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Comment

The year that brought globalization to the Arab World

by Executive Staff February 1, 2007
written by Executive Staff

Since the current wave of global change accelerated after the end of the Cold War, mention of globalization has tended to upset Arabs. However, 2007 could be the year that the Arab World really moved closer to the rest of the globe. Politically, this was evident in the Annapolis conference, where — under watchful American eyes — for the first time high-level representatives of Saudi Arabia and Syria sat down in public with Israeli officials, a powerful symbol of the region’s engagement with the West and its stepchild Israel. In the economic sphere, vast Arab investments were welcome in Western countries, sometimes as sizeable, controlling interests in big-name global companies. Not all deals went off without a hitch, witness the Qataris backing off over the takeover of the major British retail chain Sainsbury’s. But it will soon be forgotten, as the 2005/06 failed attempt by Dubai World Ports to invest in the US was forgotten, while Arab money poured into shaky Western stock markets. Moves in the opposite direction were also evident, as global businesses headed in greater numbers to Arab countries.

Along with these developments, the message that finally started to come across in 2007 is globalization is neither necessarily good nor bad, but it is here and it is important. The term still has negative connotations in the region, but 2007 has shown that to integrate into the world does not mean that Arab countries will have to surrender their identity.

Nevertheless, the big deal for the eastern part of the Arab region remains the Israeli-Palestinian conflict. Annapolis has not of course resolved the problem, but things may be better after that meeting than they were before. In the Maghreb on the other hand, the major issue is closer relations with Europe and it is important that French president Sarkozy chose to roll out his Mediterranean Union initiative in that corner of the Arab World. Like Annapolis to the eastern Arab countries, the launch of the idea of a Mediterranean Union does not signal that all of the Maghreb’s problems are over. However, this indication of an increased European role in the region is critical. In the East too, greater EU involvement in the peace process could help. Europeans being involved more in the Arab World means more emphasis on the bright side of globalization and this seems to have gained ground in the Arab World during 2007.

Turning from the big picture to nitty-gritty issues at the center of globalization, such as logistics, is also revealing, in terms of changes taking place within the Arab World. For example, the World Bank’s first Logistics Performance Index ranked Lebanon 98th among 150 countries worldwide and 13th among 17 Arab states. The index covers ability to track and trace shipments, timely arrival, customs procedures, logistics costs, infrastructure quality, and competence of the domestic logistics industry. Globally, Lebanon tied with Zambia and ranked behind Papua New Guinea, and was below both the global average and the Arab score. Examples of Lebanon’s performance vis-à-vis Arab states in individual sub-indices were especially grim: tying Syria and behind Yemen on the customs sub-index, below Mauritania on the infrastructure measure, behind Tunisia on logistics competence, and weaker than Egypt on tracking and tracing. To mention Lebanon’s logistics in the same breath as most of these countries would have been unthinkable a generation ago. But today, while much of the region advances and globalizes, the Lebanese wallow in instability.

However, even considering Lebanon, the past year appears to have been better for the Arab World as a whole, at least in terms of macro-economic indicators. Was the same true regarding the average person living in the region? Maybe not, so how can the benefits of growth and globalization that accrue to the rich and well-connected help the average person in 2008? The answer may be larger doses of democracy and liberalization to bring the region into better harmony with the forces of globalization. Well thought out democratic practices and properly introduced liberalization are valuable in making the best of globalization. Take as an example the recent and continuing entry of Arab countries into trade agreements. The experience of various regions, including Latin America and South and East Asia, suggests that the negotiation capacity of states seeking to join trade pacts actually increases in the presence of pressure groups. By contrast, in many cases Arab negotiators themselves monopolize, and so weaken, their own countries’ negotiation position. The challenge remains to revitalize labor unions, professional syndicates, and business associations as partners in public decision-making, to make the best of globalizing. The alternative is globalization for the rich and powerful and a doubtful future for the rest of the population.

February 1, 2007 0 comments
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Banking & Finance

Strong regulations benefit Turkey’s bank industry

by Executive Staff February 1, 2007
written by Executive Staff

Foreign banks are continuing to show strong interest in Turkey’s banking sector, as demonstrated by the upcoming sale of state owned HalkBank and privately-held Oyak Bank. While the inflow of foreign blood over recent years has elevated the standards of the banking sector, Turkey’s bank regulator has forced local players into shape.

Since its establishment in 2000, some local bankers have lauded the independent Banking Regulation and Supervisory Agency (BDDK) for the discipline it has instilled in the sector. Non-performing loans (NPLs) have been whittled down and are not considered to pose a problem, while loan volumes—specifically retail loans and SME loans—have increased. The minimum capital adequacy ratio was recently increased from 8% to 12%. The sector is well regulated and the level of transparency and reporting mechanisms are extremely good, says Levent Celebioglu, the assistant general manager and head of the financial institutions group of TEB-BNP Paribas.

Regulatory scheme praised, but doubts remain

While the majority of market observers praise Turkey’s regulatory authority, others take a more qualified stance. The BDDK’s interventionist approach could be dangerous. Having broader and more sophisticated regulatory parameters—as for instance in Europe—is safer as it means that the entire sector will not suffer should the regulatory authority make a miscalculation or misjudgment, said a foreign bank executive. Control of interest rates on credit cards has also been a source of complaint for some in the sector, limiting returns and business expansion. This is not to deny that the regulatory authority’s more accommodating approach on card interest rates has offset much sector-wide disgruntlement, resulting in a broader consensus between the regulator and regulated. Restricted consumer credit though is still raised as an issue by some insiders. Limiting the total amount of credit available to each person protects those banks that already have customers. The emphasis rather should be on educating consumers on how to avoid debt, according to the observer. Providing safeguards against debt, regulatory fans retort, is the safest track.

Yet, the BDDK’s strong mandate as a hands-on regulator should be placed in the context of Turkey’s turbulent economic past, when stringent regulation of the banking sector was clearly lacking. Many observers blame the 2001 financial crisis on the lax banking safeguards of the time. While 85 banks were operating in Turkey in 2000, the number decreased to 51 by 2005 following liquidations, mergers and acquisitions.

An evolving industry

The industry has evolved since the BDDK emerged as regulator but risks nonetheless remain. A recent report by international ratings agency Fitch Ratings underlined that Turkish banks needed to closely monitor asset quality, diversify earnings and improve efficiency as the sector experiences rapid growth in loans and ever increasing competition from constituent players. In November, BDDK head Tevfik Bilgin also warned that money from deposits alone was currently not sufficient to fund the banks, with foreign borrowing filling the gap.

