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Comment

Now I am mad

by Yasser Akkaoui July 1, 2006
written by Yasser Akkaoui

There I was, at Orchid beach in Jiyyeh, when I saw our finance minister eating a salad (perhaps to demonstrate that our ministers stay in shape while putting our country to right). He was sitting with the resort’s developer and extolling the glories of the modern Lebanese tourist industry. Where else, the minister asked, could one find such a location? Where else could one get this standard of service, food, facilities and ambiance? Although the minister’s misty-eyed patriotism was no doubt clouding his view, we might excuse him; Lebanon has come a long way in recent years.

Or has it? Later that day, I carried my beach chair to the shallow water to enjoy the sunset as I always do, only to find that the sand had disappeared. Gone. Vanished. Not just on my spot, but along the whole bay, where at least three resorts operate. It turns out the sand had been literally vacuumed up and sold.

Apparently, excessive amounts of sand were getting into the guts of the electrical plant at Jiyyeh, which is cooled by sea water. A dredging company, allegedly owned by the son of a prominent politician, was brought in to remove the offending sand, but the government was unable to pay the $7 per m3 it costs to carry out such an operation.

No problem. A deal was struck whereby the dredging company was entitled to sell any sand it removed. But when the state discovered that sand can be sold for $21 per m3, a joint venture was formed. The dredging company took $14, while the state pocketed $7. The electricity plant was free of sand, and the government had made a tidy sum out of selling public property.

It was an act of naked theft.

Where the authority to do this came from, and where the money went (not to mention the sand), is anyone’s guess. We do know that the beach resorts of Jiyyeh – prime examples of Lebanese enterprise – have been robbed of a crowd-pulling asset.

If it weren’t so sad, it would be funny.

This is not the only example of state vandalism in Jiyyeh. Resort owners complain of the blanket of soot that settles on their property every time the plant’s turbine is cleaned by a giant vacuum pump, as well as the raw sewage pumped into the Mediterranean and the surrounding beaches (even though the EU has allegedly earmarked around $150,000 to keep Lebanon’s part of the sea clean). The sewage was such a serious threat to business that one developer spent $300,000 of his own money to do the government’s job and divert the waste.

One wonders who should really be running the country.
 

July 1, 2006 0 comments
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The Buzz

Hewlett-Packard gets personal

by Executive Staff July 1, 2006
written by Executive Staff

Last month, Hewlett-Packard glided into Amman with its “Personal Again” roadshow. “The Computer is Personal Again” is not an obvious choice for a campaign slogan: it almost automatically prompts the question, “When did computers stop being personal?

” For consumers, they haven’t. As technologies stride forward, computers have become not only an archive of their users’ personal, academic, and professional lives, but have come to serve as photo albums, music collections, media players, and a primary mode of communication.

Nonetheless, the intensely personal nature of PCs is often overlooked by manufacturers and vendors. Emphasis is placed on specifications like processing speed, hard disk capacity and wireless capabilities. “Over the past decade, the Personal Computer has become simply the PC,” observed Salim Ziade, Category and Marketing Manager for the Personal Systems Group at HP Middle East.

More than just commodities

The significance of HP’s Personal Again campaign is not that the company is making computers more personal for their users; it’s that HP is presenting itself as a manufacturer that recognizes just how personal its machines already are and is adapting its strategies accordingly. Personal Again tells consumers that for Hewlett-Packard, computers are more than commodities.

Whether or not HP manages to successfully re-brand itself and market its new products in the Levant, the company is working from a position of relative security. Hewlett-Packard is the largest technology and solutions provider in the Middle East. International IT research and advisory firm Gartner reported HP as the top PC vendor in Europe, the Middle East and North Africa in the fourth quarter of 2005, with a 15.5% market share. The sector itself, moreover, grew 16.3% compared with a year previous. Globally, HP was up 5-8% in the second quarter of 2006 from the same period in 2005, with the strongest growth (10%, with revenues of $7.0 billion) reported in the Personal Systems Group—the group responsible for the Personal Again campaign and the hardware it encompasses.

According to Marketing Communications Director Lana El Husseini, HP sees huge potential in the Levant region, as demonstrated by their investment in current and future events and advertising campaigns (in Lebanon, look for “Personal Again” billboards in the near future). Ziade, however, is more cautious in his assessment. HP established a legal presence in Lebanon several years ago, but a “bumpy” market and political climate have kept the company from expanding further. Nonetheless, all of the products launched in Amman are currently being introduced in the Levant, and should be on the market within the month.

When buying a new computer, consumers face a wealth of selection among similarly priced and equipped machines from various manufacturers. Apple and Sony sell image with sleek designs, while Dell offers straightforward dependability. HP’s new campaign seeks to blends the functional and the cool: the company is a standard-bearer among manufacturers in terms of quality while the Personal Again campaign is clearly designed, with its stylized logos and celebrity-heavy advertising, to be trendy.

A focus on relationships

But what HP’s campaign really wants to say is that it understands the relationship users have with their computers, as well as the needs and frustrations that arise from ownership. HP says it wants to meet the demands of customers’ daily life, including the ones they may not be thinking about as they browse through laptops at Virgin.

From the beginning, the HP experience is designed to be straightforward. “After all,” Ziade argues, “computers should be there to help people, not the other way around.” The crux of this is making computers easy to use, and it starts with what HP calls the Out of Box Experience, essentially a pledge that all HP products are built to be up and running 15 minutes after they are removed from their packaging.

HP’s new products endeavor to reflect the attention to personal detail the campaign implies. In their consumer line, HP gave particular emphasis to the growing importance of media capabilities to PC users. The new DV1000 entertainment notebook doubles as a portable media player: using the quick play button, DVDs and music can be launched without booting up, and the laptop even comes with a remote control.

For business users, fresh HP offerings include the DC7600, an integrated work center that can be configured in several different ways to maximize desk space, and the NC2400, the lightest 12” notebook on the market with an integrated optical drive. HP challenges traditional limitations on mobility with a detachable travel battery that offers up to 15 hours of life for their business laptops. Seamless mobile computing is undeniably a priority in the market today, and new products in both HP’s consumer and commercial lines aim to meet the challenge.

Global features may not work locally

Although Personal Again is a global campaign, it is unclear how much attention was given to regional needs. One of the most touted features of the new iPAQ Pocket PC, for example, is a Global Positioning System (GPS) capability. GCC maps are already available, and HP claims to be “developing” maps for the Levant, but in a country where addresses are haphazard, one wonders how smoothly such a system will work; the infrastructure for other features – such as wireless broadband, which enables users to connect to the internet wirelessly without the need for a hotspot – is still unavailable in Lebanon.

Many of the products showcased are intriguing and integrate cutting-edge technologies, but it’s not completely clear how they are any more “personal” than the competition. The campaign stands on firmer ground, however, when it comes to the area of services.

In his opening presentation, Ziade noted that computers are basically autobiographies of their users: anyone who looked through a computer’s documents and folders would come out knowing almost everything about its owner. This observation suggests the major threat of making computers too personal – it leaves users vulnerable to everything from invasions of privacy to data and identity theft.

Thus, security forms a major component of the Personal Again program. HP acknowledges that different types of users have different security needs. For ordinary customers, explains Ziade, virus protection is paramount – HP’s new consumer line comes standard with a one-year subscription to Norton Antivirus on most models. Business customers, on the other hand, usually have an IT department to handle basic security issues, so the focus shifts to privacy. HP’s commercial line offers the highest level of security available on the PC market today, consisting of three security layers: fingerprint authentication; the Trusted Platform Management chip, which prevents unauthorized software from running on a computer; and a privacy filter permitting only the person directly in front of the computer to view its monitor. Although other companies offer similar filters, HP’s is the only removable privacy filter on the market today: users can snap it on while working in public or on an airplane, then remove it to share a presentation with coworkers back in the office.

