, Lebanese SMEs need to be managed more like companies and less like mom-and-pop-shops, by developing proper audits and processes in order to be able to secure larger amounts of loans.

 

June 1, 2008 0 comments
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By Invitation

Branch managers are vital investments for sales effectiveness

by Peter Jenkins & Peter Vayanos June 1, 2008
written by Peter Jenkins & Peter Vayanos

A recent study by Booz Allen Hamilton Striving for growth: Best practices in retail banking sales and service channels revealed that the majority of banks are failing to fully meet customer needs and maximize sales channel performance. This comprehensive study, which used customer research and mystery shopping assessed 100 banks across 17 countries including 12 banks in the GCC, looked at what customers want from their banks, how banks are performing and best practices to drive profitable growth.

The study revealed that, globally, customers still prefer banking in branches despite the trend towards online — 63% choose to use a branch for purchasing current and savings account products and 54% choose their branch to purchase mortgages. The situation in the GCC is very close to that of the global average. However, despite the importance of the branch channel to customers, many banks in the region under-perform and have yet to get the basics right. GCC banks scored on average 20% less than the global average. As the competitive intensity increases in the region and banks have to deal with a more heterogeneous customer base in terms of age, wealth levels and cultural background, addressing shortfalls in sales effectiveness in the branch will become a crucial source of differentiation.

So how can sales effectiveness be improved? Our work with domestic champions that continue to win year in year out shows that success can be attributed to the mastery of the five following levers:

• Customer information and insight: Branches need to leverage customer insights more and provide tailored service to target customer segments.

• Sales management: Sales staff should be supported by a sales pipeline and have access to the right level of MIS to measure performance.

• Processes and tools: Sales processes should be simplified and staff should have access to systems that support a single customer view.

• Capacity and deployment: Staffing levels need to reflect the customer mix and sufficient time should be allowed for sales related activities. Capacity planning needs to be proactive to cope with peaks in demand.

• Roles and capability: Branch staff require clear roles and responsibilities backed up by effective HR processes and appropriate performance management systems.

In the Middle East there is still a way a go. For starters, many banks lack accurate and complete data on their customers to support the development of customer insights. Often the most fundamental data is missing. Sales management activities also tend to be more reactive in nature and driven around promotions as opposed to being approached in a systematic fashion. Furthermore, few banks have managed to deploy the systems and processes to enable a single customer view across multiple channels. Finally, many customer sales representatives viewed themselves primarily as providers of service and not responsible for sales. For example, in one of our clients, the customer sales representatives spent 41% of their time on service-related activities and only 9% of their time on sales-related activities.

On top of the above capabilities, many banks continue to overlook the performance impact of successful branch managers. That’s a big oversight because exceptional branch managers can have a disproportionate impact on a branch’s performance. In a recent Booz Allen Hamilton analysis of more than 4,000 bank branches, just 5 to 10 percent of branch managers demonstrated consistent top quartile performance over a sustained period. But those branch managers delivered three times the growth of their local competitors. On a three-year net present value basis, an exceptional branch manager is worth between $500,000 and $1 million to his or her bank.

All the signs are that the same picture holds true for for the Middle Eastern banking sector.

Why has this situation arisen? The results of our study suggests the following:

• Management often does not know or agree on who their top branch managers are.

• Sources of exceptional performance are not often adequately explained and thus rarely replicated. Training is often focused on developing basic skills, rather than competencies required to generate top performance.

• The symmetry between branch manager competencies and branch requirements is not always explicitly understood and managed.

• One size does not fit all — top performers harbor different aspirations and need to be cultivated differently

What are the traits shared by top performing branch managers? They are proud of their bank, their branch and their employees. They are creative in coming up with new ways to drive business. They are driven to succeed and motivated by their branch’s success, not just their salary and bonus packages. They are confident in their ability to meet their goals and they typically hold an integrated view of all the aspects of their business — sales, service, people and the core operations.

Just as important, however, are the differences among successful branch managers. Interviews conducted in conjunction with the Booz Allen Hamilton study found that they perceive themselves, accurately or not, to be variants around two themes: “town mayors,” who identify more strongly with their branches and their communities than with the overall organization, strive to maximize their branch’s performance and their communities’ ability to prosper and have few ambitions to move beyond their current position, or as “find the next challenge” types, competitive about their role within the bank as a whole and desirous of moving to larger branches as a way to take on positions of greater importance within the organization.

Understanding these differences in both ambition and talent offers banks the opportunity to manage the career paths of their top performing branch managers more effectively, getting the most out of those high performers and make sure they put the right manger in the right branch. Given that the attrition rate among branch mangers industry-wide is between 20 and 30 percent every year, rigorous, thoughtful career planning is essential to the retention and continued success of the best branch managers. But that must be coordinated with new approaches to every aspect of human resources processes relating to the branch manger, including recruitment, training and performance assessment. This will be a particularly tough challenge in the Middle East given the shortage of skilled resources and the relatively low standards that prevail in many human resources departments.

Taking an objective approach to managing sales managers will work in any retail sector, or any business for that matter. For banks, it will produce a significantly better return on the investment they make on their branch managers — but it will work only if high performers are given the tools, the goals, and the incentives to maintain their pace. On that note it is worth it for retail bankers to ponder the following five questions:

• What is the state of the key levers required to enable successful sales activities?

• Do you know how to find and assess your best people?

• Do you have the right people in the right branches?

• Can you successfully attract the best from your competition and retain them?

• Do you have the infrastructure to support and develop great branch managers?

Peter Vayanos is a Vice President and Partner with the Financial Services Practice of Booz Allen Hamilton, based in the Beirut office.

Peter Jenkins is a Vice President and Partner with the Financial Services Practice of Booz Allen Hamilton, based in the Dubai office.

June 1, 2008 0 comments
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Lebanon

SGBL – A new horizon

by Executive Staff June 1, 2008
written by Executive Staff

Antoun Sehnaoui, who became Chairman and of leading Lebanese bank Société Générale de Banque au Liban (SGBL), in October 2007, believes in organic growth over radical change. “It is about evolution rather than revolution,” explained the youthful chairman, who succeeded his uncle Maurice Sehnaoui as head of what many regard as Lebanon’s most innovative bank.

One of the most recognizable on the Lebanese banking landscape with its familiar red white and blue logo, SGBL’s activities are organized into a three-core business: retail banking, corporate and investment banking, and private banking. It also has a presence in Jordan, where as SGBJ it operates 18 branches, Cyprus with six branches and in Syria, where it offers specialized financial services through its affiliated companies, Fidus and Sogecap.

But it is the future that has injected a new buzz – not to mention new capital – into the bank which is embarking on an ambitious expansion plan. The monies will finance local and international acquisitions, the opening of more local branches with a new look and what Sehnaoui calls “more maneuverability” to SGBL’s banking operations. This with no doubt means that SGBL will continue to plow new retail banking furrows by rolling out new products, while consolidating other core activities such as private banking and asset management, investment and corporate banking.

