Semsom are taking their Lebanese food to the American market
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FFA Private Bank will present local and regional investors an opportunity to invest in the Lebanese food and beverage (F&B) industry this Thursday. Lebanese restaurant chain Semsom is seeking to raise $6 million in equity financing for the new unit, Semsom US, that will drive the chain’s expansion into the United States. The bank says it already has a quarter of their target pledged from investors, but March 13 marks the start of their formal fundraising. Semsom US will be based in the British Crown dependency of Jersey. The company is planning on raising up to 49 percent of equity in a first round of $4 million by selling common stock shares of Semsom US, with the remainder owned by umbrella holding Treats, which also owns Green Falafel and the Lebanese franchise of Dunkin Donuts. Treats, whose shareholder base consists of Christine Assouad Sfeir, the CEO of all three restaurant chains,