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Economy and Finance

by Nicholas Photiades April 9, 2005
written by Nicholas Photiades

Riyadh Bank Posts 26% Growth in 2004 Profits

Riyadh Bank, the second largest Saudi bank, released its 2004 figures featuring a growth of 26% in net income to $533.3 million compared to $424.5 million in 2003. The bank attributed this rise in profits primarily to its increase in capital reaching $1.3 billion through distributing one free share for every four shares owned and $4.8 of annual profits per share. It is to note that Riyadh bank, 29%-owned by the government, has witnessed since 1997 a fast growth in profits due to the strategies and plans undertaken by the bank to develop its services and adapt to all the economic developments on both national and international scales.

NBK Records Net Profits of $515m in 2004

The National Bank of Kuwait (NBK), the country’s largest bank and the top-rated Arab bank, posted net profits of $515 million during 2004, compared to $412 million in 2003. NBK’s CEO explained that the growth in profits was achieved amid a strategy of diversification in the sources of income and prudent risk management besides taking advantage of growth opportunities presented by an improving operating environment. The bank’s total assets reached $19 billion at end 2004, while shareholders’ equity amounted to $2 billion. In turn, NBK’s return on equity (RoE) and return on assets (RoA) stood at 29.9% and 2.73% respectively, among the highest worldwide.

Country Profile: UAE

International rating agency, Moody’s Investors Service, upgraded the United Arab Emirates’ sovereign long-term foreign currency debt ratings to A1. The agency also raised the sovereign’s short-term foreign currency ceiling one grade to Prime-1 and currency issuer rating to A1 from A2. The outlook on these revised ratings was given as stable. The agency cited that the main reason behind this upgrade was UAE’s stellar economic performance in recent years in addition to the continued domestic political stability. Moody’s mentioned in its positive commentary that nominal GDP growth has averaged 11% since 1999 and consumer price inflation has remained very low. To a large extent, economic expansion has been driven by the oil sector, which generates about one third of GDP. However, the non-oil sector has also registered strong growth. The agency concluded that both the fiscal and current account positions remain in significant surplus.

April 9, 2005 0 comments
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Special Section

by Thomas Schellen April 9, 2005
written by Thomas Schellen

In general, the real estate market has not witnessed any changes in prices. It seems on the contrary that many people are now thinking to increase their prices. People believe that prices might shoot up. This is something we are sensing, as we are hearing of more and more commitments of Lebanese living abroad who are willing to come back if the situation improves. This will increase demand for everything. From inquiries we have been receiving after February 14, we noticed that prices are still being maintained by demand. It doesn’t seem that anybody sees this as an opportunity to bargain down prices, which is a very healthy situation.

The retail sector has suffered the most from the upheaval. Whether it is leisure or selling clothes, it is a luxury and people are sticking to their cash in times of hardship. This affects especially the downtown. In a climate of unhappiness people will wait with making new investments into retail space, as will the ones who are buying apartments. It’s normal but I don’t think that this short-term effect will influence the market. All depends on how long the crisis lasts. 40 days can be absorbed. If this crisis lasts one, two, three months, it can easily be absorbed by existing retail tenants. Especially in Lebanon, businesses have to be ready for surprises and a wise business man takes precautions for a temporary difficulty.

In residential real estate and in general, projects that have started are continuing and will not be stopped. Most projects that started in the last years have been pre-sold to 50%, 60%, and 70% prior to completion. These projects will continue, they made their sales, they made their profits. Also in commercial, the rules of the game require pre-lease before starting construction. From practical experience we know that it takes sometimes six months from inquiry until realization of a project.

I don’t think that enough time has passed to see any trend on the real estate market accelerate but we are receiving more inquiries than we had before the current developments. We have gone up from three to four inquiries per week to five or six and sometimes seven, and these are serious inquiries. It is still too early, however, to say what will last, what will continue. If there is demand it will be everywhere and if there is a reduction, it will be everywhere.