Furthermore, in line with meeting the standards set by its committed French partner Société Générale, SGBL will be aiming to scale new heights in terms of human resources and deliver a level of professionalism commensurate for a bank with an international profile. “It’s not that we lacked any of these previously,” says Sehnaoui, once again keen to stress that the changes are part of a process to improve SGBL’s position in a “competitive global environment.”

Reassurance has long been the bank’s watchword. SGBL ranks first in terms of loans to deposits of all the Lebanese banks, and is probably the most risk averse, an important strength in a financial world blighted by the ongoing subprime mortgage crisis. “Our shareholders insist on this,” explains Sehnaoui, who is arguably the first in what promise to be a new generation of young and dynamic chairmen in Lebanese banking. “The ambition now is to increase profits and make Lebanon a regional platform for our international activities.”

A new vision

Sehnaoui believes that by as early as 2010, the bank’s new vision will have yielded fruit “I expect us to be operating more robustly locally and internationally, across all our activities, while at the same time boosting inter-business revenue synergies, operating efficiency and ultimately operating income.” It is a vision predicated on the firm belief that the Lebanese banking sector will continue to be the pillar of the country’s economy. It currently contributes a big share of the nation’s GDP but, more importantly, it is suitably diversified so as to withstand most shocks.

The banking sector is underpinned with decades of Lebanese conservatism but it also recognizes that it must embrace global banking methods; no one is capturing the essence of this zeitgeist better than SGBL, which understands the needs of both its retail and private banking clients and further understands that both are equally important in a competitive and diverse global banking industry.

The bank itself is hardly a newcomer to the sector. Capitalizing on over 50 years of experience, SGBL’s retail banking operations will pursue a strategy of ambitious organic growth in countries where the group is already present. SGBL has always been a leader in retail banking, a reputation based on its ability to introduce new products onto the market and invest in technology.
SGBL will therefore be expanding its client base and giving wider geographic coverage. Meanwhile, the exploitation of revenue synergies between businesses will continue, with priority given, amongst others, to cooperation with the regional network of Syria, Jordan and Cyprus and cross-selling between SGBL divisions.

For its Lebanese networks, SGBL will also adopt a strategy of deliberately targeting high-net worth individuals and work at closer cooperation with corporate and investment banking arms, both of which should promote dynamic growth. The investment banking division is gearing itself up to play what it hopes will be a key role in helping rehabilitate Lebanon’s private sector much of which was mauled after years of conflict and political instability by actively getting involved in forthcoming M&As and privatization.

Sehnaoui is acutely aware of the needs, issues and concerns of the Lebanese private sector, an arena in which close understanding play a key role in oiling the finely calibrated cogs of Lebanese economic activity. “The private sector is the lifeblood of our very small but dynamic country,” he says. “The private sector is our partner in growth.”

Elsewhere, the Private Banking and Asset Management divisions, backed by the expertise of Fidus and its team of specialists, not to mention the support from Groupe Société Générale, will consolidate its position as a leading purveyor of wealth management products and services. With the demand for innovative private banking services in the region – and the demand for Lebanese private bankers – SGBL will aim to deliver innovative financial products and diversified and tailor made investment solutions to a lucrative niche in this growing sector.

“Thanks to Fidus, our brokerage and portfolio management arm, SGBL was able to develop its activities in wealth management locally and internationally, answering the growing needs of its clients around the world and the increasingly active nations of the GCC, buoyed as they are by the recent windfall from the hike in oil prices,” says Sehnaoui with pride. “The region is booming and we need to seize the day.”

Meanwhile, in the area of specialized financial services, the SGBL Group will continue its expansion in countries with strong potential (in particular the GCC) by drawing on its years of experience and standing in the Lebanese market. “Regional investors appreciate the skill sets that Lebanese bankers bring to the table. We are international in outlook but we understand their needs.”
The Group is also currently stepping up its international expansion and this will offer new opportunities to Société Générale Group’s through its wide and diversified businesses lines across the region. “Today, SGBL is evolving gradually in an unstable and uncertain environment in which we can nonetheless find solutions,” declares Sehnaoui. “In this environment only banks that can offer their clients innovative products, high quality service and the best price can follow a risk-free development strategy.”

Sehnaoui believes that SGBL can look to the future with genuine confidence. The bank has built up a huge reserve of goodwill; it has the know-how, the infrastructure, the client base, the right level of affiliated services and most importantly, an international presence of which only a few Lebanese banks can boast. “With all these, SGBL has all the tools at hand to reposition itself as an important actor on the local and regional banking market.”

June 1, 2008 0 comments
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GCC

Dubai’s global runway

by Executive Staff May 28, 2008
written by Executive Staff

In a bid to become the aviation capital of the world, Dubai is investing more than $13 billion in civil aviation and aerospace industry projects as part of a master plan that extends to 2050. Neighboring emirate Abu Dhabi is also moving to get in on the booming aviation sector, with plans to spend up to $50 billion, but with such lofty ambitions there are always additional problems, such as a serious shortage of pilots.

Dubai International Airport (DXB), the tenth busiest in the world in 2006 according to Airports Council International, is spending $4.5 billion on terminals and other facilities that will triple capacity by 2009 to 75 million, while the $33 billion Dubai World Central (DWC) will be centered around the world’s largest airport and cargo hub.

This heavy investment comes as the MENA region is set for the largest aviation growth globally between 2008-11, almost 40% higher than the world average, according to the International Air Transport Association (IATA). The region’s sector was also the fastest-growing in the world in terms of passenger movement in 2007, with a 18.6% growth rate, compared to 5% in Europe’s and the US’ 3% according to the Abu Dhabi Airport Company.

Spurring on Dubai’s decision two years ago to build the DWC, are rising passenger numbers, with 34.3 million at the DXB in 2007, up 19.3% on 2006 and the sixth consecutive year of growth above 15%.

Cargo has likewise spiked at Dubai Cargo Village, the freight facility for the DXB, handling 1.66 million tons in 2007, up 10.96% on 2006. Growth is attributed to the United Arab Emirate’s surging population, up 75% in a decade to 5.6 million, the 6.45 million tourists that visited Dubai last year — according to the Dubai Department of Civil Aviation — as well as the emirate’s growing position as a transport hub for the Gulf.

The DXB is extending Terminal 2 by 37,000 square feet to allow the terminal to handle 700 flights per week, of which 320 will be cargo. Terminal 3 is also under construction — several months behind schedule due to a shortage of raw materials — and is being laid out underground, some 20 meters below the apron and taxiways. Exclusively for Emirates Airlines, Terminal 3 will significantly ease congestion, with the DXB handling nearly a third more than its original capacity of 22 million passengers.

Fields upon fields of development

An estimated $33 billion is earmarked for infrastructure costs alone on the 140 square-kilometer DWC, a multi-phase development financed by the Dubai government, which incorporates the Al Maktoum International Airport (MIA), Dubai Logistics City, DWC Residential City, DWC Commercial City, DWC Aviation City and the DWC Golf City.

“It is geography that makes this vision possible with huge land availability in a prime location,” said Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of Dubai City of Aviation Corporation-DWC. “The long-term benefits of DWC to the UAE, GCC countries and the wider region are phenomenal and will place this emirate firmly in ‘pole position’ for regional logistics, tourism and commerce.”

