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Society

Convergence interrupted

by William Long July 1, 2004
written by William Long

2004 is already shaping up to be the year that “converged networking” (CN) – the merging of voice, data and video communications into one seamless system – truly came of age. Although the concept is not particularly new, it can now be said, with confidence, that the technical problems surrounding CN have finally been solved for the serious enterprise user and casual consumer alike. Most significantly though, both the capital and operating costs of convergence have declined substantially while, in the process, even the corporate telecom behemoths, whose profits were largely dependent on a segregated voice and data market, have come around to accept, market and even welcome the inevitability of CN.

Former incumbent telephone monopolies like Verizon and AT&T in the US, among others internationally, have recently rolled out an array of new services that turn the trend into an even more viable alternative for small and medium sized enterprises (SMEs), individuals, and multinational goliaths. “There is a shifting in the market from corporate based [clients] to now also include individual based [clients],” said Samer Halawi, regional director of Inmarsat, a $500 million firm that provides mobile voice, data and video transmission services to major news networks around the globe. “We are not a telecom company anymore,” he added, “we are an IT telecom conversion company.”

Chief among the new CN products, and perhaps the most exciting from the perspective of markets traditionally overburdened by heavy regulation and high voice tariffs, is commercial internet telephony, or Voice over Internet Protocols (VoIP) – a technology that employs internet-based standards to send and receive voice traffic as if it was data traffic. At its most radical – and this is where government resistance, especially in the Middle East, comes into play – VoIP completely sidesteps the old Public Switch Telephone Network (PSTN) to make use of the new high-speed data networks that have been built up around the world (see diagram I).

In a clear indication of where CN is headed, last month the market research firm Insight Research predicted that VoIP phones in the enterprise will outnumber traditional phones by 2009. Meanwhile, in the Middle East and Africa regions, retail sales of VoIP technology are expected to grow by 50% over the next two years (from $260 million in sales in 2004 to $390 million in 2006), a development which, in part, has led the UN to reduce the weight given to fixed phone lines when it calculates a country’s “teledensity.”

“IP is the way the world will be connected in the next phase of communication history. The idea of switched networks like the one we have now is so old, and so archaic that it is going to end, exclaimed Said Ghazzi, Information and Communication Technology (ICT) associate technology expert at the UN’s Economic and Social Council for Western Asia (ESCWA).

When it comes to just the VoIP part of the CN revolution, according to a report from independent market research group Gartner Dataquest, traditional service providers “can benefit by positioning VoIP services among their retail offerings at the earliest opportunity; in this way they get a new source of revenue and reduce the amount of voice revenue they lose to alternative operators.” All of which is why the ministry of telecommunication’s (MoT) apparent fear of VoIP in Lebanon actually seems, at first glance, like a baffling position. Even if one were to take at face value the oft-assailed fact that Lebanon’s telecom sector is still a state-run asset, operating for the revenue benefit of the government and not the service benefit of consumers, fears of losing the old PSTN revenue should be balanced out by the increased revenue possibilities that exist with the provision of a whole new range of CN services, like VoIP.

After all, that’s what former monopolies have realized – replacing telephone revenue losses with data revenue gains – so one would think, logically, that an actual monopoly like the MoT, who controls regulation, data pricing and telephone pricing, would have even more of an incentive to push the trend. And since the government is also increasingly forced to compete against illegal VoIP calls from home PCs and internet cafes, leading the charge as soon as possible rather than fighting back would make more sense.

But, of course, the state-run telecom monopoly is not an independent company and it doesn’t adhere to conventional cost-benefit calculations. Indeed, the MoT is necessarily more risk-averse and change-averse than any corporate behemoth since it values the ultimate prizes in Lebanon, short-term stability and survival, above all else.

This is perhaps why, even though revenue from regular phone lines has dropped by 9% over the last five years in Lebanon – due mostly to illegal VoIP usage as well as the growth in the cellular sector – the government persists in projecting rosy assumptions about the growth in revenue from regular phone lines: last year the ministry of finance was off in its estimate of such revenue by 56%.

“The solutions are simple,” said Ghazzi. “Everywhere else in the world, the incumbents saw that the growth of voice revenue has slowed down or decreased, and their attempt to respond to that is to build converged networks that create completely new revenue streams for the incumbent.”

Unfortunately though, unlike Morocco’s Maroc Telecom, Bahrain’s Batelco, and others in the region like Jordan and Saudi Arabia that have begun to come to terms with CN and VoIP, Lebanon has not addressed what Gartner calls “the sensitive issue” of how far VoIP will “cannibalize” their PSTN revenue.

“The Middle East region is split,” the report said. “The lack of deployment… results largely from fear and a reluctance to change a market structure that works, even if it is not ideal.”

Even though the MoT itself now uses VoIP solutions internally to reduce the rate it pays for international calls (by as much as 70% over the last four years, according to an MoT source), Lebanon insists on holding court with the diminishing number of countries where most commercial VoIP services are illegal. The irony, and the beginning of a downward spiral really, stems from the fact that while the government uses VoIP for its international call routing, individuals are prohibited from using the technology. Thus, as more and more people use VoIP services under the table like Net2Phone – employed at many internet cafés in Lebanon to save callers almost 70 cents per minute on calls to the US – the MoT predictably digs in even more against the technology. Instead of seeing a market opportunity bolstered by its unique stance as both regulator and monopoly service provider, the MoT even goes so far as to prevent well-established corporations from using all but the most basic of VoIP applications.

A statement from one high-level source at the MoT captured the government’s predicament: VoIP technology “is supposed to achieve significant cost savings for businesses. When used by telecom operators, most probably new entrants, it will significantly reduce service costs and therefore charges on consumers. [However,] the incumbent [government] will normally be forced to practice lower prices consequently.”

Although the source explained that the MoT was considering the revenue effect of calling cards and some other limited VoIP services to offset declining call revenue, he made it clear that the government was primarily looking backwards at “recovering the investment cost of the traditional infrastructure.” This positioning has led to the awkward arrangement, whereby the government forces VoIP to stop at a company’s walls: the data is switched back to regular voice traffic and sent along to the PSTN, as any other normal call would be.

Despite the limitation, some companies in Lebanon are still doggedly pushing forward with VoIP deployment, and realizing cost savings and efficiencies in the process.

In fact, Cisco Systems, a major global supplier of internet technologies, recently sold a 2,500 VoIP phone system to a large company in Lebanon that now has a fully converged network: its four separate networks – surveillance cameras, administrative network, data internet, and the voice system – were all successfully collapsed into one unit.

The company had been paying $120,000 per year just for maintaining the voice system.

According to Hussam Kayyal, general manager Levant at Cisco Systems, the company was able to realize an 80% drop in annual operating telecom costs with the new system – even though the full power of VoIP is effectively cut off at the company’s door-step.

While the initial investment for such a solution is significant – IP phones are more expensive than regular phones – the generally accepted value proposition is that costs are more than recouped over time. Moreover, a whole new range of service enhancing applications moves into reach – voicemail and phones that can easily move across positions, call monitoring and profiling, the integration of email, voicemail and other messengering services. Indeed, the list keeps expanding with the march of technology. Added to this is the fact that, “they’re ready,” said Kayyal of his client. Ready for when Lebanon joins its peers in the region to recognize the potential that CN holds.

Although it is said that some major Lebanese banks have received waivers for VoIP, legality, not infrastructure or cost, is still the most immediate stumbling block for large enterprises, like the company which Cisco Systems outfitted. “Look, the infrastructure could be made almost immediately available, and all would love to join the converged network…it’s a no-brainer, but they do not want to be prosecuted,” said Imad Taraby, the CEO of FiberLink, a leading provider of corporate internet services in Lebanon.

Of course, the extremely high cost of broadband connectivity in Lebanon is still a significant problem hindering VoIP growth – especially for SMEs who can little afford the $12,000 – $24,000 that it costs to procure the minimal amount of bandwidth needed for CN. “Even if they did allow VoIP over the current infrastructure, it is not commercially justifiable to do it,” said Kayyal. Either way, time, it seems, is running out. According to an April 2004 report from the independent market research firm Datamonitor, “The Middle East, Eastern Europe and Africa are to become the main beneficiaries of Western Europe’s outsourcing of its call centers,” Already, Tunisia and other country’s in the region where international calling rates have been liberalized are seeing an explosion in call center employment.

Lebanon, with its high international calling rates and outright prohibition on international VoIP, has entirely shut itself out of this growth industry – despite the fact that the country suffers from an unemployment rate thought to be as high as 20%. This is perhaps one reason why, as Gartner put it: “Having no VoIP strategy is not an option. It is time that participants in the Middle Eastern market devised one.”

July 1, 2004 0 comments
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Society

Smoking out the competition

by Anthony Mills July 1, 2004
written by Anthony Mills

Lebanon’s days as a liberal haven for tobacco advertising may be numbered, in light of a petition signed by 10 MPs that urges the parliamentary health committee to outlaw all forms – above- and below-the-line – of tobacco advertising. However, established industry giants – such as Philip Morris, British American Tobacco and Japan Tobacco International, widely regarded as the ‘big three’ players in the global tobacco game – are fighting back as they seek to engineer a partial ban. They agree with outlawing tobacco advertising on television as part of their commitment to “responsible marketing” but stand accused of constructing a strategy that will harm emerging brands. If they get their way, the market leaders will be able to continue with almost all below-the-line activities and a handful of above-the-line ones (such as limited print and cinema advertising) to ensure a continued presence in the local market, while effectively curbing the challenge of those companies that rely on TV for successful brand building. “If you are losing market share to new competitors, the best way to counterattack is to say: let’s ban advertising so that you can use whatever awareness you already have in the market to try to increase your market share while preventing the others from becoming known to the consumers,” said an tobacco industry executive, who spoke on condition of anonymity. “It’s a sort of gentleman’s agreement, disguised as a responsible marketing campaign, which has been struck between key players in the industry to stop advertising on television.” He explained that the leading tobacco companies have lost a significant market share in recent years. “In the tobacco business, when you lose a 0.2% market share, heads roll. Imagine losing 1%, or 10%, or even 20%.” Five or six years ago, the ‘big three’ controlled about 90% of the market; now they make up less than 50%. They have lost about 20% to 22% market share to local cigarette brand Cedars, which used to have a share of only 2% to 3%. French cigarettes Gauloises and Gitanes have gained around 10% and Davidoff about 3% to 4%. In addition, a host of lesser-known, cheap brands, such as German-produced Three Stars – which sell at LL1,000 a pack – have made small but meaningful inroads. The solution? Cut off the supply of oxygen. “If you stop advertising, these people are going to reap the benefits,” concurred Joe Ayache, associate managing director of ad agency Impact BBDO.

