The business concept is simple: if you can stuff enough services and content into a single web address, you will, in the ugly parlance of the industry, “aggregate eyeballs” – that is, bring a lot of people with disparate interests and needs to the same place. This explains why ISPs (Internet Service Providers) continue to add entrees to their menu of offerings, as fast as a short-order cook, hoping to get the edge in an increasingly cutthroat marketplace. After web hosting, freefax and Interactive Voice Service (IVS) comes the latest in the brave new, value-pumped ISP: online reading. ln Lebanese terms, Cyberia (www.cyberia. net.lb and www.thisiscyberia. com) is the 800-pound gorilla in the middle of the information highway and the new user’s magneL ln the late 1990s, it was its simple-to-install software and ubiquitous distribution that led to its rise to pole position. But what distinguishes it from the pack