Foreign banks shrug at such concerns. The banking asset to GDP ratio Turkey is approximately 85 to 87% in 2006, whereas for the EU 15 members it is 280%, or 110% for the EU 25 members, said Celebioglu, pointing to the scope for growth in the Turkish market. Likewise, Bilgin underlined the fact that the market was potentially worth between $700 billion and $800 billion, as opposed to the $323.03 billion registered towards the end of 2006. Turkey had previously lived in a high inflation environment with high interest rates, which forced consumers to hold back on spending. But the tide has shifted, with consumers showing greater confidence on the back of the government’s economic policies.

Meanwhile, the sector as a whole will continue to benefit from the entry of foreign players. The total foreign shareholding at Turkish banks is expected to reach 18% of total paid-in capital by the end of the year, according to the 2006 Fitch report.

February 1, 2007 0 comments
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Capitalist Culture

A step back for freedom? US must choose

by Michael Young February 1, 2007
written by Michael Young

Amid all the hoopla over how the United States should conduct its war in Iraq, very little attention has been paid to what looked like a good idea when President George W. Bush first sought to justify his invasion of Iraq: the spread of democracy to the people of the Middle East.

Indeed, in recent weeks some American pundits and former officials have taken a decidedly dim view of US ambitions in the region. For example, in a much-listened-to radio program, Richard Haass, president of the Council on Foreign Relations and a former State Department official, pointed out that democracy should not be an American priority. More generally, Haass has been peddling a pessimistic line on American power, arguing in a recent issue of Foreign Affairs magazine that the end of US dominance in the Middle East had arrived. “[B]y tying down a huge portion of the US military, the war has reduced US leverage worldwide. It is one of history’s ironies that the first war in Iraq, a war of necessity, marked the beginning of the American era in the Middle East and the second Iraq war, a war of choice, has precipitated its end.”

Haass is a political ‘realist,’ one whose approach to foreign affairs is defined by advancing American interests rather than defending values. Realism was for a long time the foundation of US policy in the Middle East, and justified Washington’s interactions with despotic regimes; that is until Bush complicated matters by placing democracy at the heart of his regional agenda, even as he continued to uphold good relations with dictators in Arab countries from the Gulf to the Atlantic.

‘Realists’ on the upswing, but they’re still on the wrong track

Haass is not the only realist to take such a jaundiced view of democratization. In summer 2004, Brent Scowcroft, national security advisor to former President George H.W. Bush, had this to say to a reporter from the New York Observer: “It’s not that I don’t believe Iraq is capable of democracy. But the notion that within every human being beats this primeval instinct for democracy has not ever been demonstrated to me.” That Scowcroft and his onetime boss had sponsored a policy in the Middle East that granted America’s despotic comrades wide latitude to suffocate any “primeval instinct for democracy” was left unmentioned.

The question today, however, is whether the US has the same option as it once did to ignore the abuses carried out by its Arab allies—in effect to ignore a capitalist culture of free minds and free markets. The Middle East is changing, and while despotism endures, the alternative to despotism is far clearer today than it was when people like Haass and Scowcroft were at the helm. Against the dictators stand angry Islamists—themselves as undemocratic, if not more so, than the men in power, and often far more destructive. In other words, reheated realism is not really an option anymore in the shadow of the 9/11 attacks, when it has become quite obvious that despotism only makes violent Islamism stronger.

That message has yet to sink in among the halls of government and Congress in Washington, where the failure of one foreign policy school tends to mechanically lead to embrace of the other. Because the neoconservatives who gave ideological sustenance to Bush’s Middle Eastern policies after 2001 are said to have failed, the pendulum has shifted back to the realists. The fact is, however, that both sides are guilty of failure in the region. The neocons wanted grand change, but all they have ceded us until now is instability; the realists pray at the altar of stability, but left behind a Middle East with an anti-Americanism that made possible the attacks against New York and Washington. Neither side has offered a convincing template for a new US approach to the region.

However, the neocons did hand us something genuinely new in their defense, hypocritical or sincere, of democracy and human rights. For the US to give up on these values or practices is not only impossible at this stage (since, for all his faults, Bush has imperceptibly welded those concepts into the edifice of Middle Eastern thinking), it is also bad politics. Human rights and democracy are powerful ideas that, when properly defended, give the US considerable leverage in the Arab world. No sensible state surrenders a good thing, even if that means it has to reshape and refine an agenda to convince the agnostics or detractors.

Not many Arabs are willing to give the US the benefit of the doubt on democracy. But no one is particularly eager to be indefinitely ruled by the tyrants who hold sway in the region either. There is room in that gap for a liberal American approach to the region, one that first advances then defends democracy where possible. The approach might be haphazard, deliberate, and contradictory, but a return to a past of benign neglect for human rights in the Middle East is neither feasible nor defensible.

 

February 1, 2007 0 comments
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Even big powers want friends

by Lee Smith February 1, 2007
written by Lee Smith

A friend at the State Department relates a meeting he had recently with a high-level official from a one-time Soviet satellite state, one in fact where the US waged a major, and very unsuccessful, war. But with the Cold War over and the US having won it, this nation, like most others, wants a deal with Washington.

“We are looking for a Category One relationship,” the official told my friend. “But there’s no such thing as ‘Category One,’” the man from State explained. “Washington doesn’t work like that.” My friend continued: “The United States has bilateral relationships with a number of different countries and explores various ways of strengthening ties.” “Ah, OK,” the foreign official said, indicating that he fully understood. “But we want a Category One relationship—just like Israel!”

Israel is perhaps the US’s most famous—and most controversial—ally, but it is hardly the most privileged one. After all, Washington’s most enduring alliance is its “special relationship” with the United Kingdom, which partly explains why Tony Blair was one of the few European leaders to stick his neck out on behalf of the Bush administration and join the coalition of the willing.

The fact is that Washington has plenty of friends the world over—including the Middle East, though many of them think it best to play down their relationship with the Great Satan. For instance, the centerpiece of US-Middle East policy for the last 60 years has been the Kingdom of Saudi Arabia, home to the world’s largest known reserves of oil. And the US taxpayer keeps the Bahrain-based 5th Fleet afloat to make sure that Gulf Arab energy stays readily available, a boon to the US and Khaliji kings and sheikhs alike, as well as markets around the world.