Neighboring Abu Dhabi, however, intends to spend $40-$50 billion for the building of new airports, according to the Centre for Asia Pacific Aviation, and turn Abu Dhabi’s second international airport, Al Ain, into a hub for aviation and cargo. The plan will also slot into Abu Dhabi’s recent announcement to build a new Capital District to consolidate the emirate’s position as the administrative capital of the UAE.

As in the case with Dubai, the decision to invest so heavily in aviation is being motivated by strong growth, with Abu Dhabi’s Etihad Airways posting a 40% increase in passengers during the first quarter this year, from 1 million to 1.4 million compared to first quarter last year, while cargo traffic was also up by 20%. The Abu Dhabi International Airport (ADIA) saw a spike in passengers as well, up 33% this year over last, with aircraft activity rising 16.9% over the same period.

To cater to rising demand, the ADIA has embarked on a $6.8 billion expansion plan. The airport is currently investing $272 million to add five million more passengers to the terminal’s capacity, bringing total capacity to 12 million, and increasing cargo capacity to 500,000 tons by the end of 2008.

Building the worlds biggest airport

At Dubai World Central, some 15,000 workers toil away in the heat of the desert sun on 18 construction projects, a number set to increase over the next three years as some 40 tenders are awarded.

“Of the 30 tenders already awarded, 20 have been specifically for the airport’s infrastructure and the rest spread over DWC’s real estate and logistics components,” explained Abdulla Al Falasi, DWC’s Marketing and Corporate Communications Director.

Some $8.1 billion is to be spent on the MIA in Jebel Ali to become the world’s largest international airport with a designed capacity for 120 to 150 million passengers per year and able to handle over 12 million tons of cargo annually.

The airport is to cover 68 square-kilometers with six parallel runways and as many concourses. Work is already completed on the first CAT-III runway, which will be able to handle the new jumbo Airbus A380.

The MIA will have two mega-terminals, the first for airlines within the Emirates Group, the second for regional and international carriers, while a third terminal is earmarked for low-cost charter airlines. The third passenger terminal building, a 75,000 square meter single level terminal, is designed to cater to seven million passengers per year, and is being built through a joint venture between the UAE’s Arabtec and Germany’s Max Bogl. The final design of the mega-terminals is to be announced at the end of 2008, said Khalifa Al Zaffin, DWC’s Executive Chairman. An Executive Jet Centre will also be built.

The MIA is to be linked to the DXB by an express rail system, and eventually linked to the Dubai Metro when it is completed. Not satisfied with having, likely, the region’s biggest car park, with some 100,000 spaces, the MIA’s $39 million air traffic control tower will be the region’s tallest freestanding control tower at 92 meters.

Aviation all in one place

A central feature of the DWC will be the $1.36 billion Aviation City —  covering 6.7 square kilometers — the aim of which, said Al Zaffin, is to merge all the various aviation related business within one centralized location. Individual developers will also be allowed to develop their own hangers and facilities within a free zone on a long-term leasing basis, with air and land access to the MIA.

Al Zaffin said that the facility would host all aviation manufacturing, maintenance, repair and overhaul (MRO) services, aviation support services, design and consultancy, research and development, product and parts, light manufacturing units and high-technology industries. The MRO, said Al Zaffin, will be able to service up to 100 aircraft, a figure set to rise as the multi-phase development expands through to 2050.

On-demand flight support company Palm Aviation has plans in the works to build the project’s first fixed-base operation (FBO) ground handling facility, which is to cover 80,000 square feet and is estimated to come in at a cost of $10.8 million.

To meet the Gulf’s surging imports, worth an estimated $320 billion in 2007 according to the Dubai Logistics City (DLC), the DWC will be able to handle up to 12 million tons of cargo a year.

The 21.5 square-kilometer DLC is being developed as an integrated multi-modal logistics platform with all transportation modes, logistics and value-added services, such as product manufacturing and assembly in a single-bonded free zone environment made up of the DLC, DWC-MIA and the Jebel Ali port. Sea-to-air times for transport of goods at the DWC are expected to be three to four hours as opposed to the current one to three days.

The Aviation City will also feature a heliport zone with 17 helipads in addition to fuel, lighting and hangar facilities.  An academic zone will host several aviation colleges and training centers for aerospace and academic studies.

The need for such institutions has become particularly pressing following a recent report by global management consultancy A.T. Kearney which said the GCC faced a ‘serious shortage’ of pilots to cater to surging demand, with passenger traffic up 18.1% last year. The report said that with GCC passenger traffic expected to grow 8% between 2007 and 2015 — higher than the global average of 5% — the number of pilots required by the UAE’s five airlines alone would spike by 75% by 2020.

Build it and they may come, but an adequate number of pilots will be integral to getting them all there and helping to realize the success of the Gulf’s futuristic aviation metropolises, though the tens of thousands of people already involved in turning these lofty ambitions into reality.

May 28, 2008 0 comments
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Levant

Ads that don’t add

by Executive Staff May 28, 2008
written by Executive Staff

The only way is up, or so it seems, for the Jordanian advertisement sector, which recorded stunning double digit growth figures over the past decade. A recent media survey, however, produced some uneasy literature for advertisers, ad agencies and media representatives alike, as readership ratios hardly match the way advertisement budgets are spent.

According to research firm Ipsos, total advertisement expenditure based on official rack rates increased by some 30% in 2007 to amount to $280 million. Since 2000, total ad spending grew by no less than 260%, making it one of the kingdom’s fastest growing industries. Still, Jordanian advertisement represents but 3% of the regional market, whereby it should be noted that all Ipsos figures are based on

official rack rates. In reality, ad spend could be more than 30% lower.

Jordan’s big spenders are the same as elsewhere, with the 30% increase in 2007 mainly fuelled by the re-branding campaigns of the Arab Bank and telecom firms Zain and Orange. Home to four national operators, the Jordan telecom sector remained the country’s biggest advertiser with some 20% of the market, followed by banking (12%), leisure and entertainment (12%), general services (11%) and real estate (8%).

While most countries spend the lion’s share of their budget on TV commercials, nearly 80% of Jordanian advertisement spending is in the country’s newspapers. The remaining 20% is divided, more or less equally, between television, magazines, radio and outdoors. The main reason television scores so badly is the fact Jordan has but one national broadcaster, state-owned Jordan TV, which is hardly watched.

Still, seeing the overwhelming amount of ads in Jordan’s print media, the Jordan Media Survey (JMS) managed to raise some eyebrows, to say the least. Conducted by the International Research & Exchanges Board (IREX) in late 2007, the survey did over 3,000 face-to-face interviews during a period of two weeks and found that only 57.9% of respondents had “read or flipped through” a newspaper during the previous month, while less than one third of people polled had read a weekly, and just 13.5% had opened a monthly.

Read your news today?

