Talking Retail

by Executive Editors May 21, 2006

written by Executive Editors May 21, 2006

Elie Abou Khalil,Head of Retail Products Development Department, Byblos BankByblos Bank started a card business a while ago. In 1998, we launched, together with the ABC department store in Dbayeh, the ABC Blue Card. It was a joint Byblos Bank-ABC card. The card was designed specifically for the retailer. It works only for purchasing at the ABC malls, not for ATMs. The card has a preferential interest rate, so the customer can either pay 100% of his due with no interest payment or as little as 5%-10% and then the interest charged will be preferential – one of the lowest rates in the market. Cardholders benefit from special offers at ABC. In the event of discounts, cardholders can benefit from them a few days before everyone else. ABC also informs cardholders about anything that is new. When Byblos Bank launched the card, credit card programs were not as common as

Executive Editors

Executive Editors are the collective voice of the magazine. Stories written by Executive Editors are the culmination of discussions, brainstorming, research and information-gathering by our editorial team. Over decades, our editorial team has applied a blend of seasoned expertise and a discerning eye to bring you insightful and engaging and substantive reads that eschew sensationalism.

Talking Retail

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