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Business

Resorting to luxury: Lebanon’s new tourism

by Thomas Schellen July 1, 2004
written by Thomas Schellen

Lebanon’s new boom is tourism-related real estate. Significant developments – worth in excess of $4 billion – in this field have begun roughly four years ago and accelerated massively by this year. The Middle East’s largest resort project, Sannine Zenith, topped the list of headline-making projects by size. But other projects are also highly noteworthy, from the Metropolitan Park development in the Jamhour area above Beirut, which will be the Eastern Mediterranean’s first theme park, to a wave of new beach resorts with names such as Oceana, Bamboo Bay, La Voile Bleu, Edde Sands and, the latest addition, La Guava.

Ironically, as much as beach life has long been associated with the Lebanese scene, the development of good beach resorts is a recent phenomenon. As short ago as 2002, an economic guidebook on Lebanon could undisputedly label the nation’s publicly owned coast as having “little more to offer than uncontrolled industrial development and mountains of garbage.” Whereas beach facilities previously existed in some numbers, they did so either in form of elite islands for a most narrow clientele of Lebanon’s upper 10,000 or would meet only the lowest possible denominators of cheap fun, the new resorts are seeking to provide both class and relative affordability in an ecologically compatible setting.

The importance of resort development for the future of Lebanon can hardly be overestimated. These new trump cards in the Lebanese development game score on two crucial economic fronts – tourism and real estate. While sales of apartments and vacation homes on the high end of the market entered a boom phase over the past two years, economists, sector analysts and major real estate players cautioned that this flare of mostly foreign direct investments was restricted in its economic benefits. By contrast, resort properties are productive. As tourism destinations they attract visitors, offer jobs and operator profits. As real estate they boost values at the site and the surrounding area. Operators and developers of the new resorts reported sotto voce that their presence, whether on mountain or seashore, send land prices soaring in the immediate area by at least 50% and up to three times. In parallel, the developers uniformly agreed that the mere act of constructing a resort or setting up a building somewhere on unused land does not add any value. This value is created through sound commercial leisure activities that are up to 21st century standards on infrastructure, business concept, marketing, and environment.

Sannine Zenith

Beyond its image as behemoth and mother of all mountain resorts, much mystery still shrouds Sannine Zenith, the largest commercial real estate adventure ever attempted in Lebanon. The initial political hype over its ownership structure has settled and the land purchases have been registered to the As Salam company, which is now wholly Lebanese owned by Jean Abou Rached, according to public relations manager Firaz Amine. “This project is a golden egg. It is so beneficial to all of Lebanon that nobody can question it,” he enthused.

Burnt somewhat by controversies over an alleged sell-out of 1% of the nation’s surface, the developers prefer to liken Sannine Zenith’s current property tally of 75 million square meters to covering an area “four times the size of Beirut.” As the detailed final master plan and feasibility studies for the project are still being worked on, the use concept and ultimate scope of the mammoth site still has some vagueness to it. But the people of the company will gladly present feel-good videos that virtually glow with promise and reveal that in the end, after further intended land acquisitions, the project size will most probably amount to 95 million square meters of “virgin land.”

Of the land already bought for more than $200 million, about 30 % are earmarked for potential construction comprising of infrastructure and hotels (not less than 8), houses, and commercial buildings. Ski slopes (double the area of the Faraya ski slopes) and three, 18-hole golf courses will consume a substantial portion of the territory, for which the developers push the slogan “in the heart of Lebanon and above the clouds.”

A green spine with one million (yet to be planted) fast-growing Nordic pine trees, an artificial lake, a heliport and three residential villages – themed eco, sports and lakeside – are key characteristics of the design. Also important, areas above 1,600 meters elevation will not see any building of houses and other structures and the peaks zone above 2,200 meters will be turned into a nature preserve, Amine said.

As Salam, whose concept includes financing of the development by issuing $1.25 billion in Global Depository Receipts to willing investors, foresees a construction phase of 12 years, during which the project will provide thousands of jobs. A project of this magnitude cannot prey on only the rich as their clientele, and Sannine Zenith confesses to have a family-oriented approach that targets normal earners as well.

Asking prices for land in the area rose to $8 to $10 per square meter since the project was announced this spring, from $3/sqm, which As Salam paid in acquisitions last year, Amine said, marveling himself at the fact that the company could keep their intentions a secret during the purchase phase.

When work is underway full steam, the company “will be happy to sell a square meter at $100,” he gave as an approximation of anticipated future prices. If all goes according to plan, As Salam might even attempt to take their mountain identity to the sea and launch a new big seaside resort venture in North Lebanon, under the name Sannine-sur-Mer.

If successful, Sannine Zenith, with a population projection of 45,000, would provide a case study for what appreciation a large, desolate chunk of land, that no one knew what to do with, can achieve in a grand development scheme. “Once it is developed, it most definitely will be a project to lift the Lebanese GDP,” Amine said.

Oceana

Widely credited with having broken the ground for more stylish beach resort ambiences on the Lebanese coast, the Oceana resort is reopening this summer at a new site in the coastal plane of Damour, to where the resort relocated this year from their previous address in Rmeileh several kilometers further south. The all-new Oceana resort will be a double feature with a landside pool face for the day and a seaside promenade face at night.

The natural Mediterranean beach in Damour is narrower than in Rmeileh and the old railroad tracks cut right through the property, so Oceana operators Cimes focused their creativity on turning these two limitations of the site into advantages, Cimes CEO Gilbert Khoury told EXECUTIVE. To do so, the developers aligned a boardwalk on the railroad right-of-way to create a 310-meter promenade along which they strung a lineup of restaurants designed to serve the resort patrons as well as a hoped-for dinner crowd. Since Lebanese beach goers mostly won’t seek direct exposure to the ocean waves and prefer to frolic between swimming pool and picnic tables, Khoury expects that the narrowness of the natural beach will not hurt the resort which is laid out to accommodate these customer desires during the day with the recreation facilities on its 30,000 square meter site and the restaurants facing it along the boardwalk.

Come evening, however, the promenade should rise to a second life as destination for people who fancy a walk and a meal or a party on the seafront. Then the restaurants will shift their attention to their west-looking terraces. Under this concept, “the short distance to the water is an attraction instead of a handicap,” Khoury said. The big pulling point that led Cimes to establish the new Oceana at Damour are the green surroundings. With the nearest building 500 meters away, the beach resort aims to entice Beirut dwellers to its Utopian setting only 15 kilometers from the capital. “It might be pretentious but we think we can create a wholesome destination for people to come there,” Khoury said.


This determination includes a commitment to preserve the integrity of the Damour plane, which represents a unique alveolus holding fresh air in the country’s coastal zone. Being to close to the sea for their purposes, farmers could not find much use for the land. For several years, the area had been under study for development as eco-tourism realm, and Oceana wants to be an anchor for environmentally sound recreation there. According to Khoury, all soil dug out during Oceana’s construction was reused in landscaping and above ground structures are built with wood.

With time, the resort intends to promote bicycle and horseback riding, and jogging as alternative to morning walks in the polluted city. With such features, the Damour plane fits the profile of new tourism-related real estate projects that can create new leisure values, property appreciation, and economic opportunities.

Apart from the location’s great overall potential, one reason for moving Oceana to the new site, so Khoury, was that Cimes didn’t want to operate the resort on conditions of a short-term lease. When first venturing into developing beach resorts four years ago, the company wanted to reduce its risks and rented the land for its first two beaches, Oceana and Bamboo Bay. The new Oceana, which involved a $2 million investment, is still set up on leased land but the terms are longer, seven years in Damour versus three years in Rmeileh. In Jiyeh, where the company is working on improving and expanding the Bamboo Bay resort by adding hotel facilities, the contract is for 10 years with extension option.

Ultimately however, the drawbacks of leasing arrangements can outweigh the advantages as the market for beach resorts is heating up, Khoury discovered with a laughing and a crying eye. “Now we are established in the market, but most of the added value is going to the landlord instead of us,” he said. In the case of the Damour property, the cost of the lease is still slightly better for Cimes than the cost of finance in purchasing the land, partly because owners in the area revised their prices for selling substantially upwards within the relatively short time from when Cimes signed their lease agreement until today.

In the longer term, however, Khoury wants to achieve gains from both operating beach resorts and from the real estate appreciation a resort creates. His aim for future projects is to have a two-pronged structure of a real estate investment firm and an operator company – but with separate shareholding bases, to avoid conflicts of interest between the resort operation side and the real estate aspect of the business.

Faqra and Mechref

The ancestral tree of the new Lebanese resorts family includes a number of projects that were important in evolving this particular real estate culture over the past thirty years. On the mountainside, the Faqra gated community was established in 1974 as a winter sports resort and pioneer of such developments. After the war years presented it with the challenge of serving different needs from the original design – customer demand for plots and construction was driven by Faqra’s security and insulation from the conflict zone – the project could re-emphasize its original focus over the last 12 years and today continues to grow, marketed now as an all-year, high-altitude resort community.

At a size of two million square meters, the Faqra Club group of companies, whose original investment has been estimated to translate into approximately $73 million in today’s dollars, saw a substantial recent increase in sales prices for their properties, from an average of $200 per square meter two years ago to at least $300 today, according to company managers. Plots are also tending to be larger. While the company designed its plots originally to measure from 700 to 1,000 square meters, a new 100,000 square meter segment under development today offers land ranging up to 4,000 square meters per plot.

