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Business

The ongoing love affair

by Peter Speetjens September 1, 2004
written by Peter Speetjens

“A gun is a man’s jewelry.” So says an old Arabic proverb. Traditionally, a father would buy his son a gun when he is born in the same way a girl would receive a pair of gold earrings. In Lebanon, this tradition is all but dead, but the Lebanese still love their guns. In fact, the country is loaded with them. It is estimated that there are over 1 million weapons in private circulation. A significant percentage of them are sporting guns and rifles. Despite a nine-year-old ban on hunting some 30,000 rifles and shotguns – costing between $300 (for a mass produced Turkish 12-bore) to $100,000 for the top of the range Purdeys – are sold in Lebanon every year. There are over a dozen importers and some 50 medium to large distributors operating in a market with a worth of up to $2 million a year. With the right permits, importing and selling hunting weapons is legal. The import of handguns for private – as opposed to government use – is not. This black market is made up of discreet gun collectors, who have the money to pay over the odds for the world’s finest handguns. Then, there are the heavy caliber weapons, both those creaking relics of the civil war (mainly small arms such as the 7.62mm AK47s and M16s and the equally ubiquitous, shoulder-fired RPG launchers, which are coveted by thugs, bodyguards and nostalgics of every stamp) and the new hi-tech hardware destined for private armies and resistance groups, such as Hizbullah. Finally, while Lebanon is not an integral cog in the $30 billion global arms trade, some of its movers and shakers are Lebanese.

The law

Unless you have a permit, it is illegal to carry a non-hunting weapon about your person in Lebanon. This means anything from a Derringer to Stinger. A license can be obtained from the ministry of defense (although one issued by the Syrian ministry of defense gives the owner greater kudos) and, while there is no exact criteria laid down for who can get a permit under what circumstances, an applicant basically has to prove that the weapon is a matter of life and death for himself, his family or his business. Having the right connections can also work miracles.

Politicians often have a permit, as do diamond dealers, money runners, security personnel, bodyguards and, last but certainly not least, undercover law enforcement officers. To own a hunting rifle or shotgun a permit is required from the ministry of interior. To hunt however, requires a second permit, issued annually by the ministry of agriculture, even though hunting has been banned since 1995 after the UN laid down conditions for the donation of millions of dollars to establish a string of nature reserves in the country. Last January however, the law was changed, allowing hunting of certain species at certain times, although this law still has to be ratified. When it is, enforcement will be the responsibility of the ministry of environment.

Gun importers and agents need a permit from the ministry of interior to trade. Both importers and distributors need to satisfy the ministry of defense that they comply with all safety requirements concerning the storage of arms and ammunition, before the permit from the ministry of interior can be issued.

A-hunting we will go

The market for hunting guns is currently worth an estimated $1.5 to $2million. Business boomed just after the war, when peace allowed hunting enthusiasts to resume their old hobby. It was to be a short-lived reunion. The 1995 ban hit the sector hard, causing sales to drop by some 40% to 50% (one importer has sold 16,000 guns since 1993, half of which were sold before 1995).

There are 17 gun importers in Lebanon and some 260 shops selling hunting equipment, although most are quite small, located in the villages, and only offer a handful of guns and cartridges. This leaves around 50 medium to large outlets, which sell a wider range of hunting weapons (although many of these push the definition of “hunting” and would be equally suited to the streets of Fallujah than the mountains of Lebanon) as well as binoculars, camouflage jackets, tents, and boots. Prices of guns vary considerably. A quality shot gun, of say the Italian Beretta or Benelli, costs an average of $400 to $600, while you pay up to $6,000 for the top of the line models. As much as 90% of guns sold in Lebanon fall under the first category.

If you opt for a handmade, bespoke gun, expect to pay between $15,000 to $50,000. The Lebanese agent for Beretta recently sold a $16,000 gun to the Sultan of Bahrain, but this is small change when compared to those made by the British craftsmen of Holland & Holland and Purdey, whose antique models sell at auction for hundreds of thousands of dollars. On a recent trip to Iraq, however, one lucky Lebanese businessman picked up a pair of Holland & Holland rifles, worth around $40,000, for $7,000 from a cash strapped owner.

Handguns

Unlike the US, where a handgun – and even a machine gun – can be bought on nearly every block, the private sale of handguns in Lebanon is illegal. Supply is limited and demand among gun aficionados has pushed-up the price to roughly three times the normal market value. While in the US, an average Colt or Glock will cost you about $600, expect to pay around $2,000 in Lebanon. Silencers and other deeply desirable options – engraving etc. – come at an extra cost.

Lebanese collectors, unlike their counterparts in the Gulf, who like their guns plated with gold or encrusted with diamonds, generally opt for the original or “classic” models in mint condition. A small collection (say between 10 to 15 guns) can be worth as much as $30,000 to $40,000, but some local collectors have rooms with weapons worth nearly $1 million.

In the same way that a watch can be much more than just a timepiece, so too is a gun more than just a weapon to a collector. But like the man who wears a Casio digital, the gun enthusiast who wants a no-frills gun that will never let him down will buy a Browning. Developed originally in Belgium at the turn of the century, it has today become the standard issue for many armies and law enforcement agencies around the world. In Lebanon, a Browning 9mm can cost as little as $100.

Heavier items

During the Civil War, Lebanon was flooded with arms. The USA and Israel supplied the Christian militias. The Libyans, Saudis and other Arabs states armed the Palestinians and their leftist allies; Iraq came to aide of General Aoun, while Iran and Syria supplied Amal and Hizbullah. When the war ended, the Lebanese army impounded much of this huge stockpile, but a significant portion was sold on to other militias, especially in the Balkans, fighting their own civil wars.

Equally large numbers of small arms – M-16s and AK 47s – have been stashed away, part of the national paranoia that one day all hell would again break loose. Many found their way onto the open market. While an M-16 can cost up to $1,000 on the international market, in Lebanon it can be bought for as little as $400. AK47s, at $200, come even cheaper.

After the end of the Cold War, the market was flooded with surplus arms from both sides (it is these small arms – and the hugely unreliable but very spectacular RPGs – that are harassing the coalition forces in Iraq) but the really heavy stuff – tanks and artillery – came from the cash-strapped former communist countries of Eastern Europe. Today, you can buy a former East German tank for $40,000, while an RPG will not cost you more than $1,000. Hizbullah’s mortar and Katusha rocket systems have a price tag of several thousand of dollars.

Recently, a sizeable number of MP5K automatic machine guns have entered the Lebanese market from Iraq. This American-made weapon was used mainly by the Iraqi police and army and used to cost around $6,000 in Lebanon. Today, they can be picked up for $3,000. It is expected that many more weapons from the pre-war regime will flood the market in coming months and years, such are the huge stockpiles of conventional arms amassed by Saddam Hussein.

In any country the biggest spender on arms would normally be the army, and security services, but in Lebanon, most of the post-war budget goes on salaries and maintenance (the army’s 300 tanks are at least 30 years old) and no major investments have been made, although the US did sell the Lebanese government some old helicopters – the ones seen on parades and state visits – for bargain basement prices.

The international arms trade

According to Stockholm International Peace Institute, global military expenditure and arms trade form the largest spending in the world at over $950 billion annually, half of which is bankrolled by the US. By far the largest part is spent on operations, personnel and maintenance. The total value of global arms transfers between 1999 and 2002 was $139.8 billion, some 60% of which was paid by developing countries.

The bulk of the business is composed of highly expensive fighter jets, ships, submarines, tanks and other big items, which are sold mainly by and to governments. The world’s main producers are UN Security Council members, the USA, Russia, Britain, China and France, followed by Israel, South Africa and several smaller European countries. Private arms dealers generally supply the smaller arms, with which most wars are fought – rifles, machine guns, grenades, mortars and RPG launchers. There are an estimated 600 million small arms in circulation around the world, which cause an estimated 500,000 deaths every year.

Arms brokers come in handy when governments intend to sell weapons to clients that are considered too controversial – guerillas, revolutionaries and dictatorial regimes. One of the world’s most famous arms brokers is Lebanese: Sarkis Soghanalian (see box). According to London-based Jane’s Intelligence Review, the unofficial global trade is worth an estimated $2 billion to $10 billion depending on who is fighting whom. Arms dealers never work alone, so it is an open secret that despite the UN embargo, Germany supplied Croatia in the Balkan War, Russia armed Serbia, and Iran and the USA armed Bosnia.

The task of a private arms dealer is not only to guarantee that the weapons arrive and money is paid, but most of all, to ensure that the paper trail concerning the weapons’ origins cannot be traced back to the supplier. The deal is, therefore, executed by a string of shell companies and off-shore banks. Most essential, is that the broker knows how to obtain a so-called “end-user certificate,” which states that the arms will not be sold on to third parties. Bolivia is believed to be a major trade hub on the black market. Switzerland comes in handy on the financial side of deals and has traditionally regarded arms trade as just another business, while London, home to over 300 major dealers among whom several are Lebanese, is the trade capital of the world.

Sarkis Soghanalian

Born in 1939, this 150-kilo Lebanese of Armenian descent made his name and fortune during the Cold War, as the CIA’s main business partner. For two decades he was based in the USA, brokering all kinds of deals that broke official embargos. He started his trade by funneling weapons to Lebanon’s Christian militias, before supplying rebels in Ecuador, Nicaragua, and Argentina. He went on to arm Iraq under the reign of Saddam Hussein. He claims everything he did was with the knowledge of US government officials. He was briefly jailed after the Gulf War and is currently standing trial in absentia in Peru for supplying East German AK47s he had bought from Jordan to the Peruvian government, which eventually ended up in the hands of Columbian rebels.

September 1, 2004 0 comments
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Business

Making the connection

by Thomas Schellen September 1, 2004
written by Thomas Schellen

Achievers are keen to benchmark their performance and remain unafraid of comparing their accomplishments to the best. To measure the commercial success of Lebanon’s Internet Service Providers – the companies where speed, competitiveness, technological competence and service quality are crucial not only for their viability but for the entire online economy – with the aim of identifying the best performer on a national level is a task requiring the patience of a hero. ISPs themselves say they don’t know the exact size of either the legal residential or the corporate market and are unable to declare their market shares. Against this background of opacity, it is important to ask where Lebanon stands today in internet access by international and regional standards. But the answers are not pretty. According to consensus among providers, internet penetration of households this year amounts to 80,000 or so legal subscribers and anywhere between 50,000 and 100,000 illegal connections supplied by unlicensed wireless operators. In 2001, the numbers of legal subscribers were actually higher. In terms of adaptation of successful business models and new technologies, ISPs here five years ago were able to point to the Lebanese market’s edge over other countries in the region, which moved slowly and were mostly hesitant to reluctant in opening to the internet, socially as well as technically. “Lebanon was the most advanced country in the area in telecommunications. It is a shame to see where we stand today,” said Bassam Jaber, general manager of ISP Cyberia. The downward trend was spawned by a combination of reasons, from the deterioration of consumer purchasing power to high governmental charges for bandwidth and illegal competition that so far could not be erased. Efforts by the government to introduce lower rates for consumers linking per dial-up phone lines to ISPs and cut off unlicensed operators of cable internet helped but were not enough to turn the tide, Jaber said, even as the Lebanese people are still looking for connections to the internet. But ISPs continue to pay the ministry of telecommunications about $20,000 per month for a standard E1 connection of two Mbps, which elsewhere costs a fraction of that. In his opinion, the ministry is not blocking developments but things are moving just too slowly. This has created a paradoxical and unhealthy situation where Lebanese internet providers are showing only abroad what they are really capable of. “We need to be leaders in Lebanon before we can be leaders outside,” Jaber said. “Today, the situation is the opposite. We are leaders outside.” Simplified, the Cyberia ISP brand operates profitably in Jordan and Saudi Arabia – but scrapes by in Lebanon.