However, even before there was talk of a tobacco advertising ban, industry leaders had begun to move into below-the-line activity to prop up their declining market shares. A few years ago, Philip Morris – which owns Marlboro – was spending less than 50% of its advertising budget below-the-line. That figure has since risen to more than 80%. Things are no different at British American Tobacco (BAT), another leading tobacco company with brands in the Lebanese market. “We are focusing our efforts on the point-of-purchase,” acknowledged Zeid Nadhim, BAT regional manager. He said BAT’s above-the-line ad expenditure had plummeted from about 75% a few years ago to less than 5% today.

“Tobacco advertisers have been affected by the economic situation and they don’t care about the reputation of the brand. This is why media advertising has dropped so drastically,” said Mounir Torbay, secretary-general of the World Federation of Advertisers’ Lebanon chapter. “They need the ‘push’ and not the ‘pull.’ They want people to buy more, to switch from one brand to another. This is very difficult to do through media advertising.”

Marketing executives of Lebanon’s the ‘big three’ insist they favor regulation for moral reasons. “The shift towards below-the-line advertising and our voluntary abstention from television advertising is definitely not driven by business reasons,” stated Elie Moukarzel, area manager for Kettaneh, which represents the marketing interests in Lebanon of leading cigarette manufacturers Philip Morris. “It is purely responsible marketing.” Continued below-the-line as well as various kinds of above-the-line advertising are not at odds with the ‘responsible marketing’ mantra. “We support restrictions on tobacco advertising but we don’t support a total ban. We believe below-the-line advertising should be preserved because this is where you can limit communication to adult smokers who have gone in to make their choice of brand,” said Bechara Baroudi of Marlboro Lebanon. Nadhim, however, believes that tobacco advertising should be permitted in various publications without a significant young readership.

But tobacco companies’ efforts to ruthlessly milk media advertising before any demise, and their determination to block the prohibition of almost all below-the-line, and some above-the-line advertising lend fuel to the suggestion that the ‘responsible marketing’ slogan, in Lebanon at least, is a façade.

“The people who are saying we should delay this, or never do it, are people who are trying to protect industries and their interests,” said Ghattas Khoury, a member of the parliamentary health committee seeking to implement a ban.

Industry efforts to delay and condition a ban are apparent in a May 9 Philip Morris document obtained by EXECUTIVE, entitled COMMENTS ON THE LAW PROPOSAL SEEKING TO BAN TOBACCO ADVERTISING IN ALL MEDIA IN LEBANON. The document says any law prohibiting tobacco advertising should contain a number of exceptions, including: · “Advertising in any publication that has at least 75% of its readership over 18 years of age.

· Outdoor advertising that is not closer than 100 meters from any point of the perimeter of a school attended by minors or in close proximity to playgrounds or other facilities frequented particularly by minors.

· Advertising in cinemas, when at least 75% of the audience is over 18 years of age.

· Communications to consumers at points-of-sale tobacco products.

· Tobacco product sponsorship until December 1, 2006.”

If implemented, these suggestions would conveniently ensure that companies like Philip Morris retain the means to market their products, while depriving emerging competition of their most important brand-building platform: television.

Khoury, who favors a total above- and below-the-line ban, is finding his position untenable. His foes include advertisers, advertising agencies, and MPs from South Lebanon’s tobacco farming heartland.

Some tobacco giants, ad agencies and advertisers argue that a complete, immediate ban is unsustainable for economic reasons. “If you deprive our ailing advertising industry of tobacco advertising expenditure, it will be a blow for an industry that is already struggling to survive,” said Torbay.

But Khoury said this was just a cynical business ploy. “They have played a very intelligent game here,” he said. “They are hammering us with the idea that we are kicking people out of jobs. But in fact they are motivated only by increasing sales,” he said. A current tobacco advertising ban draft law appears to accommodate the interests and views of Khoury’s foes. It does not call for an immediate or total ban, although above-the-line advertising would be completely banned as of January 1, 2006, as would the distribution of free promotional gifts. Below-the-line sponsorship of sports and cultural events would be prohibited starting from January 1, 2008 (allowing Marlboro to sponsor another three Lebanon rallies), while most other forms of below-the-line advertising would be tolerated.

Asked if it was likely that all below-the-line advertising would be banned in the near future, Torbay chuckled: “I don’t think that is a clear and present danger.” (BOX)

While alcohol does not face a ban on above-the-line advertising, distributors are under a different type of pressure. Hit by the current recession, they have been forced to cut costs and are shifting ad spend below-the-line, despite the potential harm this does to long-term brand image. “There has been a real shift towards promotional advertising,” acknowledged Carlo Vincenti, of Bacardi Breezer and Johnnie Walker distributors G. Vincenti & Sons. “This reflects the economic climate. The consumer no longer wants just his favorite brand. He wants it with a special offer. And for us, it is less expensive than any main media campaign.” Vincenti said his company’s below-the-line spend had risen from less than 15% a few years ago to 35%.

As a product of the depressed advertising market, there has also been a move within above-the-line alcohol and tobacco ad spending from television to outdoor, such as billboards – which are fashionable, easier to create and, most importantly, cheaper. The emergence over the last few years of competition-enhancing ready-to-drink (RTD) beverages, such as Bacardi Breezer and Smirnoff Ice, has increased overall alcohol ad spend in Lebanon but has also contributed to the rush to below-the-line spending. Smirnoff Ice and Bacardi Breezer control over 85% of the RTD market share.

“The market is growing and consumption of whisky is down because of the economic crisis,” said Hadi Kahhale, business manager at Fattal, which distributes Dewar’s, Jack Daniel’s, Absolut Vodka, Bombay Sapphire, and Kefraya (in which it has a share). “There is pressure on us to increase volume of sales, and one safe way to increase volume is through promotions.” The lion’s share of alcohol ad spend is now being funneled into in-store, point-of-sale activity, promotion and sponsorship by zealous marketing directors. Supermarket shelves are stacked with alcohol-related ‘special offers.’ “There has been a lot of sales pressure on the marketers, who cannot compromise on price. So they had to undertake promotions,” said Ayache.

The transferal of alcohol advertising spend to below the line has been hastened by intense inter-brand wars, particularly over whisky, which accounts for over 85% of spirits imports into Lebanon and 45% to 50% of spirits sales in the country. Over the last few years, above-the-line ad spend on whisky has decreased by more than 60%, from more than $10 million in 2001 to $4 million today. The battle is most passionate between Dewar’s – distributed by Fattal – and Johnny Walker – distributed by Diageo. Dropping whisky consumption rates have raised the stakes in the fight for market share. Between them, Johnnie Walker, Dewar’s, and William Lawson (distributed by Fattal) control over 80% of the whisky market share. Fattal has just spent $500,000 re-launching Dewar’s.

The below-the-line alcohol brand war is being fought primarily at “off-trade” locations, such as supermarkets, groceries and mini-markets, which account for 95% of sales, and 70% of below-the-line spend at Vincenti & Sons. The rest goes to “on-trade” locations such as hotel bars, restaurants and nightclubs.

Alcohol distributors say that although they know the practice is bad for long-term brand image they are compelled to follow a trend no one admits to initiating, but all blame on the changing demands of consumers financially sensitized by the country’s economic woes and the need to protect their revenues and market shares. “You have to observe what’s being done and you have to be a part of it,” said Vincenti. “It’s a vicious circle. Everyone’s doing it, so you have to do it.” He acknowledged that below-the-line spend should not exceed 20% over a year, although his company’s currently stands at 35%. The trend towards below-the-line alcohol and tobacco ad spending is mirrored in the advertising industry as a whole. In four years, total above-the-line advertising spend in Lebanon has dropped by almost 50%, from around $130 million. Alcohol- and tobacco-related advertising used to account for between 20% and 30% of total spend. It is now less than 10% – of which two thirds can be attributed to alcohol, and one third to tobacco.

July 1, 2004 0 comments
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Business

Broadening horizons

by Anthony Mills July 1, 2004
written by Anthony Mills

Banque Nationale de Paris Intercontinentale (BNPI), an offshoot of France’s BNP Paribas, is celebrating its 60th year in Lebanon, an indication that the bank remains confident of the Beirut market. Based on the niche market the bank has already carved for itself and its plans for regional growth, it is clear that the decision to maintain its presence here is also a well-planned, strategic move. “It is important for us, as an international bank, to be in Lebanon, not only because it is the link to Europe, but also because it is the key to developing our regional business in the Middle East,” said Claude Rufin, BNPI Beirut director-general.

BNPI has regional expansion plans that evoke an echo of the bank’s past. After establishing itself in Lebanon in 1944, BNPI moved into Syria in 1945, Egypt in 1948, and Iraq in 1954. Because of regional turmoil, it was subsequently forced to pull out of all but Lebanon. And recent unrest has proved a core problem in enticing French corporate clients to set up shop in Lebanon. “We are trying to bring them here, to convince them that life is good here, and that you can do business here,” he said.

The bank has already reestablished itself in Egypt, and has opened branches in the Gulf – including Dubai, Bahrain, Qatar and Abu Dhabi – and has just received a license to operate in Saudi Arabia, where it plans to establish an outlet “within a few months.” BNPI has also asked for a license in Kuwait, which is expected by the end of the year.

Saudi Arabia’s attractive GDP was, Rufin acknowledged, a major element in the bank’s decision to move into the kingdom, despite a recent spurt of al-Qaeda insurgency. BNPI will be seeking to diversify its activities in Saudi Arabia, from corporate and investment banking, to dealing room and swap operations, and most significantly, private banking. “After all,” Rufin observed, “there are significant private fortunes in the country.” Rufin said BNPI plans to return to Syria and Iraq – at some stage – and to open a branch in Jordan as well. But a recent law in Syria allowing for 49% foreign ownership of a bank does not satisfy BNPI. It will only invest in Syria if it is allowed majority ownership, despite the allure of Syria’s retail banking potential.

As well as regional expansion, BNPI is also planning growth within Lebanon. The bank’s leading international status – BNP Paribas is the world’s fifth largest bank – and 100% French ownership have helped it lure in, and retain, both corporate and private customers – notably among the worldly Lebanese – who see BNPI as a confidence-inspiring international financial bastion tinged with a Lebanese hue. “They can do business with us in Beijing, Sydney, or New York,” noted Rufin. The bank has five branches in Lebanon and employs 215 staff.

Rufin conceded that BNPI had seen business wane in Lebanon over the years. Back in the 1950s and 60s it presided over one of the biggest market shares in the country.

“Our strategy is not to chase market share,” explained Rufin. “We focus on winning over top corporate clients and high net-worth individuals. We serve fewer clients, but they are top-notch, and interested in what an international bank has to offer.” Although not in pursuit of market share, the bank makes sure it maintains a solid balance sheet marked by a high profit ratio. It has a return on average equity of around 50% and a cost-to-income ration of below 50%. The main raison d’étre of BNPI, Rufin said, is the provision of economical loans to the private sector, which is reflected in the bank’s loans-to-deposits ratio of above 50%.