The White House stands with the Seniora government not just because Lebanon is a front, among many others, to advance democracy and fight Iran’s project in the region, but because Washington believes business is good for America and Beirut believes doing business is good. Egypt is another regional ally, the second largest recipient of US aid, getting $2 billion a year, partly as a bribe to maintain its peace treaty with Israel, but also because the US thinks it wise to be on good terms with the most populous Arab state. Indeed, the US spends loads of cash on its friends in the Middle East, including non-Hamas Palestinian institutions, and has free-trade agreements with a host of nations here, like Morocco and Oman.

Washington is not friendly with the Jewish state instead of the Arabs, but in addition to them.

The fact is that the US does not see the world as a zero-sum equation. The United States is perhaps unique in history among all Great Powers insofar as its default strategy is not “divide and conquer”; nor, unlike many other actors, does Washington typically seek to destabilize other states to knock rivals and friends off kilter. Rather, the US usually seeks to keep the peace around the globe and maintain the balance of power by using local actors. And this brings us back to Israel.

It is true that the United States was the second nation in the world to recognize the State of Israel (the USSR was first), but the relationship didn’t kick into high gear until later. After the Arabs’ catastrophic 1967 defeat, Washington recognized that the Jewish state could be a useful ally against the Soviets’ Arab proxies. But it was the 1973 October War that really cemented the US-Israeli alliance.

The 1973 oil embargo keyed in on the Americans’ Achilles Heel—their dependence on Gulf energy sources. In turn, Washington took advantage of the Arabs’ glaring weakness—their fanatical hatred of Israel. By arming Israel to the teeth so that the Arabs had little real hope in driving the Jews into the sea, the US ensured that if the Arabs wanted concessions from Israel they would have to go through Washington to get them, thereby securing the Americans’ position as the region’s prime mover. In lesser hands, the “Peace Process” may seem a maudlin exercise in fruitless diplomacy, but it is a masterstroke of realpolitik—one however that has probably outlived its usefulness with a Hamas government in power and Israel coming off of two wars along pre-67 borders this past summer.

All this has thrown a number of US policymakers and other experts into a state of confusion. Pity poor James Baker and his stillborn Iraq Study Group report. And then there’s sorely confused ex-President Jimmy Carter, who owes his place in history to the Israeli-Egyptian peace deal and yet whose new book now describes Israel as an apartheid state. No one however has misunderstood the principles of American foreign policy as dramatically as the authors of “The Israel Lobby,” Stephen Walt and John Mearsheimer. In following the Aljazeera line, and recommending that dumping Israel will lessen anti-American terrorism, they have posited a superpower without a spine. Imagine if during the midst of “the Troubles,” the Irish Republican Army had targeted the US for its alliance with the UK—would any serious analyst argue that Washington drop the Brits because of it?

Great Powers, as we have seen, make all sorts of alliances for all sorts of reasons; however, they are no longer Great Powers once they begin to accept terms dictated to them by terrorist gangs.

LEE SMITHis a Hudson Institute visiting fellow and reporter on Middle East affairs 

February 1, 2007 0 comments
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Government vague on Paris III

by Michael Karam February 1, 2007
written by Michael Karam

If I appear vague, forgive me, but looking at the document the Lebanese government was supposed to show the assembled international donors in Paris, a group that included sovereign governments, the IMF, the World Bank and other supranational institutions, one can only have a deep feeling that it was published half-cocked. Based on this, we were lucky to get the money.

The contents are undeveloped and some important parts of the economic and social reform program appear blurred and unconvincing, leaving the reader with the nagging feeling that the government is too fearful to upset certain political parties or even entire communities.

There is also a significant lack of any data projecting anticipated future economic performance. Parameters are limited in number and, wheere they do exist, they are insufficiently substantiated. Moreover, there is no executive summary that clearly itemizes the reform program.

The reader reads on and on and never sees any clear-cut proposal on how to reform the country as a whole. Instead, the reform program seems to be: Yes, we need a capital markets authority, to reduce interest rates, etc. But we never find out what is the end game.

So what does it say? The privatization section is limited, includes no details and is by and large superficial. Privatization is the key issue for donors like the World Bank and the IMF, who have insisted on it as a condition for the Paris I and II conferences. It’s as if the government has not yet learned that it needs to take the bull by the horns on the privatization issue and elaborate the privatization program in the future. Securitization is only briefly mentioned yet it is a crucial part of the process. The document does not say what will be privatized, how it will be privatized and how long the process will take. In short, the government appears not to want to commit itself.

And still the fluff appears. Governance and good practice measures are not comprehensive. These are major issues in Lebanon and although the will to tackle them is apparent in the document, the method is not clearly laid out. Transparency of the non-banking sector is not really mentioned, neither are the ways as to how it is going to be tackled. There is no description of the corporate sector’s physiognomy.

The banking section is supremely lightweight when it should have been a major focus for the government. Basel II should have been be mentioned, as should the plans to make Lebanese banks compliant and the problems of raising capital to achieve this compliance. All this would facilitate arguments with donors.

There is also no clear explanation as to how the government is going to push banks to become intermediaries in government paper and the central bank’s latest measures are nowhere to be seen. One wonders whether the BDL and the Ministry of Finance even liaised on this report.

There is an absolute need to create (or reactivate) a small claims tribunal. There are lots of private entrepreneurs in Lebanon who don’t get paid by their customers and the law is too slow and weak to enforce their claim expeditiously. This should be included in the governance and best practice section. Delays in claim payments are plaguing the economy and are slowing down GDP growth and private consumption. Given the entrepreneurial nature of the Lebanese and their economy, an efficient small claims tribunal can only contribute towards GDP growth.

The document does not mention in any detail how the government intends to develop new franchises and create diversity for the economy. This is a part the donors would be really interested in. Raising taxes and VAT (to 12% by 2008 and to 15% by 2010) is merely a partial solution to increase government revenues, and the government does not even attempt to propose innovative ways to increase revenues without affecting the purchasing power of the population. The document’s plan to increase and diversify government revenues and reduce the budget deficit is incomplete, scattered and, yes, once again, blurred.