One year ago, the biggest buzz in Beirut was over the 100 million square mile Sannine Zenith resort project aiming to transform the barren backside of Mount Sannine into a wonderful world of recreation above the clouds. The project’s sheer dimension, ecological implications and foreign flair of investments stirred up ruckus in public opinion, but even more, it portrayed a golden tourism future for the country. Executive asked Habib Ziadeh, the administrative and financial consultant to Sannine Zenith if the current crisis changed the project’s outlook and where things stand today. 

Habib Ziadeh

Because of the political issues of the day, we are still in a time where nobody is free to talk business. The impact on Sannine Zenith is not yet tangible and we haven’t had enough time to see the consequences on the project. So while views are very subjective now and it is too early to say if the future will be either gloomy or rosy, nobody is panicking. The fundamentals remain in place and are still right. The mountain is still there, the weather is still there, and these are the pillars of the project.

As far as the development of the project, we are in Phase One. We had presented the public with a preliminary master plan [a year ago]. Now we are completing the final master plan, which will take about another month to finalize. This will be followed by another month of working on feasibility and placement issues. In May, we should have some figures.

Lebanon has high flying ambitions for attracting international tenants to base their regional presence in Beirut. Executive asked real estate consultant and broker Michael Dunn, chairman of Michael Dunn & Co, how the market for office space looks today and what scenario could make the country most interesting for foreign companies to locate here.

Michael Dunn

For the moment, there is zero demand. The only area where demand would be strong is for high security compounds with space. In the Beirut area, an isolated building surrounded by a high wall would immediately find a tenant from the diplomatic or corporate side.

In matters of international presence, a lot of companies have been leaving or stopped producing in Lebanon because of the high cost of electricity and similar factors. At the moment, we are losing companies. To attract international firms, I think we need for the whole country to become almost like a free zone. The opportunities are there and Lebanon could boom in a similar way like Hong Kong did in the 1970s. The question is whether the country could implode again. Certain groups want more power. If we can move away from that, all will be happy. We are not there yet, but I am extremely optimistic for the future. 

To assess the level of trust and activity in the real estate sector at the present juncture, Executive inquired about the perspective of a bank on the sector. Elie Azar, marketing manager at Lebanese Canadian Bank, told how the bank is dealing with the issue of housing loans and its own corporate real estate plans.

Elie Azar

We are granting housing loans at a slow pace to evaluate the situation of our customers. A person who wants to invest by buying a house should be relaxed in their decision. envisioning plays a big role in such a decision and at present, this is not the case. For the time being people are focusing on day-to-day problems and no one is pursuing long-term loans such as housing loans. All our own projects are now frozen. We bought nine branches from Al Madina Bank and United Credit Bank, of which we opened three. On the others, we are now waiting for the situation to improve but we are sure and ready to restart all our efforts at the proper time. The bank reflects the genuine impact on the market. All people were shocked by what happened and I think we need the time to restart again. In the US, after 9/11 it took them more than a year to restart. 

I think Lebanon will overcome this current and sad situation of political instability. It will come with free elections and a coherent government. Lebanese, Arab and foreign investors will again be interested in investing in Lebanon. It is true that major projects for residential high rises are concentrated in an area, the hotel district, that is suffering under the current situation too much these days but I am confident that all Lebanese are aware that we must all together be united as our late prime minister, Rafik Hariri, wanted. He was the architect of Lebanon and especially his beloved Beirut. This is why I think that we need time to forgive and forget those who directly or indirectly affected the stability and prosperity of the economic situation in Lebanon by killing the symbol of stability and development.

The Lebanese are now preoccupied with wanting to know the truth about the tragedy. They want stability of the Lebanese Pound and it is very important to have a solution to the current situation by forming a trustworthy government that will lead Lebanon out of this cloudy situation. I think things will soon change, by agreeing on confidence in Lebanon. Syria doesn’t have an alternative to banking in Lebanon and we don’t have any problems with Syrian people. The Syrian customer knows that he is most welcome in Lebanon, we don’t have any problem.