To understand the real abysmal picture of Lebanon’s internet penetration, one need only try ranking it against South Korea, the world’s leading nation in broadband connectivity in 2004. The government in Seoul announced last month that the country had achieved more than 30 million internet users – 30.6 million, to be precise. That’s 68.2 % internet penetration in a country that recently surprised us mostly through its enthusiasm for football. The Korean government offered a breakdown of their national figures into detailed analyses of usage preferences, age structures and form of connectivity. According to its statistics, 95.5% of youth between the ages of six and 19, and even 58.3% of people in their 40s go online regularly. As the Korean government followed through on its decision to support a digital society with participation by all, digital subscriber line and cable modem broadband services were used by over 95% of internet users and the average Korean spent 11.5 hours per week surfing the web, with online shopping, gaming, chatting and information searches being key activities.

Compare that to Lebanon’s most optimistic estimates of 250,000 users and well below 10% internet penetration rate, without broadband links in households and no analytical dissection of usage structures whatsoever put forth by the government. Remember also that commercial internet started within the past ten years in both countries. In 1997, when Korea had a mere one million internet users, penetration rates in Korea and Lebanon were not so incredibly far apart. To name what can be known about the structure of the Lebanese market, it is served by five ISPs, two of which specialized in recent years on providing only corporate services. This provider segmentation settled basically into the current shape in 2002 when two early-hour ISPs, Inconet and Data Management merged into IDM, which claims a strong position in both corporate and dial-up consumer markets (the latter largely on account of providing the internet service to the market segment of Banque Audi internet account holders). Cyberia, also an early entrant to the access game, placed their opening bets on the consumer market where they attempted in 2000 to pioneer the provision of proprietary news and information content but aborted the costly project due to lacking commercial viability. Their strength today lies mainly in the dial-up market. Terranet, the third ISP active in consumer dial-up, came onto the market as towards the end of the 90s and could expand their position quite speedily based on technological advantages. Fiberlink Networks launched initially as a consumer-oriented service under the brand name Lynx but refocused soon on the corporate segment where it reached a strong position, working for a limited period under the identity of PSI, a US-based group with high-flying ambitions. Fiberlink is planning to re-introduce consumer services under the Lynx brand. The provider segment is completed by Sodetel, a company that set out as a management and maintenance firm for a 1960s undersea communications cable linking Beirut to Marseille. The firm, established in equal parts by the Lebanese government and France Telecom, is viewed as a smaller player in the corporate market. The players are familiar with each other and – after terminating an unsustainable price war in 1999 and 2000, during which retail customer numbers soared but ISPs sold access massively below cost – have in recent years moved with remarkable harmony on the dial-up price front. Nonetheless, the commercial ISPs today guard their client counts and market share information with such envy that the possibility of future new position fights appears difficult to exclude. As the providers conceal their numbers and the MOT neither commissions research firms to monitor internet penetration and online demographics nor publishes its own figures on the size and development of registered corporate networks, it is hard to precisely evaluate the evolution of the sector – hard for outside analysts and apparently even for the companies. What all providers do agree on is that business so far has not been easy. “It is always difficult. Even with our strong teams in tech and sales, 2004 hasn’t been easy,” said IDM commercial manager, Zakie Karam. According to Jaber, the dial-up consumer segment is characterized in high fluctuation rates among retail customers who jump from one provider to the other. By maintaining their e-mail accounts with any of the big global providers – yahoo!, hotmail, et al – a large portion of users need a local ISP solely for access services and switch readily between them. As the provision of dial-up services is only marginally profitable per account and economies of scales are unachievable under conditions of high costs and competition from gray operators, the companies for the moment seem content with maintaining this status quo and hardly have reasons to invest much in retail expansion or loyalty building among dial-up customers. “Cyberia is well known, so why advertise today when there is an illegal market,” Jaber argued.

The corporate segment, where client relationships are stable and an account generates from $400 to $500 per month upwards in revenue, has been more attractive to the ISPs and the sector achieved more growth here than in the consumer market, probably as much as 500% over the past five years. In the estimate of Fiberlink general manager Imad Tarabay, the corporate market nonetheless does not contain more than 800 active accounts, equivalent to 8% of the about 10,000 firms registered with the VAT system. Thus the players are plowing on, with moderate efforts in retail marketing, deployment of technologies and broadening of services. One such positive innovation was the launch of a public internet access system with wireless hotspots at Beirut Airport earlier this year. IDM, which won a tender to establish the airport network, experienced smooth sailing of the service and saw usage increases of 50% during the summer travel season. IDM is pressing forward this year with the establishment of hotspots. According to Karam, by the end of the year, 25 such wireless access zones are scheduled to be operational in places such as the coffee house outlets of Starbucks and Tribeca, the Roadster diners, and the Riviera and Mayflower hotels, letting 2004 see the first wave of wireless rollouts in public places. By experiences from the recent past and under existing circumstances, however, the corporate market is the main candidate for creation of meaningful new impulses in breaking the slump of the past few years and deploying new online capacities in Lebanon. Connectivity growth could start with the provision of more powerful corporate intranet services, and if things go as one player envisions, it is starting just about now. This would come through a new company under leadership of Fiberlink’s Tarabay. Called Cedarcom, it is geared to serve business organizations with the need for intranet communications between several locations as well as provide last mile services for ISPs and similar clients. Cedarcom is one of four firms (plus Ogero) licensed by the MOT for operation of legal wireless or cable networks within Lebanon, paying this privilege with an annual fee of $65,000 and the obligation to transfer 20% of revenue to the ministry. The seven-year-old Cedarcom had been acquired by Tarabay and his partners in the spring of 2003 and re-started commercial operations in May of this year. By end of September, the network will reach full coverage of Lebanon’s major population centers, including the Bekaa. Marketing activities are rolling from the beginning of this month, with a launch event at the Termium fair. What makes this firm remarkable is that its commercial launch marks the introduction of an important new technology in the Middle East – namely, the wireless Multi Protocol Labeled Switching (MPLS), which was developed by Cisco Systems. Creation of the network required investments of nearly $5 million, of which 70% was needed to achieve national coverage and will contribute less than 20% to revenue. But although expensive, national coverage is indispensable for Cedarcom’s ability to attract important clients who can budget something like $10,000 per month to interconnect 20 branches to their headquarters. In the existing market, Tarabay sees banks, with their mandatory intranet linkage of all branches, as the main clientele of Cedarcom, which will be able to offer more services for lower fees. While a multi-branch client per location typically pays $500 in Beirut to $700 outside of the metro area for a 64 Kbps capacity, Cedarcom rushes in with 512 Kbps lines at a charge starting slightly above $400. With this much power to offer, the company swept all contracts it bid for during the past three months, Tarabay claimed, even if competitors positioned their bids below their usual rates. But the existing market is not the real potential. At an estimated 1,500 client units (almost 900 of them bank branches), Tarabay estimates this corporate intranet business to be worth “$7 million or $8 million, not more.” This market could grow fourfold in size over the coming two years, he believes, if the government finally takes the two steps of establishing the Telecoms Regulatory Authority and lowering the connectivity charges. Costs of bandwidth for companies could be cut in half under those conditions, opening the market to a large number of midsized multi-office businesses. After many political delays, Tarabay sees the issuance of the laws and decrees that will make the 2002 telecommunications law fully applicable happening in the near future, probably after the presidential elections. After that, things would really take off. “We over dimensioned our network, because we will start feeling the growth,” he said.

Such a development of the corporate market is meaningful, because it could finally spell the beginning of affordable broadband provision to private homes, by which growth of data network and internet penetration in Lebanon would evolve hand in hand, enabling the country to eventually catch up and close the internet gap between, at least, other Middle Eastern countries. The providers, although few in number, certainly seem ready, eager and willing for a second birth of Lebanon’s digital society. The old vigor of the sector’s days as regional pioneers and service innovators has not vanished, it only rests beneath the tired faces of the small provider community, Jaber said. “When we started we did not have the same problems as we have today. But we still have the same spirit that we had then.”

September 1, 2004 0 comments
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Business

Q&A: Saad Al Barrak

by Thomas Schellen September 1, 2004
written by Thomas Schellen

The operators of the currently government-controlled Lebanese mobile phone networks are officially called MIC 1 and MIC 2, for Mobile Interim Company. MIC 2 is the Mobile Telecommunications Company (MTC) Group, the rapidly growing Kuwait-based Arab telecommunications firm with operations across the Middle East. EXECUTIVE talked to MTC general manager, Saad Al Barrak, on their management of the Libancell network and on how long MTC would like to play an “interim” role.


At this early stage, how are things going with the management of the Libancell network?

Everything is going all right. We have significant achievements and although we have just started, we have the operation totally under control, with increases in subscribers, revenue, everything – which is extremely encouraging.

How many employees do you have at this point?

Today, we have 305 and I think this is the level we are going to stay at. That is more than enough to handle the entire operation.

How many new people did you have to hire?

[Of previous staff] 140 stayed and we hired 160. This is a massive change and not easy. Doing it quickly and letting people pass through orientation and training and at the same time operate as normal and even better, with improvements on productivity, was a good achievement.

Were there any glitches in the takeover phase?

Yes, the glitch was mainly on the prepaid service. It is an old technology that is susceptible to attacks. We had two major virus attacks that brought the network down and caused us some problems, including interruption of service. However, this is a heritage of the past that we have to deal with. We have already made an agreement with the government to change to a newer technology platform.

And the government will finance this?

Definitely, the government finances all the capital expenditure. This is well under way and we hope that things will soon be much more robust and reliable. In the meantime we are enhancing and protecting the current installation, in order to overcome the period until the new technology is in place.

Are you foreseeing changes in the service portfolio, dropping or adding specific services?

