A damn fine dram

It is one of the oddities of globalization that while Diageo’s Johnnie Walker is the ninth-best selling whisky in the world, and number one in Lebanon, it will not be found in any pub in Scotland. A drinker in need of a dram of Pernod Ricard’s Chivas Regal, also one of Lebanon’s most consumed whisky brands, would equally struggle to find a bottle in whisky’s homeland. But in Lebanon’s maturing drinks market, distributors think it is high time to take whisky consumption to another level, emphasizing value over volume by pushing single malts, whisky from a single distillery, as opposed to the more popular blended varietries.  Ever since drinkers moved away en masse from local spirit arak for Scotch, whisky has been the number one spirit at around 450,000 cases (of 9 liters) imported every year, out-pacing the world’s fastest-growing spirit category, vodka, with 150,000 cases imported last year. But