Also launched at the roadshow was HP’s new Total Care system, offering customers “a full circle of personalized services for every stage of their computers’ life: from choosing it, to configuring it, to protecting it, to tuning it up – all the way to recycling it.” Despite the hype, most of these services are also offered by HP’s competitors; according to Ziade, the genuinely unique aspects of Total Care relate to the commercial line. All business laptops, for example, are sold with a three-year global warranty. This includes on-site repairs by the next business day, or within four business hours for “critical users.”

More “personal” or not, HP has introduced a solid line of fresh products, and offers some of the best security and customer care packages available in the Middle East. The new campaign may not be fully embodied in HP’s offerings, but it has the potential for a broader appeal than rival marketing strategies. Hopefully, HP will stick to its guns, continue to work with customer feedback and keep in mind that computers are a lot more than machines to most consumers. Mixed success in this initial stage need not detract from a very positive step in HP strategy.

 

July 1, 2006 0 comments
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The Buzz

Hop on board the sole train

by Alex Warren July 1, 2006
written by Alex Warren

Sometimes the simplest ideas work the best. When former winemaker Mario Polegato came up with the concept of a breathable sole whilst walking in the Nevada desert, he hardly imagined that within a decade he would become one of the biggest shoemakers in the world. Now, guided by a messianic vision of forever eradicating sweaty feet, GEOX is one of the most profitable fashion brands in Europe. Polegato currently finds himself ranked 350th on the Forbes Rich List, with a fortune estimated at $2.2 billion. During a whistle-stop tour of GEOX shop openings across the Middle East last month, he talked exclusively to Executive magazine in Beirut.

E The idea of having a breathable sole is actually pretty simple. Were you surprised that no one else had thought of it already?

Ideas start in different ways. Sometimes the very strong innovations begin at university or school and sometimes they come from a personal experience, like mine did. It depends.

When I first thought of the idea I didn’t think it would be a success. I just thought that I could use it for myself. I’m telling you this because there are many, many possibilities for new inventions every day, but sometimes we don’t pay attention to them. Maybe people invent something, and then lose the idea or don’t act on it.

E But you started out on your own?

I patented the idea, then I took it to the biggest shoe companies in the world, who turned it down. Then I decided I would do it myself as a business. Combining the two like this is not easy because there are many inventors out there who are not educated in business, and don’t have the ability or even the interest to commercialize the idea. It’s another world. Fortunately my family was able to help me with the first steps.

E So you made the jump from wine to shoes?

It’s incredible. Now I’m a graduate in about five different things, including agriculture, winemaking, law and administration.

E How did you deal with being initially rejected by the big shoemakers?

From my point of view, it was impossible not to understand this technology. It’s too simple. Everybody understands the concept of a breathable sole. Maybe I was lucky that the big companies didn’t want to take it.

My life has changed completely. Before, I had time to see my friends, ride horses, go skiing, go to the gym a few times a week. Now I travel the world with my two prototype soles – I call them my children – which I carry around in a plastic bag.

E GEOX is now the biggest shoe manufacturer in Italy and the third-biggest in the world, all within a very short period of time. Has this speed surprised you and can you continue to grow?

At the moment we’re working at full pace, this is our maximum capacity. But if we want, it is possible to grow even further. We want to take a look at every aspect of shoes, including production, profitability, research and technology, retail support and so on.

E Your breathable sole is patented, but are you worried about competitors?

The largest problem was in China. There are many entrepreneurs who run into trouble with Chinese fakes. It’s necessary to protect everything in China.

Eight years ago, I went there and asked the patent department in Beijing to recognize our patent. They got us a patent after five years. As soon as we received it, we came back to China and within two years we opened 140 points of sale across the country.

Within Europe, where GEOX is the number one brand in this business, no one copies us. But in case someone does try, we’re able to defend ourselves because we have the patents.

E When students are taught entrepreneurship, the problem of access to capital can be bewildering. Whenever we have a good idea that we really believe in, it’s access to funds that’s the biggest obstacle. What kind of advice can you give to young Lebanese entrepreneurs?

When I was beginning, I started slowly because I didn’t have any experience in business issues or running a factory. I went to see the local bank in Treviso, and talked to the manager. I convinced him to give me a very limited season credit – there are two seasons for shoes, summer and winter.

I fulfilled my obligations and the next season he agreed to renew the credit. This went on for three or four seasons, and my family didn’t put money into the operation.

Later, when GEOX was profitable, I didn’t use any of the company money for any personal use but instead reinvested it all. Gradually, as we did better and better and became known, banks from all around Europe came to offer us money.

Most recently, our listing on the stock exchange in Italy has been fantastic. With it, GEOX has international visibility. Now that we are a listed company, we are in a strong position to negotiate agreements with clients and buyers, and we’ve also been able to consolidate our position with managers because we offer them stock options on three levels – top manager, manager and technician. That makes them partners in the company, not employees. Lastly, of course, we offer shareholders the chance to invest in our capital.

E You’ve said that you emphasise four key points in your business model – managers, HR, technology and communication. Did you look to a specific company as a role model?

It’s more of an international and American model. There’s no particular name we looked at, but business is changing – in the EU, in China, in every part of the world. It’s turning into a single way of doing business. If you want to do business, you do it this way, wherever you are. Investing in technology, working closely with your managers, investing in HR and communication is more important than making the product itself. It’s a very US mentality.

E Looking ahead, you’re planning to get into clothing, and even suits. How far down that road are you?

We’ve done a prototype for a breathable suit – I’m actually wearing it right now. At the moment we only do casual jackets, but in the future we will move into this kind of formal wear.

E In five years’ time do you see GEOX in clothing just as much as shoes?

It’s possible to accelerate in this direction, as GEOX is now an international brand, has loyalty from the customer and has its own private distribution. That means it’s easy for us to distribute new products and potentially arrive at a 50-50 split between clothing and shoes.

E And in ten years time?

As you know, GEOX is now a listed company so I can’t make any predictions. But I can say I’m very optimistic for the future, and my vision is for GEOX to become the biggest shoemaker in the world.

July 1, 2006 0 comments
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Finance

Bank capital increase

by Nicolas Photiades July 1, 2006
written by Nicolas Photiades

Lebanese banks have increased their capital significantly over the last decade, as consolidated equity moved from less than $500 million in the early 1990s to slightly more than $6 billion today due to external capital increases, capital injections from existing shareholders and, above all, organic growth. Indeed, the significant profitability of Lebanese banks during the mid to late 1990s facilitated the increase in capital through internal injections of revenues. The allocation of assets to extremely high-yielding government securities – and corporate and retail lending at prohibitive rates – boosted profitability and allowed banks to increase capital without necessarily relying on external investors. This relatively easy profitability was achieved with a majority of banks not having to bother to set up efficient diversification strategies, as the government’s policy of continuously issuing debt securities meant that banks had their strategy practically decided for them.

Paris II cuts off government largesse

The radical decrease in interest rates in the aftermath of the Paris II donors’ conference led bank profitability to decline, forcing banks to establish their own financial and operational strategies without having to behave reactively and rely on the government’s monetary policy. The radical reduction in government bond and Treasury bill issues also meant that banks had to start thinking about serious asset and revenue diversification strategies to produce a recurrent income stream and reduce the reliance on interest income (more than 50% of which stems from government debt securities). At the same time, a substantial growth in deposits and a rising level of problem loans (as the operating environment became increasingly difficult) required even more capital, which decreasing profitability could no longer provide.

