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Cold turkey

by Kirsten Vance September 22, 2000
written by Kirsten Vance

“These people have been forced

to grow hash and be outlaws,

because this region has been

abandoned by the Lebanese

state and the regional and

international community,”

says Hamadan Dandash,

farmer from the Hermel district,

referring to those who

continue to grow illicit crops

despite the government’s

decade-long crackdown.

“If there weren’t patrols

everyone would grow it

because they are,

prisoners; the crisis

taken hold of them

more and more.” (,

Though still minute compared to what was grown during the war,

the last couple of years has seen an increasing number of farmers

in the Baalbek-Hermel region plant illicit crops, according

to the Internal Security Forces (ISF). “Each year the farmers try to

go back to planting hashish and poppies,” says colonel Michel

Chakkour, head of the ISF’s drug control unit, at his office in Ras

Beirut’s notorious Hobeiche building. “But we believe we destroy more

than 95% of the plantation.” Eradication of hashish crops this year was

slated to begin on July 24, but the plan was still delayed when

EXECUTIVE went to print. In mid-August there was a confrontation

between farmers and police on patrols to locate the fields. That’s not

an uncommon event, according to Chakkour, who estimates this

year has brought an increase in hash plantation. Last year the ISF

destroyed almost 8.2 million m2 (~18 hectares) of hashish and

24,520m’ of poppies. That’s up from 1998 figures of 3.3 million m’ and

2,000m’, respectively.

High on the Hermel plateau, much of which has been abandoned

and lies fallow, plots of swaying green cannabis dot the landscape.

On top of the high profits, the appeal of hashish is that it literally

grows like a weed with little care and no irrigation, while a market

is virtually guaranteed. And lines of credit are readily available

through dealers at better terms than the rare bank loans that are provided

for legitimate crops. That’s a pretty attractive combination

for an impoverished, underdeveloped region where water is scarce

and large swaths of land are not irrigated.

Emerging from the civil war, Lebanon came under intense US and

international pressure to crack down on what had become a highly

organized system of drug production and trafficking under militias,

although hashish plantation does predate the war. The eradication

program resulted in the area cultivated with illicit crops being

reduced from about 800 million m’ to 3 million m’ and Lebanon

being removed from the blacklist.

But the tragedy is that almost nothing has been done to help the region

and its farmers substitute what had been a lucrative source of income

despite this country’s success in curbing drug cultivation. It is estimated

that drug cultivation brought $80-100 million a year to the Baalbek Hermel

region and $500 million to the nation as a whole. “Lebanon

after the war was a very very weak country and state,” says Riad Saade,

agronomist and director of the Lebanese Center for Agricultural

Research and Studies (CREAL). ‘Those who wanted at that time to

eradicate prohibited crops should have simultaneously considered how

this weak and unorganized country should be structurally helped.”

What should have been done was the installation of mass irrigation

and other agricultural infrastructure, the creation of a proper marketing

system along with training and the encouragement of

agroindustry. All that should have come within the framework of a

comprehensive development program that would also aim to diversify

the region’s economy.

But the planning stage of projects intended to develop the region didn’t

even begin until after eradication. The main project aimed at the

development of the Hermel-Baalbek region was launched by the

United Nations Development Program (UNDP). The United States,

Europe and Japan were expected to be major donors to the program,

which was initially projected at about $55 million. But the money was

not forthcoming. So far just $12 million has been scrimped together

– eight years since the planning stage began. And more than two-thirds

of that amount was supplied by the Lebanese government. The UN

funding is declining and threatens to scupper the project, according

to Ghassan Seblani, the CDR representative to the program.

Though the UNDP says no concrete promises were made, it undertook

the project at the request of both the Lebanese government and

the international community. ‘There were implicit promises for the

rehabilitation of the area as has been the case in other countries that

made attempts to eradicate illicit crops,” says Christian De Clercq,

senior advisor to the UN resident coordinator in Lebanon, who was

involved in the project from the start. “Other countries may not have

succeeded but received large-scale assistance,” he explains. But Zena

Ali-Ahmad, who heads the program, says the attitude off armers must

also change: “Nothing will compare to what they made from drug cultivation.

If this is what’s expected nothing will ever be done.”

Government initiatives were meant to compliment the UN project

and would be aimed at large-scale infrastructure development

in Baalbek-Herrnel. Hariri’s Horizon 2000 plan included promises

of $300 million in funds, while the current government allocated

about $200 million, according to Seblani. But the outlying areas

have yet to become a real priority and the bulk of that money never

materialized. The largest government plan being implemented –

only to include irrigation infrastructure – is the $57 million development

project of 12 villages in the Yammoune area.

With such limited funds the projects have had almost no impact

on a region that covers about 28% of the Lebanese territory and has

a population of 250,000. “All projects to compensate or treat the

eradication of prohibited crops are folkloric and not serious,”

says Saade. “Up to now they’ve been wasting their time.” Oddly

the ISF has taken up the reigns of crop substitution – such as saffron

and pistachios – but with little thought on finding markets or

when these new plants will produce.

Not surprisingly, Dandash and other farmers are feeling disillusioned

and deceived by both the government and the international

community. “I’m not waiting for them to do anything,” he says. “I

don’t believe they will.” He has given up on the government’s

promises to install an irrigation system in the Henne! district,

spending about $8,000 to build his own well with plans for a second.

But that’s a hefty investment most locals simply cannot afford.

All this at a time when the agricultural sector is already in crisis.

Farmers in the region largely switched to common crops, but the

lack of proper regulations, norms or marketing bodies means

farmers get Little in return for their efforts, according to Saade. The

ministry of agriculture’s resources – under 0.4% of the total budget

– underscores the sector’s neglect. Improving the lot of the

inhabitants of Baalbek-Herrnel will require greater funds, which

the government doesn’t have. And many believe that significant aid

from the international community is an unlikely prospect without

a comprehensive peace settlement. In the meantime, without alternatives

for desperate farmers, the ISF may find itself with a lot more

work to do.

September 22, 2000 0 comments
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Editorial

Give me a sign

by Executive Editors September 22, 2000
written by Executive Editors

It’s a sad testimony to the state of Lebanon’s democracy.

