Executive Insight – S2C

by Salem Osseiran, Zeina Loutfi & Ramsay G. Najjar March 3, 2011

written by Salem Osseiran, Zeina Loutfi & Ramsay G. Najjar March 3, 2011

There has been much commotion in Beirut in recent months over the installation of a network of radars on Lebanon’s roads. Though not a new endeavor in the region, this certainly presents an interesting case study on the unique social features of Middle Eastern society and how governments seek to regulate the behavior of citizens. Within Lebanon, the presence of these radars has deterred most people from speeding, and a testament to its effectiveness has been the drop in the number of fatalities by almost half, according to the interior ministry. This method of regulation is contingent on a fear of punishment as people are coerced into a change in behavior, begging the question of whether this approach is the most effective method to dissuade society from adopting a certain behavior. The carrot beats the stick Governments have always used legislation and regulations to create the boundaries of

Salem Osseiran

Zeina Loutfi

Zeina Loutfi is the director of Lebanese communication experts

Ramsay G. Najjar

Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.

Executive Insight – S2C

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