The announcement of the Basel II capital regulations in 2000 accelerated the need for capital. Banks had to start focusing on efficient risk management, on dealing with risk weights, which under Basel II are determined by credit ratings (internal or external), and on developing a diversified and recurring earning stream. A few banks reacted with the development of a capital financing strategy, which mainly consisted of issuing hybrid capital instruments such as preferred shares.

A preferred share is a capital security which carries a “dividend” or a fixed interest rate. It has a long maturity and is classified as equity and not as debt. Lebanese banks have used preferred shares extensively in the last few years and have even transformed the dividend into a fixed interest payment for its subscribers. Banks such as Byblos Bank, Lebanese Canadian, Bank Audi, BLOM Bank, Crédit Libanais and more recently BLF and BEMO have carried out more than one issue of preferred shares, with very generous interest payments. Byblos’ first preferred share issue carried an interest of 12%, while more recent issues by a variety of banks carried rates of around 8%. The reason for these high interest payments is that, in case of liquidation, a preferred shareholder is paid after depositors and senior debt holders, but before shareholders. In the international capital markets, a preferred share normally carries a rating two or three notches below the rating of the senior debt of the issuer.

The preferred shares issued by Lebanese banks succeeded because these issues contained several essential characteristics:

* They provide new value to the bank.

* They are permanent or at least have a very long maturity.

* They have contingent payment terms (i.e. payment can be stopped without precipitating default or regulatory intervention).

* They are ranked behind all creditors in liquidation.

Beyond preferred share offerings

The problem today is that banks cannot afford to issue preferred shares frequently and in large amounts. Preferred shares are expensive and can eat up a significant portion of revenues, which still need to be diversified and increased. What banks need now is to open up their capital and invite in new shareholders, whether they be financial or strategic. However, the decision of many Lebanese banks to increase their capital via the international capital markets at almost the same time is a cause for concern. Markets don’t like it when many issues from the same sector and the same country come out all at once, and Lebanese banks still need to coordinate a more effective timetable. This partly entails an extensive roadshow agenda, as most international investors who are targeted for these issues are unfamiliar with banking in Lebanon and need to be convinced of long-term strategies. In a market where size counts, the smaller banks will have to be on top of their game if they want to emulate BLOM’s successful $276 million capital gain through Global Depository Receipts issuance this February.
 

July 1, 2006 0 comments
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The Buzz

Minority shareholders rights

by Norman Bishara July 1, 2006
written by Norman Bishara

How would you feel if you owned 49.9% of a company and could not elect even one member of the company’s board of directors? How would you feel if you owned 49.9% of a company without being able to access its corporate and financial information? How would you feel if you had recently invested few million dollars in a company and were excluded from making or even monitoring important corporate decisions? Would you invest in such companies? Lebanese corporate law does not guard effectively against such risks.

Rational investors, predictably, will run from the risk of companies lacking transparency, and will be more likely to invest in companies that conform to modern standards of corporate governance. Lebanese companies need to work to attract investors by improving their governance systems and practices instead of scaring them away with outdated, opaque mechanisms.

A new code of corporate governance

A June 13 event held at the Lebanese Federation of Chambers of Commerce, Industry and Agriculture witnessed the release of the first Lebanese Code of Corporate Governance (CG). The event was held in the presence of Sami Haddad, the Minister of Economy and Trade, along with prominent figures from the academic, banking, business, legal, accounting, public and private sectors, as well as representatives of commercial and business associations and international institutions. The Code, which was written under the auspices of the Lebanese Transparency Association (LTA), is the first true CG Code in the region in terms of its comprehensiveness and practical applications. The drafting of the Code involved the input and review of many individuals and institutions, including AUB, IFC, LAU, RDCL and the Lebanese Association of Accountants as well as members of the Lebanon Corporate Governance Taskforce.

The Code formalizes in legal yet accessible language a set of international “best practice” standards for how Lebanese (often family-owned) joint-stock companies should function.

For example, the Code provides guidelines for protecting shareholders who own less than a majority stake. Ultimately, companies with minority shareholders will grow and prosper; as larger, more sustainable businesses they will also be able to better withstand political and economic shocks and see a smooth transition between family generations. The ideals of the Code are drawn from research into CG reforms around the world and applied to the realities and challenges of the Lebanese business environment. While LTA hopes to eventually have these principles added to the Lebanese Code of Commerce, for now companies will be encouraged to voluntarily adopt them.

The Code has been recognized for its practical enunciation of how Lebanese companies should be run, but as a set of voluntary guidelines it will only be useful if it is actually put into practice by those same companies.

Why accept the code?

What are the incentives for a Lebanese company to voluntarily take on additional burdens in terms of legal structures, investor relations and protections? Why should families or founders loosen their control of their own firms?

The answer is simple and based on common business sense. Businesses are formed to make profits, and the businesses which implement the principles in the Code will be better positioned to attract and retain investors and, ultimately, generate better returns than their local and international competitors. Not adopting these CG ideals would result in falling behind the competition – something that defies centuries of Lebanon’s mercantile sensibilities. If Lebanese companies stagnate with regard to corporate frameworks and resist CG reform, they will be punished severely by the global economy and risk becoming obsolete.

Lebanese companies, like all companies, need capital to survive and grow, but most of them currently lack the corporate governance to provide access to adequate financing. Lebanese companies in need of expansion today find themselves forced to rely on high-interest bank loans because they are unable to attract equity investors.

Serving both companies and investors

To illustrate this point, take the perspective of two key figures in the life of a Lebanese company – a current shareholder and a potential investor – and then imagine how adapting the principles of the Code can effectively serve their mutual goals. As shareholder in a small Lebanese company, your investment is potentially subject to the whims of managers and directors who may not be inclined to act in your best interest, preferring to fill their pockets at your expense. The Code provides for shareholder protection by imposing specific duties on managers and directors, encouraging director independence, and requiring that investors be adequately informed of the company’s finances and fundamental decisions – as is the case in other regions.

Next, and perhaps more importantly, what does a Lebanese company look like to an independent investor – from Lebanon or abroad – who is considering making an investment? Essentially, such an investor would have to buy shares in a Lebanese company on faith, usually based on family or personal relationships. An investor without such links risks losing the investment through poor corporate governance structures. This situation pushes investors to countries with better corporate rules. It is this structural disincentive to invest in Lebanese small- and medium-sized companies that the Code specifically addresses.

To ignore the value of corporate governance reform is to accept unnecessary risk and doom a company to remain small and perpetually starved for capital, and as a result doom the country’s market to marginality and immaturity. The Lebanese Corporate Governance Code is part of a way out of this unfortunate fate. Adopting the reforms detailed in the Code is essential to any innovative Lebanese company that has prospects of local and regional growth.

Norman D. Bishara and Nada Abdel Sater-Abu Samra are the co-authors of the Code. Badri El-Meouchi is the executive director of the Lebanese Transparency Association

 

July 1, 2006 0 comments
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Dispatches

Car or fighter jet?

by Yasser Akkaoui June 29, 2006
written by Yasser Akkaoui

last night, I was recuperating, full-bellied, in a comfortable Fairplay Golf Hotel & Spa bed, after a tiring journey from Beirut via Rome, Madrid, and Jerez de la Frontera to the white-painted town of Benalup in the tranquil southern Spanish province of Cadiz – venue for the press launch of the new 911 Turbo. This morning, travel-induced fatigue has been replaced by boyish excitement: I’m at the wheel.
We’ve been briefed at a pre-start press conference, but nothing could have prepared me for this. You’d think a motorized vehicle would shatter the poetic tranquility of the sleepy Andalusian countryside. The Porsche 911 Turbo doesn’t. It fits right in. Its athletic, panther-like chiseled form is poetry in motion. The fluid, lightweight, aerodynamically-sculpted body is an uncomplicated extension of rolling hills. The aluminium hood and doors shimmer in the early morning light. The flawless, smooth thrum of the car’s 3.6-litre engine is at one with nature. Even the suppressed growl as I rev is sublimely natural, more tiger- than car-like.

