Lebanon’s entrepreneurial landscape has been maturing in recent years, as witnessed by the emergence of highly motivated youth, the growth of the venture capital industry, and the creation of accelerators and programs to support the development of new companies. Despite these commendable achievements, the country’s startups continue to face numerous challenges. While Lebanon provides a solid testing ground for startups to appraise the business viability of their products and services, this comes with its own set of challenges: a small-sized market lacking proper infrastructure and one that has long been suffering from a rather infamous ‘brain drain.’ While the path to greatness is never guaranteed, entrepreneurs looking to build success stories should abide by four general tenets. First, founders must build a product or create a service that people need. They should be asking themselves the following question: what problem does this product or service solve? An important characteristic to