Funded by a $5 million USAID grant, IREX’ aim is to strengthen media independence in the kingdom. The aim of the survey was to help media outlets come to a better understanding of the market. Not surprisingly, it appeared that 30% of interviewees had read Al Rai, Jordan’s leading newspaper with a daily circulation of some 100,000 copies, followed by Al Ghad (15.2%), Al Dustour (12.9%) and Al Yawm (5%). On the question if they had read a newspaper “yesterday,” only 18.5% of interviewees responded positively.

The situation was not much better for weeklies and monthlies. From the some 30% of people who had read or flipped through a weekly, 21% responded that they had opened a free classified publication. The dozens of other, relatively small weeklies, divided the remaining 9% with readership percentages never exceeding 3%.

The leading monthly magazines were Arabic-language women’s magazines. Among the English language magazines, Jordan Business and Jo scored highest with 3.5% of respondents affirming they had read or flipped through the publication during the previous month. All other publications on the list scored well below 1%.

Two positive points need to be made. First, while the readership of newspapers was significantly lower than expected, a remarkable 80% to 90% of respondents said they have read a daily on the Internet, yet so far the worldwide web in Jordan hardly attracts any advertisement. Second, a separate poll among “opinion leaders,” concluded that 92% had read a newspaper during the previous month and 58% the previous day.

Without a doubt, the survey’s big winner was radio, as no less than 57% respondents replied they had listened to a channel during the previous 7 days, while 46% tuned in during the previous day. Radio has blossomed in Jordan since 2002, when the Audiovisual Media Law largely liberalized the air waves.

While before 2002, Jordan’s citizens could only listen to Radio Jordan in either Arabic or English, today there are over 25 channels. According to the JMS, Fann FM proved the most popular with a listenership of 32.3%, followed by Quran FM (20.6%), Rotana FM (15%), Jor FM (14.4%), Jor AM (11.3%) and Mazaj FM (7.6%).

More than they’re due?

“Print media has a penetration rate of but 42.8% for dailies, and much less for weeklies and monthlies, yet it receives more than 80% of the country’s ad expenditure,” said IREX’ Samuel Compton. “Radio has a penetration rate of 56.9%, yet receives but 8% of total ad spend.”

Seeing the success of Jordanian radio, one wonders why the Jordanian government has failed to allow for a private TV channel to compete with the country’s state-owned dinosaur JTV. It would no doubt be welcomed by viewers and advertisers alike, as an advertisement campaign ideally makes use of all media outlets. While print media the world over are confronted with shrinking budgets, Jordan’s own may hope that the status quo prevails, as long as they receive the lion share of ad spend.

May 28, 2008 0 comments
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Levant

Dawn of the new Amman

by Executive Staff May 28, 2008
written by Executive Staff

With the exception of the city’s numerous minarets and a giant flag, Amman has always been a predominantly horizontal city. But this is about to change, since the Greater Amman Municipality (GAM) adopted an ambitious master plan in 2007 that allows for the construction of towers up to 200 meters tall. As urbanists, architects and property developers rub their hands to construct the future Amman skyline, critics wonder how the city’s infrastructure will cope, while Jordanian MPs in April raised questions regarding the way multi-billion dollar contracts are concluded in the kingdom. Last but not least, there is water or, more precisely, the lack of it.

From the hill-top remains of a Roman temple, Amman looks a bit like a giant beehive spread out over the rolling hills, a concrete sprawl of three and four-storey buildings. From here, one can perhaps understand the Jordanian capitals’ reputation for being dull and ugly. To most visitors it is but stopover. The city’s reputation however, no longer matches reality.

Gentrification of a capital

In recent years, a number of cafés, restaurants and clubs have opened, while malls and supermarkets offer the latest in food and fashion. In an attempt to beautify the city, the GAM has largely banned billboards, planted trees and made the city more pedestrian friendly. More importantly, from an urbanist point of view, Amman is simply fascinating, as it is one of the fastest growing cities in the region.

While in the early 1920s the city hosted some 25,000 people, today over 2 million live in Amman, which is expected to increase to some 6.4 million by 2025. In terms of size, by that date the Jordanian capital is to grow from today’s 700 square kilometers to some 1700 sq km. To streamline this massive growth, Jordan’s King Abdullah II in 2006 asked Amman mayor Omar Maani to formulate the urban master plan, which was presented in phases throughout 2007.

“We can’t afford to continue our current development trend because it will lead to unprecedented urban sprawl that will exacerbate our transportation problems and eat up some of Jordan’s most productive agricultural lands,” said Maani when presenting the masterplan’s first phase designating four areas of High Density Mixed Use (HDMU).

These four areas are the future Central Business District of Abdali, the Central Parkway between Jabal Abdun and Jabal Amman, as well as two areas located close to the city’s northern and southern gateways. For each cluster, a strict number of low, medium, high rise and landmark towers has been determined, each with exact measurements to preserve the city’s “view corridors.”

In February 2008 Dubai World’s property developing arm Limitless announced that it is to build two 200 meter-high residential towers at the Central Parkway. With a price tag of $300 million, the landmark twins will add some 600 luxury apartments to Amman’s housing market, which has recorded an unprecedented growth. Over the past four years, real estate trading increased by nearly 150%.

One of the main reasons for this growth is the fact that, since the US-led invasion of Iraq in 2003, Jordan absorbed a wave of Iraqi refugees, many of whom are quite well off. The sudden increase in demand for housing saw property prices soar, particularly in the more affluent western part of the capital. Experts estimate that prices in West Amman increased by some 300-400%. Furthermore, there is a growing demand for modern office space, especially from foreign organizations operating in Iraq. Add to that normal market drivers, such as a 2.3% population growth rate and a growing economy, and it should not come as a surprise that Arab nationals increasingly invest in Jordan.

“Jordan’s fast-growing economy, changing real estate requirements, convenient location and stability make it a firm favorite in our list of markets,” Limitless CEO Saeed Ahmed Saeed explained. “Limitless Towers is the first of several distinctive, sustainable projects currently being assessed by our Jordan team.”

The Dubai company is not alone. Billions of dollars are being poured into the kingdom, with Amman seeing most of the action, followed by Aqaba and the Dead Sea. Thus, the Gulf Finance House has invested some $1.5 billion in three projects, including the Amman Gate towers, while Emaar is building a handful of luxury resorts popping up along the Dead Sea. In Aqaba, the $1 billion Saraya Aqaba project and the $1.5 billion Ayla Oasis are under construction, while in April 2008 Abu Dhabi-based property developer Al Maabar signed a $5 billion contract to relocate Aqaba port and develop a new city center.

Other real estate firms have targeted the enormous market for low- and middle-class housing. Tameer International is constructing a city of some 16,000 units in Zarqa. Last but not least, there is the $1.5 billion Abdali Urban Regeneration in the heart of Amman, one of the city’s four areas designated for high rise buildings.

Heart of the city

Today, between Shmeisani and downtown Amman, the area has been fenced off as the foundations are laid for what is set to become the new heart of the city. The project is an initiative of Abdali Investment and Development (AID), the main shareholders in which are Oger Jordan, part of the Hariri group, and the National Investment and Development Corporation (Mawared), the property development arm of the Jordanian armed forces.