We have to revamp a lot of the products. This is also subject to the government’s approval, especially with new packaging and pricing. We have many ideas in that regard, which should promote the overall wellbeing of the network and the services.

How is your relationship with the government at this point?

It is excellent. I think the ministry of telecommunications, presented by the minister and his assistants are all extremely helpful and fully understanding.

Is it correct that you will not only make changes in technology and services but also in identity and marketing?

Right. Libancell belongs to the old company. We can use it only to a maximum of six months. During this time, we are agreeing on a new name and a new brand with the government. They have to endorse it because they own the company.

Did you already present a proposal?

We have been engaged in presentations and discussions for the last month, and we are arriving at the conclusion of this stage.

But the operating company will be MTC?

It will be MTC Liban. It is a separate company and a subsidiary of MTC, registered as a Lebanese company.

Does it have any Lebanese shareholders?

No, not at all. It is 100% owned by MTC.

And management of the company and network will be handled from Beirut?

Totally from Beirut, yes. We sent a management team here, which is in place. They are operating as an independent team here and supported by the group.

Will there be any synergies from your presence in other countries across the region?

Yes, of course, that’s the beauty of contracting with a group and not an individual company. All the goodies of the group will be earned at a very low cost here.

Can you give examples for synergies?

They exist in terms of promotion, branding, training, availability of resources, funding, product development, technology development, also collective bargaining with suppliers, which will give the government much better prices for their cap[ital] ex[penditure] investment.

MTC entered management bids for both networks and was the second to achieve a contract. Did you get an equivalent deal by being awarded management of the Libancell network?

I don’t think that there is better or worse in this case. These are two companies that have been operating at similar size. Cellis definitely had better technology. We knew this and that’s why our price to manage Cellis was higher than our price to manage Libancell. Libancell’s technologies are also closer to our technologies. Our knowledge and expertise in Libancell was greater than in Cellis; that was the main differentiator.

Are you having plans for the presence of MTC in the Lebanese market beyond the management function at the network?

Our plan is wherever we go to own equity as well as manage. We will definitely be working on an ownership plan, along with everybody else who will present proposals to the government. We hope to be more convincing than others, with more benefits, and that’s the challenge to us.

Would you see a step into ownership already possible during the management period or only afterwards?

There is a clear decision and strategic direction of the Lebanese government on privatization of the telecoms sector. The management contract has been widely publicized and taken as an interim period until we arrive at full privatization. So everybody agrees that there must be full privatization. The speed and the approach are where the differences are. Once these things are resolved, it is definitely better to transform the stake of the state. There is much more advantage to it in selling its stake. I think they will take that step sooner rather than later.

Your bid for the management contract was substantially below what the government paid previously and also below expectations. What gave you the confidence to be able to make a profit at this level?

Number one, we are a highly experienced company. We have the economy of scales, so our cost structure will be lower than others who would only handle Libancell on its own. These are two major factors. We have been very aggressive. The Arab world market is the prime market for the MTC Group. We want to be recognized by countries that we can come, manage their strategic assets in telecommunications business and do very well so that will extend the goodwill and, hopefully, move to the full privatization stage. This was our objective and we are extremely happy about developments so far and don’t regret it.

To what degree of market penetration do you foresee growth of the mobile market in Lebanon?

I think Lebanon should have a minimum of 40% penetration in three to four years time, given the liberalization of the market that we are free to expand as much as we can.

This means you first need a numbering plan?

Definitely. A numbering plan is being discussed now and will be amended hopefully by the end of the year, which will give everybody a big range of numbers. Lebanon has already passed the telecommunications law, which is a very good and advanced law. They need to enact this law by setting up an independent regulator, the Telecommunications Regulatory Authority. That should be very helpful in instigating development and furthering the growth of the telecommunications industry in Lebanon.

You would not disagree if I say that telecommunications is too expensive now?

It is very expensive in Lebanon and we hope to contribute to making it much more cost effective with a lot more variety and much better service for the client.

But at this point you cannot give a target number for per minute rates and such?

I cannot. If I fully owned Libancell, I would give you a plan with dates and commitments and numbers, but since the decision is lying with the state and we know the complications of the political side of the story, then definitely I cannot make any comments.

People in the industry claim that authorities were already twice close to signing the enactment laws but didn’t because of political personality problems. Would that deter you in any way?

I think it is deterring the whole country. We hope that with the new elections on presidential and parliamentary levels within a year from this time, things will be much better, like all the Lebanese hope for a much better political environment, not to hinder the development of the country.

But are you confident that in any case, Lebanon will remain stable?

That, I have no doubt about. Lebanon is volatile and highly moving, but it is stable.

September 1, 2004 0 comments
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Economics & Policy

Banking on the good times

by Tony Hchaime September 1, 2004
written by Tony Hchaime

The banking sector in Lebanon continued to witness sustained growth throughout the first half of 2004, continuing the trend adopted in 2003, which followed a short lull. Total banking sector assets grew by more than 11.8% year-on-year, reaching LL94,377 billion as of June 30, 2004. Main growth was driven by growth in deposits, with bank deposits standing at LL64,639 billion at the end of June 2004, up 11.7% from the same period last year, and 4.7% from year-end 2003.

Despite the considerable growth in assets and deposits, the loan portfolio of the Lebanese banking sector did not undergo significant growth. Total loans to the private sector (both commercial and non-commercial loans) grew by only 1.2% between June 2003 and June 2004, reaching LL23,019 billion. At first glance, a somewhat promising development is revealed in the shrinkage of lending to the government by over 6% between June 2003 and June 2004. A close inspection reveals, however, that the drop in lending to the government occurred during the second half of 2003, as banks’ portfolio of government Eurobonds, T-Bills, and other securities increased by 10%, reaching just over LL23,000 billion.

With such a modest growth in lending, banks in Lebanon managed to significantly improve their cash positions over this period. Total cash and reserve accounts in the Lebanese banking sector grew by a staggering 44.8% between June 2003 and June 2004, reaching over LL60,000 billion. The major jump in cash levels occurred during the second half of 2003, where cash and reserve accounts grew by over 36%, while adding another 6.1% during the first half of 2004.

Alpha Group of Banks

The Alpha Group of Lebanese banks, those with deposits exceeding $1 billion, far exceeded the broader sector in its performance during the first half of 2004. Total asset growth of the Alpha Group reached 17.4% year-on-year, and 6.4% during the first six months of 2004, to reach a total of LL70,969 billion. Customer deposits leaped almost 18% year-on-year and almost 6.8% since the beginning of the year to reach LL59,477 billion by the end of June 2004.

On the other hand, however, the growth in the group’s loan portfolio failed to match the growth in assets and deposits, as total loans added only 3.6% year-on-year and 3.7% since January 2004 to reach LL12,654 by the end of June of this year.

From an earnings perspective, the group’s overall performance, notwithstanding that of some of the leading banks, was somewhat subdued. Net income for the group inched up less than 1.6% year-on-year by June of 2004, reaching LL290 billion. Net interest received by the Group – prior to provisions – remained almost flat year-on-year, adding less than 0.2%. Significantly lower provisions during the first half of 2004, however, lifted the year-on-year growth of net interest received after provisions to 5.3%. The group also benefited from a year-on-year growth in net financial income by 5.8%, while overall operating expenses jumped more than 9.4% over the same period.

Banque Audi-Saradar

As the highly publicized merger of Banque Audi and Banque Saradar was concluded during the first half of 2004, the newly named Banque Audi Saradar published its first consolidated set of financial statements for the first half of 2004. Banque Audi’s unconsolidated total assets grew by a staggering 28% between June 2003 and June 2004, reaching LL11,727 billion, excluding those of Banque Saradar. Post-merger total assets exceeded LL14,704 billion by the end of June 2004, making the bank Lebanon’s largest, with more than 15.5% of total banking sector assets in the country.

On a stand-alone basis, Banque Audi continued to impress the market, yet again beating its historical half-year performances, as well as that of its peers. Banque Audi’s customer deposits jumped by almost 31% year-on-year by June 2004, reaching LL10,035 billion, or around 15% of total deposits in the Lebanese banking sector. The post-merger balance sheet reveals total customer deposits at Banque Audi-Saradar reaching in excess of LL12,365 billion, bringing the largest bank’s market share of customer deposits to more than 19%. The bank’s loan portfolio jumped by more than 57% between June 2003 and June 2004, partially due to Banque Saradar’s loan portfolio. Total loans held on Banque Audi Saradar’s balance sheet reached LL3,104 billion by the end of June 2004. The majority of the loan portfolio remains in the form of commercial loans, which account for almost 70% of total loans. The newly merged bank’s balance sheet reveals a hefty increase in liquidity levels. Cash held at the Central Bank as well as the bank itself jumped from 26% of total assets in June of 2003, to 33% in June of 2004, more than doubling in value and reaching LL4,805 billion. In parallel, deposits at other banks and financial institutions grew by 132% year-on-year, mainly due to the acquisition of Banque Saradar. Such deposits currently account for 20% of total assets at LL2,902 billion, compared to just 14% in June of 2003. Alternatively, investments in Lebanese government bills dropped from 28% of total assets in June of 2003, to just 18% in June of 2004, growing by just 1% year-on-year, reaching LL2,604 billion. Banque Audi also continues to impress in its income side, with the bank’s net income, excluding that of Banque Saradar, growing by 7.4% year-on-year to LL42.73 billion during the first half of 2004. Due to the difference in scale between Banque Audi and Banque Saradar, the additional profits from the acquisition do not reflect greatly on the combined bank’s income statement, with total consolidated profits for the first half of the year still at LL42.73 billion.

Net interest income grew by more than 35% between June 2003 and June 2004, with the majority of the growth coming from Banque Audi’s performance on a stand-alone basis. Net interest received after provisions totaled LL98.43 billion during the first half of 2004, compared to LL72.60 billion for the corresponding period in 2003.

Staff and operating charges also grew considerably, mainly due to the acquisition of Banque Saradar. Total staff and operating expenses increased by more than 37% year-on-year between June 2003 and June 2004, reaching LL98.33 billion.

BLOM Bank

After getting bumped off the top of the list of largest banks in Lebanon, BLOM Bank is not sitting idle, undertaking aggressive growth measures to regain its trademark position. The bank’s total assets grew by almost 22% year-on-year between June 2003 and June 2004, reaching LL14,490 billion. Customer deposits continue to grow, adding almost 19% between June 2003 and June 2004 to reach LL12,591 billion. The bank’s loan portfolio continues to account for around 13% of total assets. BLOM’s total loan grew by just under 7% between June 2003 and June 2004, reaching LL1,881 billion, with commercial loans again account for the vast majority of outstanding loans. Investments in government bills were reduced substantially during the first half of 2003, with all of such investments accounting for less than 24% of total assets by June 2004, from almost 30.5% in June of 2003. Total such investments dropped by almost 5% year-on-year to reach LL3,462 billion by the end of June 2004.