While its presence pulled nearby land values up, the remoteness of Faqra granted the project an existence largely undisturbed by problems with individuals developing land outside of the community’s boundaries, although Faqra’s strict building codes were not implemented there. The value-added that the company provides to its residents comes from the infrastructure it established and from communal services – water, electricity and such – which the project owners in fact subsidize.

Industry observers regard Faqra as a successful development, which however remains by necessity restrained in scope to a comparatively narrow profile of a second or third-residence community for a small target group of affluent Lebanese, Lebanese expatriates and regional buyers. Within these limits, the project’s standing is strong and if the prospect of a belt of ski slopes interlinking the entire Faraya-Sannine area under the Sannine Zenith concept is realized, the good new neighbors could give Faqra yet another boost.

A further landmark in the history of private developments in Lebanon was established when the Mechref community saw the light in 1996. While earlier upscale suburban developments, such as the Rabieh subdivision to the north of the capital, had to face the handicaps caused by the conflict years and the social environment of the time, Mechref opened the gates for a wholly privately planned and structured community angling into the market as new one-site answer to the residential and recreational needs of the well-heeled.

The Mechref community covers a land surface of 3.3 million square meters at 30 to 350 meters above sea level overlooking the Damour coastal plane. Since the developers acquired the land in the mid nineties for an average $17 per square meter, value appreciation of both land and built-up real estate has been substantial. According to general manger Fouad Salha, cost per square meter to the company stands today at $85 and selling prices average $250 to $300, with upward outliers. Calculating that 300 villas have been completed, at average size of 600 square meters per dwelling and $750 cost for land and construction per square meter, the real estate worth of the Mechref community easily reached more than $130 million over eight years.

About 30% of the total area comprises developable land, 40% of which are still available in the market, Salha said. The company today tries to discourage the buying of plots by persons who speculate on increases in their value and do not intend to establish residences there. He described the increase of land prices in the developed as 35 to 40% since 1996, which he claimed was juxtaposed by a contraction of real estate values in much of the overall Lebanese real estate market by a similar percentage, thus further underscoring the Mechref value proposition.

In Salha’s expectation, the community will gain further from clustering of attractive tourism projects nearby, such as the Oceana beach resort in Damour. The awakening of tourism in the area would allow taking a new look at a hotel project in Mechref, which the developers had shelved after earlier feasibility studies had not projected satisfactory returns.

The visions do not end here. The developer of the Edde Sands resort in Byblos, Roger Edde, has a full plan up his sleeve to capitalize on the cultural and natural wealth of this ancient Phoenician city kingdom to amplify its tourism power into a leisure land embracing tennis camps, wellness hotels, green villages and its own port for yachts and even cruise liners – a $2 billion dream for the Byblos-Amcheet stretch alone, and that is without counting in Edde’s ambitions for a snow-side resort development in the Tannourine-Jaj cedars region. “I am fully bullish on the Byblos destination,” Edde told EXECUTIVE. “I feel the tourism industry and tourism related real estate in Lebanon are two years ahead of a moving curve, which will move up substantially in the 15 years that follow.”

July 1, 2004 0 comments
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Business

Q&A: Nasser Chamaa

by Executive Contributor July 1, 2004
written by Executive Contributor

Solidere has launched a new program thought to bring many changes to your business. What is the program’s core offering?

The program is based on settling part of the price of real estate transactions through shares at a time when we have noticed a major pickup in interest in developing downtown projects.

What motivated you to create this program?

What started us thinking about this program was the realization that the share price cannot stay where it is, because it is significantly undervalued. We have to do something to try to make people and shareholders realize that there is much more value in the company stock.

In launching the program, you mentioned that the Solidere share price is undervalued. Where do you see the fair value?

We estimate that the land bank that we own is worth $ 4.5 billion. That is excluding the properties that have been developed, which we value at $300 million. This will increase immediately when the Souks are completed, bringing the value of the buildings that the company owns to about $800 million. So I think if you do the numbers, the shares are definitely undervalued.

Seven years ago, the most optimistic estimates by international finance houses saw Solidere shares going up to $18 or $20. Now we are happy to be at $7 per share. We are not happy to be at seven.

What number would make you happy?

I will not comment, but as the value of this land bank appreciates the share price appreciates. The other element is payment of dividends. This is a key component of our program, that we will request the cancellation of the shares, which we will acquire. Then whoever is left as shareholder in the company will own a bigger portion.

How long ago did you begin preparation for this program?

It has taken us some time but I think what is important is that this program is coming at a time when there is significant interest in development in the BCD.

Are you saying timing is everything?

Timing and the circumstances. The other beautiful part of this program is that it doesn’t have a drain on our cash situation. It is basically a buy-back program. We are buying back shares but without having to shell out cash and instead giving land.

Did you develop this all in-house or did you use outside consultants?

We consulted with different individuals but in the end these ideas really came from within.

Do you have grounds outside of the new program on which to base your optimism?

Beirut is a city that definitely is in fashion. I talked to international retailers who see that point very well and are able to gauge that through their global activities. They see that Arabs are now looking inwards and Beirut is a spot where they want to be. The Lebanese diaspora is also looking to invest in Lebanon.

Two years ago, you started on an upward curve. Is it correct that the company had a good year in 2003 but showed lower results because it did not want to record sales on its books before they were fully registered?

No, we had cancellations related to shareholders in Bank Al Madina. These were the transactions that had this negative impact on our income statement. Otherwise we would have had probably as good a year as the previous year.

Is the new program and special offer valid at this moment?

Yes, from the day that we declared it and it is already being practiced. But it has yet to result in sales. That is not the case. We have several contracts in different phases of execution. Some were prior to this offer. There are stages of signature, final stages of fine-tuning the contract, but as far as I am concerned, these are sales that are behind us. We are negotiating with a major investor on a huge lot, but this story is at a stage where we cannot yet make an announcement.

Are you in effect reducing the price of land that you sell in Solidere?

To make this program work, we offer a discount of 15% from the list price. We review our prices every six months, and have been moving them up all the time, and this will continue. Pricing the land is another mechanism that has to do with many other factors. We will not change that. What we have always done when we price land is that we stick to it to make sure that people who have invested are somehow protected.

How much did prices go up since Solidere started to market properties?

We started selling initially at $950 [per square meter of built-up area/BUA] and we had a transaction for a hotel that was at slightly less than $950. But since then we have gone up to $1,550. This was the price for a superb piece of land that sits right on the edge of the Marina. I will not be surprised when we are selling some similar properties with commanding views at $1700 or $1800 in two years’ time.

But is it a fact that with the current offer, prices for the buyer have gone down for the first time since the company was established?

No. We have made deals on a cash basis where we applied discounts. While this is not a cash deal, mind you, we are getting 40% payment in shares upfront. We were always getting 25%. This is already a plus. We are getting more money upfront. And we are getting the rest of our money more quickly, three years instead of five years. So this discount is not a giveaway. It has economic bases.

Thus, the 15 % discount would be compensated by a decrease in exposure of the debt over two years and at the same time by the price of shares?

Not by the price of shares. We are acquiring a larger down payment at 40%, which could be 40% in shares or 30% in shares and 10% in cash, instead of 25%. But I tell you something that nobody has noticed yet. This program will have a positive impact on our retained earnings, up to a certain point. As long as we acquire the shares at less than [the nominal issue value of] $10 and we are canceling them at $10, there is another positive impact for the shareholder but not for the real estate investor.

How much could an investor gain in a best-case scenario if he bought shares when they stood at $4 or $5 and used them now for the offer?

This depends on several factors, at what price you bought your shares, how long you have held them, what is your borrowing cost. But if you buy shares today and your borrowing cost is very low and you wait on these shares and then execute the program, these shares will probably be at a higher price a year from now and you will even get another benefit. You get a bonus of 10% on the price of your shares and you get a 15% discount on the land. The program is also telling you as a shareholder that your shares are dearer to you now. You should hold your shares and not accept to sell them at these lower levels.

Is the offer open ended?

We have no time limit on it today but it is an offer that we will have to keep assessing as time goes by.

Is the offer giving a certain edge to large investors and large shareholders over small ones?

No, not at all. It is probably giving more edge to the small shareholders. Large shareholders have held on to their shares. The small shareholders have been panicking when their share prices have been going down. I think today they have no reason to panic. They are in a position to feel that the company is backing their shares.

Can you ensure that no information on your new program was leaked, to people who had already been negotiating with the company over buying a property?

We have our internal procedures to make sure that this is the case and I hope they work.

How would you respond to concerns that this city is a place where insider trading and conflicts of interest between ownership and management are common?

I believe our internal procedures are working as far as confidentiality and as far as transparency. We have shareholders all over the world. We have to ensure that we are not only playing by the rules in this country but by global standards.

What about allegations reported by some Beirut media about controversies in your general assembly on June 21?

We answered that. The auditors obviously never said anything [of the sort which was reported]. No shareholders, including those who stood up and screamed for other reasons, said such things in the assembly. Where did this reporter come up with those allegations? We have no idea. In fact the owner of the newspaper also doesn’t know where these allegations came from.

Can you comment on expressions of discontent at your general assembly?

You have to evaluate this discontent. If it is coming from a shareholder who is concerned about the interest of the company, I definitely take it seriously, but if it is criticism coming from troublemakers or people who have disputes with the company, this is negative for the other shareholders who have real concerns and [who risk] not having these concerns heard.

Could you give examples for real concerns?

There are many concerns that shareholders can voice and they do voice them. One of the concerns is why we aren’t paying dividends. This is a catch-22 situation; if we pay dividends we will not have enough cash to move ahead with the development process. If we pay dividends, some shareholders will be happy because it is an immediate benefit but in a way it will be taken away from future potential benefits.

