The company’s name harks back to a time when they were selling labels and systems to affix price stickers to items on Lebanese supermarket shelves. Having moved far from vending the humble label, BMB Marking Systems (BMB MS) today is in business automation software. It provides consumer goods companies, logistics firms and utilities in the Middle East and North Africa region with distribution intelligence solutions and is pressing into Western and Eastern Europe. No wonder they are working on a shinier, polished identity. “We have grown tenfold in the past 10 years from 2003 till now, and to cope with our growth, we need to do something with our branding and on the marketing level,” says Amine Soueidy, the general manager of BMB MS. “We have to create our brand and this year is our year of marketing when we will start to do this.” BMB MS is a core