April 9, 2005 0 comments
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Special Section

by Thomas Schellen April 9, 2005
written by Thomas Schellen

In the current crisis, real estate stands out as amazingly stable asset class. While they acknowledge that developers and buyers refrain from immediate investment decisions into new projects, sector experts anticipate at least consistent demand if not increased property prices.

Circumstances, the reasoning goes, do not alter the fundamentals that make Lebanese real estate valuable, the mountains, the climate, the sea, and the country’s attractiveness. “Investing in Lebanon is becoming more than a facility, it is a necessity. Those who are investing here are happy to invest under the freest and most democratic system in the Middle East,” said Raja Makarem of RAMCO real estate advisors.

The mood is noticeably different from two years ago when the market was gloomy. Even though the primary demand drivers then and now are external, namely Arab acquisitions of high-end residential real estate in select areas, the economic recovery of 2003 and 2004 appears to have been as good for confidence in Lebanese real estate as sales of real estate have been good for the economic recovery.

This is important, because real estate development and property transactions are acknowledged as influential ingredients in the makeup of the Lebanese economy. Construction permits and cement deliveries, which both improved markedly in 2003 and continued their upward development with growth by 4.3% and 3% in 2004, rank not for nothing with the nation’s most watched economic indicators. In the hard years of 1999 – 2002, a sluggish real estate sector had gone hand in hand with the recessive trends in the economy.

A continued positive outlook for the worth of immovable assets under present circumstances by the same logic can signify resilience for the Lebanese economy.  Moreover, the durable quality of real estate allows it to function as stabilizer in this difficult period of uncertainty over political changes. To an extent, this could even help in alleviating the fears caused by last month’s vicious attempts to cause instability by planting bombs in parts of the country.

However, it must also be noted that trends in real estate transactions resemble the inertia of a supertanker. They usually accelerate or decelerate slower than many other, faster paced sectors of the economy. Thus price developments may yet quite possibly respond unfavorably if the political quest of this spring were to fade into a persistent crisis of internal security due to foreign attempts to artificially destabilize the country in a bid to keep old power constellations from tumbling down.

The brightest light for an increasingly good real estate market in Lebanon thus lies in the fact that the country’s fundamentals are indicative of long-term peaceful coexistence and leaders of all communities in Lebanon know that they have nothing to gain from organized confrontations with other communities in the nation. What is a real cause for concern in this respect is solely the strong Lebanese tendency to give in to outside influences. 

Of course in the short term, by far not every signal in the market is positive. Beginning with the March 19 and 23 bombings of properties in the two Christian areas New Jdeideh and Kaslik, security concerns have aggravated the situation for retailers. Towards the end of last month, visibly affected areas were the downtown and major shopping malls in the greater Beirut metropolitan conurbation.

The strain on their revenues can make it difficult for tenants of retail and restaurant space who are weak in their reserves to meet their high overheads and leasing obligations. As the past six weeks saw first closures of retail and restaurant outlets in the downtown, it must be remembered, however, that the area has experienced a fairly high rate of tenant turnover throughout the past four years and that individual closure decisions may well have been more related to failure of store and eatery concepts than to the downtown’s undeniable drain in cash flow since 2/14.

Similarly, delays, concept changes or investor pullout from large commercial mall projects are highly unlikely to have been caused by the independence debate of the last few weeks. With at least six major shopping mall projects ranging from recently completed to in-the-pipeline, plus an array of even larger mixed commercial and tourism developments in the planning, industry insiders contend that in case of eventual investor withdrawals announced in the present period, the projects would have already been hampered in the past. The crisis situation would thus be used as a face-saving moment to excuse bowing out of a flawed idea, agreed several experts.   

