A new way to finance luxury real estate

ENAR

When times are challenging and it is not enough to call a development “unique” or “best ever” to see apartments, duplexes and villas “fly off the shelves like hot cakes” in the speak of silly marketing metaphors, one needs innovative ideas in order to sell out a development with the speed that makes competitors green with envy.  FFA Real Estate, the property development arm of Beirut-based FFA Private Bank, has recently achieved just that; it found takers for four villas and 15 other residential units in a $42 million, small luxury project in the coastal town of Amcheet north of Byblos. Nineteen out of 25 total units in the project were sold within just six weeks in the fourth quarter of last year, according to Mireille Korab, head of sales and marketing at FFA Real Estate.  This performance was a feat in a time of indecision among property buyers, she