Much like the role Solidere played in the reconstruction of downtown Beirut, AID has developed the Abdali master plan and is responsible for the construction and exploitation of the project’s main artery, a 320-meter-long shopping boulevard. The remaining 75% of the project, with a total built-up area of one million square meters, has been sold to private developers, such as Damac and the Capital Bank of Jordan, which is to construct its 220-meter-high headquarters there.

After the initial presentation of the four hubs, the GAM later presented the remaining chapters of the masterplan, dealing with the improvement of the city’s main access roads and corridors, the preservation of rural areas and continued development of industrial sites, among other projects. As Jordan’s population is to more than triple, the GAM estimates one million extra jobs are needed, about a third of which is to be provided by industry.

Finally, in December 2007 the municipality presented the long-awaited plans for the largely vacant lands along the Airport Road, one of Amman’s most prospective areas and the subject of intense speculation. Contrary to what many had expected, the road will not be home to major highrises, but to a mix of land use. Seeing the close proximity of the airport, as well as several universities, the GAM hopes to attract smart business and research centers, while preserving the existing forest and (some) agricultural lands.

The Amman master plan is a balanced blueprint for future growth and was overall well-received. However, one often-heard concern is that the strategic decision “to go vertical,” will lead to a congestion of the capital’s infrastructure. So far, Amman has been largely spared from the daily traffic jams all too familiar in most Arab cities. The city is largely blessed with multi-lane roads and modern traffic regulation systems, yet the first signs of congestion are starting to become apparent.

“We have been closely collaborating with the GAM to ensure that sound traffic solutions are implemented, especially since the new downtown Amman will be a high density area with over 90,000 people residing, commuting and visiting on a daily basis,” said AID Marketing Director Luna Madi. “Therefore, we have incorporated parking facilities which will hold over 25,000 vehicles. In addition, the inroads were especially designed to calibrate offsite traffic flow and check overall congestion.”

According to Amman Mayor Maani, the year 2008 is all about transport. “Money tends to park itself in buildings these days, but we believe that is insufficient for sustainable growth,” he said. “Other factors must be taken into consideration, such as livability, infrastructure and public transport. There are currently some 750,000 cars in the GAM area. So, providing decent public transport is very important, as well as promoting pedestrian-friendly areas.”

Privatizing development

The privatization Amman’s formerly state-owned bus company and the arrival of over 100 new busses was a first step in improving public transport. Meanwhile, the GAM started construction of the 120-km long Amman ring road, which aims to decrease traffic flows within the city, while in June 2008 construction will start of a $250 million light rail connection between Amman and the neighboring city of Zarqa, home to many who commute to the capital on a daily basis.

According to Maani, the light rail is to halve commuter traffic between the two cities and will be extended to the airport and other parts of Amman if proven a success. The mayor caused some controversy when in mid-April he announced plans to sell 55 hectares in the heart of the capital to the Lebanese billionaire and former Prime Minister Najib Mikati for $1.5 billion. Mikati is to build a complex of government buildings, which then will be leased to the state. This proposal, and especially the $5 billion port deal with Al Maabar in Aqaba, provoked Jordanian MPs to raise a number of critical questions.

“The problem is the lack of transparency. Such contracts are required to be made public,” said senator and former Prime Minister Taher Masri. “The government must explain the circumstances of these investments, which happen in the dark. The Jordanian people might not feel the positive effects of privatization plans which will only benefit a small group of the rich.”

“Past experiences in Jordan have unfortunately proved that secret deals were designed to hide paid commission,” political analyst Fahd Khitan told AFP, criticizing the under-the-table agreements reached without the knowledge of the council of ministers. “Negotiations on privatization plans, including tenders, should be subject to public debate, particularly projects that are related to national or historical values.”

However, a lack of transparency regarding multi-billion investments and privatizations schemes is not Jordan’s only worry. On the long term, a much more frightening scenario could disrupt the kingdom and Amman’s sustainable growth: a drastic lack of water. Already one of the water-poorest countries on earth, by 2025 Jordan may be able to offer the perfect home to its citizens and tourists alike, yet arguably not a weekly shower.

Admittedly, the government has made a head start in saving and reusing water while Amman’s ageing network is under repair. However, seeing the fact that the city’s 2 million inhabitants already need to ration water use to make it to next week’s delivery, more drastic measures will be required to accommodate a city of over 6 million people.

Generally, government points at two solutions: the Diseh pipeline and the Red-Dead Canal. Diseh, a natural aquifer, has water, yet it is a non-renewable source near Wadi Rum in Jordan’s deep South. Inexplicably, it is today used for agriculture, while at the same time fueling Aqaba’s rapid expansion.

Critics wonder, therefore, just for how long a $750 million pipeline from this non-renewable source could benefit Amman. The $3 billion Red Dead Canal, combined with a desalinization facility, could be a way to help Jordan quench its thirst and save the Dead Sea from completely evaporating. One thing is certain however: the next Amman urban master plan will have to deal with water as an integral part of the city’s infrastructure.

May 28, 2008 0 comments
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Lebanon

Crude without a culprit

by Executive Staff May 28, 2008
written by Executive Staff

Sometime during the evening of Saturday, March 22, pipes from the Holcim cement factory in Chekka began leaking oil into the Mediterranean. Between one and two tons of oil entered the sea in the industrial area of Koura, just south of Tripoli. Holcim teams worked through the Easter holiday to clean the spill, and by Monday morning, the beach and the sea that were immediately contaminated in Chekka was cleaned.

Holcim, the NGO IndyAct and local residents all agree on the chronology of the oil spill and subsequent cleaning in Chekka. Yet that same weekend, residents of Anfeh, a fishing village a few kilometers north of Chekka, discovered a huge amount of oil had spilled onto their beaches, only two months after local teams with international support finished cleaning the remains of the 2006 War’s oil spill. Well over a month has passed, the beaches of Anfeh remain covered in black oil and Holcim, IndyAct, locals and the Lebanese government fight a protracted battle to identify the polluter and hold him responsible for cleaning costs.

Dana Obeid, a member of IndyAct, said that the organization became aware of the oil spill over the Easter weekend, and went to Anfeh to assess the damage on the following Tuesday. According to Obeid, IndyAct found that residents who live in the immediate vicinity of the beach were forced to leave their homes — sometimes for as long as five or six days — to avoid the overwhelming smell, made stronger by spring winds. Fishermen were unable to take their boats into the waters for up to two weeks. The large Phoenician walls built into a small cliff overlooking the ocean were threatened by the oil. The public beach was rendered unusable.

Polluting the economy

The village depends largely on the sea for its income and thus is in a difficult position as the summer season begins. Faysal Touma, a local fisherman, said the damage was worse than what the village saw after the July War. “Here we fish in shallow waters, and these were the areas most affected.” Another local fisherman, Bassam Fares, agreed. “The boury and crabs that used to flourish here have almost completely disappeared. Restaurants that used to call and order fish in the morning know that we have nothing and have stopped calling.”

The oil spill could not have come at a worse time for fishermen. “We still don’t know the full effect of the damage because spawning season begins this month. We won’t know how much the oil spill has affected fishing until we see how many eggs hatch this year, and then how that will affect next year’s spawn,” Touma said.