An essential entity for all assessments of Lebanese real estate is Solidere, which last month seemed to be troubled at least momentarily as far as proceeding with new projects. The souks of Beirut by now give the impression of being the stage for a perennial play of unreliable announcements, after officials of the real estate company had trumpeted in November of 2004 for the umpteenth time that the start of construction for the retail sales space of the project was imminent (in this case for January 2005). But January came and went and a Solidere spokesperson last month told Executive that the promised works on the retail floor space had not yet begun and the company preferred not to discuss this matter for the time being.

Ramco’s Makarem did not see the latest delay in implementing the souks as abnormal, however, reasoning that large commercial projects need to secure tenants before starting construction. Citing restraints created by the laws and practices of commercial representation, he said that big department stores don’t come easily to Beirut and that formulas like those of ABC or Aishti could be more successful models for this environment.

It also bears reminding that Solidere has shown itself as returning to a very decent form in terms of its share prices, which except for the first brief instant remained unfazed throughout the 40 days after the Hariri assassination and entered the Easter holidays at a value of $9 per share. Overall, the performance of Solidere in the past 15 months justified the high assessment that local brokers and financial analysts saw in the stock’s potential.

In the resurging Beirut real estate scene, the city now spots a core of impressive quality, which resonates positively with attractive residential developments in other in other parts of town, such as Ramlet al Baida, Ashrafieh in general and the trendy Gemaizeh quarter in particular. Despite of a few projects where commercial interests, insensitivity to urban context or plain conventionalism in design created buildings that one would rather not see litter the skyline, the Beirut seafront is also gaining a new coherence. Especially around Raouche, where the cityscape had been mired with construction ruins and concrete boxes, eyesores of the sixties and seventies, a different architectural flavor is improving this visual calling card of Lebanon.

If the investment readiness of the Arab clientele and the nation’s expatriates are enhanced by the emergence of an accountable system of governance and newfound political stability, the outlook for real estate in Lebanon could be a strong buy under both investment and living purposes. But one may not forget that investments and projects are literally not more than the sector’s brick and mortar. The soul of Lebanese real estate is the quality of living and it needs to be preserved and even restored by cherishing the country’s communal balance and by finding a hitherto elusive harmony between settlement and nature.   

Supply and demand, local purchasing power and regional interest, have made up only one part of the challenges for the real estate sector. Another, very large bundle of challenges consisted throughout the reconstruction period in administrative red tape, insufficient town planning, and inability to realize a residential housing structure that observes the dignity of lower and middle income groups.

The biggest headache real estate developers in Lebanon have been confessing to in recent years was the bureaucratic hassle. As Beirut developer Jamil Ibrahim once described it, waste of time and money in handling arcane procedures in applying for building permits and any sort of real estate transactions consume over 10 times more effort than necessary. This administrative inefficiency is an obstacle to both local developers and international players that take a closer look at the Lebanese market.  

Much more than the procedural troubles, the disaster of public sector town planning and shortsighted private project planning threatens to impede the future profitability of the real estate market. Scarcity is a leading determinant in the value of real estate. But instead of applying a strategy of controlling quality and supply and thus increase property values, owners and builders all too often lunge after the quick buck without considering the damage they cause their own long-term interests. This private sector orientation towards cheap instant gratification has for the past decades been facilitated by absence of state authority during the war and then (in the reconstruction years until today) by lack of proper town planning and corruption that allowed circumvention of existing laws and regulations.

 As the last two years have demonstrated more than sufficiently, tourism plays a decisive role in the country’s economic future. Superb resort projects and enhancements of the tourism culture not withstanding, better town planning and development policies are absolutely needed if Lebanon wants to draw in tourists from Europe, Japan and the US in addition to its visitors from within the Middle East. Here the national interests of nurturing both tourism and substantial real estate values converge in the need to institute modern building codes and urban planning.

Last but not least, the need for sustainable housing has yet to be answered in Lebanon. The reliance on private sector initiative may be more suited to supply lower and middle-income families with suitable apartments, rather than trying to have the state act as central provider of housing projects, which are globally best known for their tendency to produce deplorable social conditions. But for the time being, the private sector has not yet been able to satisfy that demand. Government incentives for construction of affordable housing, measures to clean up and expedite administrative processes, and radical changes in the town planning agenda are the challenges that have to be met to complete the foundation for a healthy real estate boom in Lebanon.