Stepping on the gas
Sleepy Andalusian idyll aside, I really step on the gas – and surge into another world. The question ‘car or fighter jet?’ flashes across my mind, as the car’s two exhaust gas turbochargers with variable turbine geometry in the gasoline engine – a milestone in drivetrain technology – propel me forward with an astounding roar. The turbochargers give the six-cylinder boxer power unit an awe-inspiring 133 horsepower per litre output, translating into 480 BHP engine output and 620 Newton-metres, or 457 pounds-feet, maximum torque. The effect is breathtaking. Top speed is a shattering 310 km/h. It takes a trifling 3.7 seconds to accelerate from zero to 100 km/h, and 12.2 to reach 200 km/h, with the new five-speed Tiptronic S transmission system.
I’m a real man. I like stick shift. But in the 911 Turbo, accelerating from zero to 100 km/h in under four seconds, there’s no time for it. With that kind of thrust, you want the gears quite literally at the tips of your fingers. Tiptronic has to be the name of the game. Speaking of fingertips, if you want to shave 0.3 seconds off the 3.8 second 80 km/h to 120 km/h run, make sure your 911 Turbo is equipped with the optional Sports Chrono Package Turbo, now available for the first time. When accelerating all-out, all you need to do is press the Sports Button next to the gearshift lever for instantaneous Overboost, to raise charge pressure. Remember super-car KITT, in the TV series Knight Rider? No wonder the 911 Turbo uses special extreme-heat resistant materials carried over from aerospace applications; with its 1,000ºC exhaust gas temperatures. I feel like I’m in an F-16.
Endow any car with a 480 HP engine, and it’ll fly. But throw the 911 Turbo into a tight curve at 240km/h, and it turns. Its grip is stunning, thanks to the new Cayenne-style all-wheel-drive Traction Management system, with its electronically-controlled multiple-plate clutch. Traction is managed through the PTM control unit in accordance with steering angle, wheel speed, and dynamic driving signals such as over- and under-steer, translating into optimum distribution of power tailored to current driving conditions. This explains the 911 Turbo’s stunning agility, driving dynamics, high-speed driving stability, and increased traction on slippery surfaces.
On the suspension front, drivers of the new 911 Turbo can choose between Porsche Active Suspension Management (PASM) Normal, which enhances motoring comfort, and PASM Sports, which is for speed-freaks like me. This morning, on a blissfully congestion-free road (traffic in Beirut is apoplexy-inducing), I am needless to say in a sporting frame of mind. Of course, if I did need to come to a fairly forceful halt, I’d be able to rely on the car’s upgraded brake system – front wheels come with six-piston fixed calliper brakes (effective swept area up 42%), and four-piston fixed calliper back wheel brakes which are also more powerful than their predecessors.


Today, the sixth-generation 911 Turbo epitomizes the all-purpose, high-performance sports car. Small wonder that over 50,000 top-end Turbos have been sold since 1974, 22,000 of them the latest Turbo’s predecessor, which contributed significantly to Porsche’s 12-year-long upward trend, after a period in the doldrums.
The sixteen men – myself included – who have been invited to this launch spend the morning in blissful Porsche abandonment, our macho rivalry occasionally bubbling over into gut-wrenching automotive antics. Occasionally, my driving partner, cigar-loving Mohamad Zein of Dubai, and I attribute Arabic origins to village names as they fly by. After all, southern Spain was ruled by Arabs for hundreds of years. Indeed, much of the soothingly scenic Andalusian countryside reminds me of the verdant Bekaa valley in Lebanon. All that’s missing is some traditional Arabic music on the car’s 13-speaker, seven-channel digital amplifier.

No wonder the 911 Turbo uses special extreme heat-resistant materials carried over from
aerospace applications. I feel like I’m in an f-16.

The professional takes over
After a buffet lunch at the delightful Dehesa Montenmedio restaurant, and another hour and a half’s riotous test-driving, we are treated to five pulse-racing minutes each, along a closed-off stretch of road, with famous former German rally and racing driver and current Porsche test-driver Walter Röhrl, who, at breakneck speed and with a limits-pushing style born of decades’ top-level racing experience, unveils the 911 Turbo’s secret inner sanctum, and shows me that, simply put, I don’t know how to drive. Oh, by the way, in the new 911 Turbo Röhrl laps the Nordschleife of the Nurbürgring in 7 minutes 49 seconds, leaving the car’s predecessor – and more powerful competition – far behind.

Back to reality
We’d harbored grandiose plans for the evening. But reduced to languid contentedness by the day’s driving, after a post-exertion massage and sauna at the hotel spa and a satisfying meal and drinks, we fell into bed. The next morning, after an early-bird breakfast, it was off to the airport for my flight back to Beirut. Shaking me from my leather upholstery-scented, turbocharger Porsche reverie, the plane accelerated along the runway. No comparison, I grinned.
The Turbo will retail in Germany at Euro 133,603, and at $122,900. In Lebanon, it will cost considerably more, thanks to high customs taxes.

June 29, 2006 0 comments
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Finance & EconomyUncategorized

World Markets

by Faysal Badran June 29, 2006
written by Faysal Badran

This year’s poster child for financial excess surely had to be the Gulf stock markets. We warned on several occasions, in past issues of Executive, that the level of gambling in those markets had reached mega-bubble proportions. In fact, our cautionary words were worth about $350 billion in Saudi alone, where the leading index fell from 20,000 points to 10,000, leaving many small players and late entrants in ruin. The near vertical moves in the Gulf were not an isolated event, and while the players were mostly locals, the folly for shares was symptomatic of a larger, more global drop in risk premiums and an almost unquenchable thirst for outsized returns.


The investment landscape had been uneventful for a couple of years now. It was a simple rule of thumb: the more risk one took, the better the returns. In this environment, cautious managers were shunned and everyone, even mainstream investors, looked for “the big play”. The commodity markets obliged as they rallied dramatically, starting with oil, which as we all know rocketed from $30 to nearly $75 and then moved to metals (see last month’s Executive), which nearly doubled in price.

The mad rush continues
So, as the mad rush for performance continued, so did the parabolic rises in these markets. What seems eye catching here is that rather than serving as a so-called hedge or protection against paper assets, stocks and bonds, commodities were moving up along with them. In fact, since October 2002, when the US market hit a peak after the NASDAQ bubble popped, every single investment market has been rising in an equally fearless manner.
While it is tough to find exact cause in the markets, and thus difficult to determine which markets led the advance, it is clear that overall, globally, investors had become almost fearless. This type of liquidity-driven market is usually impossible to time, and is devastating in its randomness, much the same as crashes. When we asked an associate who manages $500 million at Societe Generale why it was that over the last three years markets had been moving up so relentlessly, he said, “think of this as an upside-down crash, a mad rush to own assets.”
Real estate, whether through funds or directly, took off nearly in a synchronized fashion worldwide, carrying with it mortgage-backed and linked securities. Meanwhile, global IPOs flourished and carried a bonanza for the ultra-wealthy and the brokerage firms. The explosion in derivative instruments, especially credit-related, swelled the earnings of multinational financial firms to preposterous, unsustainable levels.

Should investors opt for prudence in this
environment? The answer is a resounding yes.