The higher deposits, modest growth in loans and reduction in investments in government bills ultimately resulted in increased liquidity levels at the bank, which saw its cash and reserves accounts grow by almost 48% between June 2003 and June 2004. Cash and reserve accounts reached 31% of total assets during the first half of 2004, at LL4,458 billion, from 25% of total assets during the corresponding period of 2004.

As the now second largest bank in Lebanon, BLOM Bank also registered impressive income growth between June 2003 and June 2004, with net income adding 6.1% to reach LL68.48 billion, ensuring that BLOM still holds the lead in terms of profits.

Interest income remains the main contributor the bank’s income statement, with net income received after provisions reaching LL110.53 billion during the first half of 2004, compared to LL103.31 billion during the corresponding period of 2003. This represents a healthy year-on-year growth of almost 7%.

The bank’s expense structure took a modest hit during that period, which was not unusual given the bank’s aggressive growth. Total staff and operating expenses increased by 7.6% between June 2003 and June 2004, reaching LL57.86 billion.

Byblos Bank

While the market’s focus was primarily on the battle for the position of “largest bank in Lebanon” between BLOM Bank and Banque Audi Saradar, Byblos Bank saw the opportunity to make some serious inroads in growth and market share. Byblos Bank’s total assets grew by 12.7% between June 2003 and June 2004, reaching LL9,677 billion. Customer deposits recorded a staggering growth of almost 14% over the period, reaching LL7,966 billion. On the other hand, the bank’s loan portfolio did not register any significant growth, remaining almost flat at LL1,846 billion.

Investment in government and related bills also dropped at Byblos Bank. The totality of such investments accounted for 23% of total assets at the end of June 2004, compared to almost 34% during the same period in 2003. The bank’s portfolio of such investment shrank by more than 22%, reaching LL2,248 billion at the end of June 2004.

Such growth in deposits, stable loans portfolio and reduced investments in government bills resulted in an overall improvement in the bank’s liquidity positions, with cash levels increasing by more than 53% to reach LL3,415 billion.

Along with the impressive balance sheet growth observed on Byblos Bank’s statements during the first half of the 2004, the bank managed to translate some of this growth into additional income. The bank’s net income grew by just over 1.3% during the first half of 2004, compared to the first half of 2003, reaching LL37.7 billion. Net interest received after provisions, however, receded by almost 10% over the period, reaching LL79.0 billion, despite an aggressive reduction in provisions, which dropped from LL9.35 billion during the first half of 2003 to LL3.76 billion during the first half of 2004.

Bank of Beirut

Bank of Beirut was another strong performer during the first six months of 2004, albeit to a lesser extent than the Alpha Group as a whole. Total asset growth reached 10.4% year-on-year and 2.45% since January to LL5,630 billion, pushing the bank up one notch to the 5th largest in Lebanon. Customer deposits added 9.5% year-on-year and 1.4% for the first six months of 2004 to reach LL3,864 billion. Just as with the overall banking sector, Bank of Beirut’s loan portfolio saw only modest growth during the first 6 months of 2004, with total loans standing 1.8% above June 2003 levels, growing by 2.9% during the first 6 months of 2004, to reach LL963 billion.

Bank of Beirut was one of the new top banks in Lebanon to increase its investments in government bills during the first half of 2004, with total such investments reaching 38% of total assets, at LL2,127 billion, thus registering a year-on-year growth of almost 3%.

Nevertheless, the bank managed to further improve liquidity levels by boosting cash reserves. Cash and central bank accounts jumped by over 25% between June 2003 and June 2004, reaching LL1,369 billion.

After having outperformed its peers on earnings during the second half of 2003, Bank of Beirut fell behind during the first half of 2004. The bank’s net income grew by only 3.95% since the beginning of the year, reaching LL15,886 million. Nevertheless, better management allowed the bank to improve its net interest margin before provisions, growing it by more than 39.9% since January of 2004. The growth was somewhat offset by higher expenses, however, which grew by almost 38% over the same period, largely because the bank has hired more staff.

Banque Libano-Francaise

Banque Libano-Francaise (BLF) was one of the poorest performers among its peers during the first half of 2004. Overall asset growth reached only 1.4% year-on-year and 0.9% since the end of 2003, reaching LL5,478 billion. As a result, the bank lost its 4th place on the list of largest banks in Lebanon, sinking to 6th. BLF’s customer deposit base managed to inch up 2.6% year-on-year and 0.2% during the first six months of 2004, reaching LL4,765 billion by the end of June 2004. In tandem with the trend, however, the bank’s loan portfolio remained practically unchanged year-on-year, and inched up 0.5% since the end of 2003, to reach LL1,694 billion by the end of June. BLF was one of the few banks among the Alpha Group to suffer a drastic drop in net earnings during the first six months of 2004. The bank’s net income during the first six months of 2004 sank by almost 23%, reaching LL10,995 million. While the bank’s net interest margin actually improved slightly over the period, the drop in net earnings was mainly due to a 22% shrinkage in non-interest income. Total expenses were kept in check, however, growing by just over 1.5% since the end of the year.

BBAC

BBAC’s performance during the first half of 2004 was more or less in line with its peers, even though the bank fell behind in overall balance sheet growth. BBAC’s total asset base widened by 8.2% year-on-year and remained practically flat since the end of 2003, reaching LL3,207 billion by the end of June 2004. Total customer deposits grew by 7.5% year-on-year as of June 2004, and 2.4% during the first six months of the year, to reach LL2,863 billion. Alternatively, BBAC was one of a few banks to expand its loan portfolio during this period, with total loans growing by 3.6% year-on-year and 7% during the first six months of 2004, to reach LL535 billion by the end of June 2004.

On the earnings side, while BBAC’s net income for the first half of 2004 stood only 1.4% above the levels recorded during the first half of 2003, the bank’s bottom line shot up more than 100% above that of the second half of 2003, reaching LL15,083 million. Better credit management allowed the bank to benefit from a 31.3% rise in net interest margin after provisions, compared to levels observed during the second half of 2003. In addition, net financial income jumped up 23.4% since the beginning of the year, coupled with a 7.5% drop in overall operating expenses.

BLC Bank

After undergoing massive restructuring following the bank’s takeover by the central bank, BLC Bank prides itself as being of the best comeback stories in recent history of the banking industry in Lebanon. The bank managed to vastly outperform its peers during the first half of 2004, with growth in total assets reaching 27.9% year-on-year and 12.6% for the 6-month period, reaching LL2,562 billion, and resulting in the bank taking over the 11th position in the list of largest banks in Lebanon. Customer deposits leaped 29.2% year-on-year and 15.3% since the end of the year, to reach LL2,152 billion by the end of June 2004. In terms of earnings performance, BLC Bank’s net income jumped 122.1% year-on-year and a staggering 218% during the first six months of 2004, peaking at LL13,235 million. An improved net interest margin and better credit management allowed the bank to raise its net interest margin after provisions by 17.7% year-on-year and 5.8% during the first six months of 2004. In parallel, the bank’s financial income shot up 13.6% during the first six months of 2004. Such developments, coupled with an almost 12% drop in operating expenses during the first half of 2004, contributed to the bank’s impressive bottom line growth.

Credit Libanais

While Credit Libanais failed to match the performance of the Alpha Group in terms of earnings during the first 6 months of 2004, the bank managed to tag along on growth side. Total assets shot up 14.1% year-on-year and 5.5% during the first half of 2004, reaching LL4,281 billion. Customer deposits jumped 12.1% since June of 2003, and 6.1% since the end of the year, to reach LL3,651 billion. Little growth was spotted in the bank’s loan portfolio, which remained almost flat year-on-year, adding 2.4% during the first six months, to reach LL776 billion.

Credit Libanais’s net income as of June 2004 stood 4.4% below the June 2003 level, but 5.4% above that of the second half of 2003, reaching LL16,262 million. Lower provisioning allowed the bank to slightly improve its net interest margin after provisions, which climbed 3.7% during the first 6 months of 2004. A modest growth in financial income during the half of the year, in the order of 2.5%, coupled with a 2.7% drop in general operating expenses, allowed the bank to slightly improve its bottom line during the period.

Fransabank

After putting in an impressive performance during the second half of 2003, Fransabank somewhat lost steam during the first half of the year. Total asset growth reaching 16.8% year-on-year, but just 1.8% since January, with total assets reaching LL6,275 billion, advancing the bank to 4th place on the list of largest banks in Lebanon. In parallel, customer deposits as of June 2004 stood 19.0% above previous year levels, but practically unchanged since the end of the year, reaching LL5,047 billion. Surprisingly, however, the bank’s loan portfolio witnessed a significant shrinkage, of 11.2% year-on-year and 3.9% during the first six months of 2004, reaching LL848 billion.

On the earnings side, Fransabank’s performance was somewhat mixed. The bank’s net income for the first six months of 2004, while standing more than 17% below that of the first half of 2003, improved by over 20% compared to the second half of the year. The bank’s net income as of June 2004 reached LL38,988 million. The bank’s net interest margin suffered a blow during the first six months of 2004, dropping by 14.6% since the beginning of the year, due to the combined effect of higher provisions and narrower interest margin. The deterioration in interest margin was offset, however, by an 11.3% improvement in financial income during the first six months of 2004, which contributed positively to the bottom line, despite the almost 10% rise in operating expenses.

Intercontinental Bank of Lebanon

Although not one of the highly publicized banks in Lebanon, Intercontinental Bank of Lebanon put in some incredible growth during the first half of 2004, albeit at a serious expense to profitability. The bank’s total assets leaped more than 32.3% year-on-year and 10.5% for the first half of the year to reach LL1,654 billion, as customer deposits shot up 39.4% year-on-year and 14.4% since the end of the year, peaking at LL1,560 billion. As a result, however, the bank did manage to gain one notch to 12th position on the list of largest banks in Lebanon. The bank’s loan portfolio grew by 8.2% year-on-year, but hardly increased compared to end-of-year levels, leveling off at LL236 billion.

Such growth came at the hard expenses of profitability, however, as the bank’s net income dropped 25.3% year-on-year and 23.8% during the first six months of 2004, leveling off at LL5,108 million. The bank suffered a drop in net interest margin after provisions of 14.1% during the first six months of 2004, which, along with a 12% drop in financial income and an 8.2% rise in operating expenses, ultimately contributed to the reduction in the bottom line.