April 9, 2005 0 comments
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Bassoul-Heneine stay bullish

by Executive Editors April 3, 2005
written by Executive Editors

Despite the uncertainly of the previous month, not to mention the added insult of their Ain Mreisseh showroom being damaged by the Hariri blast, automotive dealers Bassoul-Heneine are bullish about future sales. Introducing the new BMW 3 Series in Beirut last month, Bassoul-Heneine general manager Naji Heneine told Executive Magazine, “Until now and depending on the situation, I have not cut my orders.”

For the first month, the BMW dealers had ordered delivery of 43 vehicles of the new 3 Series, to be followed by 30 new cars each month until the end of the year. The new German driving machines, the fifth edition of the 3 Series in 30 years of the brand’s history, will retail in Lebanon starting at $41,000 and top models could go up to over $60,000, Hneine said.

The Beirut event, including ample technical praises, a cinematic overview over the line’s genesis, and presentation of two new vehicles in the conference room at Beirut’s Metropolitan Palace Hotel, was the second launch party for the car in the Middle East and came ahead of events in other, larger markets. According to BMW Group Middle East representative Joerg Kelling, the entire brand sells about 3,000 units per year in Saudi Arabia, 600 in Lebanon and 100 in Syria. 

“Lebanon is a small market in size but it is a very fashionable market. Cars that sell well here also sell well three to six months later in Gulf markets. For me personally, it is also the most exciting market in the region because of the unbelievable appreciation of the brand here,” Kelling said, adding that he is optimistic about the Lebanese market and sees a new and very large potential for BMW in Syria.

April 3, 2005 0 comments
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Beating Arak Piracy

by Executive Editors April 3, 2005
written by Executive Editors

Le Brun, arguably Lebanon’s most prestigious commercial arak, has spent $100,000 on a packaging facelift. The move comes after a swift and effective response last year to a rash of fake bottles of Le Brun, which is over 100 years old, that had found their way onto the shelves of small and medium sized outlets. Even though the fake bottles only represented around 10% of Le Brun’s market share and have since been removed by government inspectors, Domaine des Tourelles, the company which owns the Brun label, felt it had to respond to avoid similar instances of brand piracy in the future.

“We have used new glass for our bottles and printed a new label that while the same is harder to copy,” explains Christiane Issa, Domaine des Tourelles’ marketing manager, who added that as of now Le Brun is be responsible for its own off and on-trade distribution of the 75,000 bottles it produces each year at its famous Chtoura distillery. According to Issa, the fakers were not particularly clever: “The capsules (cork covers) were very bad quality, the arak tasted awful and the bar codes were the same for the big bottles as well as the small bottles. Fortunately none were found at the major supermarkets, where there is a more discerning clientele.”

This is not the only example of piracy to hit the $10 million Lebanese arak industry. Massaya, who pioneered the arak revival with their blue bottles, have also reported copies of both their distinctive blue arak bottles and wine in Syria, while during the civil war many of Lebanon’s famous brands were regularly copied and exported, especially to the US, causing confusion among Lebanese exiles seeking solace in Lebanon’s national tipple.

April 3, 2005 0 comments
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Rut in retail

by Executive Editors April 3, 2005
written by Executive Editors

Café’s, shops and restaurants in the Beirut Central District have reported losses of as much as 75% since the death of former Prime Minister Rafik Hariri on February 14, as demonstrations, strikes and official mourning amounted to eight days of lost business. More importantly, retailers claim, it is the general atmosphere of political and economic insecurity that deters people from going out. “Shopping is the last thing on their minds,” said one shopkeeper, summing up the general mood.

