All Lebanese businesses must seek regional expansion — or so it is drilled into the heads of local entrepreneurs. A typical Lebanese business model is to test a product in Lebanon before scaling to the region. This reflects at once the limits of the very small Lebanese market, but also the increasing nature of seeking solutions that cover the entire Arab world. Besides catering to the region, Lebanese companies are increasingly drawn to Dubai, an important regional hub for big businesses and the Middle Eastern capital of marketing and advertising. The move is a logical expansion for a Lebanese company — some relocating their businesses there altogether. Likewise, ArabNet — a hub and conference organizer for digital entrepreneurs and professionals in the Arab world — expanded from its birthplace in Beirut to Dubai. The move was very successful: its Dubai event is now larger the original Beirut conference. This is due partly because of the political situation in Lebanon and
