Brand Voice articles

Fate, not misfortune

Fate, not misfortune

Over two decades of experience The Investment Development Authority of Lebanon (IDAL) was established in 1994 with an economic vision to attract mega investments to the country. It targets foreign and local investors and provides them with services on three main levels: investment promotion, export promotion and startup support. IDAL grants incentives and provides facilitations

Banking on crisis

As Winston Churchill worked to form the United Nations after WWII, he said, “Never let a good crisis go to waste”. This has been Antoine Assi’s motto and business model, Managing Partner of ESTIA Real Estate Group. Assi predicted the crisis in Lebanon three years before it happened. At the time, a similar hurricane of


From farming to hospitality
Sama Hospitality Ventures (SHV) started off as an idea to make commercial use of co-founders’ Ali and Omar El Mais’ late father’s land in Bekaa where the two brothers grew up. “We had to look for a higher return alternative than planting wheat or just leaving the land idle,” explains Ali who comes from an investment management background and completed his MBA at INSEAD.

Philip Morris International’s Taylan Suer discusses IQOS and local market response

Philip Morris International (PMI), the company that introduced iconic cigarette brands to the world, is building its future on their line of smoke-free products and envision that they would one day replace cigarette smoking, according to its website. Taylan Suer, country manager at PMI, tells Executive’s readers about the company’s line of heated tobacco products,

E-banking lands in Mar Mikhael

A walk in Mar Mikhael reveals that it has become the hub of hospitality for millennials in Lebanon; during the day, its appealing restaurants and quick snacks attract those who work in the area, while in the evening, it’s a destination for gatherings with friends over drinks or bistro dinners. As such, Banque Libano-Française (BLF)

Can we talk about ‘better’ alternatives to cigarettes?

According to American Cancer Society estimates, cigarette smoking accounts for nearly one in five deaths in the United States alone, whereby deaths resulting—whether directly or indirectly—from smoking has increased dramatically over the last 50 years. Relatedly, the U.S. Centers for Disease Control and Prevention estimates that smoking increases the risk of coronary heart disease by

Huawei Mate 20 Pro

In today’s fast-paced world, time’s value and importance are undeniable. Most people find themselves in a constant race with time, trying to make the most out of every minute of the day. Businessmen, students, employees and many others want to be as productive as possible in the hopes of better managing their day and having