Lebanese Canadian Bank

Lebanese Canadian Bank was undoubtedly one of the leading performers of the Alpha Group of banks during the first six months of 2004, registering strong growth across the board. The bank’s total assets leaped 38.5% year-on-year and 15.6% year-to-June 2004, reaching LL3,011 billion, pushing the bank to 10th place on the list of largest banks in Lebanon. Customer deposits increased by 37.9% year-on-year and 18.4% since the end of 2003, peaking at LL2,653 billion. The bank’s loan portfolio almost grew, adding 16.3% year-on-year and 5.5% during the first 6 months of 2004, reaching LL383 billion. In parallel, the bank’s net profits leaped 53.3% year-on-year and 39.3% compared to the second half of 2004, reaching LL14,101 million. The bank saw improvements across the board, with net interest margin after provisions improving by 52.5%, and net financial income by 29.9%, vastly offsetting the 21.4% rise in operating expenses.

Societe Generale de Banque au Liban (SGBL)

SGBL’s performance during the first half of 2004 was more or less in line with the bank’s historically modest growth trends. Total assets grew by 4.6% year-on-year and 2.4% since the end of 2003, reaching LL3,893 billion, while customer deposits grew by 18.0% year-on-year and 5.6% during the first six months of 2004, to reach LL3,121 billion. Growth in the bank’s loan portfolio was more modest, settling at 3.1% year-on-year and 2.6% year-to-June 2004, leveling off at LL1,237 billion.

NB The policies of Banque Méditerranée regarding the publishing of data precludes their inclusion in this report.

September 1, 2004 0 comments
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Business

The growing pains of ICT

by Thomas Schellen September 1, 2004
written by Thomas Schellen

It sure looks as if in the world and region, all things ICT are returning to normal. Shares in e-companies are no longer an anathema. The big market move of the season from a tech perspective, the Google IPO, clawed its way beyond obstacles to achieve figures that appear, all in all, more respectable than some headlines suggested. Earnings at multinational corporations from Cisco Systems to Dell look good – so good that a 5% quarterly drop in performance of Hewlett Packard’s enterprise server and storage division led the company last month to immediately sack three top executives, even as HP’s overall profits were up 9% for the quarter. The big names are also hiring. IBM announced in August that it has 18,000 new jobs on offer to bring its worldwide headcount to 330,000 at the end of 2004 and Microsoft said they would hire 6,000 to 7,000 persons during the coming 12 months on top of their current staffing of 57,000. The latest news from the ICT employment market in Germany, Europe’s strongest economy, is that salaries for information and communications technology specialists have accomplished a full rebound to sector income levels of early 2001. Across the MENA region, ICT growth also is again in focus. From PC and software sales to continued surging numbers of mobile phone subscribers, market watchers make enthusiastic projections and global ICT companies court Arab markets for their promising potential, even as these markets are marginal in their annual reports. With many signs to the unmitigated importance of ICT for regional economies and new good days for people in the sector, it appears paramount for a country like Lebanon to do its utmost in preparing the best possible environment for ICT companies to thrive here. International and local experts and executives for firms of all sizes and specializations in the Lebanese ICT community agree not only (despite their differences on many other things) that the country still has a good shot at being an ICT location, but are also in total unison on where crucial changes are needed first. “ICT in the Arab world is a high priority and opportunity for economic development and inclusion in the digital information age,” Microsoft’s regional manager, Charbel Fakhoury, told EXECUTIVE, and enthused, “Lebanon’s ICT potential is still to be fully realized and we are witnessing a strong momentum and support from executive leadership to expedite Lebanon’s realization of the ICT opportunity.” The right size for the Lebanese ICT industry’s production would be around $2 billion, or 10% contribution to GDP, suggested economist Louis Hobeika to EXECUTIVE, and underscored how the country has come a long way in ICT development but has lost ground within the region. “In absolute terms we are perhaps moving forward, but in relative terms we are falling behind,” he said. “One of the obstacles for companies to locate in Lebanon are the high costs in the telecommunications sector, which are three times higher than in the UAE. Our ICT sector today is of average value and average performance.” In Hobeika’s view, Lebanon has several models in the Arab world to look to as examples of who is getting things right: Dubai already, and soon probably also Bahrain, Oman, Kuwait and Qatar. For Lebanon to gain a new edge in ICT, experts and industry members agree that one urgently required improvement is the establishment of special technology parks. Co-locating numerous companies from one industry in shared environments has proven to lead to interconnections and mutually supporting industrial clusters, enabling stakeholders to advance together and become fit for international competition. Clustering boosts efficiency. Due to ICT companies’ pronounced needs for communications technology and highly trained staff, dedicated tech industry zones, as shown by multiple studies and practical examples, are especially helpful to ICT firms for optimization of their development potential.

The ICT community in Lebanon recognized these potentials earlier than their colleagues and public officials in many other Middle Eastern countries and entrepreneurs started drafting plans for ICT parks as far back as 1997. However, up until today, no large-scale plan has been implemented here. By contrast, tech zones in the UAE, Jordan and Egypt were designed after the first such Lebanese projects – and implemented years ago. Thankfully, however, Lebanon has one ICT technology park, which is demonstrating, albeit at a smaller size, how such an endeavor can be just as successful here as in the industry’s more conspicuous international locations.

The Berytech technological pole incorporates three essentials of a cluster for a growing ICT sector: hosting services, communication facilities, and an incubator where startup businesses can take their first corporate steps. The pole, a $4.5 million project established under strong involvement of Universite Saint Joseph (USJ), opened its doors in November 2002 on a site adjacent to the USJ Mar Roukos campus overlooking Beirut. Not even in its third year, Berytech is already home to some 40 enterprises and is currently researching where it can build additional facilities. “Our plan is to expand every year by 15 to 20 companies between startup and hosted companies,” Berytech president Maroun Chammas told EXECUTIVE. This growth target foresees significant incremental increases in the size of the facility, and the master plan calls for building each year 3,000 to 4,000 square meters in facilities until 50,000 square meters are added to its current 8,000 square meters in built-up area. As this expansion cannot be undertaken on Berytech’s current 3,000 square meter plot, the institution is trying to get land nearby on properties owned by a monastic order or, alternatively, seek buildings in Beirut. The latter option would also suit some resident companies, who told the Berytech management that they would like to be closer to the city, but the business incubator for startup enterprises would in any case remain at the Mar Roukos location. According to Chammas, thus far, all companies located at Berytech have been successful in their business ventures. The pole is open to companies from seven sectors, with information technology and multimedia/communications most developed in their presence. Although the shareholder base of Berytech consists of the USJ, 10 banks and seven industrial enterprises, it is one of the challenges for startups at the pole to acquire financing. “The fact that people are at Berytech makes access easier but Lebanese banks have not developed the business of lending to startups,” Chammas said, “it is one of our responsibilities to ensure that the incubator inspires banks with confidence.”

Startup entrepreneurs receive special support in the pole’s business incubator for a limited period of time. Hosted companies pay charges of $13/m2 per month in rent and $15 per month and computer terminal in connectivity fees. Although these charges may appear substantial by local standards, they have a great advantage in being fully transparent and calculable, said Ralph Bitar, manager of Soft Mind, a developer of corporate software solutions. “Here, a flat fee covers everything. Costs are not higher than in other buildings but benefits are much larger,” he said, and after trying out several locations in Beirut, his firm had found locating at Berytech a great improvement. Habib Maaz, CEO of another software firm, Unilog, concurred, saying his firm had been at Berytech since January 2003, and it had proven a good choice and location, which also impressed foreign visitors.

With Berytech’s good reception in the market, Chammas said he saw potential for having many more poles of its type all throughout the country. “I believe there is room for expansion everywhere in Lebanon.”

Enter the Beirut Emerging Technology Zone. With a projected size based on a one million square meter site, the BETZ project is of a different dimension to Berytech and incorporates a scale that would make it perform in the same league as the Dubai Internet City, the Middle East’s showcase ICT zone. But whenever the BETZ topic comes to discussion these days, opinions among the Lebanese ICT community are divided. Initially put on the table in 1997 through a grant for a feasibility study by USAID, the BETZ concept actually dates back to the bubble days of the new economy. This in itself would not be a problem as the need for a substantial ICT industry zone is as great now as it was then. The problem arises from the project’s enormously sluggish evolution. For the first few years after the proposal’s creation, the BETZ feasibility grants were stuck in various government drawers, with government experts in favor of the project having to produce contrived explanations every time they were asked why the study was experiencing yet another delay in implementation. When the study finally came to see execution around 2002, it was carried out by an American consulting company – somewhat understandably, knowing that US funding in international assistance likes to work that way. Less clear was perhaps, why research for something called BEIRUT Emerging Technology Zone would spend much time evaluating sites in far corners of the nation. As several communities were examined, ICT and development enthusiasts in some of them invested themselves considerably to present their community as location of choice for the project. Relief should have set in when in spring of 2003, IDAL chairman Samih Barbir could make a jubilant announcement that BETZ would be built in Damour in a partnership between IDAL and the municipality. For many in the ICT community, this announcement came so late that they were inclined to question the government’s intentions and validity of the project in numerous respects or were simply in disbelief that BETZ could now be put on the promised fast track of construction and welcome its first tenants by autumn 2006. As if to prove them right, the municipal elections followed and with them a change of elected officials in Damour. Since then, the situation of the project has been obfuscated by disagreements and lagging negotiations, the latest results of which apparently were that the municipality no longer wants to be a partner in owning the project but merely wants to lease the land to BETZ and receive annual rent to the tune of $4 million. Rumours circulating about the municipality’s position moreover talk of local fears to see inflows of outsiders and a tossup of the town’s sectarian balance, instead of welcoming the project’s manifold opportunities for developing the community. For supporters of growth in the Lebanese ICT industry, this is worrying news, because they are convinced that missing out on BETZ now would mean missing out on a crucial chance.

“Microsoft has been a strong supporter of BETZ,” Fakhoury confirmed to EXECUTIVE, describing the zone as “a milestone ICT project that will show Lebanon’s commitment to encourage ICT.” His company was dedicated to continue discussions with stakeholders on how local and multinational IT companies would be able to contribute and benefit from BETZ but warned, “If the project does not get real support, a real boost, it will move slowly.”

September 1, 2004 0 comments
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Economics & Policy

It’s a hard road to economic health

by Tony Hchaime September 1, 2004
written by Tony Hchaime

In a highly publicized speech at the end of July 2004, Maronite Patriarch Cardinal Nasrallah Butros Sfeir called on the government to review the minimum wage in Lebanon (which currently sits at $200 per month, 40% lower in real terms, than the minimum wage of 40 years ago) and pleaded for improved living conditions, which are pushing thousands of Lebanese to seek new lives abroad.

Sfeir’s call for economic reform came on the heels of headlines splashed across the front page of leading newspapers that almost 90% of the Lebanese population falls below the internationally recognized poverty line – a statistic, released in the wake of Mercer Consulting’s equally gloomy March 2004 survey, which ranked Beirut as the 37th most expensive city in the world, the only city in the Middle East (aside from Tel Aviv) to place in the top 50. Beirut, it said, was more expensive than San Francisco, Frankfurt, Munich, Prague, and Athens.