The strong spring tides have also pushed layers upon layers of debris onto the beach, making the area contaminated almost a meter thick in some places. Finally, as the days get warmer, the sun is melting the oil that had filled the crevices in the rocks along the coastline and dried on the rocky beach, meaning that it is now creeping back into the sea.

The town’s proximity to the Holcim factory and the winds that push the tide north immediately led IndyAct to see a link between the Chekka accident and the damage in Anfeh. Obeid said that IndyAct was in contact with Holcim the same day they went to survey the incident, but that the company immediately denied responsibility for the Anfeh spill and said that their responsibility had ended once the Chekka cleanup had been completed.

Issam Salameh, communications spokesperson of Holcim in Lebanon, maintains that it would have been impossible for the Holcim oil to reach Anfeh, because of the quick and “vigilant” response of Holcim teams as soon as the leak began.

“We began cleaning immediately when we saw the leak on Saturday, and we monitored the leak until everything was clean. If the fuel had spread, we would have noticed it and cleaned it immediately,” he said, noting Holcim’s interest in recovering as much oil as possible, as the leaked fuel is filtered directly back into the factory’s systems for continued use.

Salameh said although 200 to 400 square meters of water were covered by the oil, the environmental damage was limited. “Oil does not dissolve in water, and when it first enters water, it floats on the surface, so it never actually mixes with the water.”

Over the course of the cleanup, Holcim determined high temperatures caused quick melting of large amounts of ice, overloading the pipes in the factory and causing the leak. Salameh said Holcim is examining the cause of the leak in more detail in order to take corrective action, which should be in place within the year.

As the beaches of Anfeh sat black, the story gained press coverage and the attention of the government. A joint government committee from the Ministries of Environment and Transport visited Anfeh, taking fuel samples along the beach and the Holcim plant to determine if the two samples match, which should determine definitively whether the oil was Holcim’s.

No one held responsible

More than a month has passed since the sampling and no results have been announced yet. A Ministry of Environment official said it is normal that the identification process is long, as the matching process, known as fingerprinting, is quite complex. He said he hoped to have results within the next several weeks, but did not seem urgently concerned about the environmental damage.

“This area was hit very hard by the oil spill during the July War,” he said. “Because the cleaning was only finished two months ago, the environmental damage was already done.”

The ministry also stressed that entities other than Holcim may have caused the spill. The official said  “eyewitnesses reported seeing an industrial tanker off the coast of Anfeh that weekend. This tanker may also have leaked fuel, and the two oil spills could be a simple coincidence.” This ‘other tanker’, however, remains unidentified. The ministry source said the government would only begin to look for the mystery vessel if the tests showed that the oil in Anfeh did not originate at the Holcim factory.

Obeid, however, noted that the chances of two factories in the same region having an oil spill of similar amounts in such close proximity at the same time are slim. She also pointed to the fact that the Holcim factories have had similar accidents causing oil spills twice in the last six years.

Once the results of the government study are announced, the responsible party will bear the costs of cleaning the Anfeh beach. Confident the oil did not originate from Holcim’s factories, Salameh said his company had cooperated fully with investigators and would clean the beach if ordered to by the ministry.

The cleaning process will, however, be labor-intensive. The Anfeh beach is very rocky, which means that cleaning efforts will have to include manual scrubbing of rocks before high-pressure water hoses can be used. Moreover, the affected stretch of coast is surrounded by homes, which will impair access to the beach. Tony Chamoun, the director of the PROMAR company that cleaned the Anfeh beaches following the July War, estimates that cleaning would take between 30 and 45 days and would cost at least $200,000.

The Anfeh spill reveals bigger problems in Lebanon’s environmental laws, specifically in the Koura region. As Habib Maalouf of the Lebanese Environmental Party said, “There is always a high risk of environmental damage in this region because of the many ports and factories.” Yet despite this ever-present risk, the government has no strategy in place to deal with oil spills, instead dealing with cases on an ad hoc basis.

The Ministry of the Environment defended this strategy, saying flexibility made it easier to respond appropriately to individual incidents and  enforce laws requiring polluters pay for environmental damage they cause. Yet Maalouf said this legal principle is poorly enforced and leads to poor clean up of environmental damage.

IndyAct is calling for the beach to be cleaned immediately and for Holcim to pay compensation to the local fishermen. But as Holcim and IndyAct await the results of the government’s tests, local residents are anxious for action.

“We want to be able to use our beach. We want to be able to go back to work. We want someone to be held responsible, and we want to make sure that this won’t happen again,” Touma said. “People keep coming here to take pictures, to talk to us and to take samples, but when is anyone finally going to do something?”

May 28, 2008 0 comments
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Lebanon

Kidsville comes to town

by Executive Staff May 28, 2008
written by Executive Staff

These days, while driving north of Beirut on the highway towards Jounieh and Byblos, one encounters a big, blue structure on the side of the road, on the exact spot where the ABC store used to be. Written on the outside, in lettering so bold that one could easily overlook the department store’s logo, it proclaims “Kidsville — the largest kingdom just for kids!” Behind the blue cover is ABC Dbayye’s transmogrification from an ugly duckling into a pretty swan.

When the Lebanese retail company was faced with the fact that its oldest store was showing the wear and tear of long years in service and was in dire need of an overhaul, it had two alternatives: tearing down and re-building from scratch or renovating while keeping the store running.

As Ron Fadel, Vice President Leasing at ABC, explained, “we could not close the whole store for a year of renovation,” and thus only the second option was a viable one. The first part to be redone was the basement, which — re-invented as “Kidsville” — was opened again to the public in March 2008. Currently, both second and third floors are closed, and once they are re-opened in October of this year, the first and ground floors follow suit. Fadel expects all works to have been completed “by the end of 2009, beginning of 2010.”

The Kidsville concept, combining a plethora of retail aspects for children – clothing, shoes, jewelry, school supplies, toys, and even a child optician — in one space, is “the first of its kind in the region,” according to Fadel. Initially, he said, “we started with a much smaller Kids Wear section. But we soon felt, talking to potential talents, that there was a possibility to make a landmark for children in Lebanon and the region.”

Now, the children’s section covers the whole ground floor, totaling 8,000 square meters, and hosts 100 different brands, aiming to “offer everything that a Lebanese can currently have on the market.” Apart from apparel and school supplies, ABC is also in talks with local partners to open a children’s bookstore in Kidsville.

ABC, in its re-modeling of the Dbayye store, is consciously sticking to its roots as a department store, being open for the mall concept — many different stores under one roof — but trying to maintain as much of the old-style concept of grouping merchandise by type and not brand. As Fadel pointed out, this concept’s roots are not just in the European-style department stores like Galeries Lafayette, Harrod’s, and KaDeWe, but also in the region’s own historical retail space, the suq, where sellers of like wares — the coppersmiths, the carpenters, the spice salesmen — were, and are, always found together.

This is also observable in the ABC Ashrafieh Mall in Beirut, in which the company’s own department store occupies a major part. The concept seems to have found a positive resonance abroad, as ABC is getting offers to open up its trademark department stores in malls throughout the region and, indeed, just inaugurated its first venture abroad — a 4,200 square meter department store inside a mall in Amman, Jordan.