Ordinarily, donors are in no mood to fill in the blanks. They want to see a more detailed analysis of the economic and social dynamic, as well as details on how these problems are going to be sorted. We can conclude therefore that the government relied more on its pals in the international community—French President Jacques Chirac and the majority of the European Union—to convince them to hand over the money and that the Paris III document appeared to have been drafted for cosmetic purposes only.

Michael Karam is the managing editor of EXEVUTIVE

February 1, 2007 0 comments
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Abizaid: the Mad Arab who disagreed with the President

by Claude Salhani February 1, 2007
written by Claude Salhani

Gen. John P. Abizaid, the most senior military officer of Arab descent to serve in the US armed forces, disagreed with President Bush over the president’s Iraq strategy—and he is out.

On Dec. 20, 2006, the Pentagon announced that Abizaid, an American of Lebanese origin, would step down from his position as Commander of CENTCOM (US Central Command) and retire in March 2007. Abizaid said he would have liked to retire later but that these decisions are never made alone, a subtle way of saying he was pushed. “At the Pentagon, the knives are inserted so slowly that they are hard to notice,” said one long-timePentagon observer.

Abizaid, who as a cadet at West Point was nick named the “Mad Arab,” is considered a no-nonsense man, someone who is not afraid to speak his mind or to take the initiative. During the 1983 invasion of Grenada, Abizaid and his unit jumped from a helicopter onto a landing strip. Under fire from Cuban troops and lacking proper armor, Abizaid ordered one of his Rangers to drive a bulldozer toward the Cubans as he advanced behind it—a scene reenacted in Clint Eastwood’s 1986 film, “Heartbreak Ridge.”

But acts of derring-do aside, he was a realist, one who dared oppose the White House over Bush’s surge of US forces in Iraq. “You have to internationalize the problem,” Abizaid said. “You have to attack it diplomatically, geo-strategically. You just can’t apply a microscope on a particular problem in downtown Baghdad and a particular problem in downtown Kabul and say that somehow or another, if you throw enough military forces at it, that you are going to solve the broader issues in the region of extremism.”

The problem is that his opinions clashed with those of the White House. Abizaid was the first officer to officially call the fighting in Iraq a guerrilla war, despite denials from the White House and the Pentagon. He was the first to raise the alarm that sectarian violence was spreading. Abizaid saw the rising civil war in Iraq as replacing terrorism as the biggest threat to Iraq’s stability. He was the first to tell Congress that Iraq faced the risk of slipping into civil war.

Abizaid opposed Bush’s troop surge on the grounds that he felt the answer to Iraq’s problems lay more in a political settlement than in escalating the conflict. Senate Armed Services Committee, Senator John McCain, Republican of Arizona, told the general during a heated debate, “I’m of course disappointed that basically you’re advocating the status quo here today, which I think the American people in the last election said is not an acceptable condition.”

Abizaid also coined the phrase “the long war” to describe the challenges in fighting radical Islamist terrorism. He believed the United States is not properly organized to face the emerging threat of Islamist terrorism head-on. “I think our structures for 21st century security challenges need to adapt to this type of an enemy,” he said. “The 21st century really requires that we figure out how to get economic, diplomatic, political and military elements of power synchronized and coordinated against specific problems wherever they exist.”

He was the first to publicly say that a solution in Iraq required talks with Iran and Syria. The dispute over the increase of troop levels brought out in the open the schism between the uniforms and the suits. Testifying before a Senate committee on Nov. 15, Abizaid said, “I do not believe that more American troops right now is the solution to the problem. I believe that the troop levels need to stay where they are.”

Abizaid predicted that the insurgencies in the four Sunni provinces in northern and central Iraq will be there for the foreseeable future (a view that goes against President Bush’s hopes that by deploying an additional 21,500 soldiers and Marines, the insurgency may be somehow contained) and believes that the U.S.’s primary enemy in Iraq is al-Qaeda, whose plan is to keep casualties in the media until the American public becomes convinced that victory is impossible and leaves the region.

“When you take a look at the reach of the extremism as exemplified by al-Qaeda, it’s not just in Afghanistan, it’s not just in Iraq—it’s in Pakistan, it’s in Saudi Arabia, it’s in Great Britain, it’s in Spain,” he said. “It attacked the United States. It is organized in the virtual world in a way that is very unique, very modern, very dangerous.”

But then what does he know? He’s just a mad Arab, isn’t he?

CLAUDE SALHANI is an international editor and political analyst at United Press International (UPI)

February 1, 2007 0 comments
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Ras Al Khaimah set to grow

by Riad Al-Khouri February 1, 2007
written by Riad Al-Khouri

Ras Al Khaimah (or RAK as it is affectionately known by the sprinkling of expats that have lived and worked there) was the Gulf’s best kept secret—until it positioned itself as a serious investment destination. An important milestone in this respect was the May 2005 investors’ conference held in the emirate by the RAK government and the World Bank. Setting the tone of that high-profile event, HH Sheikh Saud bin Saqr al Qasimi, Crown Prince and Deputy Ruler of RAK in his opening address said, “I believe the economy of RAK is on a verge of a tipping point after which we will see exponential change and growth that will be unstoppable.”

He turned out to be right, with RAK now rapidly attracting investment. While RAK products like glass and sanitary goods already export to over 100 countries, there is vast potential for more investment in industry, which remains the emirate’s “engine room” generating income and jobs, as well as inputs for building other sectors. According to Dr. Khater Massaad, who runs RAK Ceramics and helped develop it from humble beginnings to become the world’s largest single ceramic tile manufacturer, the emirate’s investment authority (which he also heads) has “been able to attract over $1 billion of investments in various industry segments” since its inception two years ago. That includes cement, in which RAK is undergoing a massive capacity boost to become a leading producer in the Gulf, with the emirate’s 2005 capacity of 3 million tons planned to exceed the 10 million ton mark once expansion is complete.

The extra volume will be needed, as demand for cement and other building materials is set to increase in a big way in RAK with the launch of several mega-projects. RAK has just begun to develop it tourism capability, and hopes to attract investors for constructing more hotels, golf courses and many forms of water-based recreation and sport. Tourism can showcase the emirate’s economic development, attracting people to RAK and further proving to regional and international investors that it is on the map and open for business.

All of this, of course, will act to promote other sectors, including real estate development. The logic behind this emphasis is simple: much of the growth in the UAE over the coming decade will require high-value workers. One of the advantages of RAK is a location close to Dubai with potential for development of working space and lifestyle accommodation meeting requirements of high-end human resources. Explosive growth in Dubai has created considerable pressure on real estate. Land prices there have increased markedly in the last fifteen years, while people find it increasingly difficult to move about as growing road traffic has increased travel time significantly.