Getting elected is more a matter of who you are than

what you actually promise to do. The country is on the

verge of an economic meltdown. It’s virtually impossible

that the government will hit its deficit target by the end of

the year. Debt servicing now exceeds revenues. And the

debt-to-GDP ratio stands at 140%, one of the highest in the

world. In most countries, political candidates and the parties

they represent, in an effort to convince voters to elect

them, would be busy forming detailed platforms to address

such grave concerns. But solutions to Lebanon’s ailments

are rarely heard at this election time.

Meanwhile, banks’ revenues, the country’s most profitable

money spinners, are heading south, thanks in part to the

poor state of the economy. One of the biggest draws for

investors, the real estate market, has been dragged to the

ground. Prices have already dropped and many believe that

they will fall even further.

This government turned down an opportunity to lessen the

bleeding of the economy by selling mobile phone licenses to

LibanCell and Cellis and allowing a third operator into the

market. This would have reduced the bloated budget and

sent positive signals to investors, who have been held at bay

by uncertainties hovering over the country. Will the next

government be wise enough to reconsider? Nobody knows.

And the political candidates aren’t saying.

September 22, 2000 0 comments
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Tech Knowledge

Well-read on the web

by Carl Gebeily September 17, 2000
written by Carl Gebeily

The business concept is simple: if you

can stuff enough services and content

into a single web address, you will, in the

ugly parlance of the industry, “aggregate

eyeballs” – that is, bring a lot of people

with disparate interests and needs to the

same place.

This explains why ISPs (Internet

Service Providers) continue to add

entrees to their menu of offerings, as fast

as a short-order cook, hoping to get the

edge in an increasingly cutthroat marketplace.

After web hosting, freefax and

Interactive Voice Service (IVS) comes

the latest in the brave new, value-pumped

ISP: online reading.

ln Lebanese terms, Cyberia (www.cyberia.

net.lb and www.thisiscyberia.

com) is the 800-pound gorilla in the middle

of the information highway and the

new user’s magneL ln the late 1990s, it

was its simple-to-install software and

ubiquitous distribution that led to its rise

to pole position. But what distinguishes it

from the pack these days is the launch in

July of a bright (some might say garish on

account of the intense background colors)

online magazine – with news, arts and a

variety of features written in-house that

include cinema and book reviews.

Rumors abound that Temmet, who has met

with some success following the launch of

their parallel French site, may be following

suit with their own e-periodical. Nobody

knows bow the fight for online turf will

shake out, and even whether online magazines

will ever be a hit with local surfers, but

at least Cyberia has proven that, if nothing

else, it is riding high on ideas and should be

well positioned to capitalize on whatever the

outcomes may be.                                  

Vote-for-me.com

A thought for the day: how

would those who have

enthusiastically invested in a

website react if the department of

transportation were to design a

huge highway interchange with the sole objective of having drivers continuously

circle a row of billboards?

Unfortunately, such a comparison is not all

that far-fetched. In the run up to parliamentary

elections, cyberspace has emulated

the real world with candidates posting

their pictures on

trees, walls and electronic

nodes alike.

As more inexpensive

Internet campaigning

goes onlinc, a plethora

of sites are cropping up

like mushrooms after the

rain, ranging from the

uninspired (picture galleries

of the candidates

with their families) to the less banal with

manifestos and other political statements.

Some independent sites such as

www.niyabiyat.com have built systems

to enable voters to cast ballots over the

Internet. Since there isn’t a country that

allows Internet voting – few are even in the

earliest stages of contemplating it – the

exercise remains all but academic.

Not everyone sees Internet voting as a

portal to a more democratic future – only

a portion of the online public, which itself

is a minority of voters, are turning to the

Internet for political information. Online

tactics are therefore swaying voters about

as much as a photograph stapled to a

sorry tree.



B2B in a big way

In the West, even businesses are starting

to use Internet auctions to buy everything

from office equipment to electric power. You

can usually haggle over the price of a car, or

cut a better deal

for that rowing

machine at a

garage sale. But a

giant crane or a

drilling rig?

Imagine walking

up to a salesman

of heavy-duty

construction

equipment and

flashing a wad of bills. The salesman

would probably call security.

That is what Lebanese users are virtoally

able to do now with AssetLine (www.assetline.

com), the US-based purveyors of

machinery and building tools following an

agreement with local trading company

Baladi. “Internet commerce is rapidly gaining

recognition as a new engine for growth,”

says Carl Baladi, CEO. Lebanese users are

now able to access nearly l,<XX> equipment

listings ranging from asphalt equipment to

compressors to dumper trucks. Over the

nextyear,Assetline plans to extend the service

to other countries in the Middle East

Made to order

0 nline help is at hand – help, that is, of

the domestic variety. Manpower has

entered the e-cruiting market from the

Wlderside-from the unswept floor, as it were

-offering prospective employers a gamut of

live-in maids and other job seekers of bluecollar

work. Surfing housewives can now

look for their ideal femme ck cluunbre on

www.jalloul.com, a site that is searchenabled

on the basis of age, education, marital

status and nationality. Racial types, with

accompanying photographs, include the

Philippines, Sri Lanka and Vietnam.

There are almost 100 maids to choose

from with monthly salaries that range from

$100 to $150. But if you’re looking for a

Lebanese maid. then look elsewhere. Corne

to think of it, look elsewhere anyway.

September 17, 2000 0 comments
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Tech Knowledge

Death of the paper back?

by Carl Gebeily September 14, 2000
written by Carl Gebeily

T he movies couldn’t do it. Radio

couldn’t do it. Even television

couldn’t do it. With each great leap

forward in communications, pundits have

prophesied the death of the lowly, old-fashioned

paper book. Now it’s the Internet’s

tum, as growing numbers of technophiles

claim that Internet e-publishing will deliver

the deathblow to paperbacks.

There is not yet a clear and broadly

accepted definition of the term ‘ebook.’

Sometimes it refers to a book that’s available

in any online or downloadable electronic

form and therefore accessible on almost

any PC. It is also used to describe a handheld

device specifically designed for reading

electronically distributed books, or the

content int~nded for use in such a device.

Microsoft, touting its ebook reading software,

predicts that ebook sales will overtake

paper by 2009. Bill Gates and other hightech

aficionados say digital books will be

significantly cheaper than printed titles,

because there won’t be costs related to

printing, binding and shipping. Although

they are not yet being sold outside the

United States, ebooks are real and their

impact is beginning to be felt. In the United

States, Publishers Weekly has for the first

time received an advance copy from

McGraw-Hill in an ebook form instead of

the paper galley (a printed but unbound

copy) that is traditionally sent to reviewers.