According to Rufin, the pillars of BNPI’s continued high profitability have evolved over time. The bank has always concentrated on corporate investment banking, with a focus on corporate clients turning over more than $10 million a year. In this context, a variety of offers, including business collateral and short- and medium-term facilities, are provided. The bank has also added a strong emphasis on the financing of international trade in the last few years. With a view to Lebanon’s strong import-export tradition, which has been bolstered by perceived business opportunities in Iraq, BNP Paribas established a new “trade center” in Beirut. Offering banking services with a trade focus, it is one of 80 such centers around the globe whose interconnectivity facilitates international trade. In addition to its corporate banking strength, BNPI has turned increased attention towards private banking, offering clients high-return products. Certain accounts offer returns of 3% to 5% on the dollar. Other products, all capital guaranteed, provide higher returns of between 6% and 10%, but over a longer time frame. “These are for clients who are a little more sophisticated,” observed Rufin. BNPI tailored products developed by its parent institution to the needs of the Lebanese market and opened a private banking center in Beirut one-and-a-half years ago in support of its activities. This center is electronically connected to all BNP Paribas private banking establishments in Europe. BNPI is also attempting to develop its retail banking business. To this end, the bank has overhauled all its branches in Lebanon, to homogenize them with modern branches in Paris, Honk Kong or New York. Emphasis is being placed on customer care. The bank is also developing services in conjunction with insurance providers. “With our international backup we should be able to offer the kinds of products that will attract clients, such as loans that were not offered before, especially as the Lebanese real estate market is thriving. We will try to be much closer not just to the companies or very wealthy clients but to more medium-range customers interested in banking with an international bank.” BNPI’s continuing expansion and growth plans in the country may seem surprising considering the recent decisions by foreign banks to reduce their exposure to Lebanon or pull out altogether. But Credit Agricole’s recent move to slash its ownership of Banque Libano-Francaise and ABN Amro’s withdrawal from Lebanon in 2002, did not cast a shadow over BNPI’s resolve to maintain its presence here. “We do not plan to leave Lebanon, because 1) we know the market, 2) we know the clients, 3) we remain profitable – which is crucial, 4) Lebanon is a country that can develop financially and economically, in a regional context, creating synergy with our other branches in the region,” said Rufin, adding that the bank had also created customer loyalty by providing uninterrupted service during the war.

According to Rufin, the country’s historic commitment to banking, dynamic economy and a resurgent real estate market was cause for optimism, as was the increase in international conferences being held here and tourists visiting Lebanon. “One gets the impression that, little by little, Lebanon is reacquiring a regional role. Its efficient service sector is a big help. There is word of a 3% to 4% increase in GDP this year. It’s a start.”

July 1, 2004 0 comments
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Economics & Policy

Banks with buying power

by Tony Hchaime July 1, 2004
written by Tony Hchaime

Last month’s issue of EXECUTIVE profiled the 10 mostly likely medium and small Lebanese banks to be acquired or merged. As we now seek to identify the potential acquirers, we shift our spotlight towards the banks financially capable and strategically oriented to undertake M&A activities on the buy-side of the table.

Due to the concentration of assets and deposits towards the top of the table, however, the spotlight falls only on the Alpha group of banks, and of those, only some enjoy the combination of all the factors that would render them eager and willing to go down the acquisition path. Before attempting to identify banks that fit such a profile, it is essential to identify the main criteria required to become part of this exclusive “buyers” club.

As is the case with anything in life, members of the club should be “willing and able” to go down the acquisition road. Being “willing” means having an expansion oriented strategy, be it geographical expansion, services expansion, or other forms of expansion. Moreover, such a strategy should be keen on “non-organic growth,” through the acquisition of existing institutions that would help cross milestones faster. Surely enough, being “able” means having sufficient financial resources to undertake such monetarily demanding transactions. Recent years have witnessed a number of new share and debt offerings by major banks, with the primary purpose of funding acquisitions and expansion.

Looking at the “willing and able” candidates, the list shrinks down to the following 10 mostly likely players.

Banque Audi – Saradar

Beginning at the top of the list of banks in Lebanon, Audi-Saradar raced to the top following the closure of the merger between the two banks in mid-June 2004. Resulting in the largest bank in Lebanon, Audi’s acquisition of Banque Saradar accomplishes Banque Audi’s long-lasting favorable outlook on growth from acquisitions. Banque Audi has undertaken significant acquisitions in recent years, beginning with the acquisition of Orient Credit Bank in 1998, Lebanon Invest in 2001, and culminating with the largest acquisition in the history of the banking sector in Lebanon: Banque Saradar in 2004.

Banque Audi – Saradar has become a full-service financial institution, with strong retail and corporate banking operations complimented by a strong and geographically diversified private banking division inherited from Banque Saradar. Moreover, the bank is certainly seeking to expand overseas, operating branches in Jordan, France, Switzerland, and potentially the Gulf.

On another note, Banque Audi – Saradar enjoys one of the highest liquidity levels in the banking sector in Lebanon. The bank enjoys cash levels in excess of $4 billion, in addition to more than $1 billion deposited at other banks. Such liquidity levels far exceed the funding requirements for the acquisition of any local bank.

As such, Banque Audi-Saradar is surely “willing and able” to undertake new acquisitions. It remains to be seen if such activities have been put on hold recently. In fact, the acquisition of Banque Saradar earlier this year is Audi’s largest ever, and will certainly take time to fully digest. Consolidation in a typical merger of that size could take anywhere between 18 months and two years, and as such, the bank is likely to put any other options on hold until then.

BLOM Bank

Known for more than two decades as “the largest bank in Lebanon” BLOM Bank has been displaced to second position following the Audi-Saradar merger. Shear size has historically been BLOM’s strongest asset, priding itself as having the scale to sustain any shocks in the highly unstable local and regional socio-political and economic environments. While the bank remains significantly large by local standards, it is dwarfed by the major regional banks attempting to gain a foothold in Lebanon. It remains to be seen, however, if BLOM’s management, led by the bank’s founder’s son, Saad Azhari, is seriously considering a scale-oriented strategy to regain its lead over Audi.

Should that be the case, the most rapid way to gain size in the financial industry is through the acquisition of other institutions. Nevertheless, BLOM Bank has historically been absent from the M&A arena, not having undertaken any major acquisition in the sector for years. While this may have been the reason behind other banks catching up to it, BLOM’s management has expressed no intention to seek size through anything other than “organic growth.”

Byblos Bank

Byblos Bank was one of the first Lebanese banks to undertake acquisitions during the peak years of the country’s reconstruction era. The bank acquired the Credit Bancaire du Moyen Orient in 1996, and followed it by the acquisition of Wedge Bank in 2001, and the local operation of ABN Amro in 2002.

Such acquisitions shed some light on the bank’s strategy, as the acquired banks do not really provide Byblos with a significantly wider branch network, but do provide the bank with strength and development in areas where they seemingly lacked. Currently the third largest bank in the country, Byblos Bank is still busy digesting its latest acquisitions while consolidating its retail banking operations. The bank does enjoy a high liquidity level, with cash and deposits at other banks in excess of $3 billion, surely more than enough to undertake M&A activities in the local market. Nevertheless, such activities are likely to be delayed for another two to three years, as the bank is also currently focusing on establishing a presence in Africa, with the first Byblos branch in the Sudanese capital of Khartoum set to become operational in early 2004.

Banque de la Méditerranée

Despite priding itself as being one of the strongest diversified financial groups in the country, and its close affiliation to Prime Minister Rafik Hariri, the bank has also opted to stay away from growth through acquisitions over the past years (the purchase of Allied Bank was too small too represent a new strategic direction). The bank is currently focused on expanding the range of services it provides, maintaining and perhaps gaining market share, and consolidating its operations in the highly unstable domestic environment. The bank’s revenue base remains traditionally interest-driven, with more than 80% of income from interest revenues. Moreover, the bank has a history of investing the majority of excess funds in government T-Bills, which account for more than 30% of total assets. With such a structure leaving the bank with around $1 billion in available cash, it underlines the bank’s distance from the M&A route in the near term.

Banque Libano-Française (BLF)

BLF underwent a number of structural changes in the past years, topped by the decision by major shareholder French bank Crédit Agricole to sell down the majority of its stake in the bank. This comes as somewhat of a surprise as the French banking institution has not expressed any loss of interest in BLF or Lebanon in past years.

Nevertheless, such a development would probably put on hold any expansion plans drafted by BLF for the near term, as the bank’s remaining shareholders are busy seeking investors to acquire part or all of the equity share sold by Crédit Agricole.

On the other hand, and while BLF has been absent from the M&A arena in recent years, the bank remains mostly focused on traditional commercial banking services, and as such is likely to seek the development of new departments to offer additional services, such as private banking, investment banking, and others. In that regard, a preferred means to that end may be through the acquisition of a smaller, more specialized bank that would provide BLF with an existing and efficient operation.

In terms of the bank’s financial ability to undertake such acquisitions, BLF benefits from a considerable level of liquidity, with excess funds around $1.3 billion. Moreover, the bank could potentially acquire another bank by swapping part of Crédit Agricole’s equity stake in the bank with another local bank.

Fransabank

Fransabank has been one of the banks in the spotlight recently, showing off rapid expansion into new services, namely in the areas of private banking and investment banking. While the bank developed the Fransa Invest Bank in-house, the bank has been historically spotted on the M&A route, with the acquisition of Bank Tohme, Universal Bank, and United Bank of Saudi and Lebanon in 1997, 2000, and 2001, respectively. The bank recently acquired, in 2003, Banque de la Bekaa, putting itself in close proximity to the high-potential Syrian market.

As such, the bank has a growth-oriented approach, focused on adding new services, and diversifying away from purely interest-generating activities, which have historically contributed the most to the bank’s bottom line. As the bank is currently focusing on consolidating its human resources and branch network following its recent acquisitions, it may put its expansion on hold in the short-term. Nevertheless, the bank’s strategy remains geared towards growth, and in favor of acquisitions. As such, we may see Fransabank once again on a buying spree in the medium term.

Bank of Beirut

While Bank of Beirut has only undertaken two acquisitions in the past few years, they were relatively significant in size, adding substantially to the bank’s balance sheet. Bank of Beirut acquired Transorient Bank in 1999, following by Beirut Riyadh Bank in 2002. The bank’s primary goal remains growth, with a focus on quality service. While the bank has experienced significant growth in-house, Bank of Beirut’s management seems to favor acquisitions as a means to accelerate such a growth. Based on the bank’s historical track record, and current expansion strategy, targeted acquisitions are likely to be in the pipeline for Bank of Beirut.

In terms of the bank’s ability to undertake such transactions, year-end 2003 numbers reveal sufficient liquidity, with cash and deposits at other banks reaching in excess of $1.3 billion, broadly sufficient to undertake a number of targeted acquisitions locally.

