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On the right track
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by Nabila Rahhal

In Lebanon, 2014 has been an exciting year for wine and spirits, with three new brands of beer entering the market, the launch of the country’s first vodka and the continuing growth of our wineries. With all this activity, it is no wonder that Lebanon’s alcohol consumption is also on the rise. Wine drinking has increased by 6 percent since 2011, catalyzed by the rising number of specialized wine and fine spirits stores, as well as wine education opportunities. However, beer remains the most consumed alcoholic beverage in Lebanon, a fact the country’s new breweries have bet on. But this does not mean that Lebanon can rest on its laurels just yet. There is a lot of work left to be done. Lebanese wine consumption is still minuscule when compared to other wine producing countries and there are calls for a national campaign to instill pride in the drink and

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العربية