The latest novel from “best-selling

action-adventure writer” Bill Branon,

Spider Snatch, was released by

Huntingdon Press in electronic form two

months before the hardcover edition. The

electronic version costs $10, as opposed to

$24.95 for the hardcover. E-enthusiasts also point to the success of Stephen King’s

Riding the Bullet, a 67-page novella published

in mid-March only as an electronic

book. When the story became available,

Amazon averaged one consumer download

per second for it. Within three days of

its release, more than 500,000 King fans

either paid $2.50 for the story or took

advantage of downloads offered free by

some Internet sites. “Ebook devices are

not ready for prime time in Lebanon,” says

Jacques Hakimian, managing partner and

chief IT consultant of Dialog. “But that

may change. We could see ebooks on the

local market before the end of the year.”

In the US, two companies are trying to

create and spearhead the ebook market.

The first, SoftBook Press, is targeting professional

users – people who read a lot of

material on the job. The second,

NuvoMedia, is trying to crack the consumer

market through partnership with

publishing giant Bertelsmann. Both companies

make their own “reader units” that

look like double-sized PalmPilots, about the

size of a small book or paperback, with large screens. Buttons allow you to flip

back and forth between pages, annotate

text, search your entire book for keywords

and download new material. And, like their

paper cousins, ebooks allow the reader to

make notes in the margin, highlight passages

and place bookmarks.

460 The Multimedia Store, whose main

sales drive is in computer accessories, is

understandably upbeat about the new technology.

“It’s not a matter of whether ebooks

will penetrate the Lebanese market, it’s a

question of when,” says general manager,

AntoineAbi Nassif. He foresees a time when

ebooks will supercede bound volumes in the

way email has all but replaced the posted letter.

Ebook software has changed very little

since companies started moving books onto

CD-ROM in the early to mid-90s. ”The real

difference is that there are now lightweight

readers in the market,” says IT consultant,

Hakimian. ”These provide online content

distribution and encryption techniques to

protect copyright owners’ interests.”

Why you would want an ebook is another

question. Gadget lovers will pounce on

them, but if you just want a novel to read

while you’ re traveling, you’ ll probably stick

with a paperback. It weighs less, you won’t be

too upset if you lose it, you don’t have to

worry about battery life and the flight attendant

won’ t tell you to put it away when the

plane starts to descend. An ebook is another

item to carry. Just as a modem notebook

computer eliminates the need to carry a CD

player, a handheld computer is already close

to matching an ebook. Hakimian believes the

niche occupied by ebooks may even disappear

when the display quality of generalpurpose

handheld devices – such as

PalmPilots and laptops – reach a standard

acceptable for displaying ebook content.

There are two situations where ebooks

could come into their own. First, there is a

corporate and professional market for

bulky reference material where networkbased

access is not appropriate for reasons

such as security, reliability or bandwidth

availability. Today’s ebook readers can typically

hold up to 41 ,000 pages of text and

graphics, or about 200 books. Potential

users include lawyers, medical personnel and

students. The second is ephemera: material

that has a limited life span in the hands of

most readers. For magazines, an ebook

could be a more satisfactory way of reading

text-intensive material that is currently

delivered to Web browsers. This could also

apply to most newspapers and novels that

you wouldn’t read a second time.

Several problems will affect the take-up of

ebooks. First there is the question of the

reading experience. As none of the dedicated

ebooks are available in Lebanon yet, all we

can say is that broad acceptance of ebooks will

require better displays than those on current

notebooks and handheld devices. Language

is another consideration as English – the lingua

franca of today’s ebooks – is the medium

for only a minority of Lebanese. And,

though the French publishers Hachette are

reportedly looking to digitize their own

books, it may be some five years before

Arabic ebooks are available. Another problem

is the position one must sit in to read from a

notebook or desktop PC screen. The fact that

an ebook can easily be held at a normal reading

angle makes a difference.

There are also psychological considerations.

Avid readers tend to be people who take

pleasure in owning books. Even though a personal

library of about 200 books could fit into

one ebook, many people would find that a far

less satisfying alternative.

Bandwidth and storage capacity do not

appear to be big issues. Ebook content is relatively

compact and can therefore be

downloaded quickly. Obviously, the file

size will increase with the amount of text

and illustrations so that,. for instance,

Alice’s Adventures in Wonderland will take

considerably longer to download than

Einstein’s Theory of Relativity.

One of the problems with the current generation

of handheld electronic devices is

that they are not terribly robust mechanically.

Dropping one onto a hard surface may

crack the case, cause internal damage, and

even if the LCD isn’t broken, the impact can

result in part of the screen permanently

turning black. Dropping an ebook in the

bath could see hundreds of dollars going

down the drain. Reports from the United

States suggest that current ebooks have a

problem with battery life, just like earlier

notebook computers and mobile phones.

Also, while the screen resolution is acceptable,

it falls short of what’s really needed.

Another issue is that people often lend or

give away a book or magazine when they

have finished with it, and there is a sizable

trade in second-hand books. Ebook content

can be encrypted for use only on a specific

ebook. It is obvious why publishers and

some authors like this idea, but unless the

price of electronic editions is pushed low

enough, there may be consumer resistance.

Common standards are important.

Publishers don’t want to struggle with producing

multiple versions of their content for

similar media. From their perspective, it doesn’t matter whether th.,a t standard comes

about by industry agreement (as with DVD)

or by market forces (as with VHS).

Consumers have more to Jose if things are left

to the market. ”The decision may quickly

change from ‘which of these competing

products would be the best for me?’ to ‘which

is least Likely to fall by the wayside?”‘ warns

Hakimian. In these circumstances, marketing

savvy and market clout can result in success

for a second-rate product.

It’s too early to say how ebooks will

stack up against ‘dead tree editions.’ As

with much of the electronic economy, the

switch from books to ebooks transfers capital

and running costs from the producer to

the consumer. In the old model, the supply

side invested in printing presses and so on,

and the product was self-contained. Now,

consumers are expected to invest hundreds

or possibly thousands of dollars in hardware

so they can access the product or service.

The ebook industry may follow the example

of the mobile phone industry and, in the

longer term, ebook prices will probably

reach generally affordable levels.

