Digital advertises our tomorrow

by Nohad Mouawad & Ramsay G. Najjar April 3, 2009

written by Nohad Mouawad & Ramsay G. Najjar April 3, 2009

The future of communication is here in the form of digital signage on buildings, blogs criticizing companies or lauding products, live television shows watched on mobile handsets and online avatar characters used to enter virtual web environments and interact with colleagues, friends and strangers. This stranger-than-fiction future may not have enveloped the Middle East yet, but in Europe and the US, digital media has been taking over the communication scene with digital ads in doctors’ offices and supermarkets, and people spending the majority of their time acquiring and sending content on the Internet or mobile phones. Ad spend has been burgeoning in this area as companies have discovered this medium’s flexibility and ability to reach their target audiences through channels they are using the most. The majority of corporations in the Middle East, however, have yet to exploit the potential of this phenomenon, having only dipped their toes into online

Nohad Mouawad

Marketing Communication & Content Specialist

Ramsay G. Najjar

Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.

Digital advertises our tomorrow

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