By contrast, RAK has considerable land that can be made available for residential, commercial, and service industry development. At the same time, strengthening of land use planning and management institutions is one of the priorities of the emirate. A comparison of land prices between RAK and other emirates indicates great potential. Besides lower-cost land, RAK is also capitalizing on its good environment and recreational facilities to attract visitors and new residents. The road trip to Dubai has been cut to about 45 minutes and RAK airport facilities are being revamped and expanded to allow better access to the emirate by plane. This enhanced connectivity makes it easier for people and businesses to locate in RAK and take advantage of the lower cost land there, further establishing the emirate as a world-class residential destination in its own right.

The main lesson to learn from RAK’s investment drive is to profit from the boom in Dubai and the rest of the region, but avoid mistakes that led elsewhere to overcrowding and other problems. The emirate is undertaking comprehensive and realistic land-use to guide future development, and RAK’s capacity to enforce well-designed standards of zoning and environmental management will be an important complement to such planning. This will keep the industrial “engine room” and the touristic “showcase” in a healthy, mutually-enforcing relationship, attracting more people and businesses alike. The strategy is nicely encapsulated by Matt Sawaqed, board member of Rakeen, one of the emirate’s flagship real estate developers, who presents his firm’s core values as “Sustainability, Responsibility, and Prosperity” – which could also apply to the emirate as a whole. As RAK’s boom gathers steam, the emirate is starting to become prosperous like its neighbors, but in a sustainable and responsible way. The challenge facing the RAK public and private sectors alike will be to keep things moving in that direction: raising incomes, profits, and living standards while caring for the environment and safeguarding core values.

RIAD KHOURI is an economist, director of MEBA Ltd Amman and a senior associate at BNI, Inc. New York

February 1, 2007 0 comments
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Sri lankans still opt for Lebanon

by Zvika Krieger February 1, 2007
written by Zvika Krieger

Sharjah International Airport looks exactly like you would expect for an airport in the United Arab Emirates: drop boxes collect money for your favorite Islamic charities and Qur’anic societies; security checkpoints have separate rooms for women to preserve modesty during frisking; and more than half of the airport is “under construction,” an adequate description of the desert boomtown itself. There is only one thing missing: Arabs. Instead, I am surrounded by Sri Lankans.

Thousands of Sri Lankans (mostly women) pass through Sharjah every month, flying on the emirate’s budget airline AirArabia to fan out across the Middle East. But these women aren’t here to ride the camels or see the pyramids; they make up Sri Lanka’s legion of migrant laborers, and the Middle East is their biggest market. According to the International Organization for Migration, more than 1.5 million Sri Lankans work in the Middle East, mostly as domestic servants. What started as a trickle in the 1970s has quickly become a pillar of Sri Lanka’s economy—in 2005, annual remittances from Sri Lankan migrant workers totaled almost $2 billion, surpassing tea exports as the country’s top source of foreign income. As I wait in the Sharjah airport for my flight to Sri Lanka, I strike up a conversation with the two Sri Lankan women sitting next to me. One of them, a twenty-year old from a village three hours outside of Colombo, has been working in Lebanon for over two years. This is her first time home since arriving in the Middle East and, she admits after looking over both shoulders, one of the first times away from the watchful eye of her “madam.” But she is thankful—most domestic workers don’t get to come home at all during their time working abroad. Her friend sitting next to her has it a bit easier—her employer allows her to go to church once a week, where she has the opportunity to socialize with fellow Sri Lankans. But both are quick to emphasize how lucky they have been, considering the horror stories they have heard from friends. The Arab world has become infamous in Sri Lanka for its horrible treatment of Sri Lankan migrant laborers. Though usually happening behind closed doors, human rights organizations have begun to chart abuse to foreign house servants—including widespread physical and sexual abuse. Even those that are not assaulted in the traditional sense are often forced to work seven days a week with no holidays, their passports confiscated upon arrival in order to keep them prisoners. If they try to run away, their employers often accuse them of stealing and, when inevitably caught by the police, they are thrown in jail with scant legal representation. Some Middle Eastern countries have taken measures to protect these foreign workers. Lebanon, for example, has formed a task force comprised of representatives from the Lebanese government and security forces, United Nations, International Labor Organization, foreign embassies, and local NGOs to confront the issue. But since many of these workers are undocumented and most abuse happens in private homes, there is little governments can do in practice. Abuse has become so prevalent in countries like Lebanon that the certain governments (such as India and Bangladesh) have barred their women from traveling there to work.

Such restrictions are not an option for Sri Lanka, whose migrant laborers are yet another casualty of the country’s 20-year civil war. Jobs are scarce and salaries rarely support the average Sri Lankan family. Women are forced to turn to the dozens of foreign employment agencies and sell themselves into servitude for upwards of three years. “People move on their own two legs, so restricting labor isn’t like restricting tea,” said David Soysa, director of the Migrant Workers Centre in Sri Lanka. “People are going for better prospects, so if they want to go, there is little the government can do to stop them.”

The situation does not look to improve any time soon. Combined with years of war and the effects of the 2004 tsunami, Sri Lanka’s increasing reliance on remittance payments from migrant labor does little to bolster its development prospects. According to a new study by the Marga Institute for Development Research in Sri Lanka, over 50% of these remittances travel back to Sri Lanka through unofficial channels, causing substantial foreign exchange leakage and depriving the economy of much-needed foreign currency reserves. The report also emphasizes that the use of unofficial channels, rather than banks, encourages Sri Lankans to spend the money they receive from abroad rather than depositing it in savings accounts—thus perpetuating the cycle of poverty.

The tales of abuse that filter back to Sri Lanka have not stemmed the tide of migrant laborers to the Middle East. Both of the women I am sitting with in the Sharjah airport had heard such stories before they left Sri Lanka, but came anyway. They call over a third friend, who decided to come back to Lebanon even after being heavily abused by her first employer. “My husband is drunk all the time because he cannot find a job, so he abuses me too,” she says matter-of-factly. “What options do I have?”
ZVKA KRIEGER is currently in Lebanon writing for the Washington Monthly

February 1, 2007 0 comments
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Banking & Finance

Of royals and rotors: Choppers taking off

by Executive Staff February 1, 2007
written by Executive Staff

In the Middle East’s market for executive travel, business jets have a well-established presence. Another segment of privileged transportation, one with underused potential, is the market for helicopters.