When all is said and done, electronic distribution

should be substantially quicker and cheaper than paper, especially as it

avoids the cost of unsold copies. “This will

drive the transition to ebooks,” believes Abi

Nassif. He is not alone. Microsoft is pushing

an aggressive timeline for ebooks, predicting

that over I million ebook titles will be

sold this year following the introduction of

its Reader software for desktop and notebook

PCs. It predicts that by 2003, ebook

prices will range from

$99 for a small mono-chrome device to about $899 for a magazine-

size color model.

By 2005, the

ebook and ‘e-periodical’

market is predicted

to reach $1 billion,

and another$ I billion

in advertising revenue

will support free publications,

all reaching

an audience of 250 million ‘e-readers.’

The price of ebook

content has yet to settl down. In the West,

vendors talk about distributing cost savings

between authors, publishers, booksellers and

readers, but this rhetoric has yet to be

proven. Free titles are mainly out-of-copyright

works or books by undiscovered authors,

much as new bands release music in MP3 format.

Budget titles cost a few dollars and tend

to be similar to those in the free category.

Finally, there are ‘full price’ editions of current

– sometimes even the latest- books.

There are two basic models for loading

content into an ebook. The Rocket uses a PC

as an intermediary: You download content

from vendors’ websites to the PC, then

transfer it to the Rocket. The alternative, as

used by SoftBook, is to include a modem

interface so the ebook can connect to the

Internet and then to an ebook shop. A onestep

download is obviously more convenient,

but putting a PC into the loop provides

a local backup copy of the content.

Given that the devices have yet to go on

sale here, it’s not surprising that there isn’t

much activity on the content side. Librairie

Antoine’s site currently only sells items

stocked at its main shop, which does not

include ebook content, but the company is aware of the possibilities. Georges Tabet,

senior vice president of Librairie Antoine,

says: “We’ re not unenthusiastic about

ebooks, but we’re not in the front lines of

those saying they will replace bound books

in a couple of years.”

Ebooks are a bigger threat to our booksellers

than offshore suppliers such as

Amazon. Selling content is a puree-business

opportunity unhampered

by the short  comings of shipping.

Publishers could bypass bookshops.

Established authors

could bypass publishers

and book  sellers, bringing a

new meaning to selfpublishing.

“I think

this is going to spark a

renaissance in literature,”

says Abi

Nassif. “Authors will

no longer have to kowtow to the publishers

and write

something they want to sell. lfyou’ve got a

book you want to publish, you will be able

to do it yourself for a modest sum.”

Most authors, though, will lose out if the

book market turns electronic. Royalties are

based on the retail price. On a $20 book, a

15% royalty – the typical percentage – earns

the writer $3. If the ebook version has a drastically

reduced price, as its proponents claim,

authors may lose out- royalties on a $2 sale,

for example, would be 30 cents. So unless

authors and publishers work out a new pay

structure (or ebooks remain as expensive as

print), technophiles might largely be reading

test patterns or a lot of college fiction.

So far, a smalJ portion of the world’s books

– some 3,000 titles – is available electronically.

And because the market is so new,

industry analysts have yet to produce estimates

of its future potential or to profile

ebook users.

None of which, to be sure, is likely to hold

off the rise of ebooks, especially for kids

already more comfortable with laptops and

PalmPilots than printed books. It remains to

be seen whether Gutenberg’s adherents

will go without a fight.

September 14, 2000 0 comments
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Real Estate

Like a virgin

by Executive Contributor September 14, 2000
written by Executive Contributor

The 2,000m’ Virgin megastore – slated

to open at the Opera House

downtown next summer – is set to prove

that, when it comes to retail, bigger is

better. Shops in Lebanon are small by

international standards. Despite all the

post-war new build there are, for example,

only 13 supermarkets above 3,000m’.

And the CD market is far less developed

than the food market. To date, record

shops have all been small – with the

exception of the Media Store in Dunes,

which is 1500m’.

Mario Haddad, who runs the Media

Store, reportedly spent $1 million furbishing

the shop. Haddad’s Top Ten

record chaiq claims 40% of Lebanon’s CD

market. The Virgin store represents a $5

million investment. The franchise is 55%

owned by Jihad Murr, the executive manager

of Murr TV, and 45% by Marwan

Kheireddin, vice chairman and general

manager of Al-Mawarid Bank.

Solidere favored the higher social and economic

council as a tenant for the Opera

House rather than Virgin. According to one

insider, the company thought that the

Martyrs’ Square location was not ideal for

a music store: “It will be surrounded by a

building site for ten years,” he says.

Virgin aims to open by June 2001.

Saudi lifeguard

With the success of Spinney’s and

Monoprix, there are many plans

under study for other large-scale supermarkets.

This could spell trouble for Cooperatives du Liban (Co-op), currently

ailing with $59 million in debt on a$150

million a year turnover. But there may be

reason for hope. The Saudi AlMouhaydeb

Group wants to sign a 12-year

licensing and management agreement

with the Co-op in a move that could

revive the nationwide grocery chain.

The Co-op supermarkets at Antelias,

Khaldeh and Chiah are all 4,000m’, but

many of its 50 stores – which employ

2,000 people and are a major outlet of

Lebanese agricultural products – are

much smaller and more expensive to run.

Al-Mouhaydeb Group runs the Giant

Stores chain in Saudi Arabia and could

bring a more dynamic approach to Co-op’s

retailing. “Mouhaydeb is used to trading

from large hypermarkets in Jeddah,” says a

retail specialist. “I would say that only two

of the Co-op stores have any real potential

-Galaxy andAntelias-and theAntelias one

needs knocking down and rebuilding.”

Think less economically

Anyone who applies the laws of economics

in trying to understand the

real estate market in Lebanon may be

using the wrong approach. That’s the theory

of Na jib Hourani, who is researching

a PhD on the Beirut and Amman property

markets from an anthropologist’s point of

view. “I’m looking at discourse, how people

talk and think about real estate,” says

Hourani. “The economic and political

systems are very different in Amman and

Beirut, but real estate works in a very similar

way. This suggests underlying similarities

outside politics and economics.”

The Brooklyn-based Hourani, whose

father came from south Lebanon, is

working for his doctorate at New York

University and currently undertaking

research as the guest of the center for

behavioral studies at the American

University of Beirut.

“Some people think I’m nuts,” he

admits, “but, all the same, they’ve been

very helpful. The key to economics as a

discipline is that everything else is equal.

When it comes to real estate in Lebanon, clearly everything else is not equal. For

example, the economist may say that it’s

irrational to hold on to property when it

could be sold and the money invested for

a good return, but people may have values

that the economist does not recognize.

