Growth on tap

Executive met with Monisha Abraham, general manager at Brasserie Almaza, to discuss the business of beer in the country, market share, exports and plans for a new brewery.   You recently came to Beirut to manage Almaza, which is owned by Dutch group Heineken. How long have you been with the Heineken Company? I started working at Almaza in July [2014], and before that I was in the Netherlands as the regional marketing manager for the MENA region. I’ve been with the company for nine years.   In early 2014, Almaza had 74 percent of the beer market, according to BLOM Bank data. Has your share of the market been impacted following the introduction of new brands, such as Beirut Beer and Colonel?  It is not our policy to talk about market share, but our share was not affected by the competition that came in, in fact volumes have grown compared