Société Générale de Banque au Liban (SGBL)

While having historically been present early on in the M&A arena, SGBL has been somewhat distant from the scene in the past few years. SGBL was one of the first to undertake M&A activities in the post-war era, acquiring Globe Bank in 1993, Bank Geagea in 1997, and Inaash Bank in 2000. In the past few years, however, and following the acquisition of Fidus, SGBL has been more focused on expanding overseas. SGBL is aggressively growing in Cyprus, expanding the network to four branches (two onshore and two offshore units). In addition, the bank operates 15 branches in Jordan, and is aggressively seeking a license in Syria, where it currently operates an offshore unit in the Damascus free zone area.

While the bank does consider Lebanon to remain its primary market, and has undertaken numerous steps to expand its presence in the local market, it is not likely to commit substantial financial resources to acquire other banks locally, but is likely to do so overseas.

Credit Libanais

Led by Joseph Torbei, the chairman and head of the Association of Lebanese Banks, Credit Libanais remains one of the leading banks in Lebanon, regaining a favorable position in the market following a period of turbulence in the 1990s. The bank has invested substantial amounts to improve the quality of its services, widen the range of such services and create an attractive market image.

Such goals went hand-in-hand with the bank’s acquisition strategy, which started in 1994 with First Phoenician Bank in 1994, and culminated with the acquisition of American Express’s local operation in 2000. The latter added significantly to the bank’s level of service and expertise, as it brought along a professional, modern and experienced management team.

As the bank continues to expand, it may undertake certain acquisitions, but such transactions are likely to be highly selective, and would target only such institutions that would add to the bank in terms of human resources, IT systems, and other value added areas.

BBAC

While BBAC remains one of the major players in the Lebanese banking sector, its growth strategy differs somewhat from that of other major banks in that it did not seek scale and growth as aggressively. BBAC has been absent from the M&A scene for years, and has not indicated any significant intention to undertake acquisitions.

Growth in the bank, while steady, has been relatively more modest, and focused particularly on retail banking and, to a lesser extent, corporate banking.

Conclusion

It seems then, that while a number of large Lebanese banks are eager to go down the M&A path seeking growth and scale, most are not likely to engage in any such activities in the very short term. Some are busy consolidating recent acquisitions, while others are busy with shareholding or management restructuring.

Considering the fact that a number of smaller banks are ripe for acquisition, such a delay by the larger banks to pursue these smaller banks may seem gloomy at first sight. Nevertheless, and as outlined in last month’s issue of EXECUTIVE, such attractive smaller banks may, while awaiting suitors, work on improving efficiencies, perking up image, and thereby significantly increasing their chances of getting a better value when the time comes to negotiate a sale.

Such a development would certainly, on one hand, please the central bank and its efforts to promote consolidation in the sector, while on the other, it would ensure a healthy consolidation, where the smaller, to-be-acquired banks would provide tangible added value to the buyers.

BOX

Putting all things into perspective, and after profiling both buyers and suitors, there may be a certain time-lag before the priorities of buyers and sellers coincide. EXECUTIVE’s June issue identified a number of small and medium-sized Lebanese banks with attractive features for potential consolidation into the larger players, and such banks are likely to be presently willing to undertake such transactions. On the other side of the table, however, and as outlined in the story, banks eager and able to undertake acquisitions are not likely to engage in such activities in the very short term, as most are busy consolidating previous mergers, undergoing internal restructurings, or other activities. Nevertheless, such banks do place considerable importance on growth through selective acquisitions, and are likely to go down the M&A route in late 2005 and 2006.

Historically, larger banks in Lebanon tended to acquire smaller institutions, but have shifted recently to target larger groups (ABN Amro by Byblos, Saradar by Audi). Such a change in strategy, much to the displeasure of the central bank, has dented the buying power of the large institutions, at least for a while. As such, the newly formed, significantly larger institutions will need time to consolidate and go back shopping for more. As the trend returns, however, and as large banks pursue some of the attractive candidates identified in last month’s issue of EXECUTIVE, another problem arises. Top banks in the country are seeking scale through the merger with other large institutions, and added services and access to new markets by acquiring small specialized banks. The side effects of such developments may include a massive gap between newly formed ultra-large, full-service, regional Lebanese banks, and smaller, medium-sized banks from the Beta group, which are too costly to be acquired and too small to acquire on their own and grow sufficiently. The possibility of avoiding such a problem can be reached by encouraging equal mergers by such medium-sized banks, a move likely to be strongly encouraged by the central bank, which is making all attempts to improve efficiencies in the sector by cutting out excess fat and creating scale.

July 1, 2004 0 comments
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Economics & Policy

Crisis management at the central bank

by Nicolas Photiades July 1, 2004
written by Nicolas Photiades

For more than a decade, Banque du Liban (BDL), Lebanon’s central bank, and the Banking Control Commission (BCC), an independent administrative body established at the BDL in 1967 to supervise banks, have maintained a stable banking and financial system. Both have provided the banking sector with strong support, set up a good regulatory environment to enhance the reliability of the system, and have dealt swiftly and effectively with recent “crisis” situations, involving varying degrees of mismanagement at Credit Libanais in the late 80s, Inaash Bank in 1999 and Banque Libanaise pour le Commerce (BLC) in 2001. Most recently, it was forced to deal with the murky affair of the Al Madina Bank, the political implications of which, threatened to undermine the very fabric of the banking system. To its credit, the central bank emerged from the imbroglio with its integrity intact.

The BCC, with its staff of over one hundred, which include around seventy professional bank examiners, is responsible for supervising the financial sector, and monitoring the implementation by the financial institutions of the relevant articles of the Code of Money and Credit (CMC) and their adherence to the BDL’s monetary regulations. It is also supposed to verify and analyze financial statements provided by the institutions it supervises and is empowered to impose corrective measures and restrictions on individual financial institutions if necessary. So far, the track record of the BCC has been proven by the many successful interventions and bank failure preventions that occurred successively since the Intra Bank collapse of 1966. Indeed, the BDL set up the BCC in 1967 to replace the banking control department, which did not have sufficient independence and supervisory responsibilities as broad as today’s BCC. One of the most noticeable accomplishments of the BCC was the saving of Crédit Libanais in the late 1980s. This bank, which had suffered from its affiliation to the collapsed Bank Al Mashrek group, was taken over by the BDL, which re-capitalised it and imposed a senior management that remains to this day. For a number of years, Crédit Libanais remained a BDL-owned bank, whose sole purpose was to manage existing deposits and customers, and restructure operations with the view of ultimately selling the institution to a third party (which was ultimately the Bin Mahfouz group of Saudi Arabia, which owns parts of the National Commercial Bank, one of the largest banks in the Arab world). In the Inaash case, both the BCC and the BDL moved swiftly to find a white knight (Société Générale) to take over that institution, thanks partly with financial incentives, while in the case of BLC, a newly appointed management was brought in by the BDL to restructure the whole bank, and capital of around $150 million was injected, making the central bank a majority shareholder. The BLC case was similar to that of Crédit Libanais, but is currently being managed actively and is actually competing with other domestic banks instead of being constrained by the management of existing customers.

The reason behind the BCC’s swift intervention whenever a bank runs into trouble is explained by the BDL’s cast-in-gold policy, which aims at using all means available to maintain a stable financial and banking system. Indeed, the BDL believes that it would be very costly for the entire Lebanese banking system to allow any bank to fail at this critical stage of the country’s economic development and the image of financial stability must always be maintained in the eyes of international investors. For this reason, many crises of confidence, runs on deposits and bank failures have been dealt with efficiently by the BDL, which has always succeeded in reassuring investors and the public alike. Although, the more recent Bank Al Madina case appeared to have been handled too slowly, it was nevertheless sorted out without the public being too affected by the collapse of a bank that was experiencing abnormal growth.

In the months following the Paris II conference in November 2002, the BDL issued a new directive requesting the banks to increase their statutory reserve requirements. This was another effort to solidify the support and prevention policy as regards to the financial system, as it helps prevent liquidity crises, even though there are doubts as to the ability of banks to access these reserves on a timely basis. The work of the BDL and the BCC is constantly exposed to the fragile domestic economic environment and to radical external events (such as a major regional war or a disastrous domestic political decision) and the raising of the level of statutory reserves is still an insufficient measure when one realizes that there is no formal mechanism under which the BDL can make dollars available to the banks facing runs on deposits. There are however, numerous crises prevention measures. The BDL has laid down a series of regulations, which are meant to assist the banks in times of crises and to prevent a large number of banks from stepping out of normal and healthy banking practice. One measure was to allow banking institutions to hold equity in foreign currency for up to 60% of total equity, matching as a result the dollarization rate of the banks’ consolidated balance sheet. Another measure is to set up the minimum capital adequacy ratio at 12%, compared to 8% in most other countries. All these measures and rules reflect the BDL’s will to prevent major capitalization and liquidity crises, and are supposed to decrease the intensity of intervention in cases of bank failures, which can turn out to be costly and often inextricable.

Elsewhere, the BCC has consistently shown a capacity to intervene and support any banking institution in difficulty, despite the fact that its members (five in total, including the chairman) are appointed according to political affiliation and religious background. The BCC’s members are well supported by a more junior but nonetheless efficient and operational staff. The BCC stands out as arguably the most efficient government regulatory and supervisory authority in Lebanon.

Although the BDL and the BCC have proven to be able regulators and supervisors, particularly as compared to many regional counterparts, there is still significant room for improvement. Indeed, the BDL and the BCC have to start taking a significantly more proactive role when tackling banks in the country, by going beyond the due diligence stage and into enforcing financial and operational directions that would be commensurate with the situation of each individual bank. There must be stronger and more severe ways of making sure that the strategy laid down to each individual bank and every decision made by the BCC is more rapidly and efficiently implemented. There are still a large number of smaller banks, as was the case with BLC, who ignore and evade BDL and BCC rulings and who do not seem to realize that their ultimate collapse could have serious repercussions on both the banking sector and the nation.

The banking environment is now changing rapidly, with most banks in Lebanon having to abandon their traditional policy of gathering deposits and placing them in high yielding government debt securities. Most banks are now asked to behave as commercial banks rather than deposit banks, and establish the appropriate internal systems to step up their lending efforts and support economic growth. The BDL and the BCC, aware of the changing situation, should substantially intensify their pro-activeness, and guide the smaller and more inefficient banks (there is at least thirty of them) towards safe and healthy banking practices. For instance, the BDL and the BCC must guide smaller banks towards:

§ Better risk management à credit and market risks can be more effectively managed with recent techniques. Inexperience could prove fatal.

§ Capital management à Lebanese banks need to be more actively advised on how to allocate the right amount of capital to underpin risks by product.

§ Cost control à Tighter management of operating costs will be the only way to counter thinner margins and limited revenue diversification. The BCC must make this clear to the smaller banks, which have yet to realize this.