When I talked to small shopkeepers in

downtown Amman, they talked about

value not just in terms of the dinar but in

terms of community and history.”

Hourani believes that his work could

have practical applications – new

approaches both to finance and architecture.

“We cannot just dismiss non-economic

values as irrational or vestiges of

tradition,” he says. “Rather we should

look for ways of incorporating them.”

Anew tenant

ry,he Bank of New York has become the

.l latest client to sign up for the Atrium, the

new downtown retail/office building. The

bank, represented by consultants Healey &

Baker, has taken a 250m’ office on a nineyear

lease. It will pay $250 per m’ a year.

The bank’s neighbors include Merrill

Lynch – which has taken a whole floor of

over 1500m’ – and American Express.

The Atrium building is seen as the only

destination in downtown that currently

meets international standards for newbuild

(“Doing in Right,” April 2000).

Aside from Circle Hitti, the bulk of the

Atrium’s first floor offices have been

taken by jewelers, who are also the

major clients for the first-floor retail and

have been attracted by the Atrium’s location

opposite what will be – in time – the

gold souks.

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Real estate

A view from the edge

by Michael Dunn September 14, 2000
written by Michael Dunn

0 utside the Beirut Central District (BCD), the majority

of prime new office space is located in Hamra and

Ashrafieh, especially Charles Malek Avenue. New

secondary developments have also emerged in Furn el Chebak,

Badaro, Sin el Fil, Verdun and Tehwita.

Around the city, office centers need to be specialized and flexible

to resist the BCD’s demand-pull. New office buildings in

Ashrafieh and Hamra may still enjoy high occupancy, but

mixed locations – especially those with a preponderance of residential

units – might witness a decline in occupancy rates.

Until last year, prime locations such as Charles Malek avenue

(Ashrafieh) and Hamra were in high demand, with newly built

offices in those areas offering flexibility in size and excellent

amenities. Their location, near the BCD, Beirut’s future business

center, was also attractive to tenants.

In 1999, the market became inactive and investors looked more

closely at prices. The majority of prime locations had reached a

take-up rate of 60% to 70%. But with the stagnant market, the

rate remained constant. We should now expect a declining

occupancy rate in Hamra, Verdun and Charles Malek avenue as

companies relocate to the BCD.

BCD will provide a cross-section of external supporting services,

conforming to the requirements expected in today’s modern

offices. In time, the open spaces of BCD will prove important,

as any large office building will be attractive for big companies

or institutions. Large offices with open spaces can be partitioned

to fit the needs of particular companies. Building new

developments in prime locations outside the BCD is now difficult

because the areas are highly congested and land is scarce.

Hamra’s new developments attracted occupants between

1997 and 1999. The area offers such amenities as shops, bookstores

and retail convenience stores. Ashrafieh offers restaurants

and snack bars. Verdun is known for its upmarket shopping and

will remain a retail destination rather a potential office market.

The office market became very decentralized during the war,

spreading to secondary locations such as Dora, Sin el Fil and

Badaro. Take-up in these locations was also strong during the

early ’90s because of economic growth and delays in developing

more central locations. Major office buildings were constructed

in Furn el Chebak, attracting many companies even

though the area was primarily residential.

This phase of straightforward expansion is now over. As major

companies relocate to the BCD, small companies will move to secondary

locations. We expect few new office developments in these areas, at least for now. Ericsson, opposite the new Metropolitan

Palace hotel in Sin el Fil, is the only major new building.

The development of the Agora on the Damascus highway will

revive surrounding areas, such as Furn el Chebak, Hazmieh, Sin

el Fil and Horsh Tabet. The development of the Metropolitan

Palace Beirut hotel in Horsh Tabet, which is due to be completed

by 2001, may also stimulate demand for offices.

Some office buildings in the secondary locations enjoy a take-up

rate of 80% to 90% and others 50%. Office buildings that do well

– such as the ones in the Furn el Chebak region – have large floor

sizes and are located on the main highways. About 40% of space at

the Galaxy center in Chiah has been bought. With new infrastructure

being built in the area, there is great potential, especially since

the center will accommodate the Marriott Courtyard hotel next year.

During the past year, the pipeline has been concentrated in

Ashrafieh and Charles Helou avenue. Once completed, these

office buildings will attract local rather than international tenants.

Prices have fallen during the past two years. ln general, rental prices

in prime locations are as high as prices in the BCD -becween $200

to $250 perm’ per year. Pricing in secondruy locations vary from

$150 to $100 perm’ per year. Sale prices have also decreased by 25%

to 30%. There is no reason to expect any of these prices to rise in the

foreseeable future. We hope that we have hit the bottom of the market

and that we shall witness an upturn in the next 12 months.

September 14, 2000 0 comments
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Real estate

Under the wrecking ball

by Marwan Naaman September 12, 2000
written by Marwan Naaman

0 ut with old, in with the new. This

has been the philosophy in Beirut

for over 50 years and nowhere

has it been applied more ruthlessly than in

real estate. Knocking down an old twostory

house and replacing it with a multifloor

residential tower is considered

progress – and a potentially great way to

make a bundle of money. It’s no surprise

then that, when the ministry of culture in

I 996 forbade the demolition of 1,100 of

Beirut’s oldest buildings and then attempted

to pass a law to preserve them,

landowners and developers cried murder.

A few weeks ago, their protests paid off. In

a letter to the municipality of Beirut,

Mohammed Youssef Beydoun, the minister

of culture, released a number of protected

buildings, built during the Ottoman and

French mandate eras, from the preservation

decree. Later, according to Mona Hallak of

the association pour la protection des sites et

anciennes demeures au Liban (APSAD), he

issued demolition permits upon request

from individual landowners, although

Beydoun denies this. A dim fate for Beirut’s

remaining old buildings may be sealed. But

a growing number of developers and property

owners are discovering that there need not be

a conflict between the desire to preserve the

city’s heritage and the drive for profits. In

today’s real estate market old is often gold.

“The old buildings have great economic

potential – look at Monot street and AbdelWahab-

al-Inglisi in Ashrafieh,” says Abdul

Halim Jabr, professor of architecture at the

American University of Beirut and a member

of APSAD. The Ashrafieh area is fast

becoming the most expensive residential

section in Beirut. Along Monot street, prestigious

restaurants, including L’Entrecote,

Thai, Le Monot and Sushi Bar, are housed

inside scenic old buildings. Abdel-Wahabal-

lnglisi is home to such eateries as

Babylon and Tribeca, and offers a slew of

upscale boutiques, all of which exist within

splendid turn-of-the-century abodes.

