Executive Insight – The style and substance of Steve Jobs
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by Line Tabet, Zeina Loutfi & Ramsay G. Najjar November 3, 2011

written by Line Tabet, Zeina Loutfi & Ramsay G. Najjar November 3, 2011

Steve Jobs is being mourned the world over, not just as a revolutionary inventor and talismanic chief executive officer, but also as an iconic personal brand and a globally-recognized leader who touched the lives of everyone, not simply the Apple fan or the tech community. Jobs is praised for his creative genius, for changing the way we communicate and interact and for turning Apple from a fruit into an international brand spoken in all languages across the globe. If we scour through the deluge of articles and blogs recently written in tribute to Jobs, we see recurring references to him as a visionary leader and dreamer, with one article even echoing George Bernard Shaw by labeling him “an entrepreneur who dreamed things that never were and asked ‘why not?’” Although the visionary aspect of Jobs’ legacy will continue to be studied and lauded for decades to come, what is even

Line Tabet

Line Tabet work for communication firm S2C

Zeina Loutfi

Zeina Loutfi is the director of Lebanese communication experts

Ramsay G. Najjar

Mr. Najjar was a distinguished media and communication expert in the Middle East with nearly 40 years of experience. He founded and chaired Strategic Communication Consultancy (S2C), Saatchi & Saatchi Levant, and Rouge Inc., and was a board member at ALBA's School of Advertising. He also served as President of the International Advertising Association's Lebanon Chapter and the SLAA. A prolific author, he wrote notable books including Arab Philosophy Through History and The Right Not to Remain Silent. In October 2019, he joined Azm University's Board of Trustees, contributing his extensive knowledge to enhance the institution’s mission.

Executive Insight – The style and substance of Steve JobsENAR

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Executive Insight – The style and substance of Steve Jobs
EN AR