§ Product distribution à Product and service diversification and their distribution through efficient channels are key. Although this is not a prerogative of the BCC, the later must nevertheless make sure that banks look at this aspect seriously and make efforts towards achieving that objective.

More severe measures – such as suspending senior managers from their duties and publicly warning an institution (in the press) in a similar manner to regulatory authorities in Europe or North America – must be taken against banks that try to outsmart BDL and BCC directives, and consolidation must, in some cases, be forced. The laissez-faire attitude of the regulator, which worked well in the 1990s, must now give way to a stricter and more severe relationship with mediocre bankers. Leniency and apathy can be extremely damaging, and can lead to major problems such as the collapse of a medium size bank.

Setting up an independent body with the prerogative of going beyond the assessment and situation analysis stage and into actual execution of strategic plans for particular banks, could be the solution. The BCC and the BDL are bound to the tasks of realizing the situation in each individual bank and making recommendations. They cannot easily take pre-emptive measures against any bank, but would rather wait for a significant faux-pas or even an ultimate collapse. A newly set up independent body, with more aggressive prerogatives could be the ticket to greater system-wide efficiency

Such an aggressive body or behavior from the BCC would have come handy in the case of Bank Al Madina, the collapse of which could have been prevented had there been significant pre-emptive measures taken well in advance (e.g. warnings, guidance, etc.). However, it is worth noting that the Bank Al Madina case was known to have been plagued by outside political interference, which hampered the work of the BCC and the BDL. The latter must be allowed to work without such intervention, which normally affects the work of any regulator and supervisor. Political interference in the work of the supervisor affects the credibility of the national regulatory authority, particularly in the eyes of international investors, who remain crucially important for Lebanon.

It will be hard to have a perfectly regulated and supervised banking and financial system in a country where economic fragility is omnipresent and where political interference on behalf of rogue bankers is part of Lebanon’s daily life. The BDL and the BCC are an island of relative effectiveness in a sea of mediocrity. Support, partly in the form of providing the regulator with more seasoned and efficient human resources, or the provision of any necessary means that would help transform the national financial system into a global player, is crucial. This is needed sooner rather than later.

July 1, 2004 0 comments
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Business

Lost in translation: the Elyssar plans

by Thomas Schellen July 1, 2004
written by Thomas Schellen

The large majority of building stock in any modern society needs to consist of affordable, social, smart residential units, which means a massive presence of low cost apartments. This is an inescapable attribute of the highly populous and predominantly urban human existence that defines our world. Lebanon, with its very high degree of urbanization and population agglomeration, underprivileged masses and overall young citizenry, is at least as dependent as any developing country on improving and increasing its metropolitan living quality through provision of inexpensive but humane housing.

At the peak time of drafting great post-war reconstruction programs, this urgent necessity was recognized in one single key project for creation of urban living spaces – Elyssar. Under the patronage of the mythically enlarged figure of the Phoenician princess and founder of Carthage, Elyssar was initiated as a development project for the capital’s southwestern realm with a preliminary master plan in June 1995. In the area between Beirut International Airport and the new Sports City – both at the time two of the largest construction sites in a construction-happy city – Elyssar was to create a mixed environment with commercial and recreational qualities and at the very minimum, 2,500 units of quality housing for low and middle income families. Nine years later to the month, and well over half into the project’s “global estimated time frame of 14 years” for accomplishing this development, Elyssar in reality remains the forgotten twin-sister of Solidere that was lost in the slums. Not a single low-cost apartment, workshop and shop appropriate to the economic situation and needs of the poor has been built. The BHV-Monoprix shopping complex on the airport highway across from Sports City is the only element of the concept that stands accomplished. Today, outside of some references in highly academic but incompletely researched papers from international conferences on urban development, Elyssar doesn’t even exist. Or does it? Amazingly, the administrative offices of Elyssar are operating in 2004 and according to PR-responsible Fadi Moucharraf, do so with a staff of “around 40.” The entity has prepared a large amount of engineering studies and plans, said Moucharraf, but central management has put a moratorium blocking all media inquiries and interview requests due to the absence of new activities.

This leaves it anybody’s guess as to what the real status and future of the Elyssar project might be – a viable question of public concern not only because of the project’s theoretical importance but also because of its obligation to meet public scrutiny. Created explicitly for improving both the social and physical fabrics of Beirut’s suburban areas that had borne long-term damage from Lebanon’s internal conflict in form of illegal settlements and unacceptable living conditions, Elyssar is, by the decree that defined its legal status in 1996, “a public agency with administrative and financial autonomy.” As such, it ought to be directly accountable to the sovereign public and its political organs and representatives. Some reasons for the utter failure in implementing the Elyssar project to date are common knowledge. The realm under the agency’s responsibility has in critical aspects not been accessible to normal state authority. Sect-related influence spheres in the area and active resistance by people living in the concrete slums over years made it prohibitive for government representatives to instigate measures, such as the tearing down of illegal buildings that stood in the way of road and infrastructure construction. On occasion, government officials setting foot in the area, namely entering the Ouzai quarter, were confronted physically by outraged crowds. The financing formula for building the affordable housing units, which were to be offered to the displaced and underprivileged people living in the slums north of the airport, hinged on the plan to find commercial investors willing to pay large amounts for developing the neglected and run-down Elyssar seafront into chic resorts. But as Beirut reconstruction and commercial development activities began to slacken in 1997 and 1998, this concept fell victim to the less-favorable-than-expected circumstances. The worsening crisis stemming from the government’s overestimation of economic growth coupled with exploding reconstruction costs and rising public debt subsequently eliminated any rational possibility that sufficient government “allowances” would be available to increase the Elyssar project’s viability.

In addition to these immediate political and financial problems, the concept drew suspicions from an increasingly skeptical populace and became the target of opinion makers alleging that underneath the veneer of social development and promotion of economic opportunities for the masses, “dirty hands” were manipulating the project for corrupt self-enrichment. These allegations may not have been presented with full and verifiable evidence but they left large population groups with an image of Elyssar as a scam run by Prime Minister Rafik Hariri. Until today, and in the minds of some students at top Lebanese universities, Elyssar is nothing but another exploitation scheme by which the ruling clique wanted to amass more money, power and control over some of the most valuable real estate in metropolitan Beirut. All above factors played a role in turning a proposed grand Lebanese solution for an important socioeconomic challenge into a Lebanese problem exemplifying the national struggle with administrative inefficiency, distrust of politicians, internal disunity, and massive suspicions of corruption and squander of the people’s monies. Elyssar wanted “to set new precedents of the government will and dedication to promote balanced growth and to provide social equity to all Lebanese citizens,” stipulated the officious document that can be read on the agency’s website. “The success of Elyssar is also crucial for the future of Beirut. Its redevelopment should provide back to Capital [sic] its distinguished character along the waterfront while setting higher standards for quality of living,” it said.

In light of the unabated housing crisis in Beirut’s poorest suburbs and the danger of increasing social tensions among impoverished segments of society, such words constitute bitter and involuntary irony on part of a public agency that will not or cannot explain what options remain for rescuing its forgotten project, which it is managing PRO-FORMA at a cost to the public that must have accumulated to millions of dollars over many wasted years. As things stand today, it seems increasingly difficult to envision a new future for Elyssar under its original mission. Some real estate experts now expect the project to be reborn as an upscale commercial development venture, because they see the land between Beirut Airport and the city as prime real estate with potential per square meter values comparable to downtown. While the assuredly well-paid, seven-member board and general management of Elyssar and their superseding political decision makers are not available for comment, it is not possible to do anything but speculate about such possible fundamental changes in Elyssar’s orientation. The uncertainty is made worse by the fact that neither public nor commercial alternatives to the scheme are in sight, which would have the much needed capacity to serve as a model for low and middle income urban housing creation. Opinions among developers today differ whether such a project could be feasible. Some reasoned that all such projects require public subsidies and no investor would be able to venture into a socially responsible residential development of the required proportions, while others claimed that too much government involvement is the main obstacle to making social housing projects work.

There is also a growing argument for fundamental questions on orchestrated housing projects. Town planning specialists continue to discover from evidence in developed and developing societies that mega-projects in social housing run up an incessant bill of negative social and economic results, from growing crime rates to failure in motivating both job creation and job acceptance. The challenge resulting from the human limitation to centrally plan urban life and implement compatible schemes for mass-living places all deliberations on this important issue in a bind to come up with what modern marketing-speak likes to call “innovative solutions.” The progress of commercial developments of large real estate projects in Lebanon is slowly extending from top-end wealth communities down the income ladder. It may one day reach the point where social projects become satisfactory under both profit and humanitarian considerations. But the urgency in alleviating the plight of Lebanon’s slum inhabitants in the meantime gives a multitude of reasons to ask about the vision and weakness of Elyssar. On paper, the Elyssar mandate is concise and unchanged. The area under this public agency’s care is outlined in its official FINAL MASTER PLAN from May 9, 1997 as being bordered by the Mediterranean Sea to the west and the Beirut International Airport road to the east and stretching from Adnan Hakim Street (where BHV is located) in the north to the airport’s boundary. This rectangular area comprises 560 hectares of urban and waterfront properties, including three kilometers of sandy beaches.

The mandate stipulates that three sources of funding are to be used for developing the area: · Allowances from the fiscal budget

· Profits from real estate developments

· Loans or investments from public or private sources

The core development objectives of the mandate are, in order of presentation on the agency’s website:

· Creation of a vision

· Building affordable housing units

· Upgrading of infrastructure

· Creation of development opportunities

July 1, 2004 0 comments
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Business

Mooring more boats in Lebanon

by Christian Henderson July 1, 2004
written by Christian Henderson

Last month, two shark-like super yachts sat in Solidere marina, the sun’s reflection glinting menacingly off their blacked-out windows. Inside, built-in swimming pools, jacuzzis, radar masts and other space age gadgets come as standard. But that’s what you get for $60 million, a price range that shuts out all but the biggest spenders – and it is these that Lebanon’s marina owners want to woo as an increasing number of Arab owners are looking for suitable destinations to moor their boats. “It is a growth industry. We have more marinas and more people coming from the Gulf,” said Mohamad Chehab of Chehab Marine, a yacht accessory shop in the Starco building. The local yachting sector can be divided into two segments: sailors (mainly European), who include Lebanon in an Eastern Mediterranean cruise itinerary, and Arabs, mainly from the GCC nations, seeking to permanently moor a boat in a Lebanese marina. Not surprisingly, those in the industry are most excited about business coming from this latter group of high net-worth individuals.

“I have received had ten phone calls today from Kuwaitis and Saudis interested in yachts. It’s incredible. It’s the first time in 12 years that I have noticed this demand coming from Gulf residents,” Chehab said. This could be explained by the post-9/11 effect that has seen many Arabs eschew Europe for the delights of Lebanon. Many in the sector believe it will only be a matter of time before a yacht will become the ultimate accessory of the well-heeled Arab. “Wait one year and you will be amazed. Just think of all the luxury apartments you have in downtown, many of the people who will buy these will also be interested in boats,” Chehab said.