Throughout the world’s capital cities,

areas with old buildings have proven to be the

most lucrative in terms of investment dollars:

New York’s Greenwich Village, Boston’s

Back Bay and Georgetown in Washington,

DC. ‘These are some of the most expensive

and exclusive areas in the world precisely

because of the carefully preserved old

homes,” says Hana Alamuddin Haydar,

architect and APSAD member. In Paris as

soon as the government designates an area as

a national heritage site, real estate prices

soar, says Jacques Tabet, urban designer:

“Now landowners are begging the government

to classify their old buildings just to see

the value of their homes automatically double

or triple.”

A handful of Lebanese are starting to recognize

the value of historical structures. In the

Tabaris area, near the Jardins de Tabaris II

construction site, two elegant four-story

buildings built at the beginning of the 20th

century were renovated and converted into

eight luxury apartments. The units sold within

days at an average price of $400,000. In

Gemmayzeh, on Gouraud street, a multiunit

1930s building was converted into modern

apartments. All units sold before the

work was even completed. Joe Kanaan,

owner of Sodeco Gestion, says he can hardly

keep up with the demand for older residential

units. Even though the older buildings

lack certain modern conveniences, such as

parking and elevators, people choose them as primary homes because of their architectural

splendor. “Old homes, because of such

details as high ceilings, mosaic floors and

arched windows, usually sell within weeks of

coming on the market – even in the current

real estate slump,” says Kanaan.

In a downturn, it is easier to m’ttke money

by renovating old buildings than by building

new ones, argues Jabr. “Rather than investing

$5 million to buy a piece of land with an

old building, tearing it down and building a

new high-rise, you can invest $500,000,

renovate an old building and get revenue

within months, instead of waiting for the elusive

millions that may never materialize,” he

says. He gives the example of Au Vieux

Quartier: “Here you have an enlightened

owner who saw market value in his old

building. He opened a restaurant inside an

antique building and fashioned an oldworld

theme around his business venture.”

With Beirut’s property market satwated-an

estimated 160,000 apartments are empty –

there’s little demand for new structures. Near

Tabaris, L’Hermitage, the Fayyad buildings

and a spanking new building at the end of

Shehade street, remain empty. On scenic

Selim de Bustros street, a new white-stone residential

tower that was inhabitable months ago

still has over half of it~ units available for sale.

In Ramlet Al-Baida, virtually all buildings

overlooking the Mediterranean are empty.

And along the comiche, two luxury highrises

with over 20 floors, Binayat-al-Ahlam

and the Comiche Garden, are monuments to

poorly planned investment schemes. They

are both vacant except for one lonely unit.

“Why build another residential tower fated to

remain empty?” asks Jabr. ‘There’s $12 billion

currently invested in inactive real estate

in Lebanon. The Lebanese can no longer

build their national economy on hope- hope

for regional peace, hope for the return of the

Lebanese expatriates.”

Bernard

Mouchbahani, senior

manager of project

finance at Lebanon

Invest, believes that it

will take a huge economic

boom to fill the empty new construction.

Even then, these

new units will take at

least five post-boom

years to sell out entirely.

Mouchbahani offers a

simple business strategy:

“Stop building, renovate

what you have and slash your

prices in half. It’s better to sell an

apartment for $200,000 and put

your money in a mutual fund than

to wait five, six or seven years for

an economic boom that might get

you $400,000.”

But the demolition balls keep

swinging. Among the buildings slated

for destruction are the stunning artdeco

Kourani home in Ashrafieh and

the elegant Al-Houssami home in

Ain el Mreisseh. Even the venerable

Au Vieux Quartier abode, built in the

1920s, is now on death row. Of the

original I, 100 buildings that were frozen under the preservation decree, over

half have been released. Protected buildings in

Beirut now number less than 600. In

Ashrafieh, a uniquely Lebanese twist of

events is transpiring. Developers wanting to

capitalize on the area’s desirability are tearing

down old buildings to build huge residential

towers, dt:stroying both the character of

Ashrafieh and the reason why people are

moving to the neighborhood. Au Vieux

Quartier is a compelling example because the

elegant structure, which was completely renovated

six months ago, is in excellent overall

condition. The ministry of culture has repeatedly

stated that the building was protected

and that no demolition permit had been issued

– but according to Hallak, its destruction was

approved by Beydoun himself.

Victor Najarian, general manager of

CARE group, one of the biggest real estate

brokers in Beirut, applauds Beydoun ‘s decision.

“Some old buildings were arbitrarily

placed under a preservation decree by a

bunch of students and have absolutely no

architectural value,” he says. It is this kind of

thinking that appalls architect Habib Debs. Old

buildings have value, he says, and not just nostalgic

value. “We need to think in terms of our

future, and think of Lebanon’s prospects as a

tourist destination,” he says. “Visitors will not

come to Lebanon to look at horrid residential

towers.” Other cities in the developing

world, including Istanbul, Mexico City and

Tunis, have stringent preservation codes

because they have recognized the value of

their old neighborhoods. All three cities

receive millions of visitors a year.

From his office in Ashrafieh, Debs points to

the Yared building, a pink IS-story tower

surrounded by a metal gate that was plopped

down in a particularly scenic area of

Ashrafieh. “New buildings such as Yared are

an aberration,” he says. ‘These buildings are

destroying the very essence of the city.” Less

than 3% of Beirut’s original buildings remain

standing and the once scenic Mediterranean

port city has turned into a sorry mess of huge,

empty residential towers. As Beirut’s old

homes are demolished, so are the remnants of

its nostalgic past. There are some in the real

estate business who are starting to realize the

economic value of Beirut’s remaining old

buildings. The question is: ls it too late?

September 12, 2000 0 comments
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Real estate

Bottoming out

by Gareth Smith September 10, 2000
written by Gareth Smith

T he optimism following the Israeli

withdrawal is wearing thin.

Although some property prices

have fallen up to 50% from the peaks of

1995-6, most analysts and practitioners

fear that the market has yet to bottom out.

Bernard Mouchbahani, senior manager of

project finance at Lebanon Invest, is just one

who thinks prices are too high: “We are still

overvalued when you look at the state of the

economy and what property costs in the rest

of the world.”