Booms in many markets
There are many arguments as to why this near-perfect correlation in world markets produced a rave-like euphoria in all asset markets. Even the art and collectibles markets boomed and accelerated over the same period. One could argue that globalization was bound to produce more harmony in global market and investment returns. Some argue that a more global and connected world is prone to deliver contagion on the upside. This is true and verifiable, even before the internet, but somehow it has been amplified over the last few years. What has amplified this is the existence of actively managed funds, especially hedge funds. We noted in past articles that hedge funds now rule the day and with 8,000 of them currently operating, they have fostered a constant, mad, sometimes reckless search for return. Rather than being alternatives, derivatives and hedge funds have now become the norm, well entrenched into the product factories of nearly all banks and insurance companies.


Is this healthy? And could this propagation of hedge funds actually lead to greater risk ahead? Those questions are worth trillions of dollars and difficult to answer, but let’s look at the current investment climate and try to pinpoint what is relevant for readers: should they opt for prudence in this environment? The answer is a resounding yes.
Many people like to look at fundamentals, and reason that since the world economy is growing this can only be good for their investments. If only things were this simple. For one, there is way too much financial leverage in the global system, so economic growth is not the single most important piece of data to decide on. We have included a chart of the World Bank showing natural wealth creation, versus the wealth created by derivatives and the picture is frightening. While derivatives, as many central banks like to console themselves, do in fact add liquidity to the global financial system, they become a source of concern when they reach several multiples of the world’s real productive capacity.

The derivatives game
Wherever you look, banks are more and more involved in the derivatives game, either for their own book or in their product offerings to clients. We should point out that derivative instruments are genial and they have opened up horizons to companies and even individuals, simplified transactions, and served as insurance in many cases against financial calamities. But what is at stake here is a world too crowded with hedge funds, derivatives, and risk-taking. This cocktail will be lethal going forward.
Since early May, the more mature markets, such as the US, UK, Europe, Japan, and Hong Kong have slid down from their peaks, dropping an average of 6% in a couple of weeks. This may seem like peanuts but what is telling is that this seems to be coinciding with other indicators that foretell a long, hot, nasty summer.
This drop is also occurring in areas such as real estate and commodities that seemed to be the last bastion of upside. In the US, the leader of this particular pack, the drop is coming on the heels of the largest margin debt level in history. Investors are now more up to their necks in borrowed investment than they were just before the 2000 collapse. This is an ominous situation to say the least. Usually, healthy sustainable up markets need some degree of skepticism by investors, and not the near uniform excitement we see now. Most financial mainstream media today is even more encouraging than it was before the internet bubble burst. Odd, isn’t it, that the market participants are now even more committed to and excited about technology shares, for instance, than they were in January 2000, before they dropped nearly 70%? This can only mean one thing: trouble ahead.
A burst global stock bubble, which seems now inevitable from the Gulf to Brazil to China, along with a substantial drop in asset prices generally, including real estate, will have a dual effect of cooling global economic growth and easing pressure for monetary tightening (raising interest rates). Because most markets have been so tightly correlated, the debacle ahead will hit most investment markets except maybe the highest rated bond issuers.

Time to reduce investment risk
This may sound like absorbable news, but given the amount of leverage and the extent of the vast credit bubble which has mushroomed, the coming deflation in asset prices will be devastating to non-prudent investors, over-leveraged new hedge funds, and anyone who has not stepped away from risk-taking. In cycle terms, it has been a great three years to assume risk, and it seems now essential to reduce risk in investment terms and stay as close as possible to problem-free money market investments, at least until the end of 2006.

June 29, 2006 0 comments
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Zombification And its discontentsZombification

by Executive Editors June 28, 2006
written by Executive Editors

ALMATY, Kazakhstan. At first glance, Almaty, the former capital of this once Soviet republic in Central Asia, offers the typical drab of Soviet-style graying buildings, some badly in need of a new coat of paint. The city’s wide avenues, initially designed to allow official Communist Party Zil limousines to race through the city unhindered, are now filled with shining new European and Japanese luxury cars, all vying for space. The Zils, along with their center lanes reserved for high-ranking party apparatchiks are long gone – though the system from those darker days still lingers.
It’s a big step from the Soviet days, yet Kazakhstan’s political system is not exactly Jeffersonian democracy. Call it democracy-lite, if you will. At least that is the view adopted by the Bush administration, which wants to keep Kazakhstan as a friend in a part of the world where making, and keeping friends, is not easy.

A “clannish regime”
As Washington continues to call for democracy and political reform in the greater Middle East, it partially closes its eyes to what critics of President Nursultan Nazarbayev – a leftover from the Soviet era – call the “zombification” of Kazakhstan.
Of the former Soviet republics of Central Asia, Kazakhstan is the largest as well as the most stable. The country is doing well financially thanks to oil revenues, and sits on 20% of the world’s known uranium deposits. It’s roughly four times the size of Texas, and its population of 15 million is evenly made up of Muslims and Russian Orthodox Christians.
At a time when pro-Islamist sentiments are making headway in neighboring Uzbekistan, Kazakhstan has allowed the US rights to military bases and officials are not afraid of voicing their support of their new ally, a move sure to irritate Moscow. “The United States is a really great nation,” said Dariga Nazarbayeva, the President’s daughter, during her closing statement at the end of a three-day Eurasian Media Forum in Almaty last April. In contrast to Iran’s attempts to enter the “nuclear club,” Kazakhstan agreed to give up its nuclear weapons shortly after the breakup of the Soviet Union. Under the Threat Reduction program the United States spent $240 million to assist Kazakhstan in eliminating weapons of mass destruction.
Since independence from Moscow in December 1991, the country has been governed by Nazarbayev, whom opposition leaders accuse of installing a “clannish regime.” They say they government is conducting a campaign of political assassinations, and accuse Dariga of “monopolizing the media.”

Assassinations and media monopoly
Rysbek Sarsenbayev, the brother of assassinated politician Altynbek Sarsenbayev told a group of visiting observers last April that the government was using its secret service “to suppress the citizens,” and asserts that officers of an elite unit of the KNB (the former KGB), were involved in his brother’s death on 11 February of this year. There were others: Ashkat Sharipzhanov, a well-known journalist, Oxana Nikitina, the daughter of an opposition activist, and Zamanbek Nurkadilov. The latter was said to have committed “suicide,” in spite of the fact that he was found with two bullet wounds in his chest and one in his head.
“In Kazakhstan it is common for an innocent man to be thrown in jail. When they cannot make you obey, they simply kill you. The regime uses medieval methods in governing the country,” said Sergey Duvanov, an opposition journalist.
Foreign diplomats suspect that Dariga was being groomed to replace her father. Recent indications, however, hint at disagreements mounting between the two. The president, for example, failed to show up at the Media Forum’s opening session.
While no one knows the reasons behind the rift, some observers say it could be due to Dariga pushing for greater freedom. One example was the row over Sacha Baron Cohen, a British comedian better known as Ali G, who portrays a Kazakh character named Borat as a crude, lecherous drunk. The comedian has angered many Kazakhs. Government officials threatened to sue him.
Dariga defended Borat in her closing remarks Saturday: “We should not be afraid of humor and we shouldn’t try to control everything. Those who felt offended by his humor suffer from a concealed complex of inferiority.” Many say this was a direct jab at her father.
Opposition members, however, accuse her of monopolizing the country’s media and closing opposition newspapers and television stations. They claim that Dariga’s 21-year-old son was recently given the management of a television station.
Opposition leaders say that one family controls practically all the media in Kazakhstan, where any criticism of the president is excluded. “It is the zombification of Kazakhstan.”
They could be describing the situation in a number of countries.

June 28, 2006 0 comments
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by Executive Editors June 28, 2006
written by Executive Editors

Bank of Beirut links up with IFC
Bank of Beirut has become the third bank in Lebanon to join the International Finance Corporation’s Global Trade Finance Program, which supports trade with emerging markets worldwide and promotes the flow of goods and services between developing countries. The IFC provides guaranteed coverage of bank risk, allowing recipients to expand their trade finance transactions within an extensive network of countries and banks and to enhance their trade finance coverage.