Investors in turn are keen to get a slice of this pie and are now showing more interest in the sector. It is rumored that several big marina projects are planned in Lebanon with property developers from Dubai showing interest. “We know of three or four (marinas) that are going to be launched in the coming years. One in the south and one in Beirut, and we expect to have some up north,” said Christine Asmar, project manager with International Fairs and Promotions (IFP), the company who with its German partner, Messe Duesseldorf, organized the recent Beirut Boat Show that attracted roughly 18,000 visitors.

“We all know that this is a country where everything lends itself to the marine industry: the weather is nice for nine months a year, it’s never too windy, it’s never to rainy and it’s conveniently located in the Mediterranean,” said Asmar. Interestingly enough, despite these relatively ideal sailing conditions, there seems to be little interest in sail boats, as most Arabs buyers are interested in engine-powered boats. “In the [global] super yacht segment, 20% are owned by Arabs,” said Asmar.

Prior to the Beirut Boat Show, now in its fourth year, IFP conducted a feasibility study that pointed toward major future growth in the industry. “The market projections for marinas and other water front facilities in the whole Middle East and Lebanon would be about $20 billion, with Lebanon’s potential estimated at $1 billion,” Asmar said. Although it could be argued that any report commissioned by the expo organizers may not be entirely objective, the potential was borne out by unprecedented sales at this year’s show.

“The highest number of visitors we had was in 2001. But the spending power was greater in 2004. It’s not the quantity that is important it’s the quality. A lot of sales took place at the show this year,” she said. “We also had a bigger participation on the international level.” Asmar said she felt that Lebanon and Dubai both catered to different markets and were not really in competition with each other. “Dubai is not a rival. We had exhibitors from Dubai this year and they are the people who confirmed to us that this is a complimentary market to Dubai, it doesn’t compete in any way,” said Asmar. “The region is big and the investments so huge that we can afford to have two shows, one in Beirut one in Dubai.” Asmar added that water sports centers on the Sinai Peninsula, such as Sharm el-Sheikh, attracted a different kind of market, one more interested in diving and other activities than yachting.

There are three large-scale marinas in Lebanon, Joseph Khoury in Dbayeh, Automobile et Touring Club du Lebanon (ATCL) in Jounieh and Solidere marina, near the old St Georges hotel. ATCL, a non-profit private club and the oldest marina in Lebanon is almost always full, said director Nabil Gemayel. Most of the club members are Lebanese but Gemayel said the club often attracts Europeans coming from other Eastern Mediterranean destinations. “We receive every year around 40 or 50 yachts from Cyprus, Turkey and Greece,” he said.

The Joseph Khoury marina in Dbayeh opened five years ago and is arguably the biggest marina in the Middle East, with 700 berths and 200 staff. Manager Joe Bassoul said the occupancy rate was around 30%, but he believes business will improve as the marina – the newest in Lebanon – becomes more established. “It needs time before you can improve the situation,” said Bassoul, who added that the boats in his marina ranged from small size yachts to bigger boats, with usually around 15 luxury yachts moored in the facility.

Imad Dana, manager of the new Solidere marina, said that 95% of the members are Lebanese. The marina boasts around 150 boats in the 250 berth marina and Dana said he expected to see an increase in interest. The Solidere marina employs around 40 people, but Dana added that many of the bigger yachts have their own crews, some with as many as 20. Fueling the new interest in boating are two yachting events in the country: ATCL recently hosted the Emir Rally, a boat race across the Mediterranean, and Solidere marina will be the starting point for the La Route d’Elissa boat race that involves 10 sail boats with all female-crews racing from Lebanon to Tunisia. However, despite this new bubble of optimism, Lebanon still cannot compete with yachting hubs in Turkey, Cyprus and Greece where easy air access, cheaper mooring prices and stable politics attract European yacht owners. The key to Beirut’s attraction is that it is the genuine destination for Arabs to come and play on their boats. Although Dubai has some of the biggest sea-front developments in the world, such as the massive Palm Island project, many in the Middle East and Gulf are more interested in mooring their boats permanently in Lebanon, where the lifestyle is more in keeping with the yacht-owning culture.

“It’s very hot in the Gulf so they never use their boats and there are no destinations. In Lebanon, we have created summer resorts all over the coast,” said Chehab, who was at pains to mention that it wasn’t only the Gulf owners who were buying and mooring boats in Lebanon. “You have a lot of Lebanese emigrants coming from abroad and buying boats here,” said Chehab, while Alain Maaraoui, managing director of Sea Pros, said most of his sales were to locals. “Sales are going up, although last year was better than this year, but mostly they are Lebanese.”

Nonetheless, Lebanon could do more to attract visits from European yachters. Aside from the hazy images of war and uncertainty, Lebanon faces a major a hindrance with red tape in the customs and general security procedures, which deter foreign visitors. “It’s too much paperwork and people prefer not to go through that and just go somewhere else,” Asmar said. Moreover, bureaucracy makes it difficult for boat owners to leave their non-Lebanese registered boats here for longer than six months; this is in contrast to Turkey, where there is no time limit on mooring periods for foreign boats.

The conflict with Israel also restricts movement along the Lebanese coast. “To go through the Lebanese coast is not really permitted by the Lebanese authorities. They prefer the boat to come and stay in the marina and then people can visit the coast by car,” said Gemayel.

Cost is another factor that may put off the price-conscious European boat owner. Lebanon simply cannot compete in the Eastern Mediterranean. Average mooring prices in Lebanon are $350 per meter a year for smaller boats, with the price rising to around $600 a year for larger yachts. This is almost double the mooring charge in Turkey and Cyprus. But many in the industry say prices will drop as soon as there is more competition. “When there are more marinas the price will go down,” Asmar said.

July 1, 2004 0 comments
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Paying up at the pump

by Said Ghusayni July 1, 2004
written by Said Ghusayni

Car drivers around the world usually agree on one opinion: gas prices at the pump rapidly shoot up when world crude prices increase but slip much less eagerly when crude rates head back south. In the period immediately after the world oil market relaxed from its $42/barrel (bbl) peak in late May, the reality in Western Europe and the US fit that view, as pump prices after one week relaxed only by about $0.04/ liter, or 2%, in Europe’s largest market, Germany, and rates in the US took until June 14 to drop back below $2/gallon. One can credit both stronger market confidence and improved balance of the supply-demand logic for allowing international crude oil prices to dip back below $40/bbl last month, following the June 3 Beirut OPEC meeting to increase production quotas by 2.5 million barrels per day (bpd) and legalize already existing overproduction, and subsequent physical increases in production from Saudi Arabia and the UAE (total around 1 million bpd) that brought a corrective factor onto record high prices. But although prices at the gas pump eased slightly in the second half of June also in Lebanon, vital concerns over the cost of fuel to both the Lebanese economy and the individual consumer remain.

In Lebanon, gasoline prices are government mandated, with weekly reviews of price ceilings that in all practical terms translate into the effective sales price that the consumer pays at the gas station. As the state thus exerts double influence on gasoline prices through taxation and price determination, the demand to lower retail prices for fuel became a central rallying point in the country’s May 27 general strike. However, while economic hardships make them more than understandable, demands for capping the maximum amount that Lebanese consumers have to pay at the fuel pump must in the end remain wishful thinking. The reasons behind high gasoline prices are too complex and the implications of reduced revenue from gasoline taxes are too vast to allow for such a “simple solution.” One may never forget that the first driver of the consumer gas bill is the supply situation. All mineral fuels are refined from crude oil and so the price of a gallon of gasoline derives directly from the price of crude oil. It has been well established that a number of reasons have influenced the high prices of crude oil, which soared as high as $42/bbl in trading on the New York Mercantile Exchange by late May 2004. Such a high price of oil will inevitably be passed along the refinery chain to gasoline prices and thus affect the end user. What then were the causes behind the recent oil price rally? It was spurred on by a combination of angst over potential supply shortages, strong demand, and aggressive speculative buying. Looking at the details, most analysts agree that the following main factors influenced the market in the first half of 2004:

· Instability in Iraq

· Terrorist threats to producer nations in the Middle East (including Saudi Arabia)

· Increased global demand, particularly from China

· Lower-than-expected non-OPEC production

· Shortages in spare refining capacity available to OPEC (and non-OPEC) producers

· Aggressive fund buying (more significant in the early stages of rally).

The large extent to which the war in Iraq added instability to the markets must not be underestimated. Attacks and acts of sabotage have hampered reconstruction efforts designed to rebuild the country’s archaic oil industry. At the time this article went to print, an attack on the Northern Kirkuk pipeline to the Turkish Mediterranean port of Ceyhan, and two separate attacks on the southern export terminal of Basra completely halted Iraq’s 1.8 million bpd of crude exports; repairs are expected to be completed around the second week of July. Kidnappings of foreign nationals hindered progress and prompted some foreign organizations to withdraw their employees, including construction companies who are in need of valuable experience for the reconstruction job at hand.

Iraqi exports had averaged 1.8 million bpd, around 1.6 million bpd of which is from the Basra oil terminal, while the remainder came from the northern Kirkuk pipeline that leads to the Turkish Mediterranean port of Ceyhan. Resistance to the US occupation and terrorist attacks against the country’s political and security infrastructure have been stiff, dimming the prospects for a successful performance of the Iraqi Interim Government in the second half of 2004. Numerous local leaders have openly opposed US plans for the handover of power in local elections, thus making additional violence and continued instability very likely. Terrorist threats to other Middle East producers have also pushed markets higher and are adding a premium to crude prices. An attack by gunmen against a Saudi Arabian refinery complex in Yanbu that killed six workers in May and further terror strikes against foreign oil workers in June underscored the threat against the security infrastructure in the world’s largest producer. If attempts to restore security at Saudi oil facilities and ward off terrorist groups are not successful, future supply fears could grow to levels that would make crude oil prices of $35 to $40/bbl seem cheap. In trade developments over the past year, crude markets have become increasingly affected by heavy speculative non-commercial buying, primarily by investment funds. Large speculative net long positions have pushed markets higher as well as raising the possibility of a massive sell-off when investors decide the market has topped off. NYMEX WTI net non-commercial longs hit a 15-year high of 87,000 lots in February, although this has now fallen back to 40,000 lots. Estimates of the impact of the funds on the market vary greatly but on average, traders see the impact as comprising around $4/bbl in the composition of current prices. However, it is important to note that the last $4 rise in the market (from $37 to $41 on WTI) has not been driven by fund buying. This reduces the likelihood of a large fund sell off as the funds are all heavily in the money. It also means that demand from buyers does not seem to have been significantly impacted by current high prices.