While Sunday afternoons and weekday lunchtimes have seen a relative return to normality, in the evening, the area is like a ghost town. “We are losing more than 50% in sales,” said an employee of Place d’Etoile, the café opposite the clock tower where Hariri and his entourage enjoyed their last coffee.

While all shops and restaurants in the area are suffering, arguably the hardest hit is the Virgin Megatore, which has seen its immediate surroundings sealed off. “Most customers we get these days, are demonstrators who come to use the toilets,” said Virgin’s general manager and chairman Jihad el Murr, who said his shop, at one point one of Lebanon’s best retail performers, had seen a 70% drop in sales since February 14.


Still, he was upbeat. “We do not mind this situation for three months or so,” he said, “especially if it means the political situation changes in a positive way. However, if it is to last longer, then we are forced to take drastic measures, such as laying off employees and reducing opening hours.”

It is not just sales in downtown Beirut that have taken a hit. Hamra Street, normally one of the Beirut’s busiest areas, has also seen a fall-off in trading activity, with shopkeepers reporting a 40% to 70% decreases in sales, while in New Jdeideh, the scene of a car bomb at the end of March, retailers complained of similar losses.

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Bhamdoun fears a slow summer

by Executive Editors April 3, 2005
written by Executive Editors

Continuing violence and political turmoil in the wake of the February 14 assassination of former Prime Minister Rafik Hariri have spurred fears that the instability could have disastrous consequences on the economy as a whole and the roughly $1.5 billion summer tourism season in particular. Nowhere is this concern more palpable than in the mountain resort town of Bhamdoun, where tourism is crucial to the local economy. A summer haven for holidaying Gulf Arabs, Bhamdoun has experienced a retail and real estate boom in recent years.

“If there are more explosions, the Gulf Arabs will be frightened and will be driven away from Lebanon, to places like Jordan, Egypt and even Syria,” warned economist Marwan Iskander. That would come as a serious blow to Bhamdoun’s business community, for whom the summer season, according to Iskander, generates about $60 million a year in revenue.

Developer Raffi M. Kaloustian, chairman of Le Baron, which designs and constructs villas and apartments in the Bhamdoun region, acknowledged that his company had put future plans on hold. But he, like many Bhamdoun residents, professionals and officials, stressed that it was too early to say what exactly would happen in the summer, especially given Gulf Arabs’ strong attachment – both personal and financial – to Bhamdoun.

He said he was currently building villas and apartments for 30 clients – all of them Gulf Arabs. “Not one of them has suggested postponing a payment,” he said, “because they believe in this place.”

Kaloustian said that most Gulf Arabs were aware the realities of Lebanese life, a philosophy that saw them visit every summer even when the rest of the world felt it was unsafe. “They expect an eventual boom,” he added, “but they all say: we’ve got to go through a few bombs before we get there.”

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introducing Chateau Makse

by Executive Editors April 3, 2005
written by Executive Editors

Akram Kassatly, owner of Kassatly Chtaura, the man who saw an opportunity for a locally produced alcopop and gave us Buzz, is now focusing on his first love. Investing $1.8 million into Chateau Makse – named after the Bekaa Village where the winery is located – Kassatly, who studied winemaking in Dijon in the late 60s, is joining the ranks of Lebanon’s $27 million wine industry. Expecting to produce 400,000 liters annually (roughly 500,000 bottles) the new winery, will be fulfilling a dream that was cut short in 1974.

“The war forced the company to abandon its winemaking ambitions and focus instead on the more stable concentrated syrups and non-alcoholic products,” explained Nayef Kassatly, Akram’s son, who added that Chateau Makse had already signed contracts with local grape suppliers until its own vines, of which 30 hectares have been planted, are ready for wine production. However, many within the industry say it will not be easy for a new winery, without its own vineyards, to establish itself. “There is huge demand this year. The Egyptians, Jordanians and even the Syrians are all coming to buy our grapes. They are demanding about 500 tons and this is around 25% of the independent grape growers’ harvest,” said one wine maker. “Good quality grapes will come at a premium.”

