Home Economics & PolicyTotal Home Experience One – Home-grown outfitting

Total Home Experience One – Home-grown outfitting

by Thomas Schellen

Total Home Experience One, or THE One, operates 14 (going on 15) retail ‘theaters’ in the Gulf and Levant regions. Here, customers purchase feelings that reach them in the form of home furnishings.  In 1996, the company started from scratch as a United Arab Emirates-based furniture retailer, founded by entrepreneur Thomas Lundgren in partnership with two individual investors, one from Kuwait and one from Abu Dhabi. Now it employs some 370 staff in the UAE and more than 200 in its stores in Kuwait, Bahrain, Qatar and Jordan. At the time of Executive’s interview with Lundgren in January, the company was finalizing preparations for two 2012 store openings in Lebanon (financial details were not offered).  As the highest ranking locally established company in the Top Companies to Work for in the UAE for the second year running, and one of the three Top Companies for Women, THE One would be

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