In the long term, where do you see Solidere obtaining revenues?

From property management. Key to that are the Souks. Are local retailers getting twitchy over the delays and planting their flags elsewhere?

I am not concerned that this will happen. In fact, we have every indication that retailers understand the importance of this location very well. I would have liked to have completed this project by now, but we are about to start now, within the next couple of weeks. So within the next 18 months, we will have it up.

What do you say to developers who say the price of land makes it almost impossible for them to make money?

I tell them there are others who do and continue to come and buy land. This is what is happening. I am sure that also in Saifi and other non-waterfront residential areas, projects are making money.

And developers who are buying land at $1200 BUA and have to sell at roughly $3,000, can achieve that now?

Absolutely.

July 1, 2004 0 comments
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Business

Q&A: Saad Azhari

by Thomas Schellen June 1, 2004
written by Thomas Schellen

Relying entirely on organic growth of their business, BLOM Bank carried the baton of leading the Lebanese banking sector in terms of assets for more than two decades. As the creation of the Audi-Saradar Group is exerting consolidation pressure at the top of the sector, EXECUTIVE wanted to know how BLOM Bank views recent developments and if the bank is changing its strategies. EXECUTIVE asked and BLOM vice chairman and general manager, Saad Azhari, answered.

As the leader in the Lebanese banking sector, you have seen a new group emerging besides you, a competitor of regional format. How does that affect your plans and ambitions?

Our policy will not change, in terms of looking that we have a strong bank, that our assets are good assets, and making sure that our shareholders always get the best return. BLOM Bank has an important size in the Lebanese market and we achieved this in continuous internal growth over 40 years, which allowed us to contain costs. Our level of cost to income is extremely low. That is why we have the highest return on our equity, and the lowest cost to income ratio. And that is why we have also the highest rating. We are the only BBB+ rated company by ratings agency, Capital Intelligence.

What do you regard as the key factor enabling you to reach market leadership?

We achieved this position of number one because of the confidence of our customers and we have been number for over 20 years, since 1981. Our customers believed that we provide security and a good service, and came to us because of that. We are still continuing to grow at a rapid pace and increasing our market share, as our figures for this year show.

Did merger and acquisition projects ever play a part in your development plans?

I cannot hide that there were a lot of merger discussions between us and other banks. Frankly, we found that elements that we require were missing: either the price was too high or the quality was not good. We would definitely not buy a bank just to grow. Some of the banks we discussed with, both foreign and local banks, have been bought by other banks.

How do you view mergers in Lebanon in terms of their benefits to the bottom line of the banks that went this road? 

Figures talk. Compare the actual present size of the banks that merged with what should have been their size, and look at BLOM. If you compare the risk profiles and look at profits of BLOM and the profits of banks that have merged, you will see that BLOM has the highest level of profits, even as it does not have the highest level of loans. Here you have high profit and low risk. What is better: high profit and low risk or high risk and lower profit? You judge for yourself.

If a new merger or acquisition prospect would enable you to ascertain the status of largest bank in Lebanon, would you pursue it more actively than in the past?

No. Our strategy will not change. For any merger to happen, it has to be sure that the quality of our assets will not deteriorate and that it does not negatively affect the return to our shareholders. Those are the essentials for us. We want to stay a strong bank with the highest rating in Lebanon. It is also very important to us to be able to give a good service to our customers.

Would you consider a merger as means to facilitate regional expansion?

BLOM Bank is the Lebanese bank with the strongest presence abroad. We have a subsidiary in Paris, which has branches in London, Dubai, Muscat and Sharjah. We have an offshore in Cyprus and we have constituted a bank in Syria where we have management control. We are also opening a branch in Jordan. We are expanding wherever we think it is possible and interesting for us.

It is often said that Lebanese banks need to be stronger and considerably larger in size to successfully compete in the region. What is your perspective on this?

I think that the size of the banks in Lebanon compares well to banks in the region. Compare the size of Kuwaiti banks and Lebanese banks, for example. The assets and deposits in Lebanese banks are almost twice of those in Kuwaiti banks. The banking sector in Lebanon is number three in size in the Arab countries, after Saudi Arabia and Egypt. Lebanese banks are growing larger and larger and today have large asset volumes. For example, we ourselves have passed $9 billion in assets. Our size is large compared to the economy and with our shareholders’ equity; we are over capitalized when compared to the risks on our balance sheets. We already have a good size compared to the region, we are able to have a presence outside and we have the possibility to expand.

So you do not consider large regional banks as having a size advantage over BLOM and other Lebanese banks?

Many Arab and foreign banks have a presence in Lebanon. Lebanon is an open market, while some regional markets are closed to us. I think we have a future advantage as these markets are opening up. Jordan is an example. Before, we could buy a bank in Jordan but not open a branch. As this has now been allowed, we are opening a branch there in September of this year. Lebanese banks have important opportunities in the region and I hope that we will be playing a much more important role in future.

Where does BLOM set priorities for domestic development?

We at BLOM have seen important growth in corporate banking and also in retail banking. This is for specific reasons. Retail is still a developing sector, where all banks increased their activities. In corporate lending, big corporate names here were historically mostly dealing with foreign banks. Some foreign banks have already moved out or are planning to move out of Lebanon. BLOM saw this opportunity. Last year, we created a corporate unit and effectively grabbed an important amount of clients that used to deal with foreign banks, which either left or are scaling down their portfolio, mostly because of Basel II and the strategy of international banks to reduce their exposure to emerging markets. That is why our loan portfolio had a good growth in lending last year, even though the lending in the Lebanese market was generally stable.

What is your ratio of non-performing loans?

The non-provisioned non-performing loans stand at less than one percent, 0.5 to 0.6%.

How important are private and investment banking in your activities?

In Lebanon, private banking is generally very limited, frankly speaking. You cannot strengthen private banking much, especially because of the taxes that the government collects on interests on international bonds. The big private banking activity is done by our subsidiary in Geneva. We have an investment bank that is mostly specialized in medium and long-term lending. Corporate and retail are expanding at a faster pace than other activities, but we are working in all activities.

Have Lebanese banks improved as much in non-balance sheet capabilities and quality as they grew in terms of balance sheets?

The services given by banks have improved a lot over the past years. Before, you had to deal with three or four people at a bank branch, to undertake an operation such as depositing a check or transferring money. Today some banks, including ourselves, have a teller system, in which one person can facilitate your operations. Secondly, delivery channels and their variety improved a lot. Before, the only option was to go to the bank. Today you can use ATM, phone banking, internet banking, and the call center. In standard of services, Lebanon has arrived at a very high level in worldwide comparison. You cannot see this from the balance sheet but you can see it through the operations, dealing with the bank.

Do you expect the banking sector to continue its first quarter good performance in the remainder of 2004?

It will definitely not be an easy year, because the treasury bills that Lebanese banks had bought before Paris II, especially in September, October, and November of 2002, will all mature by end of 2004. Those treasury bills carried a high interest rate and banks hold a large number of them. The renewals will be at a much lower rate. Secondly, we have to put a legal reserve of 15% of our US dollar deposits at the central bank. A central bank circular in 2002 asked banks to deposit a certain level of their dollar reserves for two years with the central bank, at interest rates that first stood at 9% and then were lowered to 8.75 % at the end of 2002. These two-year deposits are all maturing and will be replaced at a much lower rate. Banks thus are definitely going to be squeezed on those interest margins.

How about deposits by Arab investors?

We are continuing to see an important growth of deposits coming towards Lebanon from Lebanese and Gulf countries, and the pace may be a bit higher than last year. This is a good sign of confidence. We are also continuing to see interest in different projects. I have recently been in Kuwait and met a lot of people who are interested to buy homes in Lebanon. And some of the big groups there want to undertake important projects here. The same is true for groups from Saudi Arabia and the Emirates.

So overall, your expectation for 2004 is for a smooth year?

In general terms, 2004 will achieve a good growth of deposits and assets for the banking sector in Lebanon. There is going to be more pressure on banks in terms of profits towards the end of the year, and perhaps there will be a slight decrease in profits. We will not see a repeat performance of 2003. It would be good if banks can achieve stability of profits, which is a little difficult. Banks are expanding and all banks are trying to increase their market share and there is more competition. Overall, I don’t see any troubles in 2004.

June 1, 2004 0 comments
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Economics & Policy

Take a hike

by Faysal Badran June 1, 2004
written by Faysal Badran

Crude oil and its derivatives epitomize the notion that besides matching bids and offers, there often lies in the background a multitude of factors, which not only affect prices but also, and more importantly, the perception about supply, capacity, consumption and relative tightness/availability of the product. The movements in crude oil have been, to a large extent, a barometer of political and economic guesstimates – and the massive run up in prices will no doubt have an effect on the global economy. It is not so much the nominal level of prices that leads to alarm, but the trajectory and what prices are in effect “saying” about the future.

Since the Asian crisis of 1998, often a key data point in markets, prices of light sweet crude oil have quadrupled from just below $10 to nearly $42. The rise, from a technical standpoint, has been reinforced by several NYMEX closes above $40. While it is true that oil and other commodities have benefited from a surging Chinese economy, it is an aspect often de-emphasized, as the recent China numbers are utterly unsustainable and the true driver will be sentiment toward Middle East politics.

Oil prices still matter to the health of the world economy. Higher oil prices since 1999 – partly the result of OPEC supply-management policies – contributed to the global economic downturn in 2000-2001 and are dampening the current cyclical upturn (world GDP growth may have been at least half a percentage point higher in the last two or three years had prices remained at mid-2001 levels). Fears of OPEC supply cuts, political tensions in Venezuela and tight stocks have driven up international crude oil and product prices even further in recent weeks. By March 2004, crude prices were well over $10 per barrel higher than three years before.