There is some doubt as to how the particular economist came to this figure, because by global standards the fact remains that Lebanon is a middle income country, while 20% of the world’s population earns less than $1 per day. Still, the average income per capita stands at $4,500 per year, or less than $400 a month and if the average person spends a mere $10 per day on food and drink, 75% of the monthly income is already depleted, and this is not including an allowance for gas and transportation, utility bills, schooling, housing, medical care, and other household expenditures. Apart from low income earners, there is also the crippling unemployment rate, which has reached staggering proportions in the past two years. According to recent economic publications, unemployment hit 20% by the end of 2003, which translates into one fifth of the whole labor force, or around 350,000 Lebanese citizens. The unemployment problem is aggravated by the fact that there are a high number of foreign workers filling low-paying jobs.

So, with spending needs for the average Lebanese exceeding monthly incomes by up to 75%, most people are forced to mortgage their cars, homes, or other possessions. Seeing such a high demand and necessity for borrowing, banks were not slow to respond to this demand. With interest rates at around 12%, this is tantamount to kicking a man when he is down.

Based on total non-commercial lending figures from Lebanese banks, and the latest estimates of the country’s population, the average Lebanese carries a debt burden of $1,710, which is sufficient to cover only an additional $140 of spending per month. Still, bank borrowing has not reached the magnitude expected, considering such low levels of income, mainly because of numerous credit facilities offered on most, if not all, consumer goods.

But with lackluster economic growth plaguing the country for almost seven years and little or no GDP growth, it is certainly a wonder why the cost of living has become so high. One explanation lies in the economic policy instituted by Prime Minister Rafik Hariri and Finance Minister Fouad Siniora. After years of growing public debt and recurrent large budget deficits, Hariri desperately needed to come up with new ways to improve government finances. Not much could be done on the expenditure side, at least not without stalling infrastructure works, which led to the government’s two-ply plan to increase government revenues: taxation and broad privatization and securitization.

Numerous attempts to implement a privatization and securitization plan failed over and over again and so taxation became the ultimate tool to offset part of the high interest paid on the debt in the form of municipal taxes, value added taxes, taxes on telecommunication, taxes on (often unreliable) utilities, airport taxes, taxes on deposits and interest, taxes on energy sources with sky-rocketing costs, and the list goes on. At current taxation levels, between 20% and 40% of any bill paid on any type of good or service in Lebanon goes towards government taxes. Typically, around 40% of a post-paid cellular telephone bill is taxes. However, the level of taxes is not the only problem – the way the tax system is structured forces many Lebanese to pay taxes even if they are not generating income. In that regard, the Lebanese taxation system forces business developers to pay taxes on every dime spent on establishing a company or buying a store, beginning with construction, licensing, decorating, and lasting for months, and maybe years, before they even start operating. Another expense burden for the average Lebanese has been increasing gasoline prices. With taxes and government fees constituting almost 75% of fuel costs in the country, and international fuel prices more than doubling over the past two years, it was only a matter of time before people took to the streets in outrage this past May and June. The result? The government capped the price of a 20-liter tank of gasoline at LL22,300, of which over 75% still goes to the government in the form of fees and taxes.

Such an increase in energy costs has created a domino-like effect on prices of consumables throughout the nation, as rising transportation costs have filtered down to various necessity products. Although no official inflation figures are disclosed, financial and economic experts place the annual inflation rate in Lebanon at close to 5% in 2003 and 2004.

But, as if that were not enough to daunt the majority of the Lebanese population, electricity costs are at record levels in Lebanon, matching some of the highest rates in the world, but failing to match their quality and reliability. Furthermore, high-income Gulf tourists have been flocking to the country in massive waves over the past three years, resulting in a sudden spike in demand for housing, clothing, and food and beverages, which leads to corresponding increases in prices across the board – or, in other terms, INFLATION. The ultimate victims of such developments end up being the local residents, which (a) do not contribute to the price increase, (b) do not benefit from increases in income levels, and (c) still have to purchase these, now more expensive, necessities.

With such dire economic conditions facing thousands of university graduates at graduation, it is of no surprise to see a rising trend in the emigration of Lebanese graduates, as it is becoming increasingly impossible to find jobs, establish careers, build families, and secure enough income to live an average life with only the most basic of necessities. So yes, Beirut is certainly an expensive city to live in. But while Lebanon is far from being the only country in the world facing economic woes, the difference remains that governments in most other countries respond to the needs of the people by either providing subsidies, easing taxes to stimulate economic growth, raising the minimum wage level, or imposing regulations for cost of living adjustments, which would allow companies to compensate workers for any significant increases in the cost of living. In Lebanon, however, the lack of economic growth should, “in the opinion of the current and recent governments,” be compensated by raising taxes.

September 1, 2004 0 comments
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Business

Just like mama used to make

by Anthony Mills September 1, 2004
written by Anthony Mills

Naji Khairallah, owner of Fattoria del Sole (Factory of the Sun), Lebanon’s only producer of Italian cheese, prefers to preface the good news by recounting the bad. The story begins in 1997, when Khairallah, who had spent 30 years in Italy as an interior designer, and an Italian business associate were having dinner in a Beirut restaurant. “We asked for fresh mozzarella and the waiter brought us the yellow, imitation kind,” Khairallah recalled. “We thought: why don’t we set up a mozzarella factory here?” And so it came to pass. In its heyday, five years ago, Fattoria del Sole used to produce 20 different kinds of FORMAGGIO including MOZZARELLA, PROVOLONE, RICOTTA, and PECORINO. Khairallah employed 36 staff and turned over $50,000 to $55,000 a month. Then came disaster. Khairallah’s Italian partner was imprisoned for conning a Lebanese bank out of $1 million in bad checks. The factory had to close down for three years – during which Khairallah was hounded by debt collectors and lawyers, and lost a sizeable portion of his $500,000 investment.

There was however, a bizarre twist. While serving his three-year sentence, Khairallah’s former partner made friends with a fellow inmate who was due for release. The ex-partner told the inmate that he was appointing him director of Fattoria and ordered him, upon his release, to go to the plant and take over control from Khairallah. “One day, a guy shows up here, and without saying good morning orders me to hand over the keys of the plant and my car. I said: ‘Who are you?’ He said: ‘I am the new director, appointed by the Italian in jail.’ They were in the same cell together. So, I hit him. He came back 11 times, and each time I hit him. And then I closed down. The police came here 11 times and took me away. From the first time, I told him: ‘Every time you set foot here, I will hit you.’ But he kept coming back.” “I lost money and customers,” acknowledged Khairallah. “When we opened again, it was very difficult to reintroduce ourselves to the market. All the customers thought we might close again. We are still making up for the three lost years. It’s very hard. They were the worst three years of my life.”

Since the factory reopened in 2002, the battle to regain lost momentum has been an uphill one. Today, Fattoria employs only around seven staff, produces only five or six kinds of Italian cheese because it no longer employs an in-house Italian cheese production specialist, and turns over less than half its pre-closure revenues. But Fattoria del Sole is back. And despite the turmoil of the past, insists the brawny Khairallah from behind a large wooden table in a makeshift kitchen inside the plant, the future is bright. “I can do the work of 10 men,” he boasted. “No one can follow my pace. People thought we would close again within two months. Now it’s been two years, and we are growing.” Today, Fattoria enjoys a 70% to 75% share of Lebanon’s mozzarella market and 40% of the country’s Italian cheese market overall.

Khairallah has drawn a line under judicial proceedings related to his former partner, who is now back in Italy (the money he conned the bank out of was never retrieved). Khairallah’s lawyer has convinced him that a court case brought against him by a bank demanding repayment of a loan taken out as part of the initial Fattoria investment will remain bureaucratically bogged down for 10 to 15 years. And he has taken out another 7- to 10-year, 5% interest, $400,000 small-to-medium-sized industry loan to finance Fattoria’s rebirth. Within the next four to five months, he predicted, the factory should break even. This year, the plant is selling twice as much mozzarella and ricotta as a year ago. Revenue for 2004 is projected to grow by 40% over 2003. “I’m not worried,” he chuckled.

However, Khairallah tempers his optimism. “In the current economic environment, our strategy is to grow slowly,” he said. Fattoria has not resumed exporting – before its temporary closure, about 10% of its products were channeled to foreign markets. “It is important for us to grow again domestically. Then we can think about exports,” Khairallah said, noting that Lebanon has one of the highest per capita dairy product consumption rates in the world. Khairallah said he expected the market for mozzarella and ricotta, at least, to grow, but admitted that they only constitute 5% of the cheese market. “A lot of people don’t know what mozzarella, ricotta or provolone is,” he said. And any attempt to increase awareness of Italian cheese in Lebanon would have to rely on substantial advertising, Khairallah said. “I just can’t afford to do that.” Asked if he thought he would ever be able to sell Italian cheeses to small groceries, Khairallah responded: “Absolutely not, even though the Italian cheeses I produce are not much more expensive than the Arab ones. They don’t understand the difference between good cheese and bad cheese.” Fattoria supplies only restaurants, resorts, hotels and supermarkets. Under the current cheese market conditions, Khairallah agreed, a factory producing only Italian cheese would not survive and so two months ago, Fattoria began producing Lebanese cheeses, such as halloum and akkaoui. “The market for Lebanese cheeses is bigger,” Khairallah conceded. But Khairallah is finding competition in the Arab cheese sector stiff, particularly in the form of cheap Syrian imports. He implied that Syrian cheese importers were benefiting from an unwillingness on the part of the Lebanese government to protect Lebanese cheese producers. “It’s a pity that here in Lebanon we promote the interests of other people ahead of those of the Lebanese. Competition is not fair,” the Fattoria boss grumbled. He pointed to his high overhead costs – electricity, fuel, and telecommunications and compared them to Syria, where they are much lower. And he observed that while Lebanon allows Syrian cheese imports, Damascus has barred cheese imports from Lebanon. “It’s politics,” Khairallah remarked resignedly. He implied, as well, that some Syrian cheese importers might be compromising on quality. “I don’t understand how they can sell halloum at LL3,500 (about $2.30) a kilo,” he said, and suggested that the situation was being aggravated by the government’s failure to enforce quality regulation.

Another problem is the lack of regulation: of the 150 to 160 dairy factories in Lebanon, only about 25 have a license, according to Khairallah. The unlicensed ones are able to produce cheaper, inferior-quality cheese. And certain dairy factories in the Bekaa Valley use cheap, imported Syrian milk to produce cheese, putting plants like Fattoria – which uses Lebanese milk – at a further disadvantage, Khairallah said.

