As part of their communication efforts, companies have used and abused actors, athletes and celebrities as brand ambassadors who endorse and become the face of their brands. The pairings of …
Tag:
Brand Management
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Roger Dubuis (RD) is a Geneva-based horology manufacturer that specializes in luxury watches and was acquired in 2008 by the Richemont group. It sells its products through distributers in the …
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Aveteran of the communications and marketing field with over 25 years of experience, Joe Ayoub successfully managed Proctor & Gamble’s brand communications for years before taking on the task of …