Demand drivers for helicopters in the region have traditionally been oil, royals and defense—three components of a flourishing helicopter market that many Arab countries have no shortage of. Additionally, the region has been engulfed by the increased security concerns in the post-9/11 world that have pushed global helicopter sales upwards.

“Helicopter sales are not only increasing in the Middle East but really worldwide, the primary reasons being increased oil prices and the need for security post 9/11,” Dan Pranke, Middle East sales director for American helicopter manufacturer Bell, told Executive.

Nonetheless, sales of helicopters between Dubai and Cairo have been less than they could be, especially in the corporate and VIP markets. Sales managers for some of the industry’s major manufacturers blame restrictive regulations and reluctance of governments to license operators.

Oil boom boosting chopper market

In Arab oil-producing countries, the rise in oil prices from $15 a barrel five years ago to levels of $60 or more has induced oil companies to enhance their exploration and exploitation efforts onshore and offshore, meaning more helicopters needed to transport crews and supplies to digging sites.

The mid-sized workhorse helicopters used in the international oil industry constitute a substantial investment, as illustrated last month by delivery of three 19-passenger Sikorsky helicopters to Brunei Shell Petroleum for its oil service operations. The choppers were said to cost $18.5 million apiece.

GCC countries naturally have a strong role in this market. Companies like Saudi Aramco, the world’s largest oil producing company, operate veritable helicopter fleets to support oil field exploration, drilling and production. In Qatar, Gulf Helicopters, a firm established in 1970 by Qatar Petroleum, has a fleet of 24 helicopters consisting mostly of Bell’s model 412.

Military and security forces worldwide and in the Middle East are prime customers for helicopter manufacturers, accounting for around half of global sales for leading producers. The other half of the market is the civilian sector, including uses in offshore, corporate transportation, medical and emergency services, sightseeing and media, which are served by manufacturers such as Eurocopter, a daughter of Airbus maker EADS, and American firm AgustaWestland, in addition to Bell and Sikorsky.

Although most helicopter sales in the Arab world are military and police-related, industry experts say that there is a rise in commercial and civil helicopter use in recent years and the market is tipped to become more lucrative.

“I see a great deal of potential in the market because unlike Europe, this market is still in its infancy. There will be a couple of drivers for it in the next five years, especially Dubai with the World Islands and Palm Islands projects,” said Pranke, adding that sales in the Europe, Middle East, and Africa region represent about a quarter of Bell’s global sales.

A worldwide demand survey by turbine manufacturer Honeywell and others projected in its latest (2005) edition that the Middle East, Oceania, Asia and Africa will account for 16% of global deliveries of new civilian helicopters between 2006 and 2010.

The United States is the world’s leading market for helicopter sales, followed by Europe. The survey said more than 2,600 civilian helicopter deliveries are expected in the five years from 2006 to 2010. Total deliveries of both civilian and military helicopters are estimated to reach in the neighborhood of 12,000 units during the period from 2006 to 2016, and analysts forecast substantial growth rates that will hike the value of the global helicopter market to $15 billion in 2011, up by about 50% when compared with 2005.

Well over 500 sold civilian units per year is not bad for an industry where a manufacturer like Sikorsky reported 2006 revenues of $3.2 billion from all its activities (they delivered 110 helicopters last year) and Bell last month peddled some 10-year old “pre-owned” units at prices of up to $5.5 million on its web site. They don’t publish retail prices for new machines.

No wonder that new trade fairs for the helicopter buyer are in the Middle East. The Dubai Helishow is a biennial industry show which debuted in 2004. It reported 30% exhibitor growth to 104 participating companies in its December 2006 show.

For Bell, the Dubai Helishow in December was good in terms of contacts and future leads, said a manager for the company while refusing to give any information on unit sales in the Gulf region.

“While we did not sign any deals in the Dubai Helishow, there were numerous conversations and meetings with very senior people in the region that opened or furthered negotiations that will lead to conclusion of deals,” said Mike Cox, vice president of communications at Bell Helicopter.

Another helicopter conference, Heli Mideast 2007, is scheduled to be held in May to address the growing needs for helicopters for emergency and rescue services, firefighting, industrial and private ownership.

Loosening their grip on airspaces

Organizers of the event, the UK-based aviation publisher Shephard’s, say the event will also tackle the issue of governments relaxing their grip of the airspace.

That’s where the issue of the royals comes in. While persons of royal blood in the various countries of the region are excellent customers for expensive flying gear, helicopter manufacturers bemoan the fact that many countries of the region lack regulations that authorize commercial operators.

In Saudi Arabia, people other than the royal family are not allowed to own helicopters. “It’s a security issue because helicopters can land anywhere, so the Saudi government limits the ownership of helicopters to special government agencies,” Pranke said.

“It really comes down to how senior the royal person is and how much clout they have with the relevant police force,” said Andrew Drwiega, publishing director of the Shephard’s Defence Helicopter magazine.

“Rolls-Royce has a 42% share of the civil engine market in the region,” said Martin Brodie, communications director at Rolls Royce, adding that the main engines are for civil airlines like Emirates and Etihad.

Abu Dhabi Aviation, which has a paid-up capital of $110 million and is 30% owned by the emirate’s government, operates a fleet of 38 helicopters and fixed wing aircraft to the private and public sectors, signed a deal in December with AgustaWestland to become its regional spare parts and repairs center. The value of the deal remained under wraps.

AgustaWestland have also sold choppers to the Libyan Red Crescent and the Abu Dhabi police. AgustaWestland said in December its Middle East sales in 2006 increased by 15%. It said sales from the region will contribute around $260 million, or 11.8%, of its $2.2 billion global sales, according to Gulf press.

Helicopters will continue to claim a growing role in corporate transportation in the Middle East. It is entirely predictable that the rapid growth of population centers and the high-speed commercial development of office cities, industrial cities, special trade zones and super-luxury residential towers in emerging regional centers will create demand and outright need for wider VIP and executive travel options by helicopter, given the security, prestige, and time benefits accorded by these super-convenient transportation machines.

Additionally, helicopters can be expected to even start playing a new role in short aerial commutes in association with commercial air travel in an age where the drive to the airport and security check in the terminal sometimes take as long as a flight to a nearby country. Last year, a member company of Korea’s Tongil Group launched a manufacturing project to develop helicopters that will be used in the framework of mass transport.