He said his Arab cheese market share wasn’t even 1%, although he expected the figure to grow because Fattoria’s low-salt Arab cheeses were attracting ever-more buyers. Fattoria keeps the salt content of its products down in part so they can be sold as light and healthy to an increasingly health-conscious clientele, but also, because according to Khairallah, there is a general demand for low-salt Arab cheese.

For the moment, Fattoria is still the only producer of Italian cheese in Lebanon. Khairallah doesn’t expect a domestic competitor anytime soon. He argued that this was because the necessary investment in machinery was prohibitively high. But in a country in which successful schemes are quickly emulated, the absence of Italian cheese-producing copycats may be a sign that not everyone shares Khairallah’s faith in the business. Fattoria must, however, compete with Italian imports – such as imitation (processed) mozzarella, which Khairallah plans to begin producing soon. It will be sold for use on pizzas and mana’eesh, and will allow Fattoria to tap into a market that is creating demand for between 1,500 and 2,000 tons of imported imitation mozzarella cheese a year. Fattoria mozzarella sells at less than half the price of Italian imports, and is better, because it is fresher, Khairallah said. “Imported mozzarella has a shelf life of one-and-a-half to two months. It’s not fresh. It contains preservatives. Our mozzarella has a shelf life of 10 days, and our ricotta five. We don’t add anything.”

Except perhaps, a bit of Lebanese determination.

September 1, 2004 0 comments
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Executive Tools

Imad Zbeeb

by Executive Contributor August 28, 2004
written by Executive Contributor

The American University of Beirut’s Business Faculty is now offering a human resources management specialization, both at the undergraduate and MBA levels. It is the first such specialization in the region. EXECUTIVE spoke with professor Imad Zbeeb, who is overseeing the launch.

Why are you launching this specialization?

I realized, after doing some studies and research in Lebanon and the region that human resources management is not being taught in the right way. There is a need in the region for strategic human resources management skills. As part of several studies, we interviewed top managers in different institutions and organizations – in the banking, manufacturing, and other sectors – and we realized that human resources management, in many cases, doesn’t get its fair share of attention, and that those who are in charge of personnel departments do not have formal human resources management training.

How will it be implemented?

Here at AUB, we offer, of course, BAs in business administration, and management was one of the concentrations. We decided to break the management concentration down into clusters, to provide more specialties – and human resources management is one of them. So now, those who choose management as a concentration can pick either human resources, or entrepreneurship, as a cluster. For the human resources management cluster, we have designed a number of courses, such as employee development, training, compensation, human resources management and strategic human resources management.

At the graduate level, the management concentration has been divided into organizational behavior and human resources management.

What has the response been?

Many students and employees have shown an interest. Feedback from employers and AUB alumni suggests that a high number feel a human resources management concentration is a very good idea. Students are realizing that a general degree in management is not going to be very marketable, so they want specialties – human resources management, production operations management, or strategic management. They know how important these specialties are. My target, at the undergraduate level, is to have 125 to 130 students specializing in human resources management. At the graduate level, I’m expecting every year somewhere between 25 and 30.  

How do you market the course to students?

We raise awareness during basic, core courses like management and marketing. That is when students are ‘shopping’ for concentrations. And we invite guest speakers from the private industry who provide more insight into the importance and relevance of human resources management. Students’ awareness is also raised during their Junior year internship, when they realize the importance of a company’s human resources department.

Does this move reflect a desire maintain your alignment with US university programs?

Yes. Many of us here at the School of Business received our education abroad. Many of us have come from the United States. I spent 19-plus years in the United States, teaching in the areas of management. I chaired a department of management at one of the universities I taught at. So, we brought this American mindset with us. Many of our courses are interdisciplinary in nature. We follow the American system of education, in most cases. In addition, most of us here provide consultancy services to the private sector in the region. And those of us who were in the States, apply our American experience. So yes, we do integrate all of the practical needs that we have learned to respond to into our courses, and they are in alignment with what is being taught now in the United States.

How did you prepare for its implementation?

In addition to our experience in the field, we visited the websites of some of the world’s most prestigious universities and checked their curricula. And then we came up with what we feel is a very solid human resources management model. So, it’s basically a combination of our skills here at the School of Business – especially in the department of management, marketing and entrepreneurship – and the research we did on what is being taught and how it’s being taught.

Do you expect other universities in Lebanon and the region to follow suit?

Yes, and it would be healthy. The country and region are in need of such programs. It would be a compliment to us, not a threat.  

How has the lack of human resources management skills affected the productivity of companies in Lebanon and the region?

The issues of employee development, training and motivation have suffered. For example, Lebanese companies don’t invest very much in training. They don’t realize how important training and development is. In the area of salaries and compensation, there is no structure. Employees don’t know about many issues within the company. Awareness, commitment, all of these are lacking.

How do you see the program developing over the next few years?

At some point, we would like to have a degree in human resources management – both a BA, and an MBA. Many schools in the States offer such degrees. This would require more courses, more electives, and more faculty, and this requires time and resources. We would need at least 10 different courses in human resources management.

I would also like to start a human resources management chapter on campus; something like the “Society for Human Resources Management.” These are American and international organizations. 

Is there a possibility the program may not generate enough interest to survive, or evolve into a degree?

There is no risk of that. Our faculty is highly qualified. AUB has a very fine reputation in the region. We’re going to promote the cluster now, and the program later, very, very aggressively. There is demand for human resources management skills in the region. We will be contacting employers to tell them that we have this concentration. Our graduates will be our ambassadors in the future. We’ll do whatever it takes. All you need is: need, awareness, and commitment – and we have all of that.

August 28, 2004 0 comments
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Money Matters

by Executive Contributor August 28, 2004
written by Executive Contributor

$84.5 billion in Investments Needed for Regional Energy Sector

According to a study published by the Organization of Arab Petroleum Exporting Countries (OAPEC), the regional energy sector should raise nearly $84.5 billion for future expansions. Up to end-2006, the gas industry is expected to account for the majority of investments at $43 billion. In addition, $21 billion should be allocated for boosting crude production capacity, $19bn for petrochemical industries and the remaining $1.5 billion for the oil refining sector. OAEPC expects that 42% ($35 billion) of needed funds would be financed by Arab and foreign commercial financial institutions, while 13% would be extended by commercial financiers.  

Bahrain’s Ahli United Bank Reports 27% Growth in H1-2004 Profits

Bahrain-based Ahli United Bank (AUB) released its first-half 2004 results, reporting a 27% year-on-year growth in net profits to $62.8 million. The bank’s net interest income rose by 15% over the same period, while cost-to-income ratio slightly increased from 34.6% to 36.1%. AUB’s total assets stood at $6.4 billion, while shareholders’ equity amounted to $931 million. In addition, the bank’s capital adequacy reached 19.9% at end-June 2004.

Country Profile: Saudi Arabia

Emerging markets rating agency Capital Intelligence (CI) raised Saudi Arabia’s long and short term foreign currency ratings from A- to A and from A1 to A2 respectively. In addition, CI assigned an A long-term local currency debt rating with a “Stable” outlook. The upgrade reflected improvements in the country’s external balance sheet. Saudi Arabia’s gross external debt remained low at around 30% of current account receipts (14% of GDP), coupled with a strong net creditor position. On the fiscal side, CI expected the government’s budget to reach a surplus of 8.5% of GDP in 2004 (excluding sale of mobile licenses), thus enabling the accumulation of foreign assets and the partial settlement of domestic debt. However, Saudi Arabia’s ratings are still constrained by a weak budget structure (75% to 80% of revenues are oil dependent) and long-term demographic challenges associated with a young and growing population. CI advised Saudi Arabia to accelerate the pace of structural reforms aimed at increasing economic diversification and private sector growth in order to avoid potential social and fiscal pressures  

August 28, 2004 0 comments
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For your information

Paying the hospitals

by Executive Contributor August 28, 2004
written by Executive Contributor

After much back-and-forth in the media, in mid-July an agreement was finally hammered out between the Syndicate of Hospitals and the various government entities and public employee groups that collectively owe almost LL500 billion in unpaid hospital bills. The terms of the deal stipulate that the hospitals’ primary public debtors – including the ministry of health, the labor ministry, the army, and the National Social Security Fund (NSSF) – would each pay the entire amount they owed from 2003 by the end of August.

Although the president of the NSSF’s administrative board, Maurice Abu Nadher, had previously argued in published reports that the Fund’s outstanding bill was the result of incomplete applications on the part of hospitals, as well as a lack of government funding for the Fund itself, he told Executive there now was “no problem, we have the money … I think we will be able to make our payments by August.”

Saleem Haroun, the Syndicate of Hospital’s president, is not entirely convinced. “They have made agreements before and then broken them. Either way, we are still owed for the last seven months of 2004 and still face serious problems as long as there are delays in payment.”

Abu Nadher, for his part, isn’t entirely convinced of the hospitals’ woes: “I don’t think they are facing a dire situation. After many years, they are making too much money.”

For Antoine Abi Akl, a hospital payment’s manager at Berytus, a health insurance provider, private insurers will most likely continue to be caught in the middle. He said: “Hospitals try to compensate by putting more pressure on the private sector to pay their bills,” since private insurers customarily pay their bills within two to three months.

Lebanon’s AIDS problem?

According to the UN’s latest annual report on the global HIV/AIDS epidemic, the number of individuals in Lebanon living with the disease jumped 40% between 2001 and 2003, from an estimated 2,000 cases to 2,800 cases.

The increase seemed to buttress the stark warning issued earlier this year by the National Aids Control Program (NACP), a joint effort by the ministry of health and the World Health Organization, that “HIV/AIDS could emerge in a few years as a primary threat in Lebanon, which will affect major sectors including health, social affairs, tourism, and labor. It will be an additional burden on a slowed down economy, increasing the costs of the health care, and on a social structure barely developed after years of civil troubles.”

Although one NACP official stressed that the UN’s number was only an estimate – there are currently 756 people in Lebanon known to be living with HIV/AIDS – the globally respected report may just provide some much needed fire for the government to move even more quickly on key elements of its recently issued five-year strategic plan.

Key among the goals envisioned by policymakers in the plan is a greater involvement on the part of the private sector – especially in so far as private hospitals and the media are concerned. As the plan noted, “the private sector’s involvement in the fight against AIDS is imbalanced.” What’s more, there have been “few links” established between the government and private hospitals, which treat 90% of HIV/AIDS cases.

The plan also looks toward the creation of a “legal and policy environment which protects the rights of all persons” infected with HIV/AIDS – an effort that would invariably affect private companies in Lebanon, since few have formal policies regarding employees living with HIV/AIDS.

Indeed, according to a recent World Economic Forum report, fewer than 6% of firms say they have such policies in place. “Companies are not particularly active in tackling AIDS, even when they expect the epidemic to cause serious problems for their business,” the report said.