Current market conditions are more unstable than normal, in part because of geopolitical uncertainties and because tight product markets – notably for gasoline in the United States – are reinforcing upward pressures on crude prices. Higher prices are contributing to stubbornly high levels of unemployment and exacerbating budget-deficit problems in many OECD and other oil-importing countries. In Lebanon, the situation and its impact at the gas pump has added yet another restraining factor to the Lebanese economy, and infuriated motorists.

The burden of higher energy prices places Lebanon in an even more vulnerable position in terms of the costs of “doing business,” and shakes the household spending patterns as more money is diverted to filling the tank. This has compounded the other issues facing the economy, be they punctual like the Euro rise, or structural like under-investment, lack of system credibility and massive fiscal imbalance. While it is true that policy can do little to counteract the rising cost of energy, such a shock, were it to continue, would amplify the layers of problems facing the country, and add to social angst. The addiction to gas guzzling SUVs may be coming home to roost, and taxi drivers can barely make ends meet.

Globally, the vulnerability of oil-importing countries to higher oil prices varies markedly depending on the degree to which they are net importers and the oil intensity of their economies. According to the results of a quantitative exercise carried out by the IEA in collaboration with the OECD economics department and with the assistance of the International Monetary Fund research department, a sustained $10 per barrel increase in oil prices would result in the OECD as a whole losing 0.4% of GDP in the first and second years of higher prices. Inflation would rise by half a percentage point and unemployment would also increase.

The OECD imported more than half its oil needs in 2003 at a cost of over $260 billion – 20% more than in 2001. Euro-zone countries, which are highly dependent on oil imports, would suffer most in the short term, their GDP dropping by 0.5% and inflation rising by 0.5% in 2004. The US would suffer the least, with GDP falling by 0.3%, largely because indigenous production meets a bigger share of its oil needs. Japan’s GDP would fall 0.4%, with its relatively low oil intensity compensating to some extent for its almost total dependence on imported oil. In all OECD regions, these losses start to diminish in the following three years as global trade in non-oil goods and services recovers. This analysis assumes constant exchange rates.

The adverse economic impact of higher oil prices on oil-importing developing countries is generally even more severe than for OECD countries. This is because their economies are more dependent on imported oil and more energy-intensive, and energy is used less efficiently. On average, oil-importing developing countries use more than twice as much oil to produce a unit of economic output, as do OECD countries. Developing countries are also less able to weather the financial turmoil wrought by higher oil-import costs. India spent $15 billion, equivalent to 3% of its GDP, on oil imports in 2003. This is 16% higher than its 2001 oil-import bill. It is estimated that the loss of GDP averages 0.8% in Asia and 1.6% in very poor, highly indebted countries in the year following a $10 oil-price increase. The loss of GDP in the Sub-Saharan African countries would be more than 3%.

World GDP would be at least half of one percent lower – equivalent to $255 billion – in the year following a $10 oil price increase. This is because the economic stimulus provided by higher oil-export earnings in OPEC and other exporting countries would be more than outweighed by the depressive effect of higher prices on economic activity in the importing countries. The transfer of income from oil importers to oil exporters in the year following the price increase would alone amount to roughly $150 billion. A loss of business and consumer confidence, inappropriate policy responses and higher gas prices would amplify these economic effects in the medium term. For as long as oil prices remain high and unstable, the economic prosperity of oil-importing countries – especially the poorest developing countries – will remain at risk.

The impact of higher oil prices on economic growth in OPEC countries would depend on a variety of factors, particularly how the windfall revenues are spent. In the long term, however, OPEC oil revenues and GDP are likely to be lower, as higher prices would not compensate fully for lower production. In the IEA’s recent WORLD ENERGY INVESTMENT OUTLOOK, cumulative OPEC revenues are $400 billion lower over the period 2001 to 2003, in which policies to limit the growth in production in that region lead to on average 20% higher prices. The hike of future prices during the past several months implies that recent oil price rises could be sustained. If that is the case, the macroeconomic consequences for importing countries could be painful, especially in view of the severe budget-deficit problems being experienced in all OECD regions and stubbornly high levels of unemployment in many countries.

Fiscal imbalances would worsen, pressure to raise interest rates would grow and the current revival in business and consumer confidence would be cut short, threatening the durability of the current cyclical economic upturn. Europe has felt the oil surge to a slightly lesser extent recently as the Euro has surged by nearly 40% against the US dollar, but further gains could be crippling, especially given the high tax structure prevailing in the continent.

Oil has also had a role in reflecting the weaknesses in US foreign policy. As such it represents yet another thorn in the side of the neoconservative establishment plans to effectively “rule the world.” One of the platforms of US policy in Afghanistan and the obvious hidden agenda in Iraq has been to secure the oil to satisfy the gas guzzling addictions of the US consumer. So far, the result has been an unadulterated disaster. Not only has oil continued to climb, but the recurring incidents in the Gulf have added a risk premium that had not existed before the Iraq adventure began. In sum, Bush and his oilmen in power are responsible for what promises to be the most expensive driving season in decades.

For developing markets such as Lebanon, where oil intensity is still high, the impact of higher energy has the effect of a large tax, which is acting as a drag on economic activity through a compression of disposable income. The net effect though, can be more mixed over the medium term, if the higher energy can be offset by higher growth in the Gulf and more remittances from Lebanese expatriates as well as more Gulf tourists. But that’s a long shot. The true impact is, in the short term, to choke further any sign of upturn in the Lebanese economy.

The following is a detached look at where prices can go based on the below chart. Unless crude oil can break back significantly below $36 a barrel, we are staring at stubbornly high prices, maybe toward $50. But since this is the most political commodity, and the effectiveness of OPEC at guiding prices is almost as ineffective as central bank currency intervention, prices will tend to overshoot before falling along with other commodities. The risk of prices staying high at this juncture stems from external factors – such as the total loss of control of the situation in Iraq, or worse, further unrest in the Arabian Peninsula – rather than from the notion of a booming world economy. The world economy, at best, has experienced a temporary lift, and will soon revert back to sluggish growth and sticky unemployment, providing a weak backdrop for most industrial commodities.

SUVS TAKE A BACK SEATBuyers turn to more fuel efficient, smaller engine automobiles as petrol prices continue to bite – By Anthony Mills

Hussam Batrouni, 24, manager of the Petit Café, only uses his eight-cylinder Ford Expedition at night – he is looking for a four-cylinder daytime car. Elsewhere, Kamil Roumieh, a 25-year-old inventory controller, has been forced to buy a modest a four-cylinder 1.4l Renault Clio. He used to have a bigger six-cylinder car but couldn’t afford to commute. He is one of the lucky ones. Many cars owners now find they are unable to offload their gas-guzzlers and are faced with crippling petrol bills of up to $500 a month. Other commuters are simply discovering the delights of taking the bus to work.

The government’s recent pledge to cap gasoline prices at LL25,000 (nearly $17) a 20-litre tank, must be of little consolation to Hussam and Kamil, who have seen petrol rates almost double in six years, as global crude oil prices climb to record highs in a country already plagued by stagnant salaries and general economic malaise. As consumer attention, in the roughly 15,000-car, $220 million market, shifts towards new, smaller, more efficient four-cylinder cars, overall demand for new cars has risen by almost 50% in a year (used car salesmen, for their part, speak of a 40% drop in sales). Today Size does matter.

“A year and a half ago, customers started becoming more gasoline-cautious. The name of the game used to be power. Now it is fuel efficiency,” declared Samir Homsi, president of the Association of Automobile Importers. The old theory was that bigger cars were better because they were safer. Tell that to T. Gargour & Fils – better known as agents for Mercedes – who are receiving increased interest in the diminutive, two-seater Smart car which, despite scoring impressive crash test results, looks like it would blow away on a windy day. The attraction is the car’s staying power: 500km per 20 liters of gas. “More and more people are asking about it,” shrugged Cesar Aoun, Gargour brand manager.

At the other end of the scale however sales of 12-cylinder super cars have not been affected as much as their six- and eight-cylinder cousins. “We haven’t seen much of an impact on high-end cars,” confirmed Kamel Abdallah, deputy general manager of Kettaneh, which imports Porsche, Volkswagen and Audi. “It is the middle segment that has shrunk most drastically.” One sales manager for a major distributor defined this shrinkage as a 60% to 70% slump in sales, a phenomenon that has not been helped by a strengthening euro, which alone has been blamed for a 20% to 25% hole in the market.

Sales may be up in the budget range, but importers are having to sell more of the smaller models to make up for the decline in sales elsewhere. “We have to work twice as hard,” acknowledged Abdallah, who will throw-in an airline ticket to Cyprus for every sale of the new Volkswagen Gol. Some dealers, under pressure to keep sales up, are resorting to disingenuous tactics. “Because the business has become so tough, some companies are bordering on unethical practices in their promotion, just to get around the tougher market and increase in prices,” said Abdullah. Certain dealerships – which he declined to name – were being dishonest, or deliberately misleading, about cars’ gasoline consumption rates. And, he went on, advertisements stressing low installment rates sometimes deliberately don’t paint the whole financial picture.

Elsewhere, in their effort to boost sales, importers are luring in customers with low-interest installment schemes and longer guarantees. “We are trying to facilitate everything for the client, so that they forget about fuel consumption,” one salesperson said.

