Business articles

The blue appeal

The blue appeal

For many Lebanese travelers, Air France is not just any airline but an institution of memories. When times were tough, flying from Beirut to Paris represented a lifeline connection to personal safety, not to mention savoir vivre and commerce. Today, the links between Lebanon and Europe are numerous and airlines have to win over travelers

A problem of domestication

Lebanese consumers, living in an oil-importing country, are expected to benefit in the coming months from some benevolent factors in their financial environment, but retailers should not celebrate too soon as the past few years suggest stronger purchasing power does not necessarily translate into significant spending boosts across retail segments. In its November 2015 reading,

Spinning content from every virtual angle

Nothing is essentially new, neither under the sun nor in the virtual world of digital marketing and social networking. The insight is not new either but — in the context of examining a digital acquisition in Lebanon — notable for having been voiced in a recent iteration by a key brain in the marketing communications

Growth amid the thorns

Retailers in Lebanon have been faced with challenging circumstances for the past four years. Regional turmoil that began with the war in Syria has been pushing tourist numbers down, and the remaining clientele – those residing in Lebanon – have decreased purchasing power compared to the visitors who were so common a few years ago.

Luck of the winners

When La Libanaise des Jeux, the country’s sole concessionaire of lotteries and scratch-card games, introduced a new game last month, it was sheer coincidence that the launch event was held within five hours of a record-shattering lottery draw half a world away. Nobody could have predicted that Yawmiyeh, the new Lebanese daily draw game, would

Better to govern

It bears repeating that being decoupled from every other market is not a win-win. At best it makes you a functional zero, irrelevant to all but yourself. The truth of this was reinforced again at the end of last month. When global securities markets shook, from China to developed economies on top of a shrinking

Drawing production power from the sun

For any manufacturer, a reliable and affordable source of electricity is a necessity. This summer, Technica, a regional leader in the building of automated end of line solutions – machines that prepare already assembled products for shipping – switched on its new photovoltaic (PV) panels. This, says Strategy Manager Cynthia Abdul Khater, is a first

Beirut River Solar Snake turned on

Last month’s heat wave saw near record highs in temperature and heat indices across Lebanon, causing rolling blackouts on top of the regular scheduled electricity cuts in Beirut. Amid the power shortage comes 1 megawatt of good news – the Beirut River Solar Snake (BRSS), a photovoltaic system spanning the Beirut River, has been switched

Renewing the Source

It was at the Copenhagen Climate Summit in 2009 that Lebanon committed itself to generate 12% of total energy from renewables by the year 2020. An electricity whitepaper from 2010 laid out the plan, and the government has made incremental headway toward generating electricity from renewables, particularly in capturing the sun’s rays. Pierre Khoury, director

Build it and they will come

Driving past the rows of vineyards and the occasional industrial factory in the fields of Taanayel, West Bekaa, one of the last things you would expect to see is 200,000 square meters of entertainment and mall structures. But that’s precisely the location Maurice Torbay, chairman of Cascada Village and a veteran of mall development in South

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