As for the demand outlook, figures are also not in favor of significantly lower oil prices. In its monthly OIL MARKET REPORT, the International Energy Agency (IEA) raised its forecast for global oil demand in 2004 by 360,000 bpd to 81.1 million bpd, reflecting the largest absolute increase in global oil demand in 24 years. The report cited stronger than expected energy consumption among industrialized nations, which was bolstered by explosive demand growth in China, as the main cause of the increase. The IEA forecasts world consumption will rise 3.8 million bpd from the second quarter’s 78.7 million bpd to 82.5 million bpd in the fourth quarter of this year. The upward revision adds to worries that increased demand will continue to prevent inventories from accumulating and cause disruptions in the supply of products such as gasoline. The IEA also said that non-OPEC producers are failing to pump as much as expected this year, increasing reliance on OPEC for extra crude. The IEA raised its forecast on the call of OPEC crude by 500,000 bpd to 26.4 million bpd for this year. However, numerous producing nations are currently producing at maximum levels leaving little room for any additional output to help ease prices. While predicting oil price developments is a fickle business, the combination of the above elements makes it seem unlikely that dropping crude oil prices could drive gasoline prices down to levels global consumers enjoyed in the late 90s. Here, it is also important to remember that as high as they are, nominal (inflation adjusted) crude oil prices today are far below their highest levels, reached in 1980 (see table).

But this fact cannot be a total comfort to Lebanese consumers. Apart from global market developments, end prices for gasoline are determined to a very significant portion on the domestic front. As stated unmistakably by a survey on global gasoline prices (undertaken in May by research firm AirInc for CNN Money), “the main driver of price disparities between countries is government policy.” In one word: taxes.


Different tax burdens contribute greatly to the fact that gasoline prices for a 20 liter tank filling in May 2004 could range up to $35 in the United Kingdom, Hong Kong, and Germany, while US drivers would have paid not much over $10 and motorists in some countries – try Azerbaijan –

could get away with filling up for as little as $6 to $8 per 20 liters. In Lebanon, the tax burden on motorists has increased substantially over the past four years, first through a hike in gasoline tax and then through addition of Value-Added Tax. The sum of tax levies on each 20-liter filling thus today easily exceeds 50%. The ratios fluctuate somewhat according to the rate decisions taken at the ministry of water and electricity (at the beginning of June, for instance, the ministry reportedly reduced the excise tax on gasoline by LL2,000 to curb pump prices at LL23,000 but in subsequent weeks it re-raised the rates by LL800 when supply costs dropped). But in essence, fuel tax rates in Lebanon are the highest they ever were and extremely unlikely to drop by any significant percentage.

In addition, under the regime of Saddam Hussein, Lebanon had import/ export agreements with Iraq that offered it crude oil at significantly below the market price. Although the legality of the Iraqi exports, and alleged related provisions to political leaders, has yet to be analyzed by a reliable source, the deliveries of Iraqi oil were relieving the Lebanese consumer of paying the true price of crude and helped in protecting him from abrupt price shocks as we see today. One can always question whether these levies were instituted with sufficient foresight on their macroeconomic and socioeconomic effects, which were exacerbated greatly by the rise in crude prices. Under a principle that applies equally to mature and developing economies, transportation-related taxes and fees are means to steer development, avoid wastage of fuel resources and limit pollution. Due to contradictory impulses, the Lebanese system of car registration fees and fuel taxes gives grounds for questions also in this context. But there can be no doubt that the fragile Lebanese fiscal situation today would be very negatively impacted by a massive contraction in revenue from fuel taxes.

The third force in determination of fuel prices are distributors. Local importers and distributors of gasoline are frequently accused of acting as cartel and bearing responsibility for the high gasoline prices. But although they are licensed to trade mineral products for profit, Lebanese importers and distributors of fuel oil play a much smaller role than the state in the setting of prices for end consumers.

Lebanon’s fuel importers and distributors say they are not benefiting from the high fuel prices and even claim that they put them at a disadvantage for several reasons. Regardless of the pump price, their government mandated dealer margins are fixed (at $0.20 per 20 liters) and remain unchanged. Costs in importing, such as obtaining letters of credit and pre-paying customs, and distribution-related costs, namely extension of credit lines to their buyers, are on the other hand being driven up by higher product prices. In addition, higher prices impact consumption and importers predominantly describe motorists as monitoring their consumption more than before. Some see mitigating effects in new cars and increasing tourism but overall, the sector speaks of stable to slightly negative developments in sales. Moreover, fuel distributors can only compete in very limited fashion, mostly through discounting in times of falling supplier prices. The limited leverage to set prices coincides with the limited buying power of Lebanese oil importers, restraining their ability to obtain good prices in international markets.

On the other hand, it appears undeniable that the Lebanese scenery of a few local and no multinational operators has reduced pressures that would normally give incentive to firms to develop, rationalize and become more competitive. Some traders admit that abolition of government fuel price mandates would most likely be immediately followed by a practice of price-fixing among distributors, since cartel structures already exist in several respects. Local refining capacities for oil remain theoretical and the small market – which lacks transparency in governmental pricing policies as well as in industry structures – seems not able to attract multinational firms to come in and develop local product chains to the end consumer. All these factors can be attributed with contributing to the very sluggish development of Lebanon’s domestic gas station culture, which is currently characterized by high service levels but a scarcity of modern efficient filling stations with associated retail marts. In conclusion, the issue of whether or not increases in global crude prices are affordable to the Lebanese consumers should not be a case for the treasury and its meager reserve but rather a case for alternative modes of transport, increased investment in public transport facilities, and perhaps a reduction in the number of cars the average household chooses to have. As inexpensive individual transportation (with emphasis on individual car ownership) does not qualify as either civil right or absolute economic necessity, the consequence is inescapable: if you want to drive it, you need to pay for it. Whether or not one can afford a private car is not a case for a depleted treasury to address, but rather a case of re-evaluating options. Said Ghusayni is the Energy Derivatives trader at Mitsui Bussan Commodities LTD in London.

July 1, 2004 0 comments
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Targeting Saudi Arabia’s ‘soft underbelly’

by Claude Salhani July 1, 2004
written by Claude Salhani

The frightening rise in the number of terror attacks in Saudi Arabia appears to be aimed primarily at the expatriate community. This seems like a clear attempt to strike at the soft underbelly of the kingdom – its economy. Initially, it might seem the attacks are aimed at causing panic and claiming as many lives as possible. Or perhaps this is al-Qaeda’s promise to follow up on earlier threats to kill as many “crusaders” as they can. Closer analysis, however, reveals a more sinister motivation is driving the recent terror campaign. Its aim is to hit the kingdom where it would hurt the most.

Yes, it’s still very much about the economy. The terrorists, said Marc Sageman, a forensic psychiatrist and author of UNDERSTANDING TERROR NETWORKS, are applying the old communist logic, that “you wither away the state,” in order to have it fall. Sagemam is also a former CIA case officer for Afghanistan.

For the record, Saudi Arabia earns nearly $500 million a day, allowing the kingdom’s 7,000 princes and their assorted consorts – a total of some 24,000 royal household members – a healthy yearly stipend of $500,000 each. The grand total of that budget hovers around the $3 billion mark. Money that critics of the House of Saud say is wasted on luxury items, extravagant villas and apartments strewn across the Mediterranean.(A recent report circulating around Beirut these days has the crown prince reserving about 1,000 hotel rooms for him and his entourage in Lebanese hotels for the summer. If true, this would certainly give a boost to Lebanon’s economy.) But let’s return to the Saudi economy, which terrorists hope to disrupt. And this they can accomplish by targeting the petrochemical industry. There are basically three possible ways in which to obstruct the flow of oil. The first is to target the installations – the rigs that pump the oil from the ground, the refineries that process the crude, storage facilities and shipping terminals. But, all those locations are extremely well protected and hard to approach.

“The oil facilities are very well defended,” said Roger Diwan, managing director of the Petroleum Finance Co., a Washington, DC, firm specializing in analysis of oil industry trends. “There are armed troops, cameras, multiple levels of defenses, etc., that make it very difficult.”

The second option is targeting the oil pipelines, which carry the oil from the fields to the refineries and from there to shipping facilities. While also protected, these offer easier targets given the vast distances they cover. It is practically impossible to secure every mile of pipeline across the desert. In Iraq, for example, pipelines have become a favorite target of insurgents over the last year.


In Saudi Arabia the situation is far different, and security is far more stringent than in war-torn Iraq. Secondly, sensors, cameras and other devices closely monitor the pipeline network. Any interruption in the flow caused by an act of terror can be rapidly rectified. The oil flow can be quickly stopped from a remote monitoring station, the damage quickly assessed, minimized and repaired. And finally, the pipelines traverse remote desert regions where attacks carry little or no fear effect on the population. They have no propaganda effect.

That leaves the third option – the so–called “soft targets” – otherwise known as the civilian workers. Because civilians are less defended than the oil installations, they make far easier targets, and are therefore the “soft underbelly” of the kingdom’s economy.

Those behind the spate of attacks know only too well that if they manage to scare away the expatriate workforce, they disrupt the production of oil and in the process succeed in crippling the economy. That, in turn will paralyze the country, therefore weakening the government, allowing them to come all that much closer to achieving their ultimate goal: overthrowing the House of Saud. In the last month alone, armed gunmen killed six employees working for an American company in the Red Sea port of Yanbu, they murdered 22 civilians in a housing complex in the Eastern province city of Khobar, killed an American, an Irish BBC cameraman and wounded Frank Gardner, the BBC’s security correspondent and kidnapped an American in the capital Riyadh.

Civilian employees – particularly Westerners – easily stand out and make easier targets than the oil installations. Diwan pointed out that unlike the installations, terminals and refineries, “for the civilians, it’s far more difficult. In Dhahran, for example,” he said, “you have an entire city to defend. It’s very hard.” And what is hard for the authorities naturally becomes all that much easier for the terrorists. There are about six million foreign workers in Saudi Arabia. Tens of thousands of them are employed in the country’s huge petrochemical industry. Saudi Aramco, the state-owned oil company that holds the world’s largest oil reserves, employs 56,000 people, of whom about 2,300 are US and Canadian citizens and about 1,200 Europeans. Striking them in their place of work, as in the Yanbu attack on the Houston-based ABB Lummus Global company on May 1, or in their homes, as in Khobar, is simple enough from a tactical point of view. Despite stepped-up security at all work and housing locations, there is, after all, a limited amount of security that can be implemented without making those places resemble maximum-security prisons. Additionally, with the use of Saudi military uniforms, as the terrorists were reported to be wearing in several of the attacks, fooling the real security personnel is even easier.

Following the latest attacks, a number of Americans have already stared to leave the kingdom, encouraged by their embassy in Riyadh who advised all US citizens to leave as soon as possible. The British issued a similar warning and the Foreign Office is warning of more attacks to come. In an e-mail made available to this reporter, an oil executive at Saudi Aramco voiced his fears that the “exodus of ex-pats has begun.”