At least 50% of Kettaneh’s car sales are through bank-financed credit. In tandem with rising petrol prices and a worsening economy the company has established joint programs with banks to promote sales. At the same time, this represents a conscious move away from in-house financing which was fast becoming an unsustainable risk. “The overall economic situation does not justify extending credit terms as we used to,” said Abdallah. “We are transferring our risk.” He was echoed by Ziad Rasamny of Rasamny-Younis: “Our target is to do less in-house financing and to rely more on banks.”

The association has also been imploring the government to reduce high customs taxes on cars, and heady registration fees, which are pushing up end prices and ultimately stunting importers’ efforts to sell. Importers stress that the newer, more fuel-efficient a car, the better it is for Beirut’s smog-filled environment.

Used car dealers, too, are shifting towards the smaller-engine market. “Before, the Lebanese liked to buy top-notch used cars with six, eight, even 12 cylinders. Today, an eight-cylinder used car is very difficult to sell, a six-cylinder one you can just about sell,” explained the owner of a car lot on the old Sidon road. “The best is four cylinders.”

June 1, 2004 0 comments
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Society

Chain reaction

by William Long June 1, 2004
written by William Long

Given that Lebanon’s restaurant market is notoriously fraught with high costs, cutthroat competition and seemingly inane bureaucratic hurdles, it is of little surprise that some of the country’s best known franchises have struck out across the region, in what they say is an effort to not only grow, but to survive. However, with a much improved restaurant draft law moving forward, and with Lebanon still being seen as a vital area to base operations, the country could just be on the brink of experiencing some homemade growth in a sector that has already seen over $1 billion in investment since the hey-days of 1996.

“If we were not franchising in the region, or elsewhere, I would not see a long-term healthy business for Casper and Gambini’s in Lebanon,” said Anthony Maalouf, the director of franchise operations for Casper & Gambini’s (C&G), who, along with Kabab-Ji and Crepaway, is at the forefront of Lebanese franchises striking out of their home bases and into the more lucrative domains in the Gulf.

In the case of Kabab-Ji, expansion plans are even more far reaching. Toufic Khoueiri, the chairman of the Lebanese fast food eatery who just received the 2004 Lebanese Restaurant Franchise Award at the Horeca trade show in Beirut, recently embarked on a trip to the US to establish a beachhead in the US’ highly competitive, $400 billion restaurant market. “The strength of Kabab-Ji’s brand positioning within Lebanon will translate to similar brand strength within the US market beginning with the opening of its first prototype restaurant (as of now, set for the second quarter of 2005),” said a statement from the company. Of course, Khoueiri has reason to be confident. Kabab-Ji has been a spanking success in Lebanon since its opening in 1993. With nine restaurants in all now operating in Kuwait, Saudi Arabia, Qatar, the United Arab Emirates, and of course, Lebanon – and with an expected 30 to 35 Kabab-Ji restaurants set to operate regionally by 2007, Khoueiri seems well positioned to take his recipe right to the doorstep of his US-based competitors. Khoueiri also has a unique position in the restaurant franchise market, as he sells a wide variety of traditional Lebanese food – something which, in the US, is a haphazard $1.8 billion market dominated by small, family run operations. For this reason, his competitors are eyeing Kabab-Ji’s first forays into the US market closely –his success or failure may represent either an incredible starting point or an unavoidable ceiling of growth for Lebanese restaurant franchises, many of which express their frustration over what they say are diminishing returns in their home market.

“We should be in Europe or in the States. That is the goal, our dream,” said Dory Daccache, Crepaway’s chief international officer, confirming what are the ultimate prizes in the restaurant franchising business globally.


The turn towards markets outside of Lebanon is, of course, an old story. With the familiar litany of complaints – Lebanon’s relatively high-fixed costs, small population, large number of restaurants and treacherous (not to mention, unpredictable) legal and administrative hurdles – all constantly rehashed in the press, it is easy to get the impression that Lebanon’s restaurant market is “saturated” and wholly un-supportive of new ventures. “The same effort you put in opening up in Lebanon, if put somewhere else is more lucrative and more rewarding,” said Khoueiri, who, like other owners, stressed that the real profit centers sustaining the core enterprises are the franchise operations outside of Lebanon.

According to Maalouf, with no corporate tax structure in Saudi Arabia and Kuwait (Lebanon levies a 15% tax on profits) and with a more rational bureaucratic structure, profit margins are between 20% and 40% greater in the region compared to Lebanon – a difficult range to beat. And yet, some observers are openly bullish about Lebanon’s restaurant market and on the potential success of even more homegrown franchises – especially if the country is able to get its administrative house in order.

Indeed, despite the steadfast convictions of some already operating franchises in Lebanon, the country seems to be in the midst of what Paul Ariss, president of the Syndicate of Owners of Restaurants, Cafes, Night-Clubs and Pastry Shops in Lebanon, calls “a boom” – although, formal statistics on the industry are not available.

“The restaurant business in Lebanon has been booming for the last eight years, despite the local economic situation and the limited number of tourists, who, in fact, visit Lebanon not more than 100 days a year,” said Ariss. “I believe that more than one billion dollars has been invested in the restaurant business since 1996. More than 4,000 institutions are operational, 70% permanently and 30% seasonally, creating jobs for more than 60,000 people.”

Ariss’ optimistic attitude is reflected, perhaps more cautiously though, by Sarah Abi Najm, a member of the franchise consulting group Solutions, which operates between the Middle East and Europe. “The current restaurants … are not doing as good a job as they could be to meet the demands of the market,” she said, noting that her consulting company is currently working to introduce more than 10 franchising outfits in Lebanon alone in the near future.

“The emergence of the BCD and Monot restaurants, pubs and discotheques have killed those institutions that are located in Jounieh and Broumana,” admitted Ariss. “But this trend is not a principle, since Aley has witnessed the emergence of more than 35 restaurants of all types. The true miracle is Batroun, which witnessed the birth of more than 30 restaurants and pubs since 2001, thus attracting thousands of local clients eager to discover new places and mainly pay lower prices.”

Despite the seasonal nature of some restaurant markets, tourists are indeed driving growth in the sector in a way that offers increasing revenues, and increasing encouragement to would-be owners. In fact, for the first time in 20 years, Lebanon attracted over one million tourists in 2003.

What’s more, with younger investors coming to the market – Ariss said that he believed most new investors in restaurants are now below the age of thirty – and with C&G predicting an 18 month window for returning an investment on a restaurant franchise, it is not surprising that most universities in Lebanon are turning out more and more hospitality management graduates. According to Ariss, there are now more than 50 hospitality technical schools alone in the country.

Of course, this is not to paper over the systemic problems facing the restaurant sector, or the franchising business more specifically. Indeed, Ariss, together with some sympathetic MPs and owners, are pushing hard for a sweeping overhaul of the 1960s era law governing restaurants and franchises. “The actual laws impose many constraints that represent a real obstacle and a formidable nightmare to investors,” said Ariss. There are two specific examples illustrating the outdated laws, according to Ariss. First every restaurant has to secure a certain number of private parking places for its clients, depending on the restaurant’s service area. If this cannot be done, a fee has to be paid to the municipality. In Beirut, for example, the fee for one parking space is LL30,000,000. Second, every new project has to get a building conformity clearance from the municipality. If the building is subject to a violation on any of its floors, the restaurant cannot obtain clearance unless the violation is cleared and all the fees are paid.

Since 1995, the restaurant sector has witnessed the emergence of more than 2,000 new restaurants, in all regions of Lebanon, but with the main investments done in Achrafieh, BCD, Monot Street and now in Gemaizeh. But as Ariss is quick to point out, many of these ventures have not been able to obtain their operating license from the ministry of tourism because they simply cannot comply with the arcane terms of the relevant laws (Daccache listed five separate ministries and five separate approval processes that are necessary to engage, in order to open a restaurant).

At the end of 2002, more than 50 restaurants and pubs in the BCD and Monot Street, who did have their licenses, were fined. It was after this incident, Ariss said, that movement really began to gather steam to reform the laws. “Our syndicate, with the cooperation of the Syndicate of Hotel Owners, established a legal team that reviewed the old laws and prepared a draft for a new legislation,” he said. “The project was presented to MP Salah Honein who submitted it to the parliament in May 2003. The committee of tourism in the parliament then established a sub-committee to study the law project and in mid-May [of this year], our syndicate, in close cooperation with all the tourism syndicates and Honein, submitted a final draft that will have to be discussed and adopted by the parliament.”

Although a deal has not yet been struck, after almost four decades of working under the same outdated regulatory structure, relief feels closer for Lebanon’s restaurant owners. According to Ariss, the new draft law has deleted what he said were “all constraints,” while simplifying numerous legal and administrative formalities and, significantly, adding many new concepts that are well-established worldwide – including time-sharing leasing and franchising.

“The aim of the proposed law,” said Ariss, “is to protect all tourism investments in order to attract additional investors, whether local, regional or international.” If this can be accomplished, and if demand expands with increased tourism and, hopefully, an improving economy, what can indeed be sometimes characterized as Lebanon’s commercial precipice may just be avoided all together. Just in case though, restaurant franchises like Kabab-Ji, Crepaway and C&G are still hedging their bets, focusing on growth outside of the country. “You know, I think Syria is a virgin market,” said Daccache. “I think Jordan is a virgin market, so there is room for new concepts, new ideas … Syria is now changing the financial rules. I believe that by next year all of these Lebanese chains will begin to open [there].”

