branding

  A company has a brand whether they want it or not” is a popular adage for explaining the importance of branding as a discipline. And, according to a recent …

With the global financial downturn impacting on all markets, everyday business challenges have become compounded by reduced customer spending power, budget constraints and more cautious investor confidence. Companies may be …

Where are you taking your summer vacation this year? Chances are you’ve booked a trip to a country that passes the test of a strong “country brand.” This might sound …