Bad medicine

The Lebanese Pharmaceutical Importers Association (LPIA) claims the import of counterfeit pharmaceuticals and the illegal import of registered products have increased over the last few months. “We have no estimation of the volume,” said LPIA president Armand Phares, “but several of our members have witnessed more incidents of illegal imports and-or counterfeit products on the market.”

It’s estimated that about 6% of the $230 billion pharmaceutical market worldwide includes counterfeit medicines. Generally, the percentage is higher in developing countries, yet surprisingly a recent documentary on France’s TV5 showed that in the USA an estimated 15% is counterfeit. In Lebanon, according to Phares, “it’s definitely far below the world average.” Still he called upon importers and pharmacists to remain vigilant and to inform authorities and the public whenever they come across smuggled or bogus products.

Preventing the import of such products is the duty of the customs authorities. But at the same time it is the task of the inspection department at the ministry of health, as well as the Order of Pharmacists, to conduct “heavy controls,” so that products are located and people dealing with them arrested and judged.

Meanwhile, to make illegal imports more difficult, the LPIA has decided to introduce a special hologram, which will be added to import forms. By law, a pharmaceuticals importer must put two stickers on the outer pack of a medicine, one indicating the registration number at the ministry of health, the other indicating the price in Lebanese pounds.

“Having noticed that this system can be easily falsified,” Phares said, “the LPIA has decided to introduce a 3D hologram showing both the LPIA and the importer’s name, which is very difficult, if not impossible to falsify. This will take a few months to implement, but will give very strong protection to patients.’

Happy hotels

With Lebanon perhaps heading for an all-time record in terms of the number of visitors entering the country, hotel occupancy rates are soaring this summer. In the first six months of 2004, 506,367 foreigners entered Lebanon, up from 348,542 during the same period last year. In July and August the number is expected to almost double. Last year some 300,000 Arab visitors came during summer alone.

The ministry of tourism this year expects a total of some 1.5 million tourists to enter Lebanon, which would break the 1974 record of 1.4 million. And so it is a perfect summer for Lebanon’s hotel sector. Beirut’s luxury hotels claimed an occupancy rate of 75% in June, which is expected to increase by some 10% in July and August. Nizar Alouf, general manager of the Riviera, claimed an occupancy rate of 73.3% in June, which he expected would increase to 80% July and August.

The Phoenicia InterContinental, Beirut’s largest hotel, saw 77.4% of its 13,800 beds occupied in June, while Rotana, one of the smaller hotels with a maximum capacity of 3,840 beds, boasted the highest June occupancy rate with 91%.

But it is not just Beirut that is reportedly doing well. The Sheraton in Bhamdoun is “nearly full” the whole summer, according to the reservations desk. A smaller hotel in the Bhamdoun-Aley area, the Carlton, saw a third of its 70 rooms occupied in June, yet is fully booked during July and August. The medium size Sheikh Hotel in Bhamdoun reported similar rates. Though Bhamdoun is picking up rapidly, Broummana, in the Metn, is still doing well, as it did last year. The Grand Ville Hotel, with its 118 rooms and 52 apartments, had an occupancy rate of 50% to 60% in June and September, and of almost 85% in July and August, according to its reservations manager. The Belle Vue Palace, a small family hotel of 65 rooms, has been fully booked for the whole summer. Nearly all hotels reported that some 80% to 90% of their summer clientele originates from Saudi Arabia and the Gulf.

The Arabs are landed

The latest report issued by Ramco Real Estate Advisers last July concluded that Gulf investors buying Lebanese land have poured some $680 million into the Lebanese economy between 2000 and March 31, 2004. The report added that “taking into account the additional investment on project development the amount could easily more than double.”

RAMCO noted some interesting buying trends. While last year saw the highest activity in land buying by Arabs, when no less than 800,000 square meters were bought in 56 separate deals, the first months of this year saw a slowdown in the number of purchases: only 122,000 square meters were bought, mostly by Saudi investors. RAMCO estimates that having bought large chunks of land last year, Arab developers “need some time to digest the flurry of buying.”

Also, while Kuwaitis were known to be the most active buyers in recent years, Emiratis concluded nine out of the 20 largest deals over the last 32 months, followed by four Saudi and four Kuwaiti deals, and one Qatari and one Syrian.

A total of no less than 2.03 million square meters of Lebanese land were sold between 2000 and March 31 2004 in 109 large deals. “All these deals,” RAMCO reports, “involved lands larger than 3,000 square meters, the maximum holding allowed for non-Lebanese.” The two largest purchases of land – of 368,723 square meters and 123,492 square meters – were concluded by Kuwaiti investment groups in the region of Qornayel.

The Arabs’ most preferred purchase targets are in the mountains, yet not too far from Beirut. So, 38% was bought in Baabda, 27% in the Metn and 18% in Aley. Only 1% of all land deals took place Beirut, which still represented the largest value for the Lebanese economy.

Kill those lines

The first consumer boycott of the Lebanese cellular network was endorsed by a wide coalition of syndicates and professional organizations. The main organizers of the boycott were the consumer rights non-governmental organization, Consumers Lebanon, which had urged the country’s nearly 800,000 mobile phone users to press for a cut in basic rates and per-minute charges by shutting down their mobile phones for 24 hours on July 15.

Initial estimates of participation in the boycott varied wildly, from more than 60% by the organizers to little over 10% by the ministry of telecommunications, which is in charge of setting mobile phone rates for the two network operators LibanCell and Cellis. Notably however, the telecommunications minister, Jean-Louis Qordahi, responded to the boycott’s substantial public attention by saying the ministry would shortly be submitting a revised cell phone pricing structure to the Cabinet.

A few days later, representatives of Consumers Lebanon modified their high estimates of the boycott. Business users could not be expected to switch off their mobiles for a full day, the executive director of Consumers Lebanon, Abdelrahman Berro, told Executive while making a rhetorical claim to the protest’s general support: “For us, 95% of users are with the boycott,” he said. “Who is against a reduction in costs?” The target of the boycott was the government, not the mobile phone operators. Berro attributed to government manipulation the fact that excessive cellular rates were blamed on the networks’ operators.

If no change in prices comes about, Consumers Lebanon plans to repeat the boycott in mid-August. The organization has set its mind on creating a permanent framework for staging civil disobedience against numerous government-mandated costs. “We will make many boycotts,” Berro said.

Corruption as thick as oil

While Lebanon bakes in the summer heat and people bend under the weight of high gasoline prices and seasonal energy shortages, the judiciary recently launched investigations into high-profile corruption and squandering of funds at the national power utility, Electricité du Liban, (EDL) and the ministry for energy and water resources. Two advisors to the ministry, Rudy Baroudy and Majed Qostantine, were taken into custody and questioned over their alleged involvement in fraudulent trade with oil derivatives and with illegally enriching themselves.

From late June, investigative authorities issued a flurry of summons for questioning against the two advisors, employees at EDL and businessmen working in the import of oil derivatives. The cases of fraud and graft in the oil sector partly date back to 1999, when the former oil minister, Shahe Barsoumian, was arrested for supposedly skimming funds in the magnitude of $800 million from illicit oil deals. At the time, observers considered Barsoumian to be a possible scapegoat for other figures implicated in the oil scandal, and until today the file of suspicious affairs in the energy sector remains multi-faceted: Alleged wrongdoings also include charges relating to shady contracting and consulting agreements as well as to opaque procedures in awarding operator contracts for the nation’s power plants.

While results of the current investigations have yet to be made public, it is curious that the problems in the energy sector attracted such intense official scrutiny just after high energy costs played a big role in the severe unrest during the May 28 demonstrations. Did new evidence surface or could politics and election-time machinations have been involved in the investigation? “We are researching why these investigations have come to the fore right now,” said Charles Adwan, anti-corruption campaigner for the Lebanese chapter of watchdog organization Transparency International. 

New winery in Kefraya

The Saadeh Group, which already has wine interests in Syria, is building a new winery, Terres & Vignobles, in Kefraya in the Western Bekaa. Yussef Kamel, the Saadeh Group’s vice-president for investment, refused to reveal any details of the venture, but admitted that “planting would begin very soon,” an indication that the new winery will grow its own grapes rather than buy from local growers. If this is the case, it will be at least three years before Terres & Vignobles will produce it first harvest and also means that further planting will take place in an area where wine grape growers have seen prices fall by as much as 40% over the past three years.  

Still, Kamel was upbeat. “We believe that wine is a business Lebanon should leverage, given the obvious qualities of the country’s soil and weather, adding, “If there were a danger of saturation, we wouldn’t be in the business.”

The new venture comes at a time, when Lebanon’s $25 million wine industry is at a crossroads in its development. UVL (Union Vinicole du Liban) President Serge Hochar has said that the long awaited national wine institute, must, like in France, control the level of planting according to demand.

Unchecked expansion would, according to one local producer, affect the price and quality of grapes and threaten the quality of future vintages. For a country, whose only hope of competing in a fiercely competitive international market, is to create a boutique identity, this would be a disaster.

“There is a danger that such uncontrolled development – not necessarily by the Saadeh Group I must add – could damage the reputation of Lebanese wine,” he said. “The sector is now in such peril of being overwhelmed, and damaged, by unrestrained investment and unethical practices that the government and associated legislative bodies must step in to protect us.”

Taking a Spin

Local supermarket Spinneys is giving away 10 new cars as part of its 100-day promotion and advertising drive from May to early August. Lebanon’s expansive supermarket chain describes as “by far the largest ever” for such a campaign in retail here.

Putting out prizes worth “just short of $300,000” and investing into advertising and below-the-line product promotions, the three-tiered campaign carries a value of $600,000, Spinneys’ Middle East retail director Michael Wright told Executive. Results have been in line with expectations and have brought the company month-on-month sales growth of 15% to 20%.  

The campaign’s unprecedented size is based on both sales volumes and increased geographical presence of Spinneys markets in Lebanon. “Our advertising budget is directly related to our top-line sales,” Wright said. When the company operated at single branch level, even nationwide campaigns had been of limited effect, because customers would not find their way to the store, he added.

While some of the chain’s previous promotion efforts, such as introduction of coupons in 2003, seemed over-complicated for local habits and were not carried further, the current high visibility campaign apparently strikes a strong chord with Lebanese consumers. Under the rules of the campaign, a customer receives one ticket participating in the draw for the car prizes per each $34 in purchases.

The mechanics of the car giveaway follows the rules for lotteries under Lebanese law, by which prizes must amount to at least 3% of the accumulated value of participating tickets. Thus the campaign is geared towards achieving $10 million worth of tickets. For those who have a penchant for a gamble, this places the odds for winning an extra four wheels with your LL50,000 purchase at one in 30,000.

August 28, 2004 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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