With seven C&G franchises located in five countries across the region and a pending deal in the UK, and four Crepaway’s in the Middle East, with another in Qatar set to open next month, Khoueiri’s trip to the US comes at a high-point for Lebanese restaurant franchises – a point which many hope will only be encouraged by the international success of Kabab-Ji and others.

CashUnited

In Lebanon, CashUnited has turned the sometimes lucrative art of transferring money around the world into, well, money. Acting as the US-based MoneyGram’s exclusive agent in the country, CashUnited is now set to expand its franchise operations to other countries in the region.

“MoneyGram allows individuals to transfer money worldwide within minutes without the need of a bank account,” said CashUnited’s general manager, Philippe Dagher. “Our service is available in Lebanon through 130 agent locations in all the country’s regions.” According to Dagher, the “war on terror” and the new procedures which his company has had to comply with “have been implemented … [but] it hasn’t affected our business.”

Nor has the US brand name either. In fact, “business partners and customers usually conceive American companies as reliable and international,” explained Dagher.

As for future growth: “The need for immediate cash transfers is constantly increasing … so we forecast a constant yearly growth of 30%,” he said.

June 1, 2004 0 comments
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Real Estate

Beirut’s sore thumb is 30

by Peter Speetjens June 1, 2004
written by Peter Speetjens

Thirty years ago, the Murr Tower was a metaphor for promise-filled Lebanon. The brothers’ dream was to build, through their construction company La Liberal, Beirut’s first mixed use development, symbolizing the capital’s position as the region’s leading business and banking hub. The 40-storey giant was to host 34 floors of some 300m2 offices, 2,500 m2 of shopping space and a restaurant on top, which could be reached by an exterior panoramic elevator or helicopter. The building’s four underground floors were reserved for a 500-seat-cinema and 600 parking places. The total cost of Murr Tower, including the price of land, amounted to some $15 million.

“I was against the whole design from the start,” says Gabriel Murr, sitting in his offices in the old MTV building. “I favored a wider, 20-storey building,” he added. “I thought the [300m2] offices were too small for foreign companies, the vertical circulation was insufficient and there was not enough parking. My brother [ex-interior minister, Michel Murr] preferred a high-rise. He was La Liberal’s majority shareholder and so he had the final say.”

The tower’s foundations were laid in late 1974 and construction started just before the outbreak of the civil war in April 1975. “We worked according to the “slid and slide” method, which allowed us to build about one floor or three meters a day,” said Murr. “When the war started, 28 of the 40 floors planned had been completed.”

Despite the fighting during the initial years of the war, La Liberal managed to finish the building’s main structure and the Murr brothers remained optimistic that their vision would see the light.

Even in the spring of 1977, Michel Murr estimated in an interview with AN NAHAR that the damage to the building was as little as LL100,000 [then roughly $230,000], and said: “If the situation continues to improve, construction will be over in a year’s time.”

It was not to be. When heavy fighting erupted again, construction was indefinitely halted in February 1978 and the Murr Tower became a feared sniper’s nest with an arc of fire of some two kilometers.

In 1994, Solidere bought Murr Tower, and earmarked it as one of the pillars of its master plan to renovate and reconstruct the Beirut Central District (BCD). “Solidere offered $12 million worth of Solidere shares for the building,” said Gabriel Murr, “after which Hariri paid my brother another $3 million in cash.” Since then, Michel Murr has publicly claimed the building is still his. Gabriel Murr said this has more to do with the performance of Solidere shares (which dropped from a high of $14 in 1998 to a low of $4 in 2002. Today, they have rallied and current shares are valued at around $7) than anything else. Both brothers expected to make a killing, but, Gabriel Murr, sold before the bottom dropped out of them. His brother held on as the price plummeted. Having bought the Murr Tower, Solidere had two options: to finish the building or to demolish it and start from scratch. Civil engineer Fadi Madhoun, the former manager of Solidere’s Real Estate Development Division, was responsible for the building. “If finished in 1975,” said Madhoun, who left Solidere in 1999 for An Nasser Engineering Services, “Murr Tower would have had a ‘wow’ effect. But when we bought it in 1994, it absolutely did not.” Furthermore, Madhoun cited a 1975 study by French firm Socotec that showed that Murr Tower suffered from a stability problem and required strengthening with two seven-meter-long concrete beams. “In my opinion, the Murr family should be very happy with the price it received, because the design was outdated and construction had several structural problems,” he added. “In 1994,” Madhoun continued, “it would have cost Solidere some $16 million to complete the building. Yet it was not a viable option to put it on the market. At that point, I would say the wisest, most logical and most economic solution was to demolish the building. However, from a political point of view that was not an option.”

An alternative had to be found and the call went out for solutions. Renowned British architect Norman Foster suggested to keep Murr Tower as a core embodied in a shell-like structure, thereby enlarging floor space up to 1,000 m2. The spectacular glass building was to have a curved roof and a dozen high-speed exterior elevators. But Foster refused to work within Solidere’s budget, so in came Canadian firm WZMH, with a worldwide reputation for high rises. The concept remained the same: to keep the old Murr Tower as a backbone in a predominantly glass tower. The only design change was to include interior, as opposed to exterior, elevators. Dubbed the Beirut Trade Center (BTC), an officially registered trademark, the new $200 million tower was to be 40 floors high, increasing from 100 meters in height to 150 meters. The twenty-four floors of office space would be enlarged by a meter or so, there would be a double floored roof top restaurant and covered 70,000 m2 of BUA, of which 30,000 would be underground. According to a 1996 brochure announcing the project: “The existing Murr Tower has been a symbol of the Lebanese war…. The BTC will be a landmark development emphasizing a visual symbol for new Beirut and expressing the rebirth of the city as an international and commercial center.” And so, for years, a 30-meter-long poster hung on Murr Tower, visually announcing the project. According to Madhoun it was “the second largest poster in the world.” However, after years of stormy weather, the poster withered away and, it seems, so did the development plan for the concrete monstrosity.

“We had all the necessary permits,” Madhoun said. “We even obtained an adjustment on the permit to implode Murr Tower and construct a completely new inner frame. In 1998, we were on the verge of starting construction, but then the elections took place.”

The new Hoss government embarked on a campaign to curb public spending and nearly all Solidere projects were put on hold. Since 1998, nothing has changed and it’s not clear what the future will bring. According to Solidere spokesman Nabil Rached, there is no need to comment on Murr Tower “as there’s nothing new to say.” One of the main obstacles in completing Murr Tower is the myriad of problems facing Solidere. According to one source within the company, even if the funds were available, the original permits were valid for only a limited period and the bureaucratic procedures would have to start all over again if the project were pursued anew – and there just isn’t the demand for the size of offices offered. “The BTC design is still up-to-date,” said Madhoun, “while only a few office blocks in downtown are up to international standard, such as the Atrium, An Nahar and ESCWA building. The problem is demand. In 1998, we had a guarantee that the Banque Societe General would take 10 floors, while Solidere would move its headquarters there. Today, I don’t know if there are any clients. Maybe Solidere should consider residential use.”

Gabriel Murr, however, can’t wait till the day Murr Tower is demolished. “As an engineer I’d say destroy it. It’s easy, cheap and gives you the freedom to create something new.” Adding with a smile: “MTV bought the exclusive rights on the implosion.” Local real estate consultant Michael Dunn has a crystal clear opinion about the future of Murr Tower. “It’s old, outdated, ugly, and it has a negative impact on its direct surroundings,” he said. “It’s no longer a prime location either. It’s in fact located in the worst of four Solidere corners. I’d say demolish it.” According to Dunn, imploding the building and getting rid of the debris costs some $100,000 and will take up to six months. And what then? “In Lebanon, too many people dream of the past,” said Murr. “The past is over – Beirut is not Dubai. I say demolish it, turn it into a park and upgrade all surrounding properties.” A 1975 brochure praising the state-of-the-art design of the building emphasized the tower would, as well as having “an international telephone center and telex standard [sic],” be equipped with, “an electronically working lift to avoid any delays.” Thirty years is a long time to wait.

June 1, 2004 0 comments
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The Buzz

Winning formula

by Alain Khouri June 1, 2004
written by Alain Khouri

Four years ago, we wrote a document that addressed the future of the regional advertising industry. Our objective was to analyze the evolution of our business worldwide, to understand the international trends influencing marketing-communication and to project the relevance of those trends on our own markets. Once our strategy was established, we worked against the clock to ensure that we would be in the most favorable position moving forward.

The adverting industry has changed a lot and is still changing. Some aspects of the agency’s work are now carried out externally. When I started in advertising, the agency was known to be “the marketing arm” of the client. Gradually, a sizeable portion of the marketing role of the agency moved to the client. Equally, the agency had historically been responsible for the client’s media needs. With the advent of media independents (MBU’s), that role too moved out of the agency’s direct sphere of management. While from the outside, one could have the impression that we are going through a phase of disintegration of communication disciplines, the truth is quite the opposite. More than ever, clients expect their agencies to consolidate, or better – to integrate – all aspects of their brand’s communication, whether this is done within the same communication organization or through several specialists. The agency is increasingly becoming the consultant working with specialists. In other words, we are becoming a conductor working with freelance musicians. The orchestra may not necessarily be the same on each assignment, but the best musicians are hired to provide the best performance. Luckily, we regularly get “encores.” To achieve this end, we have to develop people with “procrealligence” as a built-in attitude in them – someone who can naturally project the three integral values: pro-activity, creativity and intelligence. We didn’t just pull the three words – pro-activity, creativity and intelligence – out of a hat. They were the result of extensive research and brainstorming. We asked ourselves what our clients truly want and realized how much these three words count in our daily professional lives. And on that basis, we developed “procrealligence” as our credo, our working method and the indispensable qualifier we – our people and our work – will reflect. You must remember that in the ad business, our aim is to deliver one message, a powerful single-minded idea – not two or three or four. For us, less is more. A single word capable of encapsulating all what we stand for did not exist. So, we created it: “procrealligence.” It may be difficult to pronounce, but it is ours and only ours. And we do not mind a bit of controversy as long as it is meant to improve our output and ourselves.

