Brand Voice

Mr. Gino Nader and Mr. Abraham Karabajakian are pleased to announce to their clients, employees and stakeholders the signing of the new Business Partnership between Nasco Lebanon and Loyalty Brokers.…

Smokers smoke cigarettes for the sake of nicotine, but by doing so, they are putting their lives at risk. Over eight million people lose their lives yearly to illnesses caused…

As more and more of the way we receive healthcare shifts towards online, Bayer Middle East looks to utilize digital health to provide better eye care for local patients and…

Microsoft is dedicated to enabling digitalisation across the Middle East and Africa. With digital transformation now a necessity, small and medium-sized businesses are seeking cost-effective, streamlined systems that will make…

In a global climate of patterns’ shifts towards digitization, Mountasser Hachem, chief executive officer and founder of Monty Mobile, entered the world of FinTech on solid grounds through innovative products…

The strategy adopted by Philip Morris International (PMI) over the past decade certainly bears closer scrutiny, not least as a case study in how vision and perseverance sometimes pays off…

Over two decades of experience The Investment Development Authority of Lebanon (IDAL) was established in 1994 with an economic vision to attract mega investments to the country. It targets foreign…

As Winston Churchill worked to form the United Nations after WWII, he said, “Never let a good crisis go to waste”. This has been Antoine Assi’s motto and business model,…

From farming to hospitality
Sama Hospitality Ventures (SHV) started off as an idea to make commercial use of co-founders’ Ali and Omar El Mais’ late father’s land in Bekaa where the two brothers grew up. “We had to look for a higher return alternative than planting wheat or just leaving the land idle,” explains Ali who comes from an investment management background and completed his MBA at INSEAD.

Philip Morris International (PMI), the company that introduced iconic cigarette brands to the world, is building its future on their line of smoke-free products and envision that they would one…