There has been a lot of hype surrounding the Vertu mobile phone, arguably the ultimate in personal communication. The phone also comes with what it calls a Concierge service, an equally exclusive option for those people on the go, who like things planned ahead of time wherever they are in the world. EXECUTIVE wanted to know more and went to Karen Bou Fayad, Vertu’s marketing and public relations manager in Lebanon for the lowdown on one of today’s must haves and its bespoke customer service. E When did Vertu decide to establish the Concierge service and what was the corporate philosophy behind it? The idea of establishing the Concierge service came in the earliest phases of the development of Vertu. The whole philosophy of the brand was to create an unforgettable experience to his clients. What makes Vertu so special is the obsessive attention to details and the craftsmanship that