You may ask, is it the responsibility of the corporate world to instill this (procrealligence) culture in our people? Surely the family, school or civil society must play a role. Then you might ask, can people be shaped to adopt this philosophy? My answer is that there are people who can do this quite naturally, others who can be trained to adopt it and those who simply can’t endorse it. Ultimately, those in the last group will probably feel more comfortable elsewhere. As for those in the second category, we are committed to do everything to instill procrealligence in them. Obviously, those who are naturally procrealligent will find the most suitable environment in Impact/BBDO. If they are already with us, we’ll make sure they stay. If they’re elsewhere, we’d like to meet them.

I tell our people: you have to adopt procrealligence fast if you want to be part of us. I am very frank – our organization is now totally guided by this philosophy. The essence of our business is people – and at Impact/BBDO there can only be procrealligent people.

This vitality (or pro-activity) seems to be lacking in modern Middle East corporate culture; we hear it from clients all the time. People like to play it safe. They want all the advantages of the corporate world, but won’t take any risk when they need to. Pro-activity is the essence of the most successful companies and the lack of it is often the kiss of death for others. Examples of dinosaur-corporations abound. Ultimately, they run out of fuel.

June 1, 2004 0 comments
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The Buzz

Building for future generations

by Tommy Weir June 1, 2004
written by Tommy Weir

Globally, by the year 2010, family business owners ready to retire and pass the baton will transfer an estimated $8 trillion of wealth to the next generation. These businesses are the backbone of the world economies. Believe it or not, in the United States alone, family businesses constitute 90% of the more than 15 million businesses. Slightly over one-third of the Fortune 500 companies are family controlled. Family business is an even greater reality here in Lebanon and throughout the Middle East. Think about this for a moment, “In the Middle East not only do we have family run businesses, we have family run countries.” The family plays a critical role in running our lives and businesses.

Listen closely and we often hear business owners’ comment, “I started this firm to gain freedom and security not available elsewhere. The success I have had is something I would like to pass on to my children. I hope they come into the firm, but they must have the patience to learn the business before they take over.” Unfortunately this is not the key to the future of running a family-owned enterprise. Change is happening rapidly.

Changing Nature

Tom Peters in his seminal book, In Search of Excellence stated the following, “I know that the future does not belong to the companies I grew up with, the elephants that used to rule the world and that I used to serve.” It now belongs to the family business and even that sphere is changing. No longer are we speaking simply of our father’s shop. Family business is transforming into a worldwide enterprise.

What are the main forces of change? Globalization, generational business succession, and growth.

Conflict between family values and business needs is part and parcel of a growing company’s often painful maturation. As the first generation of entrepreneurs mature, their adult children are coming to work for them or moving into more responsible positions in the family business. So tensions are inevitable. In actuality, less than three out of ten family businesses succeed till the second generation. One in ten family businesses survives till the third generation. Lebanon has traditionally been successful in this domain, with many local businesses tracing their ancestry back more than two generations. Currently, 75% of the local businesses are run by the second generation.

In the very first stage of life, the family business started by the founder, must find competent employees and he or she must set the stage for a value and belief system which will prevail throughout the life of the company. The company at this stage fights to survive and eventually move to the second stage, growth. Beyond survival, the founder must think of competition and strategies. Once expanded, management functions tend to become paramount, delegating, organizing, staffing, sharing power, training family and non-family employees are some of the necessary functions that must be executed.

Succeeding through the Changes

Family businesses are viewed as enterprises that look backward with pride and forward with hope. For the hope to become a reality, the leaders of today’s family businesses must learn how to adapt to a competitive business environment, which is dominated by powerful multi-national corporations.

To find out what family businesses can do to ensure that they keep going – and growing – let’s look at what some of the top family business experts have to say. They all concede that addressing family business issues can be difficult, but insist it’s worth the effort if your company goal is strength and longevity. But, keep in mind that there are no easy answers; specific strategies and solutions will depend on your particular situation. The recommendations that follow are designed to help you get started.

Establish clear criteria for joining the family business

Experts say that sharing your last name with people isn’t the best reason for inviting them into your business. Qualifications, including education, skills and related work experience, should be weighed more heavily than family ties. That may mean throwing out old stereotypes about roles and relationships. You must recognize when a daughter might be more qualified than a son, a younger child more adept than an older child, or a son-in-law a better choice than a close blood relative. Also, make clear to those family members who own stock, but who do not work in the family business how much (or how little) that ownership entitles them to take part in the affairs of the company.

Define the roles and responsibilities of family members who work in the business

As soon as family members agree to come into the business, the next step is to clearly define their roles and responsibilities. Exactly what work is expected of them? To whom will they report? How will they be evaluated and promoted? Also, be sure to pay family members fairly. Some experts suggest that you base salaries and benefits on what a person would earn in a comparable position at a comparable company. Others suggest that you tie compensation to a person’s value to the company.

Adding family members, or involving them in different areas of the business, can create unexpected changes. For example, your son’s aggressive marketing plan might help increase sales, but it will also require a larger budget. Founders should be prepared for both the positive and negative impacts of new blood in the company. “The next generation should help move the business to the next level.”

Define the roles and responsibilities for non-family members who work in the business

Most family-owned firms also hire non-family workers. In fact, attracting and retaining qualified non-family employees is a key concern for many family companies. How do you ensure that non-family workers feel valued and reduce the perception of nepotism? The answer, say the experts, is to treat them fairly. They hasten to add, however, that fair is not always equal. For example, founders usually want to reserve certain executive-level positions in the company for family members.

No matter who they bring on board, families really don’t want to give up any power in the business. That’s why it is crucial to clearly define everyone’s responsibilities and range of authority.

Separate family and business issues

Many problems in family-owned businesses stem from the fact that families and businesses are separate systems that have different, often competing, needs and goals. Whereas the primary function of a family is to nurture relationships and raise children, the primary function of a business is to increase production and generate profits. The overlap of these systems creates confusion.

Choose and train a successor

Deciding who will eventually take over management of your company is the first part of a two-part process called ‘succession planning.’ It’s one of the most difficult issues you will face. “The problem is you’re talking to me about being gone.” You may worry about relinquishing control of one “baby” (your business) to another “baby” (your child or children). Effective succession planning should anticipate these concerns and include opportunities for the founder to train and mentor the successor, and for the successor to assume significant responsibilities in the business. To succeed in transferring the business to their offspring, family business managers must be ready to adjust the organization to the skills, perspectives, and values of the next generation as part of the implementation of strategy. The successful integration of new family members is a goal that for many family enterprises is as important as profit targets, business niches, and other determinants of the firm’s business policy. Incorporating new family members into the firm, however, is often complicated by a blurring of boundaries between the family and the family business.

Seek help from qualified outsiders

Most family-owned firms keep family and family business matters private. Company founders rarely ask for help from outsiders, other than their lawyers and accountants. Consultants, who are trained to consider both family and business issues, are another good resource. Their job is to coordinate the efforts of a team of experts that may include your attorney, investment adviser, and even your banker.

Growth planning

No growth-oriented company should be without performance planning, coaching and counseling, annual evaluations, career development and reward and incentive programs in place.

Planning for the integration of the younger generation into the family firm is an issue of strategic importance, although offering challenges and finding a place for younger family members, or adjusting the organization to the new generation’s inputs and demands are issues not usually included as goals for sound business planning.

Many owner entrepreneurs produce and sell products or services with relative ease but lack the skills to pursue a long-term growth plan. An older generation that takes pride in “teaching the kids the business” in effect may be training them to do what no longer works. To help family-run companies overcome this myopia and figure out ways to move forward, they need strategic and operations planning.

Leadership/management

Entrepreneurs build companies without blueprints, and it shows. Solid plans and capable personnel accomplish little without the inspiration of effective leadership, or management, at all levels. Good leadership breeds understanding, confidence and motivation, and it assures equitable treatment for all, including employee managers or skilled technicians who may be key elements of a company’s success.

Global perspective

Survival in the 21st century means adopting new technology and adjusting to continual change. The evolution of a global marketplace has shortened product life cycles, revolutionized marketing and distribution, and eliminated traditional functions and organizations. Private businesses, especially family-owned ones, have to adjust to these and other worldwide developments. Businesses that stick to what worked for Dad or Granddad and maintain the status quo may be headed toward an early demise. Today’s family businesses can no longer rely only on “father knows best.” It is time to accept outside input and advice from your children if you are to succeed in the 21st Century.


Tommy Weir and Christine Crumrine are from Beirut-based CrumrineWeir, the global leadership experts

June 1, 2004 0 comments
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Economics & Policy

Pushing for consolidation

by Nicolas Photiades June 1, 2004
written by Nicolas Photiades

The Banque du Liban (BDL), through its Banking Control Commission (BCC) has so far done a good job in ensuring that the Lebanese banking sector remains stable and sound, proving to be an able, proactive regulator that has come to the rescue and support of the banking sector whenever needed.