The terrorists hope that carrying out additional attacks on foreign workers will eventually scare more away, thus creating a vacuum in the oil industry, crippling the economy, and in turn weakening the authorities’ grip on power. This, the terrorists hope will facilitate the overthrow of the regime. Alternatively, following a sudden exodus of expatriates, al-Qaeda and its affiliates could replace the vacuum with sympathizers, positioning themselves for an eventual “take-over” of the oil infrastructures in the country. While these scenarios may seem far-fetched, neither possibility should be brushed aside without considerable thought. Either way, the terrorists could seriously undermine the kingdom’s oil-based economy. To take a page from Robert Baer’s book, SLEEPING WITH THE DEVIL, where Islamic terrorists sabotage the oil installations, this situation could now become all too real. Baer, a former CIA Middle East operative, describes a hypothetical situation in which Islamic fundamentalist terrorists sabotage Saudi Arabia’s oil facilities in the country’s eastern province, severely hindering the flow of oil to the West. Although imaginary, the scenario is nevertheless worrisome and the threat now very real.

The one positive outcome that may emerge from these frightening developments is that they should serve as a rude wake-up call for many Saudi officials who, until just recently, refused to believe that their country could be on the verge of serious civil strife.

For a long while the leaders of the kingdom refused to take the terror threat seriously. Lately, they have begun to say they would fight terrorism and crush it with “an iron fist.” But so far, the fist has failed to come down very hard, and the terrorists continue to operate and become bolder in their deadly endeavors. Prince Turki al-Faisal, who for decades ran Saudi intelligence and who is now ambassador to Great Britain, told the BBC that all but one of six al-Qaeda cells operating in the kingdom had been “dismantled.” But judging from the brashness – and the rise in number of attacks – one could easily assume the opposite to be true. After the Khobar attacks Abdulaziz al-Murqrin, a Saudi leader of a terrorist group known to be affiliated to al-Qaeda, published a statement on the internet calling for urban warfare and the toppling of the royal family. He promised that the remainder of the year would be bloody for the kingdom. Some analysts believe that the terrorists might have already infiltrated the security services. “The fact that most of the arrests have resulted in open gun battles suggests either that the Saudis are remarkably inept at security operations or that the terrorists know that security forces are coming,” reported MJ Gohel and Sajjan M. Gohel, terrorist analysts with the London-based Asia-Pacific Foundation. “Riyadh’s ability and the loyalty of its security services, to break up the terror network now operating in Saudi territory is questionable,”

“Bizarrely, the Saudi Arabian government announced that the current three terrorists still on the loose after the Khobar attack are part of the last terrorist cell in the country,” said the Gohel brothers. “I am very worried,” said Sageman, who added that he feared Saudi Arabia could be in the midst of a “full-blown insurgency.”

Claude Salhani is the foreign editor of United Press International in Washington, DC.

July 1, 2004 0 comments
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Feeling the pressure

by Michael Karam June 1, 2004
written by Michael Karam

It all seemed to be going so well for Lebanese wine. Once the sole preserve of Musar, Ksara and Kefraya, the sector has, since the late 90s, seen the emergence of new wineries, producing exciting wines in eye-catching bottles. The UVL (Union Vinicole du Liban), established in 1997, showed it could function as a genuine association. It was serious about establishing a regulatory national wine institute and there was even a spirited initiative to sell Lebanon as a wine tourism destination. Its members even demonstrated rare ESPRIT DE CORPS by exhibiting on the same stand at the two major international wine fairs in London and Bordeaux in 2003. Lebanese wine was moving.

This momentum had been inspired by the knowledge that Lebanon was hosting the annual OIV (OFFICE INTERNATIONAL DE LA VIGNE ET DU VIN) congress in Beirut in June 2005. The event would enhance the country’s brand equity, strengthening its export potential and boosting its quality to price ratio. It would create a new image of Lebanon, one driven by wine and culture, rather than war and mayhem. Finally, UVL president, Serge Hochar, co-owner of Chateau Musar and for so long the darling of the wine world, the man who risked life and limb to make wine during the dark days of the war, would welcome the OIV to his country. It was to be a truly vintage year for Lebanese wine. And then, last month came the awkward admission from UVL members that the OIV had changed its mind. So far no official explanation has been given by the OIV for the seemingly sudden VOLTE-FACE and at the time of going to print, Frederico Castelluci, director general of the OIV has not replied to EXECUTIVE’s requests for clarification. “It is a huge loss to Lebanon,” said Charles Ghostine, managing director of Ksara, Lebanon’s biggest producer. “We have not yet received official notification; this will be sent to the Lebanese government. However, I do not hold much hope of the congress being held in Beirut next year.” Ghostine has more reason to be disappointed than most. In June of last year, he gave a speech at the OIV congress in Paris, in which he outlined Lebanon’s plans for 2005. “All 45 countries, including Israel, gave me a standing ovation,” he said. “We were meant to go to Vienna this summer to present our final itinerary. Then I get the call from Frederico Castelluci, telling me that there was a change of plan.”

Ghostine said Castelluci had told him that the reason for the change of venue stemmed from the organization’s doubt that Lebanon had the “technical ability” to manage some of the more scientific and linguistic aspects of the congress. “They need translators in five languages. This is not a problem. We can translate in six,” said Ghostine. Privately, wine producers believe pressure from the Israeli delegation was the main driving force behind the decision. “The OIV is a non-political body and therefore they cannot cite a non-political reason,” said one. “What can we do? We need them more than they need us.”

Ghostine’s frustration is evident when he talks of missed opportunities, especially in the export markets. “The recognition the congress would have bestowed upon us would have been priceless. To be honest we are still not fully established as a wine making force even though we have be doing it for 6,000 years,” he said. “The congress would have given up priceless exposure. Export markets are very important to us. Lebanon is exporting 40% of its wine.” UVL president, Serge Hochar was equally uncomfortable with the turn of events. “Until we have an official notification from the OIV, I prefer not to comment.” The demise of Beirut 2005 came as a surprise to many of those who had worked hard within the government to ensure it happened. “It’s the first I have heard of it,” said Basil Fuleihan, ex-economy minister and now the chairman of the Parliamentary Committee on Economic Affairs, Trade, Industry and Planning. “Quite frankly if it turns out to be true, it is very disappointing news for Lebanon and Lebanese wine.” While in office, Fuleihan lobbied hard for the congress and is a firm believer in the potential of the sector. “Lebanese wine needs to be supported. It is good for general prosperity; it’s good for exports and it’s good for the image of Lebanon.”

Teething problems

The news came at a time when the UVL has been experiencing delayed teething problems. In January, Massaya, one of the most energetic of the new generation of wine producers, resigned after it claimed the association was dragging its heels on an initiative to establish a wine marketing board and launch a national advertising campaign. A statement issued by Massaya, which had vigorously lobbied for the move, said that it was obvious that the interests of Massaya and the UVL were irreconcilable and that the winery had no option but to go it alone.

Elsewhere plans to establish a national wine institute (to be responsible for implementing the 2000 wine law and oversee and regulate all areas of grape growing and wine production) seem to be caught in a bureaucratic bottleneck. “We have prepared our draft constitution,” said Ghostine. “Now we are just waiting for government approval. We are confident our file is in order.” According to Hochar, its establishment is crucial to the evolutionary progress of the sector. Speaking in November of last year he announced: “We have joined the OIV and we have passed a wine law. Now we just need an institute to implement it,” he said. “We cannot move forward without it.” UVL members are energetic exhibition-goers, although last month only three producers – Musar, Ksara and Kefraya – made it to the London Wine Fair. The energy of 2003 appears to have waned. “The reason we all went to London last year was that we got money from the EU,” explained Massaya’s Ramzi Ghosn. “All this needs intensive lobbying on behalf of the UVL and this in turn requires time and effort. Nothing will come of nothing.”

Still, Lebanon’s $26 million wine industry is essentially filled with promise. The good news is that exports have doubled in six years and producers continue to consolidate proven international markets, while seeking out new ones. Ksara alone has doubled its exports and is consolidating its position in the UK, a market pioneered by Chateau Musar in the 70s and one that also proved successful for Kefraya, Massaya and Clos St Thomas. The future

The good news is there is room for further growth. “There is huge potential. Any collaboration with the wine growers has been done with the best interests of the sector at heart. I have not sensed any official reluctance,” said Fuleihan, stressing the government’s faith in the industry. “All the grievances have been addressed such as tariffs and taxation. Yes, the government has not yet developed a viable agro or industrial strategy but we cannot satisfy the entire spectrum of demands because of the existing financial constraint.”

What is certain is that the land is there for further planting, although many within the industry prefer to exercise caution. “We just cannot plant without a strategy,” said Paulette Chlela, Ksara’s Chef de Culture. “We have already seen grape prices drop by 10% in the last year because of a dip in demand.”

But the overriding belief is one of an opportunity that needs to be seized. “Wine is the only hope for the Bekaa,” believes Ghosn. “In some areas this reality is taking shape while in others it will take a bit more time. New grape plantations have changed the lives of many of the Bekaa’s struggling farmers, who have been forced to grow illegal hashish and opium, or produce that was severely undercut by those from neighboring countries. The landscape of many towns is changing as the demand for good TERROIR increases.”

Ghosn also believes that to best demonstrate the value-added Lebanon has to offer the wine world, more producers should improve viticulture methods, moving away from high to lower, more concentrated yields and use better quality grapes. “To do this, there will have to be significant replanting or restructuring of existing vineyards, the adoption of more up-to-date working methods, and new vineyards. This will mean further exploration of Lebanon’s different regions and TERROIR, including a formal study of the various soil types and viticultural potential.” However, as the sector grows, the incidence of malpractice will undoubtedly increase. The UVL must snuff out those producers tempted to push the ethical envelope and clamp down on the importation of foreign wine in bulk quantities, over-harvesting, medal sticker abuse, diluting and misrepresentation. “It has already started,” shrugged Dargham Touma, owner of the Heritage winery, alluding the increasing number of Syrian-made “Lebanese” wines that are reportedly finding their way into Lebanese and North African restaurants in France. The national institute cannot come soon enough.

Nor can a national marketing campaign, one that would emphasize the quality of Lebanese wine as well as educating the drinker on the health benefits of drinking and stress the economic importance of buying Lebanese. Already, the wines are facing an epic struggle in an evolved and viciously competitive drinks sector. “Whisky and Vodka are king,” exclaimed Touma. “External budgets are dictating consumer budgets. They are telling people what to drink and what not to drink.” Given many of the mediocre brands that are being pushed in the local market, it is sad that many of Lebanon’s best wines are unknown to local drinkers, who in a misguided exercise in snobbery often perceive foreign wines as better. Oz Clarke, the English wine guru has rated Clos St Thomas’ “Chateau” as “stunning”, while only last month Jancis Robinson, arguably an even bigger hitter than Clarke, raved about Massaya at a tasting in London.

Tell that to the OIV.
 

June 1, 2004 0 comments
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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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