The winery will initially produce three wines retailing at around LL7,000 each: red, white and rose and, despite a local market dominated by Chateaux Kefraya and Ksara, Kassatly is confident that 50% of the production can compete in domestically, while France, the UK (Lebanese wine’s two biggest importers), the US, Japan and Sweden have all been earmarked as export markets, the penetration of which will be helped by Kassatly’s existing distribution networks. “With our know-how, infrastructure and marketing strategies, we believe the project is very promising in the long term,” he said.

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VISA victorious

by Executive Editors April 3, 2005
written by Executive Editors

Credit card issuers Visa International have given another thumbs up in their assessment of the Lebanese market. In 2004, usage of Visa-branded credit and debit cards increased by 32% to 11.6 million transactions in total. The company was especially jolly about the fact that Lebanese cardholders had carried out 2.3 million of these transactions in retail spending at Points of Sales (POS).

The accumulative value of transactions was $2.08 billion for 2004, of which $300 million occurred at POS, an increase of 31 % over the previous year. It has been a strategy of the credit card company to strengthen the credit card culture in Lebanon and increasing usage of cards at the from issuer perspective more profitable POS.  

According to Visa International’s general manager for the Levant, Said Shuqom, Visa estimates their share in the Lebanese payment card market at over 50%. Considering that the number of Visa cardholders here has risen to about 553,000 at year-end 2004, this would put the total number of payment cards in the country at about 1 million. However, the numbers provided by Visa also showed that the vast bulk of cards are debit cards, with Visa Electron cards accounting for nearly 437,000 of the total. Full fledged credit cards of different classes under the brand number less than 30,000 and the top-tier segment of Visa Platinum and Business entails precisely 2,812 plastic carriers.

Arab countries, including the Levant, are currently among the fastest growing markets for Visa International. For further growth here, the company banks on increased market segmentation and new technologies, Shuqom said. The company assumed that the turmoil of the past two months had reflected upon the usage of credit cards in Lebanon but would not be able to quantify this impact for several more weeks. In light of the situation, Visa has halted all promotion campaigns and launches of new products for the first six months of 2005, he added.  

April 3, 2005 0 comments
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EU backs E-commerce

by Executive Editors April 3, 2005
written by Executive Editors

Funded by a €1.7 million EU grant, E-Commerce in Lebanon (Ecomleb) aims to promote e-commerce in Lebanon and to formulate a complete set of laws and decrees necessary to facilitate online business and banking. This legal basket containing 10 draft laws should be ready to be go to parliament by June. “When these laws are passed by parliament,” said project manager Alain Jean, “Lebanon will have the most advanced and coherent legal framework in the Middle East, which puts it years ahead of other countries, such as Egypt, Jordan and Dubai.”

According to Radwan Habli, IT advisor to the ministry of economy, “in normal circumstances,” it will take between three months and a year for parliament to pass the bill. Meanwhile, Ecomleb is promoting the use of e-commerce through conferences, press releases, its quarterly journal and website, as well as a soon to be released CD-Rom on the leading e-commerce activities in the country.

So far, the digital way of doing business has not exactly taken the country by storm. A report published last February by the Beirut-based Stanford Research Institute concluded that: “despite high levels of computer penetration and reasonable degree of adoption and use of the internet, e-commerce is yet to gain ground in Lebanon. By the summer of 2004, only 9% of all Lebanese internet users shopped online.”

However, there are exceptions to the general rule, as companies such as Tripoli’s Hallab Sweets and Khan al Saboun, as well as online travel agency skileb have demonstrated promising results. According to Jean, as Lebanon is a service industry, it is about time the country hops on the bandwagon. “Just look at the figures,” he said. “In the USA, online retail revenues increased by 25% from 2002 to reach $60 billion and is expected to grow by an annual 19% over the next five years. In the EU, companies selling and people buying online has increased dramatically as well.”

(For more information: www.ecomleb.org)

April 3, 2005 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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