Luxury Automotive – Directing the best

What is your brand’s overall strategy for the Middle East? Our strategy is to be the leading luxury passenger car and SUV brand in the Middle East and Levant. How does the Middle East market respond? We are one of the oldest luxury brands in the region with ties to many of our authorized distributors for over 50 years. The Mercedes-Benz brand has always represented quality and innovation and will continue to do so which is why we continue to be the leading German luxury automotive brand in the Middle East and Levant. How has Mercedes-Benz responded to market demands? Our customers are important and we always listen to them. For example, it was a customer who suggested that we should build a special version of our Mercedes SLR McLaren to celebrate the 50th anniversary of the Mille Miglia victory by Stirling Moss. We responded by introducing the limited edition