Spreading Lebanon’s wineries across the globe

The Union Vinicole du Liban (UVL), Lebanon’s association of wine producers, was founded in 1997 to defend and promote Lebanese wineries’ interests and image abroad. It was established at a time when Lebanon was just beginning to export its wine in significant quantities, according to the association’s website. Today, the UVL represents 23 out of 42 of the country’s wineries and has achieved some good results in expanding the export market for Lebanese wine through initiating and funding generic campaigns such as the “Wines of Lebanon” promotion in the United Kingdom in 2010. Executive sits with Zafer Chaoui, current head of the UVL and chairman and chief executive officer of Chateau Ksara, to learn more about the UVL’s role in promoting Lebanese wine and its views on the wine-making industry’s growth. E   The UVL has been working hard to promote Lebanese wine abroad. Can you give us a little