The Middle Eastern helicopter market may still require some time to develop into a civilian market but manufacturers will not want to miss it. “I think in today’s market any potential market is important for any manufacturer, even if it’s a small number. They are all in competition for the ones out there and also if there are rulers and royals who want to have extras on their rotors,” said Drwiega.

Industry representatives and observers agree that states like Abu Dhabi and Dubai will lead the market opening for commercial operators and private ownership of helicopters in the Middle East. If you have your million-dollar abode on the Palm, the Pearl or the World islands, where will the fun be if you and your neighbors can’t drop in on each other in a stylish chopper.

 

February 1, 2007 0 comments
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Banking & Finance

Driving fast for sales: Nissan stays ahead of the chasing pack

by Executive Staff February 1, 2007
written by Executive Staff

Nissan cars once again topped the regional sales charts. That the brand was able to do this in Lebanon was down to the energy of local agent Rymco, which achieved its projected annual sales targets despite the destruction wrought by the month-long summer war that wiped out a vitally important tourist season. Rymco’s CEO Abdu Sweidan recalls a challenging year, how he snatched retail victory from the jaws of defeat and explains what drives the Lebanese car buyer.

E How would you describe the major rhythms or trends that drive the Lebanese car market?

Whenever you want to talk about the Lebanese market specifically, you have to identify two major segments: B2C, or business-to-consumers, and B2B—that is business-to-business. The size of these two segments is very interesting. B2C is constant and has been constant for the past 5-6 years. B2B is the segment that varies. If the season is booming, and the country is comfortable, then B2B business grows and takes the total demand for new cars with it. If the tourist industry is slow, and corporate business is down, then demand from car rental companies and fleet operators diminishes, thus reducing the total volume of demand in Lebanon.

E So what has the industry looked like over the past few years?

In 2004, we witnessed a peak in total demand for new cars in Lebanon, hitting the 20,000 unit mark for both consumer and commercial sales. In the years prior to that—2003, 2002, 2001 and 1999—we saw record lows, especially in 2001 and 2002, when annual sales were 14,000 cars in total. But since 1999 we have seen many humps and dips: anyone in an industry like this should be extremely cautious about forecasting or planning for the next year, because when you talk about 20-25% variances in product demand in any industry—if you are trading in shirts and cottons and undershirts, it’s scary enough, what if you are dealing with the car industry where 20-25% variance translates into from 5,000-6,000 cars a year? This is potentially catastrophic.

E Planning and predicting is life or death?

All car dealers have to watch their planning processes, because unlike any other industry, we have to plan our sales and productions one year in advance, and in some instances, two years in advance. And all our quotas have to be filled, we have to buy all the cars that we order irrespective of whether the market can sell them or not. This creates heavy pressure. We have to ask ourselves, ‘Are we going to sell them? Is the country going to be safe enough in three or four or six months or next year to be able to absorb this new model?’ The scariest part is really planning and inventory management, not exceeding the ratios that are acceptable in best business practices, which allow you to have inventory from 2-3 months—but that is highly subject to continuous sales. If you have interruptions, then your inventory piles up month after month.

E Is that what happened in Lebanon in recent years?

In the last two years, we witnessed two major hits: in 2005, we had the assassination of the late Prime Minister Rafik Hariri and the 14 explosions and the six assassinations that followed. From February to November, we were subject to vibrant—in the bad sense, not in the good sense—political instability that affected the sales rotation. So we were all—car dealers, as an industry—we were all affected by a high level of inventories that stockpiled because the sales rotation of the period did not match our forecasts. Again, our cars, our inflow, come to us irrespective of whether the country can absorb them or not. So we have to find markets, and secondary markets. Then of course we had the war in 2006, and all of the instability that followed. If you add the two years together, I can tell you that in the past 24 months, we saw no more than six to seven months of stability and they fell in the first and second quarter of 2006, the only stable period in the last two years.
 

E Did we perform in that period?

Funnily enough, yes. This non-event period saw the best two quarters ever for us here personally, at Rymco, and for the industry in general. The total market demand for the first six months of 2006 was around 10,000 units, so we heading for the 20,000 unit cycle again and heading for a peak.

E Do you normally hit 50% of targeted sales by the first two quarters?

No. We expect to reach 50% from May to July, so we were on track for an even bigger year, because June was big, and July was expected to be bigger as car rental agencies and fleet operators were gearing up for what was supposed to be a superb season, but then we were hit with the war, so all orders stopped, all orders were cancelled, while our inventories were already in. Like all car dealers, we stock inventories during the months of the high season. 50% of our sales happen in the four months of May, June, July, August. This is our big season and we were stripped of a major opportunity to exceed the 20,000 unit mark.
 

E Sales must have slumped to zero?

Correct. July sales were nil. August sales were niller, and September was nil as well. At least it was nil for all the fleet operators, which currently constitute about 45% of the total demand. So today, if you asked me, “Can you please draw me a roadmap of the car industry in Lebanon?” I would tell you, “Very simple. 10-12,000 units a year will be bought, no matter what, by you, by me, by him, by your friend, by your neighbor—this is constant. Business-to-business, however, will buy 8,000 units a year in a good year—in a bad year, it will go down to 2,000, because it is subject to business, not to a buyer’s emotional decision.” So anything above 10-12,000 units total is subject to the political instability and the tourist season in Lebanon. If it’s a good year, sales go up to 20,000, 22,000 maybe; if it’s bad, sales go down to 14,000 to 15,000, as we have seen in 2005 and 2006. Business-to-business has the potential for growth, and it is increasing, but the business-to-consumer market is stable. We don’t have baby boomers here—they are in Dubai, Qatar, the GCC and Europe.
 

E How did you deal with the challenges presented by the war, as a business? Did you close up shop?

No. During the war, we kept our operations up and running, with adjustments. We managed to divert most of our inbound shipments to other markets, though we did have some units stuck in Barcelona and Cyprus. After the war, we had four record months when we made offers. We had to offer extra value to the customer to sell the 2006 models. People were looking for deals, so we figured if deal hunters are on the prowl, let’s provide them with some meat. We performed so well that we found ourselves short—we had to buy 150 units from the Dubai free zone.
 

E How much competition do you face from the used car market? What are your strategies to woo customers into the new car market?