Asked about the future of malls and the current discussion about a time when the region will be “malled out”, Fadel answered that “It depends on the customer. Some want to go to a specific brand, to be in a specific brand environment. Others want the opposite — to be in an environment where they have the choice of many brands for the same goods. Both approaches are working. Both are here and will stay.”

ABC’s own plans echo those of many Lebanese businesses: regional expansion is on the drafting boards. Having weathered the last years of war and political crisis, during which the company has, nevertheless, managed to increase its revenues, the current focus is on the renovation of the Dbayye store, which will see its size almost double from 18,000 to 32,000 square meters, but the sights are already set further a field.

According to Fadel, the primary target area is the Levant — Lebanon, Syria, Jordan — but in five to ten years “ABC could be a company with several malls and department stores in more than three countries.”

May 28, 2008 0 comments
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Lebanon

Taming the block rock

by Executive Staff May 28, 2008
written by Executive Staff

Going back a few years, Gemmayzeh was a quiet, residential area. As the brown tourist signs declare, it was and still is a “quartier a caractère traditionnel”, and back then one might have thought of it as something of a “sleepy neighborhood.” But much of that has changed. In those few short years it has gained a reputation as a nightlife hotspot — one of the places to be seen over the weekend, where the high heels and Gucci bags brigade rub shoulders with the nose rings and dreadlocks crowd.

Four years ago there were only a couple of bars or restaurants in Gemmayzeh, but the last year or so has seen an exponential growth in the number of establishments with around 80 bars at present, and it seems as if a new place is opened every week. While this may be good news for weekend revelers, the rapid development has come at a price for some of Gemmayzeh’s residents. Over the weekends the quarter’s once slow and sleepy roads are now packed with traffic and the streets are crowded with the city’s youth letting off steam. As the neighborhood’s residents get ready for a good night’s sleep, a cacophony of clinking bottles, base beats, laughter and chatter rises from the streets until the early hours of the morning.

Tensions between the residents and the bar owners and patrons had been on the rise for a while and at some point something had to give. In the beginning of April, some residents staged a demonstration in Gemmayzeh, bringing the place to a stand still for a couple of hours, while also lodging formal complaints with the Ministry of Tourism and the Governor of Beirut about the problems the bars were causing them. This lead to the temporary closure of some twenty establishments that were not in possession of the correct licenses and placed yet another two groups in Lebanon in a tense stand-off: bar owners on one side and the residents on the other.

Parties to Politics

Those who read foreign press features will be acutely aware that there are two almost contradictory stories that periodically emanate from Lebanon. The first revolves around the political turmoil and speculates about the possibility of conflict and the second celebrates Beirut as the only city in the Middle East with a “decent” — whatever that might be — nightlife. So it is a fitting irony that Beirut’s nightlife has, of itself, become the latest cause of turmoil.

To date things have not gotten too out of hand, and although the odd egg or two has been thrown from a sleep-deprived resident’s balcony towards a crowd of loud and tipsy drinkers, the security situation appears to be under control. However, Ellie Nassar, the mukhtar (mayor) of Gemmayzeh and head of the residents committee, noted that there have been escalations of late: in one instance a whole bucket of carefully aimed steaming water drenched a noisy group of street drinkers. He proceeded to make the point that Gemmayzeh should have some 15 to 20 police on the streets over weekends, plain clothed if possible, to monitor the situation.

Nassar even expressed concern, possibly a little tongue in cheek, that without proper policing and with so many inebriated individuals, events might take a violent turn. He explained, “with so many drunk people coming from the bars and making problems with the residents, maybe it will end in a shooting — when people drink they lose control and everybody here has a gun. Everybody. It’s dangerous and it could happen.”

Perhaps this is over the top, but perhaps not. On one occasion in a bar in Gemmayzeh there was a young man who was very eager to show off his gun. Standing with an Al-Maza in hand, he proudly listed the names of his friends in different sects and then proceeded to explain that he had an automatic weapon in the back of his car and he’d be more than happy to get it out. The offer was politely declined.

The road from Monot to Gemmayzeh

In a more serious vein however, Gemmayzeh’s rise does have a connection to the political situation. The opposition sit-in around the downtown area seriously affected the number of patrons visiting bars around Monot, which predated Gemmayzeh as Beirut’s street nightlife center and is located only a stone’s throw away from the fringes of the tent-city sit-it. At tense points in the political stand off, Gemmayzeh, although also close to downtown, was viewed as a somewhat safer location for a night out. Novelty, changing fads, and a trendy set of bars and restaurants have also played their part in Gemmayzeh’s transformation from a sleepy residential area to the latest hip thing.

Then, of course, there is money. Entertainment is big business. According to a survey by Ziad Kamel, who sits on the Gemmayzeh bar owners’ marketing committee, local businesses in Gemmayzeh were losing as much as $70,000 a day in revenue during the two-week period in which a number of the bars were shut down and strict closing times were imposed on those that remained open. It is not only the bar owners who are profiting, between them the restaurants and bars pay some $3.4 million annually in rent to Gemmayzeh landlords.

At present, the vast majority of the bars have been reopened and the early closing times have been lifted, following a series of commitments from the bar owners, such as monitoring noise levels and preventing customers from leaving their premises with drinks. Residents have also requested closer regulation of the valet parking system and there has been a suggestion that the disused Charles Helou Bus station car park might be revamped to cater for weekend parking in the area.

Both the bar owners and the mukhtar were keen to point out that the responsibility for regulating the area does not fall to the proprietors alone. Both have requested that the government provide better services in the area, particularly efficient policing, improvement of the infrastructure, regulation of the one-way traffic system and possibly even installing cameras along the street.

The debacle has had some positive effects, as Ziad Kamel pointed out that “it’s the first time that the bar owners in Gemmayzeh have worked together and seen one another as support rather than competition — this is something that Monot never had.” At the same time the mukhtar, Ellie Nassar, hopes that the efforts on all sides will make life easier for the residents. Under the new agreements all the entertainment establishments are to be given three warnings should they violate the noise regulations, after which they will be summarily closed down.

At the end of the day though, Mukhtar Nassar clarified that even the vast majority of residents do not want it to come to this, saying “We don’t have any target to close down the bars, we simply want to regulate the nightlife.” As another resident, Michelle Ghanem, said while attending the bar owners’ committee meeting, “all I want to do is get some sleep, that’s it, just some sleep.”

May 28, 2008 0 comments
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Lebanon

An unsure prescription

by Executive Staff May 28, 2008
written by Executive Staff

At a small pharmacy tucked into the Beirut neighborhood of Tariq al-Jdideh, a pharmacist recently had to deal with a rather vexing problem: he was running out of drugs. As an example he pointed to an empty box of Vastarel, a medication imported from France and used by patients with heart conditions, or who have suffered strokes, to protect their arteries and improve circulation. It is also a chronic use medication, meaning patients need to maintain a regular supply for a treatment that is long-term.