The Global Trade Finance Program offers confirming banks full or partial guarantees against underlying trade instruments and covers the risk of participating issuing banks. It allows issuing banks to increase the volume and value of trade transactions with enhanced tenors and access to competitive pricing terms.
According to Bank of Beirut’s chairman and general manager Salim Sfeir, “Bank of Beirut has long been at the forefront of commercial banking in Lebanon, mainly trade finance, and we deal in this respect with an extensive network of correspondent banks throughout the world. By joining IFC’s Global Trade Finance Program, we will further expand this network and hence create new opportunities for our customers.”
The IFC first engaged with Bank of Beirut in 1997, with an eight-year credit line for industrial and housing loans for Lebanese private-sector businesses and individuals.
In another development last month, the Bank received a $10 million soft loan from the Abu Dhabi-based Arab Trade Financing Program, to finance foreign trade in Lebanon. The ATFP is a specialized multi-Arab financial institution set up in 1989 to help develop Arab trade and increase the competitiveness of Arab producers and exporters.

More regional activity
Lebanon’s banks continue to escape the confines of a limited local banking sector through regional expansion and development. In a further manifestation of the trend, Byblos Bank Syria – the Syrian arm of Lebanon’s Byblos Bank – in April signed a euro 40 million long-term project development financing partnership agreement with the European Investment Bank (EIB), the Commercial Bank of Syria, and the Unit of Finance Management for Small and Medium Syrian Enterprises (FMU). The agreement is the first of its kind in Syria, according to Byblos Bank, and was inked within the framework of the Euro-Mediterranean agreement.
Byblos Bank Syria will on-loan the EIB funds to its clients, owners of Small and Medium Enterprises and other applicants who fulfill the loan criteria, covering up to 50% of the cost of certain investment projects in Syria. Amounts totaling not less than euro 100,000 will be on-loaned to applicants whose fixed assets do not exceed euro 75 million and who do not have more than 500 employees. The loans will be for a duration of four to five years. Premiums must be settled semi-annually, with a one-year grace period.
“It fits in very well with our overall regional expansion strategy,” said Byblos Bank Assistant General Manager and Head of Business Lines Fadi Nassar. “Lebanese banks are growing bigger, and since Lebanese markets are very small and Lebanese banks have expertise in terms of human resources and know-how, we are expanding. Naturally, you are going to expand into markets where you don’t have huge banks that are going to compete with you. So we are entering emerging markets, where spreads are still attractive and where a presence for huge institutions is risky or not very attractive. Syria is an example. It’s developing very fast and is a very promising market.”
He said Byblos Bank was already also active in Sudan and Algeria, has a representative office in the UAE, and is currently seeking a license for Iraq.
Meanwhile, Bank Audi SAL – Audi Saradar Group obtained an investment banking license for Saudi Arabia, allowing it to launch Audi Saudi Arabia, which will offer a full range of investment banking services. The Audi Saradar Group is contributing 70% of Audi Saudi Arabia’s capital. The remaining 30% belongs to prominent Saudi individuals and business groups. It is the first Lebanese financial institution to recently enter the Saudi market.
“In tandem with its vision for regional expansion, Bank Audi aims at positioning itself as a regional financial group that serves its clients across increasingly integrated markets,” said Bank Audi SAL – Audi Saradar Group Chairman and General Manager Raymond Audi.
Audi Saudi Arabia will officially launch this autumn, and will be based in Riyadh. Outside of Lebanon, the bank is already active in Syria, Jordan, Egypt, France and Switzerland, is planning to start up in northern Iraq by the end of the year, and is eyeing Algeria, Sudan and Yemen.
Finally, Bank of Beirut SAL has been given permission to open a branch in the Omani capital Muscat, with start-up capital of $26 million. It also operates in the United Kingdom, through a wholly-owned subsidiary in London, runs an offshore banking unit in Cyprus, and has representative offices in Dubai, the Nigerian capital Lagos, and Baghdad.

Investcom comes
in on the inside
Investcom started off its operations in 1984, during the height of the Lebanese civil war, by providing telecommunications engineering services in Lebanon. It later constructed, implemented and launched Lebanon’s first AMPS-based mobile network in 1991 – the first such privately owned and operated network in the Middle East. In 1994, it acquired its first GSM license when it won a BOT contract put forward by the late Rafik Hariri, allowing it to operate the France Telecom Mobile Liban (FTML) network – more commonly known as Cellis. It expanded its GSM operations into 10 countries in Africa (Liberia, Ghana, Benin, Guinea Bissau, Guinea and Sudan), the Middle East (Syria and Yemen), Asia (Afghanistan) and Europe (Cyprus), effectively offering services to over 4.8 million customers by the end of 2005. And it made a bang when it listed its shares on the London and Dubai stock exchanges which valued the company at some $3.3 billion.
And Investcom is at it again. However, instead of talk that Azmi Mikati’s firm has acquired a new license or company that would allow it to further expand its operations, the Lebanon-based operator has effectively been gulped up by Johannesburg-listed MTN for $5.5 billion – creating one of the largest emerging market companies in the world. The cash and shares deal – one of the biggest foreign takeovers by a South African group – will give MTN a presence in 21 countries, compared to 11 at the moment, and increase its subscriber base from 23 million to 28 million. The combined company will create an enterprise worth over $23 billion – a new force to be reckoned with.
The deal was a surprising move, and no one saw it coming. It is true that analysts have continuously tagged Investcom as a perfect company to take over since it is neither too big nor too small, however, days before the takeover announcement news reports were touting it as the front-runner for a $5 billion takeover of Nasdaq-listed Millicom. If the reports were accurate, Investcom’s bid for Millicom would have beaten state-owned China Mobile. Since MTN’s takeover, Investcom backed away from the Millicom bid, as well as bids for licenses in countries such as Egypt.
In early May, Mikati told the Financial Times that “being bought by MTN was more attractive than buying Millicom… We think this transaction makes much more sense for the shareholders of both companies.” Rest assured that after the Mikati family sold its 70.6% stake in Investcom and now owns 10% of MTN, the deal was not only attractive, but also made a lot of sense.

Movenpick takes top spot
Luxury spas only really began to appear in Lebanon after 2000. Although spa treatments were already familiar to Lebanese clientele, the “spa experience” was not.
This has changed very quickly. There are currently eight “elite” spas in Lebanon and many more slated to open in the next few years. With much of the domestic market still untapped and tourism and business travel expected to rise, the potential for growth is enormous.
Earlier this month, the Movenpick Hotel & Resort Beirut’s Essential Spa took home the Gold Award for “Best Spa in the Middle East” at the annual MENA Travel Awards in Dubai. Not even four years old, the Essential Spa has already reached the top of the industry.
The Essential Spa’s success is indicative of the sector as a whole. Despite the industry’s youth, Lebanon’s spas are all reporting operating profits.
In part, Lebanese spas have been able to succeed because none is a stand-alone venture. Most spas are affiliated with hotels, providing them with a financial safety net and built-in client base. Despite this, local residents are their main customers. Although hotel guests comprise as much as 90% of clientele at the Essential Spa during peak seasons, local visitors still represent 65% of clients overall.
These affiliations have also enabled Lebanese spas to bring in innovative and experienced managers. When Johan Hellstrom began as spa manager at Le Royal Hotel one year ago, the spa was breaking even. Since then, Hellstrom claims he has managed to triple revenues.


