Luxury swiss watchmakers Jaeger-LeCoultre are expanding their flagship boutique in Lebanon — owned by Atamian. Executive sat down with Renaud Pretet, regional brand director for Jaeger-LeCoultre in the Middle East, India, Turkey and Greece, to discuss the regional market in these difficult economic times. Where would you position Jaeger-LeCoultre within the watch industry? It is hard to position Jaeger-LeCoultre because technically we can do everything and have created everything for the last 108 years, from the smallest spare parts to the highest complication. So we have the Reverso which is a watch that can start at 6,000 euros and we also have the highest complication in the world which is the Hybris Mechanica Grande Sonnerie which is a watch that is valued at 1.2 million euros. What is common and could be defined as the position of the brand is the spirit of invention and for this we have registered