The market for imported used cars has diminished and been replaced by new cars, only because of the availability of financing, auto loan programs that are now available with at least 10-12 banks. And they all offer attractive rates, rates that are more attractive today in 2007 than they were in 2001. Interest rates from 2001 to 2007 have increased by at least 3-4%, but interest rates on auto loans have diminished 20% from 2001 to 2007. This is because the pressure of liquidity on the local and foreign banks here has forced the banks to find outlets for financing, and they discovered that auto loan programs are a secure instrument. So the ability of auto loan financing has migrated sales from the used car business to the new car business.

E Do you have figures?

In 2001, the total market for imported cars, new and used, was around 66% used and 33% new. Today, it’s 50/50. And the trend is continuous cannibalization for the new car against the used car. Safety requirements have become a priority, and cars are now tested for compliance on an annual basis. All this has added to the headache, the extra burden, for any adventure with an imported used car. Consumers now want a car with a 3-4 year warranty, one that is headache-free, worry-free, so they go to a dealer where auto loan finance is available: all of a sudden, your perception of a purchase is no longer the price of a car, it is what you can afford each month. You no longer think of a car as costing $30,000; you think of it costing $550 or $700 a month. The dealer is there, you have a warranty, if anything goes wrong you just go back, etc.

E How have the various car segments fared over the past two years? Which cars are still selling well, and which have taken a hit?

Over the past two years, one of the segments that has not been affected is small, family sedan cars. Typically, this car has a four-cylinder engine, 1.6 to 1.8, it’s economical and worry-free. Cost of ownership is low and repair minimal. This car can last five years without you ever having to worry about anything like the transmission or engine, and it’s priced anywhere between $15-20,000. It is sporty, trendy, and has a brand. The focus today is on the brand; people here are brand-oriented. Because of the high customs paid on these cars, it is the investment that the customers want to capitalize on when they sell the car again. They want to own it for five years, and sell it at 50% of value, and this is what’s happening amongst all major brands in Lebanon.

E 50%? That’s a good return after five years.

Of course it is. The second segment that is also growing is the small SUV. It’s a multi-purpose car. Again, they are usually 4-cylinders and again they are worry-free, again they have brand value and today, most car manufacturers are offering them. We love them here in Lebanon because of the high mountains. They are safer; they are higher up and they cost anywhere between $25-30,000. It’s better than buying a large sedan family car. It is dual purpose. The third segment, which is not surprising, is the luxury segment. The luxury segment in Lebanon has not been affected, even in the troubles of 2005 and 2006.
 

E So what took a hit?

Low priced cars, let’s say, below $10-11,000, with no brand equity—cars that are usually bought for the fleet business. The reduction in demand from the fleet businesses affected the demand for them, not because they are not good cars—but because they are used by the fleet segment and when they see a dip in business, they do not renew the fleet. So, if you are the owner of a large pharmaceutical company, and you need to regularly replace 100 or 200 cars because you need these cars for your sales reps, in a good period you change them every 2.5-3 years. In a bad period, you say, ‘I’m not going to change my fleet.’ This business is subject to the sensitivity of the country.

E But consumers will always buy, right?

Yes. The Lebanese consumer will spend more—not in absolute terms—but if the value of the car has a monthly payment issue. Take a $10,000 car or a $15,000 car: the difference is 30% if you pay cash, but if you are financing, it might cost you only $40 to $50 more a month. So you rationalize it, saying, “For $50 a month extra, let me drive this sexy car that I really want, and not the one I can afford—I’ll cut costs elsewhere.” As I mentioned earlier, today we buy what we can afford to pay on a monthly basis. So we have to develop those segments—family sedans, SUVs and the luxury cars—and work on a strategy to encourage growth in these areas. But you need to have the right product and fortunately, at Rymco, we do. We are well-positioned within every growth segment in the Lebanese market, which is good news. Not only is it enough to be well-positioned, we must be fairly positioned, so we evaluate what our competition is doing in these segments, and what our products offer against the competition in value and in price. In all these segments, we have discovered that we are very well positioned.

We have become more of a financial engineering firm than a trading company. In Europe, the biggest departments are financing and insurance. As an industry, we are still a long way off in Lebanon—we have too many family-run firms. We are the only one listed on the BSE; we have a board of directors, we have shareholders, and we have huge leverage with our financial institutions. We are well integrated, and they know where the money is going.

E Who is your primary market for financing programs?

We are targeting the $1,200 salary bracket because we know that banks will not give a loan unless the salary is three times the monthly payment. But we also know that he might be under financial pressure elsewhere, he might be financing a fridge, so we have to be creative in helping him pay. If we aren’t, he will go elsewhere, so we tailor a program to ease the burden with an annual balloon payment or multi-balloon payments or accelerating or decelerating payment schedules. I can confirm that 47% of Lebanese households live on between $800 and $1200 a month, not including remittances. Banks don’t care about remittances, they look at what you actually earn, so we have to get the buyer ready for marriage—we have to get him hooked up with a bank.

E But how are you convincing people to splash out on a new car in such times of uncertainty?

Leasing is our new weapon. It targets the medium-luxury, $40K-50K car buyer who has either left the country, or can leave and doesn’t want to commit. Without leasing, we would not have sold so many cars in the post-war period of 2006. In the first three days, our phone lines were jammed with people inquiring about leasing. In the past, leasing never really caught on here because the proper structure wasn’t in place. Even our partners were skeptical at first, but when they saw the response, they got on board. Right now, we have three more banks that want to join us in leasing, because leasers are the customers they want.
 

E How does Lebanon fit into the regional automotive dynamic?

Lebanon is the trendsetter. Cars that do well here do well in the rest of the Middle East. Our disadvantage is our market. The region sells 1.2 million news cars and our most optimistic forecast for 2007 is 20,000 units. That is if all the segments, B2C and B2B are performing, and we have a good tourist season and so on. But as I said, we are a brand volcano. Manufacturers are cautious, because they want their models to work here. Many tourists from the rest of the region rent cars here, and they might like them and want to buy them. Some brands are not launched in Lebanon for that same reason—manufacturers are scared of having an unpopular car on our market.
 

E Lebanon is more of a trendsetter than Dubai?

Yes, of course. Dubai is a consumer bully; here, we are a brand bully. Lebanese consumers are cruel—they can reward and they can destroy.

 

February 1, 2007 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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