Many spas are now moving towards holistic treatments and the “wellness” concept, to enthusiastic response. Lebanon’s newest spa, which will open at Edde Sands Beach Resort this summer, is entirely designed around wellness, and will offer packages integrating everything from treatments and exercise to cooking classes and lifestyle consultation.
Spas are also working to remove the “elite” stigma associated with the industry. With costs for basic treatments under $100, the spa experience can be accessible to a much broader clientele base. As the Intercontinental Phoenicia’s spa manager John Hopp explains, a spa visit can be “a vacation in a day.” And who in this country couldn’t use a holiday from the stresses of daily life?

Syria looks cautiously ahead
to new economic plan
In a move that some analysts are interpreting as the glimmerings of reform towards a market economy in Syria, Damascus has approved the country’s ambitious Tenth Five-Year Plan (FYP).
President Assad ratified the new economic program in mid-May after the document had received the green light from various state bodies, including the ruling Baath Party, which despite significant opposition had approved the plan’s concept of a “social-market economy” at its annual congress in June 2005.
With the door now effectively open for meaningful economic reform, many progressive economists are urging the government to make concrete and rapid preparations for the potentially catastrophic effects of falling oil income. These currently account for some 15% of GDP and 70% of Syria’s export revenues, a figure which is predicted to shrink to 10% by 2010 as oil reserves dwindle.
To soften the blow, the 1000-page FYP – in some ways more a policy reform document than a classic plan – aims to attract higher foreign investment, reform the subsidies system, prioritise regional development and enhance the role of the private sector. It hopes to achieve a 7% GDP growth over 2006-2010, halve the poverty rate and create 1.45 million new jobs in the process.
Seen as the driving force behind the plan is Abdullah Dardari, a former UNDP advisor who in December 2003 was appointed Deputy Prime Minister of Economic Affairs. Dardari also heads the State Planning Commission (SPC), an independent body which has traditionally been in charge of economic planning.
In drawing up the plan, the SPC received technical assistance from GTZ, the international cooperation arm of the German government, as well as the local UNDP office.
“This is the first FYP to be based on indicative planning,” says Dr. Albert Kraft, who leads the GTZ team in Syria. “In previous plans there was no proper macro-economic targeting based on past data. Although obtaining accurate statistics to work from is highly difficult here, the plan is not based purely on ideas this time.”
Overhauling the subsidies system will perhaps be the most delicate challenge, with the threat of price increases already causing public concern.
The Syrian government currently spends the equivalent of 14% of GDP on subsidizing a number of basic products and services, including water, electricity, sugar, rice, wheat, diesel and fuel oil, in order to keep such commodities affordable.
But white-hot international oil prices mean that the state’s energy burden is becoming heavier, a burden which Prime Minister Najib Otri said last October “cannot be endured any longer.”
These are early days for the new plan, but for many observers this is a window of opportunity to make concrete steps towards a market economy before the oil runs dry.
“It will be a gradual learning curve,” says Kraft, “but economic reform has begun now, and the process will not stop.”

Messing about in boats
It may not have the glamour of Dubai, but following a Hariri-assassination-induced hiatus, the regional Beirut Boat Show returned to the Joseph Khoury Marina in Dbayeh. IFP Group hosts the show in conjunction with Messe Düsseldorf, hosts of the world’s biggest boat show. According to Edward Aoun, director of IFP, exhibitor numbers – both on land and in the water – were up 30% on 2004.
Aoun said the growth in exhibitor figures could be attributed in great part to marketing by IFP’s international network of representative offices and agents, and to the benefits of being associated with one of the world’s leading exhibition organizers.
“There’s a lot of opportunity here, but a lot of things have to be made easier, such as customs and transportation,” said German exhibitor Hartmut Neugen, managing director of marina consultants and equipment suppliers Marinetek Neugen.
The show counted over 100 stands, Aoun said, from at least 20 countries. Aoun declined to reveal how much the show cost but did say that every dollar invested by an exhibitor yields between four and eight times as much to the host city.


The Boat Show focused, for the second time, on the region’s growing marina-building industry, with a ‘Seafront Development & Real Estate Conference.’ Aoun claims that “billions” of dollars have been invested in the marina sector in Lebanon alone, and over $300 billion in the Arab world as a whole.
Emphasis was placed on the importance of constructing environmentally-friendly marinas. Dan Natchez, of waterfront design consultants Daniel S. Natchez & Associates said: “Done right, waterfront development improves the quality of life. Done wrong, you can have problems.”
Asked if Lebanon, with its notorious disregard for seafront water pollution, was ‘doing it right,’ he said: “New York City used to have a very polluted waterfront. In ten years they have massively improved their water quality. It takes time.”

Prefab sprout
While gleaming tower blocks and corporate HQs rear their heads across central Beirut, another more modest aspect of Lebanon’s property boom also seems to be on the up.
A Lebanese firm called Megabox has recently been marketing prefabricated concrete houses, which it bills as “the concrete modular housing system.” Megabox manufactures the buildings at its own special plant in Batroun, close to the cement-producing plants at Chekka, and says it is able to deliver the finished products to customers roughly a month after orders are placed.
“We’ve been making prefab warehouses and storage hangars for about 15 years,” says Pauline Roukos, a sales and marketing representative at Megabox. “But it’s only in the last year that we’ve started selling prefab bungalows too. It’s a new product, and has only just begun to take off within the last few months, but we’ve already sold five houses and actually have a waiting list of orders.”


Roukos says that demand is coming from more rural regions outside of Beirut, especially in the Bekaa valley, where Megabox has just delivered a house to Zahle. The buildings, for which customized designs are available, come with all mod cons, including a fully-equipped bathroom, kitchen, water tank and even an inclined roof as an added extra.
And while concrete prefabricated buildings might not have the same kind of allure as an internationally-designed seafront apartment block in downtown, their own brand of appeal is fairly obvious.
“A 127 m2 house costs about $28,000,” says Roukos, who expects demand from residential clients to grow over the coming months. “Plus, all of our houses come with a lifetime guarantee.”

Forum for reform
The region must take advantage of the oil boom to push through much-needed reforms to help create jobs for a young population and lay the groundwork for sustainable, long-term economic growth.
That was the message hammered home by the Arab world’s top CEOs, ministers, bankers, investors and analysts, who gathered at the Arab Economic Forum in Beirut to analyze the collapse in Gulf stock markets, work out how best to invest petrodollars and how to open up their economies.
Henry Azzam, chairman of the new Dubai International Financial Exchange, warned investors who lost when the stock market bubble burst against repeating the mistake by pouring their cash into huge real estate projects and losing out when the property bubble bursts and the region is left littered with empty glass towers.
While the Gulf economies are growing fast – most notched up GDP growth levels around 7% last year – buildings do not create jobs in the long run.
Key to a productive economy is a dynamic private sector, and executives complained that governments still play too big a role in Arab economies, with many of the largest Gulf conglomerates either wholly or partially state-owned.
Privatization is a sensitive issue in any part of the world, but ministers as well as senior businessmen and experts concurred that there was no better time to push through reforms and increase cooperation than when the Arab Gulf is awash with cash to absorb what can be painful measures.
The timing of the conference, which came a day after over 200,000 people demonstrated against the Lebanese government’s planned reform program to cut the ballooning public debt, drove home just how hard it can be to take such steps.
Prime Minister Fouad Seniora, who opened the gathering at the Phoenicia Hotel with around 1,000 delegates promised to seek consensus over reforms but not to abandon the program. Without reforms, Lebanon cannot hope to attract the assistance it needs at the Beirut I debt aid summit, which was meant to take place last year but has been delayed by political squabbling.


Coming from a country with a long history of missed opportunities when it comes to sorting out its finances, and calling on Gulf countries to continue investing in Lebanon, Seniora warned that the oil boom presented the region with an opportunity it would be foolish to waste.
“Global economic changes are forcing us Arab states to move quickly to confront new challenges effectively, armed with the resources provided by the large increase in the price of crude oil that has created a lot of liquidity looking for new investment opportunities,” he said.
“We face the challenge of seizing this rare opportunity to move towards sustainable development.”

