Hurdling the competition

ENAR

Executive profiled a collection of beloved Beirut venues which have been in operation for more than 35 years and evoke strong feelings of nostalgia among the city’s residents. The aim was to discover more about their history and learn the secrets of their success, nostalgia aside.   Sporting Beach Club was established in 1953 by George Abu-Nassar who had just graduated from university and was looking for a venture to have a good time with. “He was looking to have a fun time, not to establish a full time business,” says Waleed Abu-Nassar, George’s son and current partner and PR manager of Sporting Beach Club. Back then, the plot of land Sporting is now on had only a small cafe and a small pool used by the cafe’s clients (the children’s pool in Sporting today). When Abu-Nassar found this land, he was inspired to develop a private beach club on it and