Despite prices that are high compared

with Dubai, Abu Dhabi or Istanbul (see

table), there is a crucial oversupply in many sectors of Lebanon’s real estate market.

Even if the economy were to pick up, there

is a huge slack to be taken up, says economist

Marwan lskandar: “Eighteen percent of

residential is unoccupied, as is 20% of nonresidential.

The total investment in these

properties could be around $6-7 billion, and

it might take seven or eight years for this

oversupply to be removed.” Others believe

there is not so much of an oversupply, but

rather the wrong kind of supply. “Much of

the vacant stock is of very poor quality,” says

Michael Dunn, general manager of Healey

& Baker in Beirut. “Cheaper and better

alternatives are available already, and if the

overall demand increases, the supply of

better stock will increase as well.”

The crucial issue is demand. Whatever the

quality of supply, economic growth at the

moment remains an aspiration. The key

issue for those who don’t see an upturn in

real estate is the failure of the government’s

fiscal policy, which they say is leading

the country toward an economic shakedown

that will hammer real estate as surely

as any other sector.

Many have lost any belief that the government

can turn the macro-situation round.

Each month, economic indices emerge that

chart recession. Last year’s GDP growth was

-1 % and is forecast at a mere 0.5% for 2000,

according to the Economic Intelligence Unit.

The ballooning deficit has topped 50%,

while the debt to GDP stands at 140%. “The government says don’t rock the boat, but the

boat is sinking,” says a leading financial services

manager. “Assume a six-month delay

after the elections until they all settle down in

their new p01tfolios. Remember the weight

and speed of the bureaucracy. Assume the government

does nothing, or rather that it makes

mistakes. Then, you must assume a macroeconomic

shakedown.”

The country, he says, is heading firmly

down that road. “The private sector is creeping

into default. The government will be

doing the same, or worse.” Such pressure

would clearly be deflationary. People and

businesses would have less to spend.

Demand for goods, services and homes

would fall. So, as a consequence, should

property prices. If they did not fall (because

would-be seUers continued with the so-called

‘comparative’ methods, or simple wishful

thinking, rather than looking at yield), then the

market would become even more illiquid.

Underlying the economic indices are the

political failures that undermine confidence.

The saga of the Beirut Trade Center – aka the

Murr Tower – has done nothing to improve

matters. When the Solidere general meeting

in June deferred a proposal to sell the 40-storey

building to interior minister Michel Murr,

many in the real estate business bemoaned

what they saw as yet another postponement of

overdue progress in downtown. “We expected

this sale would speed up the supply of permits,”

says one real estate expert. Solidere’s

land sales, tumbling from $118 million in1998 to $37.5 million in 1999, are one indication

of declining demand that no amount of

political posturing can change.

But against the deflationary pressure

there would be a contrary pressure, which is

where things could get interesting. This

would come from the upper middle class and

above, who have savings. “They haven’t

been investing in real estate because of the

excellent returns on the Lebanese pound,

Nasdaq or whatever,” says the financial

services manager. ” In a shakedown, they

may move money into real estate on the

assumption that it’s better to trust the land

than the government. If the desire to invest

in real estate is as strong as the deflationary

pressure, then prices won’t fall.” According

to Karim Salameh, director of the Property

House, prices have already been falling

since 1996 or 1997. “But there is a certain

floor,” he says. “If at that point, a virtuous

circle of investment is created, then prices

could go up again.” Perhaps. But with the

slack in the market and current macroeconomic

s ituation, most analysts believe

prices are unlikely to rise across the board.

Recession does, however, bring its own

opportunities. Benefiting from steady yields

in a falling market is part of the thinking

behind the Real Estate Investment

Company (REIC), Eagle One, which the

Property House announced in February.

The plans for a ten-year, close-ended fund

have been delayed by the fears and uncertainties

that surrounded the Israeli withdrawal.

The company’s strategy is to buy

properties with good existing tenants whose

prices have fallen but whose yields have

remained constant. Such opportunities

should increase as pri1.:es fall – giving the

investor both the income from the yield,

either directly or in the case of REIC

through a dividend and capital gains as and

when the market improves.

Whatever happens to the market overall,

there are always prices that buck the general

trend. Picking the right spot – in time and design as well as space – is what turns real

estate from a passive resource into a marketable

commodity. In retail, BHV and

Monoprix, Spinney’s and ABC have all

been successful despite the recession. At the

same time, Hamra and Verdun have managed

to maintain prices at around $5,000 and

$5,000 to $7,000 respectively and have

attracted high-profile brands like Etam,

The Body Shop, Mothercare and DKNY.

The Ali Ahmad Group is confident that

Verdun 732, which is nearing completion,

will repeat the success of Verdun 730.

Consumer attraction to high-profile brands

is clearly increasing. International retailers

have increased their numbers of shops from

110 in 1997 to 144 today, with those held by

US retailers rising from 26 to 38, according

to a recent survey by Healey & Baker.

Raja Makarem, managing partner of

Ramco and broker of the recent deal that will see Virgin open in downtown, believes that

in general prices are about as low as they will

go. “I think we’re now at the bottom of the

hole, and people are already sniffing round

for bargains,” he says. “Don’t forget that

Lebanon is a small country, and that many

people would like a foothold here.” And

despite the construction downturn, a number

of ambitious large-scale schemes are steaming

ahead. Down by the sea at Raouche,

Kingdom Holding is well into the construction

of a complex with a Movenpick hotel

(see box). Like Solidere’s souks, such a

development is large enough to have strong

knock-on effects elsewhere. Whatever happens

to prices, it will be the ability to see and

take the opportunities that will distinguish the

sheep from the goats

September 10, 2000 0 comments
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Money Matters

TechnicaJ focus

by Richard T. MeCabe September 5, 2000
written by Richard T. MeCabe

• The new all-time highs recently reached by the utilities and

financial sector indexes are probably a positive major-trend sign,

but they don’t rule out interim stock-market weakness. Sentiment

and speculative-activity measures probably need to improve further

before a full-fledged’tnarket advance can begin.

4! Besides the positive implication of the utilities and the financial

indexes’ new highs, we have often noted that the general market

( excluding technology issues) has been in a bear cycle since the

spring of 1998 or earlier. It now appears to be in a gradual or rotational

bottoming process from a major oversold condition.