‘Enterprising’ solutions from Nokia
During a May workshop in Dubai, Nokia launched its latest range of phones, the E series, which includes the E50, E60, E61 and E70. The four models are the company’s answer to enterprise solutions, aimed at businesses in the new age of mobile email and the emergence of the now ubiquitous Blackberry. The good news for Lebanon is that while the technology to support Blackberry devices is not available in the country, Nokia E series phones use independent servers so the mobile’s wireless email functions can be accessed pretty much anywhere in the world.
Nokia has been developing the various E series components for the past two to five years after research showed that of the 360 million corporate email boxes in the world, only 1% (about 6 million) are mobilized making the potential for growth an attractive incentive. Although primarily a mobile email device, the E series also provides other broad range services for enterprises, including remote data management, whereby the mobile acts as an extension of a work station, accessing a company’s main IT server so that one is never really away from the desk. The E60 Smartphone even allows for a connection to a company’s main phone line, so that when an employee’s extension is dialed, the call is directly transferred to the mobile.
“In Lebanon, we expect to sell more of the E50,” explained Eric Anderbjörk, the business unit head of Nokia Enterprise Solutions. Expected to retail for about $300 when it hits the local market in September, the E50 is, the “cost-effective” version of the series, which comes with or without a camera and includes wi-fi or 3GPP (used for multimedia playback). Internationally, Anderbjörk maintained that the $440 E61 – already available on the market, along with the E60 and the E70 – is proving the most popular in terms of volume sales thus far.


Although no exact figures were readily available regarding sales of the E series in Lebanon, global figures for the company indicate that in the first quarter of 2006, Nokia sold 75.1 million units overall, representing 40% year-on-year growth and 35% of the global market share (an increase from 32% over the same period last year).

Garden delight
Displaying everything from plant bulbs to palm trees and (rather bizarrely) leather TV recliners, Lebanon’s third Garden Show was held last month on 30,000m2 of the capital’s 200,000m2 race track. The event was hosted by Beirut-based Hospitality Services and garden event organizer Myriam Shuman.
Of the 150 exhibitors hosted at the show, “around 70 were related to gardening and the art of gardening,” said Shuman. “Our goal is to really make it a garden show,” she said, “but that’s not easy. If people don’t see florists or big-name landscapers they say there’s no garden.”
Among the host of non-florists and non-landscapers represented at the show were wine producers Ksara, the Children’s Cancer Center of Lebanon, the Municipality of Broummana, the Beirut Marathon and the Embassy of the Netherlands.
“When you associate the image of your company with events like this, it pays,” explained Ksara General Manager Charles Ghostine. “It gives a young, cultured, artistic and environmental image.” Ksara spent around $15,000 on their 100m2 ‘garden’.
“We want companies to understand that they can exhibit at the Garden Show for their image,” said Shuman. “You can have a garden, even if you are in banking. Then people will say, ‘Oh, have you seen the Merrill Lynch stand?’”
According to Shuman, the show attracted around 24,000 visitors – some 2,000 less than last year. She put the dip down to unusually cold weather on the first two days of the show.


“We were hoping the show would be profitable after three years,” Shuman said, “but I think we’re going to need more time.”
Among the highlights of the show was the presentation of a Dutch technique, the fruit of 15 years of research, used to create tablecloths with natural flowers, and another employed to print messages and photos on the petals of fresh roses.

June 28, 2006 0 comments
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Feature

Iran on the spot

by Gareth Smith June 11, 2006
written by Gareth Smith

TEHRAN: Motorists queuing in Niavaran Street, north Tehran, for gasoline at 8 cents a liter show no sense of crisis at the growing pressure on Iran. “What’s new?” says one, nozzle in hand as he steps around large puddles of petrol.
President Mahmoud Ahmadinejad, meanwhile, tours the country promising crowds his government will prioritize development and cheap bank loans. “Nuclear energy is our legitimate right,” they chant for a man whose election slogan last year was “putting oil money on the sofreh”, the cloth Iranians place on the floor for meals.
Vilified in the west, Ahmadinejad has showed himself an adept politician. Nasser Hadian, politics professor at Tehran University, says his friend from school is a quick learner.
“Once he got the reaction [from the west], he saw the chance to establish himself among the Muslim masses outside Iran, standing against the US and Israel.”
In the process, Iran’s president has complicated the politics of Iran’s nuclear program, alarming Washington, Europe and some of the Arab Gulf. But the opportunity cost of nuclear power drops as oil prices rise.
Ali Akbar Salehi, Iran’s former representative at the International Atomic Energy Agency and now dean of Tehran’s Sharif University of Technology, explained that the Natanz plant, even at full capacity, could supply only one reactor: “We are to construct seven, so we need to buy uranium from outside. This is a bargaining chip for us.” Hence Iran says it’s open to joint ventures with western companies – at the right price.
But it’s not just economics. The nuclear issue is a piece of a wider jigsaw of geo-politics as Iran tries to build bridges to the east, enhance a regional role and resist the US. Ahmadinejad’s government often disparages foreign investment – even as its rhetoric undermines the private sector.
The Tehran stock exchange index plunged from highs of 13,800 in mid-December 2004 to around 9,500 in mid-May. Iran’s credit rating fell further in April as Fitch Ratings downgraded ratings from BB- to B+, four levels below investment grade, citing increasing risk of sanctions.
With the world’s second largest reserves of both oil and gas, Iran’s largely state-run economy is kept afloat by an average daily production of 4.04 million barrels per day of oil and 3.22 million cubic feet of natural gas. Without disruption, oil and gas income for the Iranian year March 2006-7 will top 75bn dollars, up from 55bn in 2005-6.
But while every extra $1 per barrel adds $4 million daily to Iran’s coffers, rising tension also threatens the energy deals Iran needs.

Asian oil deal tensions
Growing questions are asked over a deal with Tokyo inked two years ago for developing the Azadegan oil field. Iran is unhappy at the pace of development by the Japanese company, Inpex. Political clouds also hover, with Mohsen Talaei, Iran’s ambassador to Japan, last month speaking of “action against Japan” if Tokyo joined sanctions on Tehran.
Even the $100 billion deal with China to supply natural gas for 25 years and give Chinese company Sinopec a 49% stake in Yadavaran oil field faces problems. Kazem Vaziri-Hamaneh, the oil minister, warned Iran would make other plans if negotiations “do not reach a satisfactory conclusion”. The Chinese press has reported Tehran wants a yield of 300,000 barrels per day from the field, whereas the Chinese are unwilling to commit beyond 180,000.
Uncertainty is enhanced by the growing debate within Iran’s political elite over international policy. Pragmatic conservatives including Hassan Rowhani, the former top security official, argue for “less emotion”. Mr Rowhani, a close ally of former president Akbar Hashemi Rafsanjani, is unhappy at Ahmadinejad turning the nuclear issue into a crusade.
Some Ahmadinejad allies leave little doubt where they think things are heading. “All signs show Iran and America are about to grab each other by the scruff of the neck,” Mohsen Rezaei, the former Revolutionary Guards commander, told a recent conference. “On the one hand the Americans say the issue is our nuclear program, and on the other they allocate $70 million to overthrow the Islamic Republic.”
Rezaei was referring to President George Bush’s decision to fund exiled opposition groups, but the real concern is over military intervention. However calm the motorists in Niavaran street, Iran’s political class now wonders if the 26-year conflict with the US is entering a decisive stage.

Gareth Smyth is the Financial Times Tehran
correspondent and a former Executive contributing editor

June 11, 2006 0 comments
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