The pharmacist said the health of patients who come to him regularly for Vastarel would be threatened should they not have access to their medication, yet he’d been unable to order in new supplies of the drug from his wholesaler or the importer.

Instead, he had to go outside Beirut to buy the medication his patients needed at the pharmacy of a friend, who, running a larger operation than himself, carried more of the drug in stock — a segregate supply both pharmacists were depending on to last them through this drought. He added that a psychotropic drug called Leponex — used to treat schizophrenia and ordered directly, per prescription, from the importer — was completely unavailable on the market, forcing him to look in the Palestinian refugee camps for an illegally smuggled version to treat his patients.

“The importers either have the drugs in their warehouses and they are not selling them, or they are just not ordering more of the drugs in,” the pharmacist said. The dropping value of the US dollar has meant drug importers in Lebanon — where the local currency is pegged to the dollar — have had to pay more to bring in the drugs priced in euros or Swiss francs, which account for roughly 45% of the some 3,500 imported drugs sold in Lebanon.

Shrinking margins

The shelf price of drugs is controlled by the Ministry of Health, and the pharmacist remarked that the minister has stalled in signing a new set of price increases, the result being that the importers’ margins were being squeezed between the higher cost of their product and a static selling price.

Importers, however, have exclusive rights to each of the products they import — for example there is, by law, only one company allowed to bring Vastarel into the country — and as such, the pharmacist said importers were cutting supplies to the Lebanese market in an attempt to leverage the Minister of Health into signing the price increase.

The importers, though, deny this is the case.

“There is not a single medicine missing in the market due to the prices,” said Armand Phares, president of the Lebanese Pharmaceutical Importers Association, a syndicate with 37 members constituting 90% of all pharmaceutical importers in Lebanon. To prove his point during an interview he had his assistant run a check, and within 15 minutes she replied that at the three standard pharmacies she’d called — in the neighborhoods of Gemmayze, Badaro and Verdun — Vasteral was on the shelf and available for sale.

As for Leponex, Phares explained the importer was suffering an “exceptional shortage of stock” — originating outside the country — but that the drug would be available again shortly.

The importers’ exclusive rights over a product, adds Phares, enable an “unbroken chain of traceability” from the manufacturer to the consumer, ensuring quality control, though “parallel imports” of products into Lebanon make that exclusivity actually not so exclusive, meaning importers cannot leverage their market positions.

This does not mean all is well in the pharmaceutical business these days, said Phares, noting while there is a system to cope with the rapid currency fluctuations of late, the problem, according to him, is that the system is not being applied properly.

The Lebanese government’s Pricing Decision #306/1 from June 3, 2005, lays out the pricing policy like this: when a foreign manufacturer gets registered to export a drug to Lebanon, the Ministry of Health dictates that the price the manufacturer charges the Lebanese importer must be lower than (1) the ex-factory price in the country of origin, (2) the import price of the same brand in seven selected Middle Eastern countries, (3) the median ex-factory price in seven selected European countries, and (4) the import price of similar products already available in Lebanon.

Once the product is in Lebanon, the ministry also dictates the markup each party can tack onto the product on its way to the consumer, with the importers adding 8-10% when they sell it to pharmacist, who then tags on 24-30% when he puts it on his shelf, with margins decreasing percentage-wise the more expensive the drugs are.

Currencies fluctuate, however, and if, over a two-week period, the average exchange rate between the Lebanese Lira and the currency in which a pharmaceutical is imported (i.e. euro or CHF) moves up or down by more than 3%, the Minister of Health is supposed to apply this change — called the ‘price indicator’ — to the shelf price of the product.

Where the problem starts

Phares said the problem comes from a tendency the Minister of Health has shown to sign price decreases immediately into effect while delaying for weeks signing price increases, resulting in reduced profits for importers when they need to spend more to replace the same stock of drugs coming from Europe, for example, while also not being able to charge more in selling to the pharmacies.

Delayed price rises also have a tendency to spur pharmacies to try and buy more than their usual order of product, said Phares, since pharmacists know that if a certain product will cost more tomorrow, if they can buy today they will make profit on the difference, with the more unscrupulous pharmacists able to increase profits even more by withholding selling a product in anticipation of a price increase.

Even given this situation, importers must still supply the market normally, said Phares, although “normally doesn’t mean stupidly.”

Saleh Dbeibo, president of the Order of Pharmacists in Lebanon, which oversees the 1,900 or so pharmacies in the country, remarked that what happens in situations of delayed price increases is that “importers will ration the distribution, and then there will be some deficiency in the market,” and when this happens smaller pharmacies are the first to feel the impact because they carry very little in reserve stock.

“Whenever they sell an item, they directly buy another one, so a rationing period would be harmful for them and they feel it quickly. But big pharmacies that have a bigger stock and capital, they keep going,” said Dbeibo, adding that “… in this period you will lose your client if you don’t secure his medication.”

Dbeibo notes that a very small number of importers may even stop distribution altogether, and although this is illegal, both he and Phares pointed out that, since it is exceedingly difficult to definitively show where along the supply chain the drugs are being withheld, charges are almost never brought to trial. Both men also agree that although at times there may be less quantities of medications on the shelves, “there was no period when people couldn’t find their medicine [somewhere],” according to Dbeibo.

To put the issue in context, the annual imported value of pharmaceuticals arriving to Lebanon is some $425 million, translating into $650 million in pharmaceutical sales in the country, though about 10% of the market is considered public sector, which buys at less than market prices, and another 20% is reimbursed in some form or another by government and agencies.

Although the Minister of Health was out of the country and unavailable for comment, Dr. Walid Amar, Director General of the Ministry of Health, was able to take EXECUTIVE’s questions. He stated that the ministry is well aware of the situation and at no time have consumers and patients in Lebanon been affected or suffered a loss of supply. The minister signs the price decreases immediately, said Amar, because it is beneficial for the citizens of Lebanon, while he delays on the price increases in order to see if there might be some further change in the currency exchange market.

Tackling the costs of drugs

“I’m sure this would affect negatively the importer … but they seem to be capable to afford this situation for a short few days — the time that the market adapts to the rapid change,” Amar averred. He also pointed out that while imports from Europe have become more expensive, those from the US and other dollar-linked countries have remained stable, questioning why importers have not used this as an incentive “to push them to seek other sources for drugs.”

In illuminating the impact of the high cost of pharmaceuticals on some of the less fortunate Lebanese, Amar pointed out that the Lebanese government, through the YMCA, currently supports the chronic medication cost for 140,000 citizens, to the tune of US$5 million dollars ($3 million from government, $2 million from NGOs), while also underwriting $35 million worth of medications for 12,000 critically ill Lebanese, suffering with diseases such as cancer, multiple sclerosis or major schizophrenia.

Thus, while the margins of importers and supplies of drugs in pharmacies might be paramount to operations in the pharmaceutical industry, the most tangible impact of the rising cost of pharmaceuticals in Lebanon can be found in the people these businesses are meant to serve — the Lebanese who have to pay for and use these drugs in order to live, which perhaps, should be the motivation for all parties involved in the business.

May 28, 2008 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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