Last month Leo Burnett was named Network of the Year at the MENA Cristal Festival; the Beirut office won two Grand Prix, five gold, three silver and nine bronze awards and was named Agency of the Year for the third consecutive year. Executive took the opportunity to congratulate Nada Abi Saleh, Leo Burnett Beirut’s new managing director, in person and learn some of the secrets of the firm’s success. From an industry perspective, what has been the trend in the last three years? There are three buzzwords: digital, integration and innovation. These are the trends. At the same time these are the big challenges that we need to face and work against. Most articles summarize the digital revolution as either digital or data. Today the digital transformation is part of our daily life in how we do business, how we live, how we book things – it’s everywhere. So