• The market recently responded positively to the short-term

momentum indicators’ oversold condition of late July with a moderate,

albeit selective, rally. With those indicators now near

overbought positions, further short-term upside potential

appears to be limited. Although the DilAmight make a new recovery

high in the 1100-to-11500 area, the technology-heavy S&P

and Nasdaq Composite would probably fail at or below their midJuly

recovery peaks ofroughly 1510 and 4275, respectively. IBtimately,

we still expect further weakness or downside tests, particularly

in the tech sector, during the late-summer/fall period

before a durable advance begins.

Moreover, we believe that further periods of testing will be needed,

especially in the tech sector, to trigger substantial improvement

in sentiment indicators. Those measures continue to show too much

optimism about further market gains to suggest that the market is

starting an immediate major advance.

• Meanwhile, the offering calendar, which includes initial public

offerings and secondary offerings, remains heavy as corporations

apparently try to take advantage of the market’s late-spring/summer

recovery sequence. In our view, investors’ willingness to buy

such stocks, most of which are in the tech sector, does not reflect

the kind of overly pessimistic condition that usually characterizes

a strong bottom in the general market or in a specific sector.

• The groups we favor on weakness include aerospace-defense electronics,

airlines, health care, medical products and technology, education

and training, natural-gas pipelines, electric utilities and fmancial

services (particularly trust-services banks, REITs, securities

brokers/dealers and selected money-center bank insurance

issues). Although we suggest using any short-term rebound in the

tech sector to reduce exposure in that area, some exceptions are

biotech, computer hardware and telecom-equipment issues.

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Money Matters

Strategy focus

by Christine Callies September 5, 2000
written by Christine Callies

•We are patient bulls on the medium-to-long-term prospects

for US equities.

• For some time, we have applied comparatively optimistic

multiples ranging from 25 to 28 to estimates of the operating

earnings of the S&P 500. Similarly, we have relied on the

remarkable stability of the growth trends in US GDP and

domestic consumption spending for our forecasts of the

resilient growth in the profits of blue-chip companies. We see

very little reason to change those assumptions for the second

half of 2000.

• One of our central ideas is that lower volatility in GDP and

inflation trends translates into higher valuations in the financial

markets. Lower volatility is one of the indirect benefits of

heavy investments in technology and information systems; that

investment spending, in tum, improves the predictability of corporate

revenues and earnings. That is a key point, because “visibility”

has long been associated with premium valuations at the

sector level. If the scarcity value associated with good visibility

translates into premium multiples for a sector, it should also

translate into optimistic multiples for equities as an asset

class. Another important element in our view of the market’s

valuation is this: the deregulation of the commercial banking

industry and the dissolution of Glass-Steagall in the 1990s

changed the decades-long boom-and-bust nature of the liquidity

cycle. Now, the supply of credit no longer evaporates as interest

rates rise.

• Against that background, we think that S&P 500 operating

earnings per share for 2000 will increase by 15% to $58.44; our

projection for 200 I is an increase of 9% to $63.69. Applying

a multiple of 27 to the index produce a year-end objective of

1575 for 2000 and a preliminary one of 1720 for 200 I. The

index was recently 1460, in line with that view, we think that

investors should buy the dips during the third and fourth quarters

of this year.

•Investors’ recent rotation into the financial, health care and consumer-

staples sectors is an expression of their jitters about the

stability of quarterly profits during a soft landing. If the market

is correct in assuming that a soft landing has already

occurred (we are highly skeptical that it has done so), historical

data suggest that the effect on S& P 500 profits growth might

not be evident until at least the middle 200 I.

• The presidential election notwithstanding, the skill and political

acumen of the Federal Reserve will be more important to

the financial markets during the next six months than who wins

or loses in November. A look at changes in interest rates plotted

against earnings shows that rising interest act as a drag on

the performance of the stock market when earnings growth is

already positive. That means that, at this stage of the cycle, what

the Fed does or does not do is still central to equity-market returns. We think that there is little or no need for the FOMC

to raise the Federal funds rate at the August 22 meeting. However,

we think that the economic data for the second half of the

year will be too “noisy” to allow investors to reach a high level

of hulljsh conviction about the future direction of monetary policy

or the stock market’s appropriate valuation level. Consequently,

we think that it will be a bumpy ride up to our year-end

S&P 500 objective of 1575.

• What about sectors? The consumer, financial and technology

sectors hold the key to 200 I, in our judgement. We see the

potential for increasingly synchronous behavior among those

areas. The relationship can best be envisioned by imagining the

financial services sector as the facilitator of commerce

between the other two; the key linkage in the system is the availability

of credit and its price.

• As we see it, the spending patterns of the baby-boomer generation

suggest that investors’ expectations for selected consumer

stocks may be too pessimistic. Indeed, the intersection

of the multi-year bull market in equities and the maturation of

the baby-boom generation may be setting the stage for more stable

spending-growth patterns than investors are accustomed to.

Economic data show that baby-boomers were aggressive

shoppers before they were prosperous. They are quite prosperous

now: the population segment with the largest portion of

unrealized capital gains is families earning at least $100,000

a year and headed by someone 45 or older. That bodes well for

future spending, particularly because debt-service levels

appear to be acceptable in relation to income.

• In the tech sector of the stock market, the recent correction is

in a mature phase, in our view, and structural demand remains

healthy in light of the robust level of unfilled orders. Taking a

broader view, demand is likely to remain strong as some companies

continue to spend heavily for productivity-improving

technology to defend their profit margins, and others do so to

boost capacity. We doubt that either motive will dissipate

unless the overall economy falters badly.

• Where do financials fit in? Financial companies have spent

heavily for technology capital equipment; they have also

helped to provide the financing for tech companies themselves

and for consumer spending. That inter-relationship

relies heavily on healthy and liquid capital markets, and it means

that the Fed can abort the tech boom if interest-rate policy posts

an upside surprise.

• In our view, the best resolution to the market’s uncertainties

would be the appearance of a second phase of the tech revolution,

one that uses technology to increase the capital efficiency

of the more traditional areas of the economy. That would let

investors make the case for another new bull-market cycle.

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Since its first edition emerged on the newsstands in 1999, Executive Magazine has been dedicated to providing its readers with the most up-to-date local and regional business news. Executive is a monthly business magazine that offers readers in-depth analyses on the Lebanese world of commerce, covering all the major sectors – from banking, finance, and insurance to technology, tourism, hospitality, media, and retail.

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