For the record, the BCC’s main responsibility is that of supervising domestic commercial banks, branches of foreign banks, foreign representative offices of banks, and financial institutions and brokerage firms in Lebanon. By making sure that the institutions implement the relevant articles of the Code of Money and Commerce (CMC), the BCC has the capacity to make a judgment and recommend whether particular institutions need rescuing, restructuring or even consolidation. The latter is a process that began in July 1997 when Banque Audi broke the deadlock and bought Crédit Commercial du Moyen Orient. In the same year Byblos Bank bought Banque Beyrouth pour le Commerce.

The BDL and the BCC have always been keen for the Lebanese banking sector to contract down to an optimum size (a total exceeding 83 banks in the mid 1990s for a small size country such as Lebanon was clearly too much). It is estimated that around 65% of the banks in Lebanon have total assets not exceeding $500 million individually, while the ten largest banks in the country control around 70% of the sector’s total assets, roughly $50 billion. Since the first merger/acquisitions, many other deals, some out of sound economic judgment, others out of necessity, followed. Inaash Bank, Universal Bank and Bank Al-Madina, had reached a point where a rescue was needed.

In such situations, the BDL stepped in, either as an administrator, hence taking over the management of the bank (e.g. the Banque Libanaise pour le Commerce case), or as an intermediate between a white knight (typically a larger and healthier bank, willing to expand its franchise further through external acquisitions) and the troubled bank in question. Such was the example of Inaash Bank, which was acquired by the Lebanese operation of Société Générale. The latter was provided with a “soft loan,” which assisted the acquisition funding, and was allowed a generous period for goodwill write-off.

It is worth noting however, that the BDL’s policy of granting soft loans to facilitate acquisitions of banks in difficulty has abated in recent years and, according to specialized bank analysts from international research institutes and securities firms, the generous policy of soft loans was said to encourage mediocrity and malpractice among the smaller banks, who felt they could sit back, safe in the knowledge that if things got sticky, the BDL come to the rescue with a plan that would not only preserve depositors and smoothly integrate the failed bank into a bigger and sounder group, but also save jobs that should not have existed in the first place.

The process of consolidation is being progressively more favored by BDL, as most of the country’s smaller banks are increasingly facing competition from their larger peers and are unable to invest in technology, human resources and product development. These banks are also barely capable of developing into niche players and will mostly not be ready for the forthcoming Basel II Capital Accord, which is due to be implemented world-wide in about three to five years’ time.

The Basel II Accord, which correlates capital with the underlying risk profile of the bank, is closely monitored by the BDL and the BCC, which have both shown concern as to the ability of certain banks to understand it, let alone implement it. Even the larger banks remain small by international standards and will inevitably look towards consolidation if their ambitions to become regional or international players, and to successfully implement Basel II.

BDL has so far facilitated the consolidation process with financial incentives (soft loans), and allowed larger banks to acquire and merge with smaller banks. BDL’s support in this policy has allowed the bigger banks to accelerate growth, extract more synergy savings, achieve higher economies of scale and leverage their non-financial resources. However, with the exception of the recent Audi-Saradar merger/acquisition, there has been no consolidation among the larger banks. This has so far not been particularly encouraged by the BDL, which still regards the elimination of smaller banks through systematic acquisition by larger ones, as a priority.

This policy has paid off. The total number of banks has been reduced from around 66 banks in 1999 to 54 banks at the end of 2002. However, the BDL should see the consolidation of the larger tier of domestic banks as a way to accelerate the consolidation process, as a larger and better equipped institution, such as the one resulting from the Audi-Saradar venture, should be in a better position to acquire the smaller banks, and hence reduce the total number of banking institutions in the country even further.

A rapid and strong consolidation momentum should produce a more efficient banking system, which would be more competitive on a regional basis, more aware of the latest international developments, and less vulnerable to external economic crises. Nevertheless, the BDL and the BCC should make it clear to the sector that a smaller number of large banks does not necessarily mean less credit risk, and that institutionalization should be the key for improved creditworthiness. The BDL is quite capable of handling a consolidation process, as it has the know-how, experience and tools to achieve and facilitate it, but it should step up its “education” campaigns in the themes of proper corporate governance, institutionalization and efficient banking management.

Meanwhile, any post-merger period is crucial for the BDL and the BCC, which have to make sure that the newly merged entity is capable of sustaining its market share, and there is compatibility of culture and management time allocated to the acquisition/merger. The “laissez-faire” attitude of the BDL should perhaps be tightened a little bit to include the continuous advisory of bank boards and executive management committees on how to conduct proper commercial and, in some cases, universal banking work.

The BCC has also encouraged the consolidation of foreign operations of some Lebanese banks (e.g. Audi, Byblos, Saradar, BLOM, etc.) with their domestic sister companies. Foreign branches or sister companies of local banks have been quite helpful in the past decade, as they have at one point been a safe haven in case of social unrest, and provided profits and assets in foreign currency. These foreign operations would also become an immediate destination for deposits fleeing Lebanon in the case a severe local economic crisis or geopolitical instability was to become too unbearable. In such an event, the outflow of funds from Lebanon would be minimized.

Elsewhere, larger Lebanese banks have to start thinking about acquiring or merging with foreign banks in other countries, whether regionally or in other geographical locations. The strengthening of a foreign presence, which would ultimately lead to overseas assets and profits overtaking domestic ones, would allow Lebanese banks to have not only an international outlook and image, but also to pierce the Lebanese sovereign constraint. The BDL therefore, should start developing new regulations that would facilitate such internationalization, by allowing the able banks to start participating in some cherry picked foreign markets. The recent rule, whereby local banks are to be allowed to invest, up to a certain extent of capital, in bonds issued by foreign entities, provided that these bonds are rated BBB- and above, is a step in the right direction.

June 1, 2004 0 comments
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Business

Salvaging credibility

by Michael Young June 1, 2004
written by Michael Young

In the annals of transparency and accountability, the Arab world (which is already weak at the knees when it comes to either standard) will probably not want to remember the scandal over the mistreatment of Iraqi prisoners at Abu Ghraib. That’s a pity, because despite the sordidness of the episode, it was, even for some Arab commentators, a democratic eye opener.

For all intents and purposes the prisoner scandal was entirely an American affair. It was first publicized by the television show 60 Minute II, it was propelled by two searing articles by investigative journalist Seymour Hersh of The New Yorker, and it became front-page fare in all American newspapers, large and small, for weeks. It shook the Bush administration to its very foundations, threatening the future of high officials, at a crucial time in an election year. If Iraqis one day must retain anything from the post-war situation in their country, it would preferably be the images of US officials apologizing for the mistreatment at Abu Ghreib – particularly the once untouchable Defense Secretary Donald Rumsfeld. Saudi columnist Mashari al-Zaydi, writing in the London-based Al-Sharq Al-Awsat, marveled at the “summoning of the defense secretary of the world’s greatest power, before the cameras, so that he could sit in a hot seat in the American congress and be criticized, scolded and held accountable.” One recalls, by way of sinister contrast, the story of how Saddam Hussein, upon hearing a junior officer’s criticism about the management of military affairs during the Iran-Iraq war, drew a pistol and shot him. And yet the officer, like Saddam’s hundreds of thousands of other victims, could never dent the dictator’s standing in Arab eyes, precisely because he made it a point never to apologize.

Much about the situation in Iraq suggests that if anything compels the US to leave the country, it will be the American penchant to let free minds speak. Indeed, the turning mood of the public in the United States, while nowhere near a “Vietnam moment” characterized by collective despair, is emerging as the greatest threat to the success of the democratization project in Iraq. As Middle East scholar Fouad Ajami recently wrote in the opinion page of the WALL STREET JOURNAL: “It is in Washington where the lines are breaking, and where the faith in the gains that coalition soldiers have secured in Iraq at such a terrible price appears to have cracked. We…are now ‘dumping stock,’ just as our fortunes in that hard land may be taking a turn for the better.”

Ajami went on to conclude: “We haven’t stilled Iraq’s furies, and our gains there have been made with heartbreaking losses. But in the midst of our anguish over Abu Ghraib, and in our eagerness to placate an Arab world that has managed to convince us of its rage over the scandal, we should stay true to what took us into Iraq, and to the gains that may yet be salvaged.”

There is distinct pessimism in that phrase, and a sense that the US is preparing to abandon ship at the worst possible time for everyone involved in Iraq. That would suggest that democratic states, for all their strengths, can take far less punishment than autocracies. Perhaps, but accountability and the benefits of free minds are also the only truly new things the US can offer the Iraqis, and the only weapons it can use effectively. Indeed, had the Coalition Provision Authority (CPA) only provided more of it, its credibility in Iraq might have been enhanced. Take for example a leaked March memorandum written by an unidentified CPA official and whose contents were published by the VILLAGE VOICE. The author of the memo mercilessly deconstructed American errors in Iraq, highlighting the scourge of post-war corruption. He wrote: “We need to use our prerogative as occupying power to signal that corruption will not be tolerated. We have the authority to remove ministers. To take action…would win us applause on the street…We do share culpability in the eyes of ordinary Iraqis. After all, we appointed the Governing Council members. Their corruption is our corruption.”

In many ways that’s a philosophy the US must enforce in Iraq, where the rule of law must be made to prevail, whether for the occupier or the occupied. As Ajami put it best: “We ought to give the Iraqis the best thing we can do now, reeling as we are under the impact of Abu Ghraib – give them the example of our courts and the transparency of our public life. What we should not be doing is to seek absolution in other Arab lands.”

That’s a moral no amount of car bombs or videotaped decapitations will be able to undermine, and it’s one that the Iraqis, so used to seeing American military power in their streets, will appreciate as its encouraging antithesis.

June 1, 2004 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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