Executive Insight

From the primitive sounds and onomatopoeias of our prehistoric ancestors to the profusion of messages conveyed by media channels, online networks and satellite televisions, language has always been, and remains, by far the most important tool of communication.  Language brings people and nations together while channeling thoughts and ideas to fuel progress on all levels. Many theorists have even posited language as the source of human intelligence, suggesting that we do not speak because we are intelligent, but that we became intelligent precisely because of our ability to speak. Either way, it is clear that languages all over the world are meant to accompany the progress of civilization and intelligent thinking, continuously evolving and changing in order to keep up with the times and remain a driver of progress and a vector of ideas. Despite that, we still see language authorities spending much time and energy trying to ward off