alcohol

Just like all commodities, alcohol revenues are significantly impacted by successful branding and marketing campaigns. When well-crafted advertisements are relatable to consumers, these promotions ultimately influence their perceptions and increase …

Despite some difficulties attributed to the region’s unstable geopolitical situation in 2015, the major Lebanese global spirits distributors nonetheless had cause to celebrate a generally successful year. Last year saw …

Whether enjoying a glass of single malt whiskey after a long day, celebrating a special occasion with champagne, or simply catching up with friends over a couple of cocktails carefully …

In Lebanon, 2014 has been an exciting year for wine and spirits, with three new brands of beer entering the market, the launch of the country’s first vodka and the …

Arak is in a bad state. Although it was the drink of choice for many Lebanese up until the Civil War, tough competition from whiskey and other spirits has driven …

This article is part of an Executive special report on beer, wine and arak. Read more stories as they’re published here, or pick up October’s issue at newsstands in Lebanon. No …

This article is part of an Executive special report on beer, wine and arak. Read more stories as they’re published here, or pick up October’s issue at newsstands in Lebanon. There …

Given Lebanon’s reputation as the liberal party capital of the Middle East, it is no wonder that alcohol consumption in the country increased by 6.3 percent from 2007 to 2012 …

Younger and younger people are courting Lebanon’s hedonistic bent as they turn to the bottle for a good time. The lack of a coherent alcohol harm reduction policy means Lebanon’s …